• Journal of Korea Port Economic Association
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• v.40 no.3
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• pp.187-210
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• 2024

This study examines the factors influencing container shipping carrier selection among coastal shippers in China amid the pressing external challenges posed by the U.S.-China trade conflict and the COVID-19 pandemic, during a period when China is implementing policies to open its maritime market. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data, the research identifies multi-modal transportation services, carrier operational capabilities, and logistics risk management as key determinants. Notably, salesperson professionalism, cargo safety, and fleet stability during peak periods emerged as critical factors for shippers. The disruptions caused by the trade conflict and the pandemic have heightened shippers' focus on risk management and transportation reliability, further emphasizing the importance of carrier service quality and operational capabilities. This study underscores the need for carriers to strengthen their risk management capacities and enhance service quality in response to shifting global conditions. Additionally, the findings suggest that policymakers should consider regulatory adjustments to mitigate uncertainties in the shipping industry. Future research should delve deeper into the long-term impacts of external shocks on carrier selection decisions.