• Knowledge Management Research
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• v.17 no.1
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• pp.155-174
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• 2016

Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.381-397
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• 2013

User enjoyment is a key factor to understand online and mobile game users' behaviors. This study aims to understand the differences between mobile and online games, and the differences between Korean and Chinese game users in terms of the perceived importance of user enjoyment elements. To use AHP (Analytic Hierarchical Process), we decompose user enjoyment into sub-elements; sensory enjoyment, content enjoyment, enjoyment of the achievement, and enjoyment of interaction. Though the empirical study and independent t-test, we can find that there are the differences in the perceived importance of user enjoyment elements between Korean and Chinese game players, and between mobile and online games. Chinese users more stress on enjoyment of interaction and Korean users more emphasize on enjoyment of the achievement.

• The Korean Journal of Community Living Science
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• v.16 no.3
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• The Journal of Information Systems
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• v.32 no.2
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• pp.1-24
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• 2023

Purpose The aim of this study is to investigate how system quality, privacy concerns, and usefulness impact user satisfaction and word-of-mouth intention towards smart order services among Chinese consumers. The study also seeks to provide both theoretical and practical implications based on the findings. Design/methodology/approach This study conducted an empirical study on Chinese consumers through an online survey on 274 users of smart order service in China. To analyze the data, frequency analysis, reliability analysis, and confirmatory factor analysis were performed using SPSS 26.0 and AMOS 26.0 statistical programs, and structural equation model was used for hypothesis testing. Findings The study results are as follows. First, system quality was found to have a positive effect on usefulness and user satisfaction. Second, privacy concerns were found to have a positive effect on user satisfaction, but not on usefulness. Third, user satisfaction was found to have a positive effect on consumers' word-of-mouth intention of the smart order service. Finally, mediating effects were found between system quality and user satisfaction through usefulness, as well as between system quality, perceived privacy concern, and usefulness through user satisfaction.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.121-128
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• 2015

As a neighboring country belonged to the same cultural sphere with the Northeast Asia, China is recently emerging as a center of the world's economy. The social transformations caused by the rapid economic growth are bringing changes in the Chinese housing culture and thus, it is considered that the identification of a user's need concerning a new housing space and social and cultural understanding on China are necessary. Accordingly, this research intended to conduct the basic research on the Chinese housing space design by observing the small apartment users in Shanghai area in terms of not only the tangible element of the residential space type but also the intangible elements such as lifestyle, values, behaviors, etc. The research range was limited to the kitchen area at the center of a house as a place where the exchanges among the family members are most frequently occur, and the research was carried out in the following methods. First, the effective user research method for the analysis of the Chinese small apartment kitchen users was studied through the literature investigation. Second, the 6 families of a research target were selected focused on the small apartments in Shanghai, China and the user research was performed using three methods of User observation, Video ethnography, and Contextual inquiry. Third, the research results were analyzed focused on the flow of human traffic in the kitchen area and user's behaviors. What were identified as a result take account of the human traffic movements in the kitchen areas around the sink-counter-cook top, cooking behaviors and meal areas outside of the kitchen. Through this, the need for the effective organization of the sink-counter-cook top, arrangement of meal area, and placement of storage by section for the kitchen space of China were drawn based on the understanding of the cooking process, and it was identified that such results require comprehensive understanding of Chinese housing culture.

• Journal of Korea Game Society
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• v.13 no.2
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• pp.119-130
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• 2013

The purpose of this study is to analyze the characteristics of traditional art expressions in recent Chinese online games, which are now most popular in Chinese game market. Designing the MMORPG game character reflecting users' psychological preferences for aesthetic characteristic of the traditional Chinese culture allows the users to feel more visual satisfaction while they are enjoying a game. The selected characters for this analysis were chosen from the traditional myth chivalry game to utilize the traditional art expressions that are peculiar in Chinese MMORPG. The analysis was conducted within the context of an ideal character figure and operation, and social nature reflecting a personal user. This analysis suggested the representation technique reflecting traditional clothing, color, and life style, and the reconstruction of subject matter, and the development of the characteristics of ideal group character. Even though Chinese MMORPG history is short, this study will help the user understand more effectively the identity of the myth martial MMORPG game in connection with the Chinese traditional culture and art. And this study will also increase the user's satisfaction of the Chinese online-game.

• Journal of Digital Contents Society
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• v.17 no.4
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• pp.265-272
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• 2016

Recently Chinese education market and social interest has been extended. Accordingly, smart learning based on smartphone applications became part of new educational paradigm. Also, there are more active research and development of applications for the Chinese language education. In this paper, we designed and implemented the smartphone functional application prototype for learning basic Chinese characters. Expression of Chinese characters, the comparison, listening in pronunciation, voice recording and listening, related content learning, and implement testing presented using casual user interface. In the future study, we will develop the prototype with user interface for learning Chinese conversation and individual index of evaluation can be effective learning Instrument without additional tools.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.501-508
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• 2015

This study intends to look into the perception gap among Korean and Chinese consumers regarding the product attitudes toward smart phones and repurchase intention as well as the user experience. First, this study showed that there are gaps among Korean and Chinese consumers, regarding smart phones, toward their experiences of usage satisfaction, usefulness, design satisfaction, and evaluation from other people and that Chinese consumers have higher awareness of every experience element concerning UI than Korean consumers. Second, concerning the difference in the product attitudes toward smart phones, it turns out that Chinese consumers also have higher awareness of it than Korean consumers. Third, regarding the difference in repurchase intention for smart phones among Korean and Chinese consumers, this study shows that Chinese consumers are likely to have more intention than Korean consumers. because their average value is higher than Korean consumers' even though the difference are not statistically significant. This study is expected to have academic meaning(significance) for providing basic materials of comparative study between two countries regarding the user experience about smart phone as well as some useful implications for the competitive power improvement of Korean smart phone related companies in China.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.437-462
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• 2006

The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.