• 수산경영론집
• /
• 제49권4호
• /
• pp.37-52
• /
• 2018

Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.

• 한국항행학회논문지
• /
• 제15권5호
• /
• pp.845-849
• /
• 2011

그동안 의료 관광과 관련하여 많은 문헌들과 이슈가 제기되고 있으나 한방적인 측면에서 의료 관광의 활성화를 위한 조사는 현재 극히 미흡한 실정이다. 한방의료관광이란 한방적 처방의 보건의료 서비스가 건강과 관련된 관광행동과 접목되어 새로이 생겨난 개념으로 헬스 투어리즘의 한 분야이다. 본 논문에서는 의료 그 중에서도 특히 한방의료와 관광 그리고 항공 서비스 수요와 연계 관점에서 향후 발전적인 방향과 대안을 모색해보고자 한다.

• 대한한방내과학회지
• /
• 제33권1호
• /
• pp.54-61
• /
• 2012

Objectives : This study aimed to obtain general information for the design of a medical tourism plan toward Chinese using Korean medicine (KM). Methods : A questionnaire was asked of Chinese tourists regarding of Korea traditional medical tourism. 148 valid responses were obtained and their awareness of KM, and preferred subject and decision factors for their participation in Korea traditional medical tourism were analyzed using SPSS version 12.0. Results : 72% of respondents showed over a moderate degree of interest in medical tourism of KM. The most preferred subject was skin aesthetics, followed by medical check-ups and rehabilitation. Medical skill level, communication, and medical cost were indicated as the important factors for participants' decisions about KM-based medical tourism. Conclusions : Medical tourism could be a potential avenue for development by the KM-based Korean medical industry. Cosmetic-associated medical services are recommended, and enhanced public relations about KM-medical skill levels are strongly suggested for Chinese tourists.

• 한국멀티미디어학회논문지
• /
• 제18권9호
• /
• pp.1140-1147
• /
• 2015

The purpose of this research is to analyze the factor of tourism storytelling through literature review, to figure out the relations of tourism storytelling-tourism satisfaction and tourism satisfaction -behavior intention. The total number of the questionnaire copies handed out was 440, and the 384 copies of them (the 184copies from Chinese tourists, and 200copies from Korean tourists) were used for the analysis. The results were as follows. First, it was found that the factor of tourism storytelling has influence on tourism satisfaction. Second, it was also found that the tourism satisfaction has influence on behavioral intention as well. And based on the above results, the research has figured out what factors of tourism storytelling mostly affect tourism satisfaction. By comparing Chinese and Korean tourist, and ultimately, suggested the best way to utilize this storytelling idea in a tourist area.

• 수산경영론집
• /
• 제48권3호
• /
• pp.75-90
• /
• 2017

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

• 한국유통학회:학술대회논문집
• /
• 한국유통학회 2006년도 춘계학술대회 발표논문집
• /
• pp.73-101
• /
• 2006

중국 경제의 눈부신 성장에 따라 아웃바운드 관광도 세계적으로 가장 빠른 속도로 성장하였다. 성장잠재력이 무궁한 중국 아웃바운드 관광시장을 앞두고 세계 각국의 경쟁이 점점 치열해지고 있다. 이와 같은 상황에서 중국 아웃바운드 관광시장에 대한 이해와 효과적인 관광객 유치전략 개발이 한국 관광업체에게 아주 중요하다. 따라서 본 연구는 먼저 중국 아웃바운드 관광시장과 중국인 방한 실태 고찰을 통해서 인구, 정치, 경제, 문화, 소비자, 경쟁자 등 환경요소를 조사하였다. 그 다음에 SWOT분석을 통해서 한국 관광업체에게 주어지는 기회와 위협, 한국 관광업체에서 가지고 있는 감점과 약점을 파악하였다. 그리고 SWOT분석 결과에 따라 중국 관광객 유치를 위한 마케팅 전략을 제시하고, 마케팅 전략에 있어서 유통업의 역할을 제시하였다.

• 디지털융복합연구
• /
• 제12권1호
• /
• pp.221-227
• /
• 2014

본 연구는 한국과 중국관광객이 인천 차이나타운을 관광할 때 느끼는 만족도에 영향을 미치는 요인에 대한 쌍방 비교를 통해, 양국가 관광객에게 어떤 요인들이 차별적으로 중요한 영향을 미치는지 알아보았다. 한국과 중국대학생을 중심으로 연구한 1:1 설문결과 인적 서비스는 한국관광객에게 보다 큰 영향력을 행사하였고, 반면 중국관광객에게는 정보서비스가 보다 크게 영향을 미치는 것으로 분석되었다. 이러한 차이는 한국 관광객에게는 서비스가, 중국 관광객에는 관광지 및 시설에 대한 정보전달이 보다 중요한 역할을 하는데 기인한 것으로 여겨지며, 이러한 차이점은 향후 한 중 관광객간의 만족요인에 대한 반응이 상이하여 관련업계 종사자에게 다양한 형태로 의미에 대한 개발 가능성을 제공할 것으로 기대된다.

• 간호행정학회지
• /
• 제21권3호
• /
• pp.317-326
• /
• 2015

Purpose: The purpose of this study was to identify factors related to the loyalty of Chinese customers who use Korean medical and tourism services. Methods: Participants were 158 Chinese who visited plastic surgery clinics in Korea. Data were analyzed using descriptive statistics, One-way ANOVA, $Scheff{{\acute{e}}$ test, Pearson Correlation and Hierachical Multiple Regression. Results: Medical service quality, tourism service quality and medical and service satisfaction were positively correlated with customer loyalty. Medical service quality and medical and tourism service satisfaction had significant influence on customer loyalty. The explained variance for customer loyalty was 84.9%. Conclusion: These results suggest the need to improve the tourism service and medical and tourism service satisfaction to retain loyal customers.

• 유통과학연구
• /
• 제14권7호
• /
• pp.21-31
• /
• 2016

Purpose - With globalization, medical tourism has developed as a new industry, which attracts practitioners and academics to have more interest in researches on customers' behavior. This research was to investigate empirically WOM effects on the intention of Chinese customers when they select an international medical tourism destination. Interestingly, WOM effects on their choice and decision process may vary by the extent of their severity of illness. Research design, data, and methodology - The data was collected from 1,747 potential Chinese residents in main districts of China. Moderated regression analysis was used to estimate WOM effects on Chinese customers' choice intention. Results - Results imply that WOM determinants of tie strength, credibility, and vividness do interact with medical tourism information and affect customers' intention for health care abroad. Results also reveal that the severity of illness plays a critical moderating role in customers' decision process. Conclusions - WOM and the severity of illness are important moderators for Chinese customers to make a decision for medical tourism. It provides some implications for service organizations for developing and implementing marketing strategies in international health care markets.

• 동아시아식생활학회지
• /
• 제27권5호
• /
• pp.558-568
• /
• 2017

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.