• 유통과학연구
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• 제11권9호
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• pp.31-34
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• 2013

Purpose - This paper aims to explain that the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand. Research design, data, methodology - A survey was conducted on China's retail market data during 2012. By empirically analyzing the data for retail sales of online markets and franchises, we conclude that the online retail market in China will continue to grow. Results - Based on data from 2012, 2013 is expected to be a challenging year for the retail sector, as both external and internal pressure is likely to persist. This paper outlines some major challenges facing retailers in China. Conclusions - The study shows that retailers in the Chinese market will face some major challenges: 1) the Chinese retail market is considerably affected by an uncertain economic outlook 2) an unfair environment of competition exists and 3) product safety is a serious issue. However, in the future, China's retail market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand.

• 산경연구논집
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• 제4권1호
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• pp.11-14
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• 2013

Purpose - The objective of this paper is to explain how the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China's 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China's retail market. Second, China's retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.137-147
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• 2016

온라인 동영상 플랫폼은 유튜브나 넷플릭스 등 다양한 콘텐츠를 수집하여 무료 또는 저렴한 가격으로 소비자에게 전달하는 서비스를 제공한다. 국내 온라인 동영상 플랫폼의 더딘 성장세와 달리, 중국은 세계적인 수준으로 그 시장규모와 이용자수가 빠른 속도로 증가하고 있다. 본 연구는 중국 콘텐츠산업 내 온라인 동영상 시장의 성장에 주목하는 한편, 그 원인을 중국 특유의 외부환경과 플랫폼의 비즈니스 모델에 두고자 한다. 중국 온라인 동영상 플랫폼의 발전과정과 현황을 살펴본 후 유쿠투도우와 아이치이PPS의 비즈니스 모델을 분석하여 중국 온라인 동영상 시장의 발전 원인을 찾아본다.

• 동아시아경상학회지
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• 제9권4호
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• pp.69-80
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• 2021

Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

• 현장농수산연구지
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• 제14권1호
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• pp.23-45
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• 2012

본 연구는 고랭지배추의 생산·유통체계에 대한 문제점을 분석하고 개선과제를 제시하는 데에 목적이 있다. 이를위해 고랭지배추를 생산하는 생산자, 산지유통인, 도매시장 종사자, 대형마트 구매담당자에 대한 심층적인 인터뷰를 통해 유용한 정보들을 수집하여 분석하였고 또한 고랭지배추 주산지의 생산과 도매시장의 유통체계 현황에 대한 자료들을 분석하여 고랭지배추의 생산·유통체계에 대한 매우 유용한 시사점을 얻을 수 있었다. 결론적으로 고랭지배추의 생산·유통체계에 대한 현황분석을 통해 개선방안들이 제시되었는 데 첫째는 고랭지배추 비가림재배 방법의 도입을 통해 생산의 안정성을 도모하고, 둘째는 고랭지배추 유통정보에 대한 투명성을 제고시키며, 셋째는 고랭지배추의 주산지로부터 소비자에 이르기까지의 물류체계 개선을 위해 단계적으로 콜드체인시스템을 구축하는 방안을 제시하였다.

• 한국항만경제학회지
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• 제21권3호
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• pp.191-217
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• 2005

Ninety percent of an average Chinese manufacturer's time spent is on logistics. Therefore, logistics presents the greatest challenge for multinational companies conducting businesses in China. Although more than 18,000 registered logistics companies exist in China, 85 percent of their revenues are generated from basic trucking and storage services. These facts indicate that China will need increasing presence of high-quality foreign 3PL providers, who are able to provide sophisticated IT systems, industry/operational expertise, standardized operating processes, and international networks, compared to their Chinese counterparts. However, they are facing complicated array of laws and regulations as well as difficulty of finding qualified people to fulfill these needs. There are a number of foreign 3PL providers engaged in China's logistics sector to reap a huge opportunity. Nevertheless, many 3PL foreign providers are still cautious about making large investments. Thus they arelooking for alliances that can provide complementarities instead. Another salient feature of strategy is to take over the transportation assets and warehousing of major Chinese manufacturers and distributors.

• Asian Journal of Business Environment
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• 제2권1호
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• pp.25-34
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• 2012

It is possible to use pallet for forwarding as chinese cabbages and radishes are general large-scale trading items at the agricultural wholesale market though, however, most of these are forwarded as it have packed in net bags or in P·E bags. Thus, it is still hard for palletizing. The type of packing the product in the net bag makes it difficult for palletizing. It is not a stable shape enough and easily collapsed for pallet loading. Because of this collapsibility, the corrugated cardboard box is being used to enhance forwarding efficiency, but the existing corrugated cardboard box could be crushed easily by moist what is from the agricultural product's property and it also could be squashed by the mass of the loaded box layers on itself. In contrary, the functional waterproof corrugated cardboard box is not collapsed through palletizing and it is efficient for product management with it's ventilation function in respond to pre-cooling effect. Furthermore, because it has various functional shapes as the open type, the partition type and so on, it is effective for maintaining freshness of the product and standardizing the distribution of agricultural product. It is well-known that it is possible to introduce this box to cargo-works of agricultural product. Consequently, the recognition of main distributors about the pallet distribution of the chinese cabbage and the radish was apprehended in this study for activating mechanization of loading and unloading. The survey was conducted to the main distributors such as the forwarder, the auction dealer and the commission merchant with Garak-dong wholesale market as the center. The appropriate packing materials and problems of the existing method for loading and unloading were derived through the survey. Especially, it was focused on analyzing the difference of recognition between the subject groups for the way of using waterproof cardboard corrugated box to deal with the difficult product for packing in normal corrugated box because of the box's absorption of moist from the agricultural product like a chinese cabbage and a radish. Total In the cases of the forwarders and the commission merchants, the net was highly responded as 45%, 74% from each groups for the best packing material for mechanization of distribution and the waterproof corrugated cardboard box was responded as 20%, 22% from each groups as much preferable than multi-stage wooden box. However, for the radish, the waterproof corrugated cardboard box was the best material as 56%, and the auction trader group supported it for 80%. So, the using the waterproof corrugated cardboard box for mechanization of distribution was negative for the chinese cabbage, but it was positive for the radish. The average was 2.42, the standard deviation was 1.24. The negative response(about 55%) was prevailing more than positive response(about 23%). It could be analyzed that even there was the positive recognition for using the waterproof corrugated cardboard box for the radish though the preference for low price of net bag in the chinese cabbage forwarding procedure. Still now, it seems that is a burden for using the waterproof corrugated cardboard box with high price. In the analysis on the recognition differences about using the waterproof corrugated cardboard box for the chinese cabbages and the radish between the forwarders and the commission merchants, generally the negative recognition was prevailing, but the forwarders(2.696) were more positive for using the waterproof corrugated cardboard box than the commission merchants(2.145).

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.139-157
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• 2019

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

• 한국의상디자인학회지
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• 제23권2호
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• pp.93-104
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• 2021

The worldwide coronavirus pandemic has brought to light the importance of having a reliable supply of masks for each person. This study aims to understand the effect of personal awareness (including community, others', and safety awareness) on consumption conformity and the repurchase intention of masks. The research method used the SPSS 22.0 and AMOS 22.0 statistical systems to analyze descriptive statistics in terms of reliability, validity, structural equation modeling, and moderated regression analysis. A total of 272 Chinese participants were recruited via an online survey website (www.sojump.com) from May 1 to May 14, 2020. Findings indicated that mask users' awareness can be categorized into three distinct types: community, others', and safety awareness. The more community and safety awareness is perceived, the higher the level of consumption conformity. In contrast, others' has no statistical effect on consumption conformity or repurchase intention. The positive influence of consumption conformity on the repurchase intention of masks is also weaker than price perception. However, another moderating variable, mask quality, has no moderating effect. The results of this study can help mask manufacturers and distributors retain their customers, resulting in reasonable protective measures while maintaining market order. Theoretical and managerial implications for mask suppliers are also provided.

• Journal of Platform Technology
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• 제6권2호
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• pp.10-18
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• 2018

본 연구는 중국 핸드폰 시장에서 특정 제품사양 중 색상변화와 그 제품의 수요변화와의 관계를 가격탄력성으로 실증 분석한 것이다. 기존 가격탄력성 연구의 분석단위는 제품 카테고리이거나 제품카테고리 내 SBU 를 주로 측정한 반면, 이 연구의 가격탄력성 분석단위는 체험마케팅, 미학마케팅, 인지심리학의 연구 대상인 색상에 초점을 맞추고 있다. 본 연구의 데이터는 중국 최대 B2C 사이트에 입점한 대리상이 다국적 기업의 핸드폰을 판매한 실적자료를 바탕으로 하였다. 연구결과를 보면, 첫째, 6 개 색상의 가격탄력성이 모두 절대 값 1 보다 커서 가격 변화에 수요가 탄력적으로 반응하는 것으로 나타났다. 둘째, 색상 간 가격 탄력성의 차이가 발생하였다. 동일한 가격인하 폭 속에서 가장 적은 판매량 증가를 보인 색은 아로마화이트인 반면에, 가장 많은 판매량 증가를 보인 색은 다이아몬드색이였다. 본 연구의 결과를 통해, 중국에서 핸드폰 판매 시 가격 할인인하 폭이나 인상폭을 색상에 따라 다르게 하거나, 기업에서 핸드폰 생산량을 색상에 따라 다르게 준비하여 판매하는 것이 더 많은 이익을 창출할 수 있게 됨을 알 수 있었다. 학술적으로는 중국의 핸드폰 제품 카테고리에 색상에 따른 선호 차이와 색상에 따른 가격탄력성이 다름을 파악함으로써 가격탄력성의 분석 단위의 미시화 및 개념 확장이라는 학술적 공헌이 있었다.