• Title/Summary/Keyword: Children's image

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Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image- (브랜드-자기 일치성이 아동복 브랜드 태도에 미치는 영향 -아동 이미지, 실제 이미지, 이상적 이미지를 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1137-1147
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    • 2012
  • Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

The Effect of Children′s Perception of Body Shape and Body Image on Their Negative Emotions (아동의 체형 지각과 신체상 지각에 따른 부정적 정서)

  • 이영미
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.133-145
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    • 2004
  • The purpose of this study was to identify the effect of children's perception of body shape and body image on their negative emotions. The subjects were 345 3rd and 6th graders. Questionnaires were used to investigate the children's perception of their body shape and body image, and negative emotions. Data analyzed by SPSS-WIN program included mean, standard deviation, ANOVA, Scheffe's test and regression. Results were as follows. (1) The 6th graders perceived their body image more negatively than the 3rd graders did. (2) The children who perceived themselves more obesely had more negative body image and more negative emotions than those who did not. (3) There were interaction effects among the children's grade, sex and body shape perception on their body image perception. (4) The regression analysis demonstrated that children's perception of appearance was more influential on the negative emotions than their body shape perception.

The Effect of Children’s Body Shape Perception and Body Image Perception on their Diet Behavior (아동의 체형 지각 및 신체상 지각에 따른 절식 행동)

  • 이영미
    • Journal of the Korean Home Economics Association
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    • v.42 no.4
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    • pp.143-153
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    • 2004
  • The purpose of this study was to examine sex and grade differences in children's body shape, body image perception and diet behavior and to identify the effect of children's body shape and body image perception on their eating behavior. Data were collected from 345 3rd and 6th graders by questionnaire and analyzed by t-test, ANOVA, and Scheff. Girls' body image perception was more negative than boys' and 6th graders' was more negative than 3rd graders'. Self-perceived obese children had more negative body image and had attempted to go on a diet more often than children who thought themselves normal or thin. The more children perceived their body image negatively, the more they attempted to go on a diet and perceived food and eating negatively.

Factors Influencing Body Image Among Children with Type 1 Diabetes (1형 당뇨 아동의 신체상 영향요인)

  • Shin, Hyun-Sook;Ji, Eun-Sun
    • Journal of East-West Nursing Research
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    • v.15 no.2
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    • pp.150-156
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    • 2009
  • Purpose: This study examines the factors influencing the body image of Korean children with type-I diabetes. Methods: The data were collected from 65 children (ages 9-15) who attended a DM management camp in 2004. Nine items from Offer's Self-Image Questionnaire (OSIQ-revised), which was modified and standardized to the Korean population by Hong, Kim, and Shin, were used to measure the self body image. Descriptive and correlational analyses were performed by using SPSS 13.0. Results: Although not statistically significant, children's self body image decreased as they became older. The body image and age were found to be significantly correlated. Conclusions: The results suggest the need for an effective intervention program to improve the self body image among children with type-I diabetes. In this regard, nursing intervention or educational programs may be beneficial for inducing positive self body image.

A Pathway of Career Maturity in Elementary School Children (초등학생의 진로성숙도에 대한 경로분석)

  • Chae, Jin-Young
    • Journal of Families and Better Life
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    • v.28 no.2
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    • pp.111-121
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    • 2010
  • This study examined the variables that influence career maturity in elementary school students and tested a hypothetical structural equation model relating the variables to career maturity. The subjects were 2,771 fourth-grade children(1,494 boys and 1,277 girls) who participated in a Korea Youth Panel Survey(KYPS) in 2004. Data were analyzed through frequency, percentages, Pearson's correlations using SPSS 15.0and structural equation modeling with AMOS7.0. The findings are as follows. The proposed model, as revised, demonstrated the effectiveness of an analysis of the structural equation model, and illustrated that the socio-economic status of parents has only an indirect influence on children's career maturity via relationship with parents, children's self-image or academic work. In addition, relationship with parents, children's self-image, and academic work independently affected children's career maturity both directly and indirectly. Based on the causal relationships among these related variables, the findings reveal that the best pathway towards children's career maturity is in the order of socio-economic status, relationship with parents, children's self-image, and children's academic work.

A Study on the Preferences of the Children's Clothing and Color Image. (아동복의 선호이미지와 선호색채 이미지에 관한 조사연구)

  • 추선형
    • Journal of the Korean Society of Costume
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    • v.50
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    • pp.23-32
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    • 2000
  • This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

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A Study on the Deviation of Cluster Based on Template Images of Korean Children's Brain SPECT Image Using the Statistical Parametic Mapping (통계적 파라미터 뇌지도작성을 이용한 국내 어린이 뇌 SPECT영상의 표준틀영상에 따른 화소덩어리의 편차연구)

  • 신동호;박성옥;권수일;조철우;윤석남;이명훈;신동오
    • Progress in Medical Physics
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    • v.15 no.1
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    • pp.45-53
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    • 2004
  • SPM has been widely applied for comparison studios of the functional image data among groups of patients or individuals under different conditions and these images are from people ranging from children to adults. However, the analysis of children's brain images by using SPM can make children's brain images normalized to an adult's template image and this can result in some errors. So this study created the children's mean MR images based on the Magnetic Resonance Images of 36 normal children (age: 2~6, average age: 4.36, SD age: 1.41, M/F: 17/19), and the children's mean SPECT images by using SPECT images of 13 normal children (age: 2~6, average age: 4.80, SD age: 1.17, M/F: 10/3). We created the Korean children's brain template image, based on those mean images, and then we compared between the positions of the clusters, based on the blood flow, by normalizing ADHD children's SPECT image to Korean children's template image and SPM adult's template image. As a result of the analysis, the variation of the cluster positions was found to be a maximum of 25 ㎜. Therefore, we should be aware that we need to consider the template image and the p-value when we analyze the chlidren's brain image by using SPM.

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Brand Images of Children's Wear and Mother's Purchase Intention -Focus on Self-Image Congruence and Behavioral Intention Model- (주부가 선호하는 아동복 브랜드의 이미지에 따른 구매의도 -자기일치성과 행동의도모델을 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.622-636
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    • 2011
  • The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

A Short-term Longitudinal Study on the Changes in the Body Image of Young Children: Body Perception and Related Factors (유아의 신체상 변화에 관한 단기종단연구: 유아의 신체인식과 관련요인)

  • Choi, Insuk
    • Korean Journal of Childcare and Education
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    • v.15 no.6
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    • pp.59-75
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    • 2019
  • Objective: The purpose of the present study was to examine the changes in the body perception of young children using a short-term longitudinal design, then to investigate the factors related to their body perception. Methods: Participants were 65 preschool children and their mothers that were recruited from five institutions. An 11-month, two-time point longitudinal design was used in which children were interviewed individually to examine the changes in body perception. At the second time point, children were assessed with an additional measure to investigate self-esteem, and their mothers also reported on maternal factors and children's media experience through a questionnaire. Data were analyzed by paired t-test, independent t-test, correlations and ANOVA. Results: The results showed a significant decline of children's negative body perception over time. Children's media experience was positively correlated with negative body perception. Mothers whose children showed higher body mass index (BMI) sent more verbal messages about their child's weight reduction. In addition, children's negative body perception was positively correlated with physical self-esteem. Finally, there was a significant difference in only the physical self-esteem according to the level of children's body perception. Conclusion/Implications: The findings would suggest theoretical and practical implications to support intervention and education programs to improve the body image of young children.

A Clinical Study on Growth and Development of Children Based on Their Bone Age Measured by Hand's X-ray Image and Calcaneus's Ultrasonic Image (수완부골의 X-ray 영상 및 종골의 초음파 영상에서 측정한 골연령을 통한 소아성장에 관한 임상연구)

  • Yun, Hye-Jin;Seo, Jung-Min;Kang, Mi-Sun;Baek, Jung-Han
    • The Journal of Pediatrics of Korean Medicine
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    • v.22 no.2
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    • pp.155-170
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    • 2008
  • Objectives : The purpose of this study was to have better data and to make efficient clinical reviews about children's growth based on two methods; X-ray of hand, and ultrasound of calcaneus. Methods : The study was composed of 100 patients(50 of boys and 50 of girls) who visited in department of pediatrics, O O university oriental hospital considering growth and their development. Bone age was measured by the TW3 method's RUS score in simple X-ray image of hand and bone density through ultrasonic image of calcaneus. To predict children's estimated height, their parent's height, bone age, and present height's percentile was measured. Results and Conclusions : 1. The bone age results from X-ray image of hand and ultrasonic image of calcaneus were correlated. Younger children have older bone age from hand's X-ray than the one from calcaneus's ultrasound. Older children have older bone age from calcaneus's ultrasound than one from hand's X-ray. 2. Predicted adult height by bone age(BH) of hand's X-ray and BH of calcaneus's ultrasound were correlated, but predicted adult height by inheritance(IH) was not correlated with others. 3. Bone age and predicted adult height were correlated with age, height, weight, BMI, and especially with age and height. 4. Measuring bone age by X-ray image of hand and ultrasonic image of calcaneus was simple and effective way of estimating children's growth and development.

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