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The Effect of ChatGPT Factors & Innovativeness on Switching Intention : Using Theory of Reasoned Action (TRA)

  • Hee-Young CHO;Hoe-Chang YANG;Byoung-Jo HWANG
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.83-96
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    • 2023
  • Purpose: This study examined the relationship between the factors (Credibility, Usability) and user Innovativeness of the ChatGPT on TRA (Theory of Reasoned Action; Subjective Norm, Attitude) and Switching Intention. TRA and Innovation Diffusion Theory (IDT) were used. Research design, data and methodology: From April 26 to 27, 2023, an online panel survey agency was commissioned to conduct a survey of GhatGPT users in their 20s and 40s in Korea, and a total of 210 people were used for the final analysis. Verification of the research model was performed using SPSS and AMOS. Results: First, ChatGPT factors (Credibility, Usability) were found to have positive effects on TRA (Subjective Norm, Attitude). Second, ChatGPT user Innovativeness was found to have a positive effect on TRA (Subjective Norm, Attitude). Third, ChatGPT users' TRA (Subjective Norm, Attitude) were found to have positive effects on Switching Intention. Conclusions: These results mean that the superior Usability and Credibility of ChatGPT and the Innovativeness of users have a significant effect on the Switching Intention from existing Portal Service (Naver, Google, Daum, etc.) to ChatGPT. Generative AI such as ChatGPT should strive to develop various services such as improving the convenience of functions so that innovative users can use them easily and conveniently in order to provide services that meet expectations.

The Impact of User Trust and Anthropomorphism on the Continuance Intention to Use ChatGPT (사용자 신뢰와 의인화가 ChatGPT의 지속적인 사용 의도에 미치는 영향)

  • Jang, Ji Yeong;Suh, Chang Kyo
    • The Journal of Information Systems
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    • v.33 no.1
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    • pp.91-114
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    • 2024
  • Purpose The purpose of this study is to empirically investigate the factors that influence users' continuous intention to use ChatGPT based on the Expectation Confirmation Model(ECM). Drawing from the literature, this study identifies anthropomorphism and trust as key characteristics of generative AI and ChatGPT. Design/methodology/approach The research model was developed based on ECM and literature research to investigate the impacts of anthropomorphism and trust on continuous intention of using ChatGPT. In order to test the hypothese, a total of 193 questionnaires were collected and analyzed for the structural equation modeling with SmartPLS 4.0. Findings The study's findings show that all proposed hypotheses were supported, suggesting that the ECM is a valid framework for examining continuous intention of using ChatGPT. Moreover, the study stressed the crucial role of anthropomorphism in the model, showing the positive impact on expectation confirmation, perceived usefulness, and trust in ChatGPT. Also, trust positively affects perceived usefulness. These findings provide valuable insights for enhancing user satisfaction and continuous usage intention, serving as a foundation for development strategies for ChatGPT and similar AI-based systems.

Analyzing Mathematical Performances of ChatGPT: Focusing on the Solution of National Assessment of Educational Achievement and the College Scholastic Ability Test (ChatGPT의 수학적 성능 분석: 국가수준 학업성취도 평가 및 대학수학능력시험 수학 문제 풀이를 중심으로)

  • Kwon, Oh Nam;Oh, Se Jun;Yoon, Jungeun;Lee, Kyungwon;Shin, Byoung Chul;Jung, Won
    • Communications of Mathematical Education
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    • v.37 no.2
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    • pp.233-256
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    • 2023
  • This study conducted foundational research to derive ways to use ChatGPT in mathematics education by analyzing ChatGPT's responses to questions from the National Assessment of Educational Achievement (NAEA) and the College Scholastic Ability Test (CSAT). ChatGPT, a generative artificial intelligence model, has gained attention in various fields, and there is a growing demand for its use in education as the number of users rapidly increases. To the best of our knowledge, there are very few reported cases of educational studies utilizing ChatGPT. In this study, we analyzed ChatGPT 3.5 responses to questions from the three-year National Assessment of Educational Achievement and the College Scholastic Ability Test, categorizing them based on the percentage of correct answers, the accuracy of the solution process, and types of errors. The correct answer rates for ChatGPT in the National Assessment of Educational Achievement and the College Scholastic Ability Test questions were 37.1% and 15.97%, respectively. The accuracy of ChatGPT's solution process was calculated as 3.44 for the National Assessment of Educational Achievement and 2.49 for the College Scholastic Ability Test. Errors in solving math problems with ChatGPT were classified into procedural and functional errors. Procedural errors referred to mistakes in connecting expressions to the next step or in calculations, while functional errors were related to how ChatGPT recognized, judged, and outputted text. This analysis suggests that relying solely on the percentage of correct answers should not be the criterion for assessing ChatGPT's mathematical performance, but rather a combination of the accuracy of the solution process and types of errors should be considered.

Can ChatGPT Pass the National Korean Occupational Therapy Licensure Examination? (ChatGPT는 한국작업치료사면허시험에 합격할 수 있을까?)

  • Hong, Junhwa;Kim, Nayeon;Min, Hyemin;Yang, Hamin;Lee, Sihyun;Choi, Seojin;Park, Jin-Hyuck
    • Therapeutic Science for Rehabilitation
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    • v.13 no.1
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    • pp.65-74
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    • 2024
  • Objective : This study assessed ChatGPT, an artificial intelligence system based on a large language model, for its ability to pass the National Korean Occupational Therapy Licensure Examination (NKOTLE). Methods : Using NKOTLE questions from 2018 to 2022, provided by the Korea Health and Medical Personnel Examination Institute, this study employed English prompts to determine the accuracy of ChatGPT in providing correct answers. Two researchers independently conducted the entire process, and the average accuracy of both researchers was used to determine whether ChatGPT passed over the 5-year period. The degree of agreement between ChatGPT answers of the two researchers was assessed. Results : ChatGPT passed the 2020 examination but failed to pass the other 4 years' examination. Specifically, its accuracy in questions related to medical regulations ranged from 25% to 57%, whereas its accuracy in other questions exceeded 60%. ChatGPT exhibited a strong agreement between researchers, except for medical regulation questions, and this agreement was significantly correlated with accuracy. Conclusion : There are still limitations to the application of ChatGPT to answer questions influenced by language or culture. Future studies should explore its potential as an educational tool for students majoring in occupational therapy through optimized prompts and continuous learning from the data.

Analysis of the scholastic capability of ChatGPT utilizing the Korean College Scholastic Ability Test (대학입시 수능시험을 평가 도구로 적용한 ChatGPT의 학업 능력 분석)

  • WEN HUILIN;Kim Jinhyuk;Han Kyonghee;Kim Shiho
    • Journal of Platform Technology
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    • v.11 no.5
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    • pp.72-83
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    • 2023
  • ChatGPT, commercial launch in late 2022, has shown successful results in various professional exams, including US Bar Exam and the United States Medical Licensing Exam (USMLE), demonstrating its ability to pass qualifying exams in professional domains. However, further experimentation and analysis are required to assess ChatGPT's scholastic capability, such as logical inference and problem-solving skills. This study evaluated ChatGPT's scholastic performance utilizing the Korean College Scholastic Ability Test (KCSAT) subjects, including Korean, English, and Mathematics. The experimental results revealed that ChatGPT achieved a relatively high accuracy rate of 69% in the English exam but relatively lower rates of 34% and 19% in the Korean Language and Mathematics domains, respectively. Through analyzing the results of the Korean language exam, English exams, and TOPIK II, we evaluated ChatGPT's strengths and weaknesses in comprehension and logical inference abilities. Although ChatGPT, as a generative language model, can understand and respond to general Korean, English, and Mathematics problems, it is considered weak in tasks involving higher-level logical inference and complex mathematical problem-solving. This study might provide simple yet accurate and effective evaluation criteria for generative artificial intelligence performance assessment through the analysis of KCSAT scores.

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A Study on the Data Literacy Education in the Library of the Chat GPT, Generative AI Era (ChatGPT, 생성형 AI 시대 도서관의 데이터 리터러시 교육에 대한 연구)

  • Jeong-Mee Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.303-323
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    • 2023
  • The purpose of this study is to introduce this language model in the era of generative AI such as ChatGPT, and to provide direction for data literacy education components in libraries using it. To this end, the following three research questions are proposed. First, the technical features of ChatGPT-like language models are examined, and then, it is argued that data literacy education is necessary for the proper and accurate use of information by users using a service platform based on generative AI technology. Finally, for library data literacy education in the ChatGPT era, it is proposed a data literacy education scheme including seven components such as data understanding, data generation, data collection, data verification, data management, data use and sharing, and data ethics. In conclusion, since generative AI technologies such as ChatGPT are expected to have a significant impact on users' information utilization, libraries should think about the advantages, disadvantages, and problems of these technologies first, and use them as a basis for further improving library information services.

Design and Implementation of a Chat Application for Ad-hoc Groups (Ad-hoc 그룹을 위한 채팅 응용 프로그램 설계 및 구현)

  • Qu, JiaJie;Choi, Jongmyung
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.351-352
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    • 2018
  • With the rise of the Internet era, instant messaging is playing an increasingly important role in the entire Internet market. Nowadays, most of chat softwares on the market are designed for chatting with friends. Before joining a group chat, we must be invited by your friends. On certain occasions, it is very troublesome to invite lots of people quickly if people want to build a group chat temporarily. Therefore I developed a chat application for ad-hoc groups to solve the problem. Ad-hoc groups can be used for some specific occasions for example some large meetings and gatherings. People can create a group at any time any where and other people can join the group chat fast. People that include friends and strangers all can join a group chat by scanning the QR code without adding anyone as friends.

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Data Augmentation of English Reading Comprehension Tutoring Dialogs using ChatGPT (ChatGPT 를 이용한 독해 튜터링 대화 데이터 확장)

  • Hyunyou Kwon;Sung-Kwon Choi;Jinxia Huang;Oh-Woog Kwon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.43-44
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    • 2023
  • 대화형 독해 튜터링 시스템을 위한 학생주도 대화 데이터셋 생성 및 확장에 ChatGPT 의 활용 가능성을 평가하였다. 단순히 수동으로만 구축한 기존의 데이터셋과 ChatGPT 에 의해 반자동으로 확장된 데이터셋을 비교한 결과, 구축량, 소요 시간, 비용 및 반복 작업 측면에서 ChatGPT 가 가진 유용성을 알 수 있었다. 그러나, 유형별 배분의 편중과, 부적절한 데이터 생성 등의 한계도 나타났다. Chat GPT 의 빠른 발전이 예상됨에 따라 대화형 튜터링 분야에 ChatGPT 에 의한 반자동 데이터 확장 방법이 널리 활용될 것으로 기대된다.

Analysis of ChatGPT's Coding Capabilities in Foundational Programming Courses (기초 프로그래밍 과목에서의 ChatGPT의 코딩 역량 분석)

  • Nah, Jae-Ho
    • Journal of Engineering Education Research
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    • v.26 no.6
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    • pp.71-78
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    • 2023
  • ChatGPT significantly broadens the application of artificial intelligence (AI) services across various domains, with one of its primary functions being assistance in programming and coding. Nevertheless, due to the short history of ChatGPT, there have been few studies analyzing its coding capabilities in Korean higher education. In this paper, we evaluate it using exam questions from three foundational programming courses at S University. According to the experimental results, ChatGPT successfully generated Python, C, and JAVA programs, and the code quality is on par with that of high-achieving students. The powerful coding capabilities of ChatGPT imply the need for a strict prohibition of its usage in coding tests; however, it also suggests significant potential for enhancing practical exercises in the educational aspect.

User Factors and Trust in ChatGPT: Investigating the Relationship between Demographic Variables, Experience with AI Systems, and Trust in ChatGPT (사용자 특성과 ChatGPT 신뢰의 관계 : 인구통계학적 변수와 AI 경험의 영향)

  • Park Yeeun;Jang Jeonghoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.4
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    • pp.53-71
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    • 2023
  • This study explores the relationship between various user factors and the level of trust in ChatGPT, a sophisticated language model exhibiting human-like capabilities. Specifically, we considered demographic characteristics such as age, education, gender, and major, along with factors related to previous AI experience, including duration, frequency, proficiency, perception, and familiarity. Through a survey of 140 participants, comprising 71 females and 69 males, we collected and analyzed the data to see how these user factors have a relationship with trust in ChatGPT. Both descriptive and inferential statistical methods, encompassing multiple linear regression models, were employed in our analysis. Our findings reveal significant relationships between user factors such as gender, the perception of prior AI interactions, self-evaluated proficiency, and Trust in ChatGPT. This research not only enhances our understanding of trust in artificial intelligence but also offers valuable insights for AI developers and practitioners in the field.