• 한국멀티미디어학회논문지
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• 제22권5호
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• pp.626-637
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• 2019

Due to the rapid development of computer and digital technologies, those technologies were used in advertising. In order to meet the needs of marketing, a virtual space or character using 3D graphic augmented reality technology was developed and applied to advertisement. This study analyzed the characteristics of augmented reality in terms of interface design and spatial expression of augmented reality through case study. Firstly, we wanted to find the relationship between the types of the augmented reality advertisement and interface effects. Secondly, we wanted to find the spatial expression methods. The sample survey case studies based on 42 articles from 2012 to 2018 using Chinese and Korean site sharing augmented reality advertisement. The results of the case studies were divided into two parts. Firstly, the relationship between augmented reality types and interface effects were found basing on the augmented reality index. It means that the augmented reality index can be illustrated by using the augmented reality type. Simultaneously, the augmented reality type can be illustrated using the interface effect. The second part was that the types of display were used as a spatial representation. And the results showed that mobile display and public place display were the most frequently used.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.137-142
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• 2022

This paper argues for modern technologies in the educational process. It specifically outlines issues germane to virtual and augmented reality. It begins with an account on virtual reality and augmented reality, and touches on their characteristics, the advantages, obstacles and applications. It also discusses some relevant studies that emphasized the role of virtual and augmented reality in education, the difference between two terms. The paper ends with a note of vision on how to activate them in educational institutions.

• 문화기술의 융합
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• 제8권1호
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• pp.597-603
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• 2022

팬데믹 환경의 지속과 더불어 패션 산업의 다양한 분야에서 디지털 전환이 적용되고 있다. 증강현실 기술은 현실 세계에 가상의 이미지를 오버랩해서 보여주는 형태로 비대면 환경하에서 온라인 쇼핑이 확대되면서 패션, 뷰티 분야에서 증강현실 기술의 활용이 소비자 만족도 및 매출 증대에 영향을 미치고 있다. 본 연구에서는 디지털 전환에 따른 패션산업에서 활용되고 있는 증강현실 콘텐츠의 특성을 의상, 액세서리, 패션스토어 및 AR패션쇼 분야까지 확장하여 증강현실의 사례 특성을 분석하였다. 패션 산업의 증강현실 기술은 마케팅 활동을 통해 SNS나 홈페이지를 통한 의상 및 액세서리 제품 홍보 특성이 중심을 이루고 있으며 가상 쇼룸 과 AR패션쇼를 통한 구매 과정에서의 편의성 확대 및 엔터테인먼트 콘텐츠 활용에 의한 매출 신장과 브랜드 인지도 향상등의 긍정적 가치를 높이고 있다. 미래디지털 패션 환경에서 증강현실이 활용되는 유형의 범위는 지속적으로 확대될 것이며 증강현실기술의 활용 특성을 도출함으로써 향후 패션산업의 미래 비전을 제시하는데 기여하고자 한다.

• 한국산학기술학회논문지
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• 제13권2호
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• pp.866-871
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• 2012

대부분의 증강현실은 컴퓨터로 구현하는 3차원, 혹은 그래픽이나 영상을 통한 가상공간을 의미한다. 증강현실은 참여자를 가상현실에 몰입시키고 가상현실 세계를 변화시키는 과정으로 진행된다. 특히, 아동 게임분야는 증강현실 기술적 특성과 잘 부합하여 아동들에게 더욱 흥미와 창의성을 유발할 수 있는 분야로 지목된다. 본 연구에서는 아동게임 학습효과를 극대화하기 위해 보드게임의 효과와 증강현실기술의 특성에 대해 살펴보고 아동교육프로그램의 새로운 모델 제안을 제시하고자 한다.

• 한국포장학회지
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• 제25권2호
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• pp.37-45
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• 2019

제품을 보호하고 소비자에게 정보를 전달하는 기능을 하는 패키징은 NFC, QR Code 등 다양한 기술을 활용하여 소비자와 상호작용 한다. 최근 마케팅 분야에서 증강현실 기술이 다양하게 활용되고 있으며, 증강현실 시장도 가트너 하이프사이클에 따라 지속적으로 성장할 것으로 예상된다. 하지만 패키징 분야에서는 증강현실을 일부 기업에서만 활용되어지고 있다. 패키징에 증강현실을 적용한다면 기업은 한정된 패키징의 크기에서 벗어나 소비자에게 제품에 대한 더 많은 정보를 제공할 수 있다. 또한 다양한 콘텐츠를 통해 소비자와 상호작용하여 소비자의 제품의 이해를 높여줄 수 있고, 긍정적으로 브랜드에 대한 소비자의 흥미를 이끌 수 있다. 따라서 본 연구는 패키징과 증강현실의 정의, 특징, 장점 및 시장 현황에 대해서 정리하고 증강현실의 콘텐츠 유형의 특징 및 사례를 살펴보았다. 이를 통해 증강현실을 활용한 마케팅의 특징을 확인하였으며, 특히 패키징 분야에서 마케팅 도구로서의 증강현실 적용에 대한 필요성을 확인할 수 있었다.

• 한국IT서비스학회지
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• 제19권1호
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• pp.89-102
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• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

• International Journal of Computer Science & Network Security
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• 제22권11호
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• pp.284-290
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• 2022

The study considers trends and prospects for developing virtual (augmented) reality and civil transactions in relation to digital property. In jurisprudence, there is a need to determine the legal status of virtual and augmented reality to regulate legal relations in the digital environment. Legal relations using new digital technologies require the creation of new legislative approaches and rules of their legal regulation. The article dwells on the legal status of virtual (augmented) reality and determines the methods of regulating legal relations in the sphere of digital property. The study utilized methods for collecting single and multiple facts in order to identify the main trends in the civil circulation of digital assets, as well as private law methods. The methods of generalization, concreteness, induction and deduction reveal the legal nature and main features of virtual (augmented) reality and digital property. The paper highlights the specifics of virtual reality and civil transactions in relation to digital assets. The research has concluded that the sale, exchange and other actions with digital objects in virtual reality have distinctive features, while digital property has also unique characteristics since it is involved in civil circulation and legal relations.

• 한국게임학회 논문지
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• 제17권6호
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• pp.51-62
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• 2017

증강현실 토이게임은 이런 증강현실 게임의 개념 내에서 볼 수 있는 새로운 게임 장르의 일종으로, 현실세계의 완구를 이용해서 게임을 진행하는 콘텐츠 혹은 하드웨어를 부르는 용어이다. 본 연구는 이런 증강현실을 기반으로 하고 있는 토이게임 개발에 관한 모델을 위한 요소를 분석하는 것을 목적으로 한다. 본 연구는 다른 게임과 다르게 나타나는 토이 게임의 세 가지 특징을 기존 관련 연구를 기반으로 분석했다. 그리고 선정한 요소들을 증강현실 토이게임을 개발할 때 고려할 중요 요소들을 도출했다. 도출한 요소들의 개발요소 적합도를 알아보기 위해 설문을 진행하고, 탐색적 요인분석 방법으로 분석해서 검증해 보았다. 그 결과 일부 문항을 제외하고 변수 선정의 합당한 결과가 나왔으며 요소다차원척도법으로 분류해 본 결과 군집분석에서 합당한 것으로 분류되었다.

• Current Optics and Photonics
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• 제4권4호
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• pp.336-344
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• 2020

Exact optical characterization of virtual and augmented reality devices using conventional luminance measuring methods is a time-consuming process. A new measurement method is proposed to estimate in a relatively short time the boundary of ray trajectories emitting from a specific position on a virtual images. It is assumed that the virtual image can be modeled to be formed in front of one's eyes and seen through some optical aperture (field stop) that limits the field of view. Circular and rectangular shaped virtual images were investigated. From the estimated ray boundary, optical characteristics, such as the viewing direction and three dimensional range inside which a eye can observe the specified positions of the virtual image, were derived. The proposed method can provide useful data for avoiding the unnecessary measurements required for the previously reported method. Therefore, this method can be complementary to the previously reported method for reducing the whole measurement time of optical characteristics.

• 한국의류산업학회지
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• 제22권3호
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.