• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1025-1036
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• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.2
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• pp.15-20
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• 2022

Colours are primarily composed of three properties - hue, brightness, and saturation, However, each property of colour is not independently visually recognised. Previous studies on saturation and brightness found that brightness was sensed differently depending on the degree of purity of the saturation; however, most of the psychophysical experiments used subtractive mixing. Therefore, fundamental research on colour perception based on display is needed. In this study, we conducted a psychophysical experiment and to investigate the visual characteristics of saturation and brightness based on a display with a self-luminous system. After selecting a certain brightness in the additive-mixed display, the experiment was conducted by adjusting the saturation of the main colours. Thus, by analysing the experimental results, we determined whether the results were the same as ones from subtractive mixing and whether the data are meaningful for the characteristics of colour perception. We also suggested future research directions.

• Korean Journal of Hospice Care
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• v.8 no.1
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• pp.13-28
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• 2008

Purpose: This paper aims to examine the subjective structures and types of school age children's perception of death through an investigative study on their perception of death in order to provide a basic material for them to understand death, and develop and carry out an effective death education program. Methods: The study method used the Q Methodology which can investigate the subjective structures and types of school age children's perception of death. For Q-population, 20 school age children were used as subjects for neutral interviews and open surveys, and through documentary research, a total of 132 statements were collected, For Q-samples, 23 statements (Q-samples) were derived through a non-structural method. P-samples were 31 school age children (8-13 year olds), Q-sorting was carried out using Q-cards, and the collected data was analyzed using the PC QUANL program. Results: As a result of the study, children's perception of death was divided into five types. The first type was functional type, characterized by prominent subjective perception regarding the elements of death, such as non-reversibility, universality, non-functionality, and causality. The second was after-life type, characterized by a strong, focus on life after death in one's perception of death, and it included children with Christian background and those who had experienced death in their immediate family. The third was religious type, characterized by a strong belief in being able to still watch over one's family and friends after one's death, resulting in a positive faith in the after-life. The fourth was fearful type, characterized by a deeper fear of death in comparison to other types. The fifth was realistic type, characterized by a strong and positive assent to the perception of good death. Conclusion: The significance of the results of this paper's study to Nursing is as follows. In terms of understanding the subjectivity of school age children's perception of death in nursing practice, and understanding the compositional elements of death presented with strong emphasis in existing literature and studies, the results will expand these understandings and allow us to understand the level of perception in school age children regarding the definition of death, after-life, and good death, be utilized as useful material in developing an effective death education program for them according to their type characteristics, and become the fertilizer for enabling the children to live a proper life and preventing the tendency to make light of death that occur in adolescence and the spread of suicides. In terms of nursing theory, the description and examination of the subjective structures and the characteristics of the different, types of school age children's perception of death can be utilized as useful material for building a model of school age children's perception of death, and be further used for teaching respect for life. In terms of nursing research, the results can contribute to research describing the effects of nursing intervention strategies and developing tools for providing psychosocial nursing in terms of giving school age children a positive perception of death according to their types as well respect for life.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.77-88
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• 2024

Purpose: By studying the effects of SNS advertising characteristics and SNS advertising music characteristics conducted by companies on advertising preference and advertising effects, we would like to suggest a plan for effective SNS advertising operation. Research design, data and methodology: In this study, a total of 483 surveys were collected for college student consumers in their 20s who had experience seeing advertisements on SNS, and 458 were used for the final analysis. In addition, the collected questionnaire data were analyzed using statistical programs SPSS 24.0 and AMOS 24.0, and Sobel Test was performed through structural equation modeling and regression analysis. Results: Advertising preference, purchase, and recommendation intentions increased as consumers who saw advertisements on SNS perceived the characteristics of advertisements (information, entertainment, individuality, and interactivity). However, advertising preference was not formed by SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity). In addition, the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions were linked, and the higher the perception of SNS advertising music characteristics (fun, information delivery, unconscious stimulation, and emotional homogeneity), the more advertising effects such as purchase and recommendation intentions could be created. Finally, it was confirmed that advertising preference had a partial mediating effect between SNS advertising characteristics and advertising effects, and between SNS advertising music characteristics and advertising effects. Conclusions: Unlike previous studies that have investigated the causal relationship of advertising effects according to sub-factors such as SNS advertising characteristics and SNS advertising music characteristics, it is significant in that it analyzes the variables used in the study as secondary factors.

• Journal of the Ergonomics Society of Korea
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• v.13 no.1
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• pp.37-46
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• 1994

The accurate error size and discrimination region in the perception of depth amount from 3-dimensional images by the human visual system will be the basic data for the utilization and application of the binocular 3- eimensional image system. This paper is focused on studying the accuracy of the depth amount perceived from 3- dimensional images by the human visual system. From the performed experiment, the following results have been obtained: (1) The depth amount perceived from the binocular 3- dimensional images has been displayed by a proper scale of distance, and found to be imprecise and also have a large variance. (2) In utilizing the binocular 3-dimensional image system, it seems more appropriate to make the images viewed outward rather than inward from the screen in the regard of error and variance. (3) The binocular 3-dimensional image system can be effectively applied to displaying unreal space, for example, the layout of room in design, from the viewpoint of perception characteristics of depth amount.

• Proceedings of the IEEK Conference
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• 2002.07a
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• pp.113-116
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• 2002

In this paper dynamic characteristics were investigated of the perception of a bound image width. Subjective evaluation tests were carried out of the width of a sound image when its presentation region was moved in the horizontal plane. As a result, the sound image width was perceived narrower or wider than the actual presentation region when the sound source width was decreased or increased, respectively. The result obtained shows that a phenomenon which is a kind of auditory motion aftereffects was occurred in the perception of a sound source with changing its width.

• Journal of East-West Nursing Research
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• v.22 no.1
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• pp.68-77
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• 2016

Purpose: This study was conducted to classify the subjective perception of college students on the role of parents and to identify the characteristics of each classified type. Methods: The Q methodology was used for this study interviewing 150 college student, 70 statements were derived as a result from interviews conducted among college students. Thirty seven final Q-statements were derived by categorizing the statements based on significant similarities. The Q-statements were sorted by 37 college students. The collected data was analyzed through PC QUANL. Results: The analyzed types resulted in 4 categories:"friend-like parents type," "stability-oriented parents type," "discipline and guidance parents type", and "personality nurturing parents type." Conclusion: The result of this study can be utilized for establishing a proper role and values of parenting. It can also contribute to designing an important educational material for parental education.

• Journal of Physiology & Pathology in Korean Medicine
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• v.24 no.5
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• pp.877-882
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• 2010

This study was designed to investigate job stress, job satisfaction and related factors of oriental medical doctors. The survey used administered questionnaire, was conducted from June 10 to June 30, 2010 in Jeonbuk province. Questionnaire was composed of general characteristics, socioeconomic status perception, job stress scale and job satisfaction scale. Job stress was related to sex, age, marriage, working form, working time, clinical career. Job satisfaction was related to age. Working time, working form and self-status perception influenced job stress. Self-status perception influenced job satisfaction. Especially, it was supposed that working time was most important factor to job stress.

• MALSORI
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• no.38
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• pp.125-136
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• 1999

This study examined the perception and production of Korean lax, fortis and aspirated stops in three apraxic patients. All of tile subjects made more production errors than perception errors. This indicates that apraxic patients have problems in phonetic execution rather than phonological representation. Additionally, in both production and perception, there were more errors in non-word-initial consonants than in word-initial consonants. These findings contradict those of the previous studies which report more errors in word-initial consonants. This study also found that, unlike previous studies in the types of errors made, distortion errors were high in both non-word-initial and word-initial consonants in apraxic patients. Generally, VOT of the stops showed significant differences among lax, fortis, and aspirated stops, which indicates that there is a failure not in choosing the appropriate stop but in positioning or motor planning at the articulation stage.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.928-938
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• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.