• 제목/요약/키워드: Characteristics Perception

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PB제품의 구매선호도 영향요인 (A Study on Factors Affecting PB(Private Brand) Products Preference)

  • 박영근;김창완
    • 마케팅과학연구
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    • 제9권
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    • pp.189-201
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    • 2002
  • 최근 유통시장의 개방과 외국의 대형 유통업체의 국내 진출과 대형 도 소매점의 등장등으로 인해 국내외 유통환경의 급격한 변화가 일어나고 있다. 또한 IMF 체제 이후 제품에 대한 소비자의 실용적이고, 합리적이며 가치 지향적인 구매 행동이 증대되고 있고, 제품의 가치를 고려해서 보다 저렴한 제품을 구매하려는 계획구매가 증가하고 있다. NB제품에 비하여 가격이 저렴하다는 경쟁우위만을 지니고 있던 과거의 전통적인PB 제품개념과는 달리 품질면에서 NB와 유사하거나 혹은 그보다 더 월등하면서도 가격면에서는 다소 저렴한 PB에 대한 관심이 증대되고 있다. 그러나 현실적으로 PB제품은 수입 및 라이센스 브랜드 중심으로 전개되고 있으며, 고객의 욕구에 대한 탐색 및 개발전략도 부족하다. 따라서 본 연구에서는 이론적으로는 PB제품과 관련된 선행연구를 토대로 선택한 변수 들, 즉 가격의식성, 정보탐색 경험 품질지각 등이 PB제품 구매선호도에 어떻게 영향을 미치는지에 대하여 가설들을 설정하였다. 가설검증을 위하여 PB제품의 실제 구매경험이 있는 주부를 대상으로 하였다. 대상으로 설문조사를 실시하였고, 이러한 자료들을 토대로 연구가설들을 실증분석하였다. 이렇게 함으로써 PB제품에 대한 지식이 부족한 대형 도 소매업체들에게 보다 효율적인 PB제품의 활용방안을 제시하고자 하였다.

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교환당사자의 특성, 교환관계 지각, 관계품질 및 행동의도의 순차적 인과관계 : 미용서비스 이용고객의 관점에서 (Sequential Causal Analyses of Exchange Party's Characteristic, Exchange Relation Perception, Relationship Quality and Behavioral Intention : Customer's Perspective)

  • 안봉근;주기중
    • 한국경영과학회지
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    • 제36권2호
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    • pp.15-32
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    • 2011
  • The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling:Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.

Familarity of Sounds as a Cue of Auditory Distance Perception

  • Min, Yoon-Ki
    • The Journal of the Acoustical Society of Korea
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    • 제19권3E호
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    • pp.19-24
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    • 2000
  • The present research examined the contribution of sounds′ familiarity to auditory distance perception, while attempting to control the influences of unavoidable physical characteristics among sounds. Different vocal "styles" ("shouts", "whispers" and "a normal conversation") of man and woman were recorded digitally and presented from a stationary loudspeaker to blindfolded listeners in a semi anechoic chamber. Playback levels were adjusted to remove extraneous sound level cues. The results showed that the shouting voice was judged as appearing farthest, the whispering voice closest, and the conversational voice was intermediate. The findings suggested that the perception of auditory distance may be affected by past experience (or familiarity).

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공업계열 특성화고 교사가 인식하는 수능 직업탐구 영역 응시집단 특성 변화 (Change on the Characteristics of Applying Group for Vocational Education Division in the CSAT by Industry Department Teacher's Perception of Specialized Vocational High School)

  • 함승연
    • 수산해양교육연구
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    • 제25권6호
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    • pp.1389-1407
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    • 2013
  • The purpose of this study was to inquiry of perception on the characteristics of applying students for vocational education division in the CSAT(College Scholastic Ability Test) and what were characteristics of main group by industry department teachers of specialized vocational high school. Therefore, it was highly desirable that researchers to survey what were change on the characteristics of applying for vocational education division in the CSAT and what were prospect on applying group for vocational education division in the CSAT. The survey included 100 industry department teachers of specialized vocational high school on 9 regions from Korea. The analysis of survey results were by regions, industry department teacher's career of specialized vocational high school. The results were as follows. Main reasons of reducing on applying for vocational education division in the CSAT after the class of 2010 was policy of employment reinforce in specialized vocational high school by government. The next reason was increasing students who want the next stage of education not requiring results of the CSAT. Leading group of reducing on applying for the CSAT after the class of 2010 was fine grade group. Prospect on number of applying students for vocational education division in the CSAT was maintenance on the minimum number of applying students for the CSAT, after lasting of reducing state.

한국 문갑 유형에 대한 소비자의 미의식과 선호 (Aesthetic Perception and Preference on the Characteristics of Traditional Korean Document Chest)

  • 박영순
    • 대한가정학회지
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    • 제26권1호
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    • pp.97-108
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    • 1988
  • The purpose of this study is to classify the type of the Korean document chest, mungab through the literature and market survey and to investigate the preference on characteristics of the mungab. It also attempts to find out the aesthetic perception of the type of mungab by using semantic differential scales. A pilot study was conducted to select the types and pictures of the mungab. Three types and six pictures of mungab were selected. Six hundred homemakers of middle and upper class residing in seoul area were selected for the survey and 449 among them were used for data analysis. Data were analyzed using the SPSS program. The major findings are as follows: 1) The esult of pilot test, the presentative characteristics of mungab were classified into naive type, unique type, and elaborate type. 2) it was found that the modernized style of traditional mungab was wood grain and the next one was Najonchiligi. In the characteristics of decoration which was symbolic pattern, Shi-Jang-Saeng was predominant. In wanting style when they buy, the modernized style of traditional Korean chest was predominant, too. 3) Young and low income group preferred modern style using transparent paint and Sa-Goon-Ja, letters in the symbolic patterns of decoration. Old and high income group preferred traditional style using splendid and expensive materials and Ship Jang Saeng in the symbolic decoration. 4) compared with types of mungab in aesthetic perception, modern style of the traditional mungab was evaluated more positively than traditional style. The young and low income group perceived the naive type and unique type positively, but the old and high income group perceived the elaborate type the most positively.

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초등학교 과학 수업에서 과학영재 학생의 행동 특성이 일반 학생에게 미치는 영향에 대한 교사의 인식 (Teacher's Perception of Influence of Behavioral Characteristics of Scientifically-Gifted Students on General Students in Elementary School Science Classes)

  • 윤서정;강훈식
    • 한국초등과학교육학회지:초등과학교육
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    • 제39권3호
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    • pp.353-368
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    • 2020
  • This study analyzed the teacher's perception for influence of behavioral characteristics of scientifically-gifted students on general students in elementary school science class. To do this, we selected the eight elementary school teachers who were conducting the regular science classes including scientifically-gifted students belonging to the gifted education institutes in Seoul and conducted individual in-depth interviews. The analysis of the results reveal that the teachers mentioned seven behavioral characteristics of scientifically-gifted students in general elementary school science classes.: 'excellent in designing and performing experiments', 'playing a leading role in experiments', 'expressing their abundant prior knowledge frequently', 'attempting their tasks with curiosity and persistence', 'displaying scientific creativity', 'often asking scientific questions in detail', and 'expressing their opinions logically'. These behavioral characteristics of scientifically-gifted students had positive effects on general students, such as 'providing them with a successful experience in conducting experiments', 'improving understanding of science class contents', 'developing scientific thinking and reflective thinking', and 'improving their students' positive experiences about science'. However, the excessive learning-driven behaviors of scientifically-gifted students had negative effects on general students, such as 'limiting opportunities for general students to participate in classes', 'conducting passive exploration centered on results', and 'causing conflicts with general students'. Educational implications of these findings are discussed.

대학생이 지각하는 군 신뢰가 안보의식에 미치는 영향에 관한 연구 (A Study on the Effect of Trust in the Army Perceived by University Students on Perception of National Security)

  • 전경국
    • 융합보안논문지
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    • 제20권4호
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    • pp.13-25
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    • 2020
  • 국가안보는 국민의 생명을 지키고 국토를 보호한다는 의미에서 국가의 가장 중요한 책무 증 하나이다. 특히 최근 한반도를 둘러싼 강대국의 정세는 국가안보를 심각하게 위협할 정도로 급변하고 있다. 이 상황을 극복하기 위해서는 국민들의 군에 대한 신뢰를 바탕으로 한 국가안보의식이 매우 중요한 시점이다. 이에 울산 지역에 소재한 대학생들을 대상으로 군에 대한 신뢰가 국가안보의식에 미치는 영향을 조사하였다. 분석 결과는 다음과 같다. 첫째, 군 신뢰 중 사회기여와 군사능력이 높게 평가된 반면 성실성과 조직문화특성은 상대적으로 낮게 평가 되었다. 둘째, 군 신뢰와 국가안보의식간에는 모두 유의적인 정적 상관관계가 있었으나 사회기여와 안보의식간의 상관관계는 상대적으로 낮았다. 셋째, 군 신뢰 중 성실성, 조직문화특성, 군사능력의 순으로 국가안보의식에 유의적인 정적 영향력이 있었으나 사회기여는 유의적인 영향력이 없었다.

치위생(학)과 신입생의 전공만족이 직업의식에 미치는 영향 (Dental hygiene freshmen satisfaction with their major and its influence perception of occupational consciousness)

  • 진혜정;김혜영
    • 한국치위생학회지
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    • 제11권6호
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    • pp.893-900
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    • 2011
  • Objectives : The study was to examine satisfaction with their major study influences their perception of occupational consciousness among dental hygiene freshmen. Methods : The total of dental hygiene freshmen were conveniently recruited from four schools located in Gyeongsangnam-do, Ulsan and Busan city. A questionnaire was used to collect information about general characteristics and the perception of occupational consciousness and major study satisfaction. The statistical analysis was done by using the SPSS 18.0 program. Results : Dental hygiene freshmen who showed a positive their major satisfactory showed higher perception of occupational. The social recognition and position of job-consciousness was lowest at the score 2.55, harmony with a colleague is close to efficiency in duty of job-consciousness was highest at the score 3.54. Conclusions : We need a modifying and complement of the career guidance programs for dental hygiene freshmen.

진동대 실험을 통한 보행진동과 뒷꿈치 충격진동의 인지수준 비교 (Investigation on Human Perception Level under Walking and Heel Drop Vibrations Using Shaking Table Test)

  • 한상환;이상욱
    • 한국소음진동공학회논문집
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    • 제13권3호
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    • pp.186-193
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    • 2003
  • Floor vibrations in residence and office buildings are typically induced by heel drop and walking movement of occupants. The criteria of most vibration provisions have been developed based on the vibration caused by heel drop impact rather than walking. There may be considerable differences between the vibration characteristics induced by walking and heel drop. The effect of walking vibration was not well reflected on current provisions. In this paper, shaking table test was performed to investigate the human perception level against the vibrations due to walking and heel drop. This study attempts to compare the human Perception level of two different vibration sources. Also, this study investigates the effect of damping on a Perception level under heel drop and walking vibration.

한국어 어중 공명 중첩자음과 단자음의 조음 및 지각 (Speech Production and Perception of Word-medial Singleton and Geminate Sonorants in Korean)

  • 김태경
    • 말소리와 음성과학
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    • 제5권4호
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    • pp.145-155
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    • 2013
  • This study investigated the articulatory characteristics of Korean singleton and geminate sonorants in the word-medial position, effects of the duration of the sonorant consonant and the preceding vowel on perception, and the difference between native Korean speakers and foreign learners of Korean in perceiving the singleton and geminate consonant contrast. The Korean sonorant consonants(/m, n, l/) are examined from the VCCV, VCV sequences through speech production and perception experiments. The results suggest that the duration of the sonorant consonant is the most important factor for native Korean speakers to recognize whether sonorants are overlapped, and the duration of preceding vowel and other factors affect the recognition of singleton/geminate consonant contrast if the duration is not obvious. A perception experiment showed Chinese Korean language learners did not clearly distinguish singleton consonants from geminate consonants. The results of this study provide basic data for recognition of singleton/geminate consonant contrast in word-medial of Korean language, and can be utilized for teaching Korean pronunciation as a foreign language.