• Journal of Distribution Science
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• v.16 no.1
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• pp.47-58
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• 2018

Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

• Journal of information and communication convergence engineering
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• v.8 no.6
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• pp.655-659
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• 2010

In the conventional PNC scheme, the relay node requires simultaneous transmission of two source nodes with strict power control and carrier-phase matching between two received symbols. However, this pre-equalization process at source nodes is not practical in fading channels. In this letter, we propose a novel physical-layer network coding (PNC) scheme with log-likelihood ratio (LLR) conversion for fading channels, which utilizes not pre-equalizer at transmitters (source nodes) but joint detector at receiver (relay node). The proposed PNC requires only channel side information at the receiver (CSIR), which is far more practical assumption in fading channels. In addition, the proposed PNC scheme can use the conventional modulation scheme like M-QAM regardless of modulation order, while the conventional PNC scheme requires reconfiguration of modulation scheme at the source nodes for detection of the received signal at relay node. We consider the combination of the proposed PNC and channel coding, and find that the proposed PNC scheme is easily combined the linear channel codes such as turbo codes, LDPC, and convolutional codes.

• Journal of Communications and Networks
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• v.10 no.1
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• pp.28-37
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• 2008

In this paper, we investigate the problem of minimizing the average transmission power of users while guaranteeing the average delay constraints in time-varying uplink channels. We design a scheduler that selects a user for transmission and determines the transmission rate of the selected user based on the channel and backlog information of users. Since it requires prohibitively high computation complexity to determine an optimal scheduler for multi-user systems, we propose a low-complexity scheduling scheme that can achieve near-optimal performance. In this scheme, we reduce the complexity by decomposing the multiuser problem into multiple individual user problems. We arrange the probability of selecting each user such that it can be determined only by the information of the corresponding user and then optimize the transmission rate of each user independently. We solve the user problem by using a dynamic programming approach and analyze the upper and lower bounds of average transmission power and average delay, respectively. In addition, we investigate the effects of the user selection algorithm on the performance for different channel models. We show that a channel-adaptive user selection algorithm can improve the energy efficiency under uncorrelated channels but the gain is obtainable only for loose delay requirements in the case of correlated channels. Based on this, we propose a user selection algorithm that adapts itself to both the channel condition and the backlog level, which turns out to be energy-efficient over wide range of delay requirement regardless of the channel model.

• Journal of Distribution Science
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• v.13 no.10
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• pp.57-63
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• 2015

Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.258-266
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• 2016

This study analyzes what contents the general programming channels have been programming since they opened in December, 2011. The findings reveal that their programming tends to center on specific genres such as news, current affairs, variety shows etc., although the general programming channels have programmed diverse contents. This study also shows that the concentrated programming of these genres has been intensified in all the general programming channels as time goes by. The ratio of re-run is shown to be comparatively high, reaching the level of 50%. Thus, it is necessary that they program more diverse genres in order to satisfy the original purpose of the introduction of the general programming channels and to provide the audience with more chances to select programs.

• Proceedings of the Ginseng society Conference
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• 1998.06a
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• pp.182-189
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• 1998

Administration of ginsenosides, a mixture of saponin extracted from Panax ginseng, decreased blood pressure in rat. Previous studies have shown that ginsenosides caused endothelium-dependent relaxation, which was associated with the formation of cyclic GMP, suggested that ginsenosides caused release of nitric oxide (NO) from the vascular endothelium. The aim of the present study was to characterize the endothelium-independent relaxation to ginsenosides in the isolated rat aorta. Ginsenosides caused a concentration-dependent relaxation of rat aortic rings without endothelium constricted with 25 mM KCI but affected only minimally those constricted with 60 mM KCI. Ginsenoside Rg3 (Rg3) was a more potent vasorelaxing agonist than total ginsenoside mixture and also the ginsenoside PPT and PPD groups. Relaxation to ginsenosides were markedly reduced by TEA, but not by glibenclamide. Rg3 significantly inhibited Cal'-induced concentration-contraction curves and the "50a2'influx in aortic rings incubated in 25 mM KCI whereas those responses were not affected in 60 mM KCI. Rg3 caused efflux of $"Rb in aortic rings that was inhibited by tetraethy- lammonium (TEA), an inhibitor of Ca"-dependent K'channels, but not by glibenclamide, an inhibitor of AfP-dependent K'channels. These findings indicate that ginsenosides may induce vasorelaxation via activation of Ca2'-dependent K'channels resulting in hyperpolarization of the vas- cular smooth muscle with subsequent inhibition of the opening of voltage-dependent Caf'channels. These effects could contribute to explain the red ginseng-associated vasodilation and the beneficial effect on the cardiovascular system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.2
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• pp.33-38
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• 2017

This study explores the popular channels of Afreeca TV, which is the most famous Internet Broadcasting Service in South Korea currently. Due to the developments of technology, the era has come that ordinary people are able to do broadcasting individually with some equipment. Unlike traditional media, Internet Broadcasting does not have a concept of ratings, and Afreeca TV utilizes the specific formula for counting popular channels. In this situation, this study analyzes the popular channels on Afreeca TV by 1) Gender 2) Profile Photo 3) Genre 4) Enthusiast 5) Fanclub 6) Supporter 7) Amount of Airtime 8) Cumulative Audience, and then it reveals the traits of those popular channels. Then, it further discusses the future of the Internet broadcasting.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39C no.3
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• pp.247-254
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• 2014

For wireless multimedia sensor network (WMSN), it is crucial to select appropriate channels to deliver multimedia data stream generated by image and voice sensors periodically or continuously. Although most of previous researches assume that fixed channels are used for wireless sensor networks, they causes limit to support various application areas. In this paper, we apply link-setup algorithms developed for wireless cognitive radio networks for searching common channels between two nodes without common control channels. We also show the algorithm causes serious performance degradation as the total number of used channels increases, and then propose a new link-setup algorithm to resolve the problem. Therefore, the proposed algorithm shows 30 % higher performance compared to existing algorithms.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.10A
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• pp.1473-1479
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• 2000

This paper presents the performance evaluation of an adaptive QAM scheme under flat and frequency selective fading channels for indoor wireless communication systems. The QAM modulation is combined with differential encoding and the demodulation process is carried out noncoherently. The adaptation is performed by varying the modulation level of QAM, depending upon received signal strength. The adaptation mechanism allows a 2- or 3-bit increase or decrease at a time, if the channel condition is considered to be significantly good or bad. Simulation results show that the average number of bits per symbol (ABPS) for each symbol block transmitted over a flat fading channel is higher than 5.0 and the BER performance is better than 10^-4 for a SNR value higher than 30 dB. For frequency selective fading channels, an oversampling technique in the receiver was employed. The BER performance obtained for frequency selective fading channels is better than 10^-4 with a SNR value of 40 dB and ABPS is found to be approximately 5.5. Therefore, this scheme is very useful in that it provides both very high bandwidth efficiency and acceptable performance with moderate SNR values over flat and frequency selective fading channels. In addition, this scheme provides reduced receiver complexity by way of noncoherent detection.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.2 no.1
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• pp.133-140
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• 1998

In this paper, RS coded DTMF modulation for reliable data transmission over mobile fading channels is considered. The circuits of (15,9) RS codec are proposed and synthesized, and the performances are evaluated over fading channels. The codec circuits take about 14000 gates standardized by 2-input NAMD gate. The (15,9) RS coded DTMF signalling provides theoretical coding gain more than 20 dB over fading channels for BER 10.6, the criterion for data transmissions in mobile communications such as IMT-2000. Thus, It is very effective to apply RS codec to DTMF signalling for data transmission in mobile communications over fading channels.