• Title/Summary/Keyword: Channel management

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Exploratory Study on Factors Affecting Influencers' YouTube Channel Operation and Revenue Generation Based on the Grounded Theory Approach (근거이론 접근법을 이용한 인플루언서의 유튜브 채널 운영과 수익 창출에 미치는 영향요인에 관한 탐색 연구)

  • Kim, Young Lag;Park, Sang Hyeok;Cho, Jae Hee;Park, Jeong Sun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.173-202
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    • 2021
  • Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

An Algorithm for Stable Video Conference System (안정적인 화상회의 시스템을 위한 알고리즘)

  • Lee Moon-Ku
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.42 no.2 s.302
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    • pp.11-20
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    • 2005
  • In previous video conference system, when the number of participants in video conference increases by n, the bandwidth and memory of n2 is required. And also, it brings about increase in traffic and problem of a say during a conference in aspect of transmission of voice data. In this paper, we propose an algorithm of remote video conference using silence detection algerian to resolve the questions such as buffering method of video data in server and heavy traffic detection algorithm to the increase in participants. Video data buffering algorithm is not a method of broadcasting to other client in the server, but this algorithm uses two other methods; the buffering method of receiving compressed video data from clients and the indexing method for acquiring the video data of other participants in clients according to clients' bandwidth and network transmission speed. We apply a voice transmission algerian and a channel management algorithm to the remote video conference system. The method used in the voice transmission algorithm is a silence detection algorithm which does not send silent participants' voice data to the server. The channel management algorithm is a method allocating a say to the participants who have priority. In consideration of average 20 frames and 30ms regardless of a number of participants, we can safely conclude that the transmission of video and voice data is stable.

Fit of the number of insurance solicitor's turnovers using zero-inflated negative binomial regression (영과잉 음이항회귀 모형을 이용한 보험설계사들의 이직횟수 적합)

  • Chun, Heuiju
    • Journal of the Korean Data and Information Science Society
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    • v.28 no.5
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    • pp.1087-1097
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    • 2017
  • This study aims to find the best model to fit the number of insurance solicitor's turnovers of life insurance companies using count data regression models such as poisson regression, negative binomial regression, zero-inflated poisson regression, or zero-inflated negative binomial regression. Out of the four models, zero-inflated negative binomial model has been selected based on AIC and SBC criteria, which is due to over-dispersion and high proportion of zero-counts. The significant factors to affect insurance solicitor's turnover found to be a work period in current company, a total work period as financial planner, an affiliated corporation, and channel management satisfaction. We also have found that as the job satisfaction or the channel management satisfaction gets lower as channel management satisfaction, the number of insurance solicitor's turnovers increases. In addition, the total work period as financial planner has positive relationship with the number of insurance solicitor's turnovers, but the work period in current company has negative relationship with it.

Development of a battery management system(BMS) simulator for electric vehicle(EV) cars (EV용 배터리 관리시스템(BMS) 시뮬레이터 개발)

  • Park, Chan-Hee;Kim, Sang-Jung;Hwang, Ho-Suk;Lee, Hee-Gwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.6
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    • pp.2484-2490
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    • 2012
  • This study reports on the development and performance verification of cell simulation boards of simulator and the embedded program for board control of the battery management system (BMS) of electric vehicle (EV) cars, which manages the next-generation automotive lithium-ion battery pack. Here, we have improved the speed of the simulator by using operational (OP) amplifier and transistors that were connected in series. In addition, using a digital analog converter (DAC) in each channel, we have improved the performance by channel-to-channel isolation (isolation) as compared to the traditional methods. Furthermore, by constructing a current-limiting protection circuit, one can be protected from disturbance and, by utilizing a precision shunt resistor for the current sensor, we have increased the precision of the current control. In order to verify the performance of the developed simulator, we have performed the experiment 10 times, with values ranging from 0.5 V to 5 V, and a voltage drop step of 0.5 V. Significance analysis of experimental data, and repeatability tests were performed, showing an average standard deviation of 0.001~0.004 V, indicating high repeatability and high statistical significance of the current method and system.

The Study of Service Quality Model in O2O(Online-to-Offline) Context (O2O(Online-to-Offline) 환경에서의 서비스 품질요인 탐색에 관한 연구)

  • Moon, Yun-Ji
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.213-230
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    • 2016
  • In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

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Explanation of Foaming Mechanism and Experimental Application of Foam Reduction Techniques in the Treated Wastewater Outlet of Wastewater Treatment Plant Connected to a Tidal River, Korea (감조하천에 연결된 하수처리장 방류구의 거품 형성기작 해석 및 거품발생 저감기술의 실험적 현장적용)

  • Shin, Jae-Ki;Cho, Youngsoo;Kim, Youngsung;Kang, Bok-Gyoo;Hwang, Soon-Jin
    • Korean Journal of Ecology and Environment
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    • v.49 no.3
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    • pp.187-196
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    • 2016
  • This study was performed to improve the foaming generated in the effluent of wastewater treatment plant from March 2015 to July 2016. The main cause of foaming was air entrainment by an impinging jet and the internal accumulation by the diffusion barrier. Particularly, the foam growth was most active when there is low tide and larger discharge. To solve this problem, we experimented after installing fine mesh screen and the artificial channel device with underwater discharging outlet in the treated wastewater discharge channel and the outlet, respectively. As a result, the effects of foam reduction by devices ranged 85.0~92.0% and 70.7~85.6%, respectively. In addition, the foam and the noise were easily solved, first of all look to contribute to the prevention of complaints. Our device studies were applied to a single wastewater treatment plant. However, it is considered to be able to apply in other similar cases of domestic sewage treatment plants.

The Effect of Business Relationships on Conflict and Satisfaction in the Cosmetics Industry's Distribution Channel (코스메틱 산업에서의 유통경로상 거래관계가 갈등과 관계만족에 미치는 영향)

  • Park, Soo-Hong;Yang, Hoe-Chang;Sun, Il-Suck
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.79-86
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    • 2015
  • Purpose - The cosmetics industry is a traditional high value-added industry in terms of the domestic demand, small batch production systems, exclusive competition, and raw materials highly dependent on overseas countries as well as an oligopolistic market structure. However, new foreign brands and growing consumer awareness of inexpensive products, has triggered a shift. In line with changing lifestyles and the polarization of consumption, the industry faces a new market structure. Among its key characteristics is the cosmetics industry's numerous distribution channels (i.e., department stores, door-to-door sales, online shopping malls, brand shops, and discount stores). Therefore, the study of its distribution channels is essential. Research design, data, and methodology - The study analyzed channel distribution power divided into coercive and non-coercive power. The factors of coercive power included: unilateral request of an increase in commissions, interference in sales by taking advantage of a superior status, unilateral buck-passing at the time of a problem, unilateral request to stop sales activities, and a unilateral business contract; the factors of non-coercive power included favorable payment conditions, offers of various kinds of information, policy on commission reduction, pride in market entrance, and promotion support. In addition, the mediating variable "interdependence" was applied to the execution of department store (or mart) power and their shop conflicts and satisfaction to examine direct and indirect influential power. The methodology was a survey of managers of cosmetics shops in department stores (or marts). The questionnaire, based on a five-point Likert scale, included questions about basic personal information, execution of power, interdependence, conflict, and satisfaction. The study distributed 198 questionnaires and collected 131. Ten questionnaires with missing or hard to analyze data were excluded. Thus, 121 copies were analyzed. Results - According to the analysis, the execution of coercive power by department stores (or marts) did not affect interdependence, but the execution of non-coercive power did. Interdependence did not influence conflict, but did affect satisfaction. Additionally, the analysis revealed direct influential power: the execution of coercive power positively affected conflict and negatively influenced satisfaction; the execution of non-coercive power positively affected satisfaction. Conclusions - To offer suggestions for distribution business relations in the cosmetics industry, this study investigated how the execution of power by department stores (or marts) affected their shops. More specifically, it examined how much the execution of both coercive power and non-coercive power influenced conflict and satisfaction, and analyzed the mediating role of interdependence. In line with previous study results in various areas, coercive power was shown to be the source of conflict, leading to a decrease in satisfaction, whereas non-coercive power significantly positively influenced satisfaction. Moreover, non-coercive power increased interdependence, which led to greater satisfaction. As a result, interdependence had a mediating effect on non-coercive power and satisfaction. Based on the results, department stores (or marts) should look for improvements plans that increase interdependence. Such plans could alleviate conflict with the shops, increasing their satisfaction.

The proposal of download based IPTV system using user-specific channel management (사용자 맞춤형 채널 관리를 이용한 다운로드 기반의 IPTV 시스템 제안)

  • Kim, Dae-Jin;Choi, Hong-Sub
    • Journal of Digital Contents Society
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    • v.10 no.1
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    • pp.61-71
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    • 2009
  • While the broadband network and multimedia technology are being developed, the commercial market on digital contents as well as IPTV has been widely spreading. Especially IPTV is providing various useful services since it makes using multimedia contents easier and more convenient by combining the strong points of both TV and PC system. Until now, IPTV system has been focused on VoD service as a general usages. However, various IPTV services are recently demanded since they can have special features for some specific places and occasions. So in this paper, we propose a design of the download based IPTV system using user-specific channel management. At first, program contents previously scheduled by users are downloaded and are played at settop-box according to the prescribed time table. This system has some advantages of giving users easy access to any wanted media contents in anytime that is IPTV's characteristics. And we can increase stability of services by using time slot distributed download for contents. Because this service can be constructed and maintained at relatively low cost, we confirm that this service model is more suitable to some companies with small infrastructure and special purposes. Accordingly, in this paper, we look into necessary elements and define some protocols for system in order to help other developer build this system.

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Numerical Simulation of the Flood Event Induced Temporally and Spatially Concentrated Rainfall - On August 17, 2017, the Flood Event of Cheonggyecheon (시공간적으로 편중된 강우에 의한 홍수사상 수치모의 - 2017년 8월 17일 청계천 홍수사상을 대상으로)

  • Ahn, Jeonghwan;Jeong, Changsam
    • Journal of Korean Society of Disaster and Security
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    • v.11 no.2
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    • pp.45-52
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    • 2018
  • This study identifies the cause of the accident and presents a new concept for safe urban stream management by numerical simulating the flood event of Cheonggyecheon on August 17, 2017, using rain data measured through a dense weather observation network. In order to simulate water retention in the CSO channel listed as one of the causes of the accident, a reliable urban runoff model(XP-SWMM) was used which can simulate various channel conditions. Rainfall data measured through SK Techx using SK Telecom's cell phone station was used as rain data to simulate the event. The results of numerical simulations show that rainfall measured through AWSs of Korea Meteorological Administration did not cause an accident, but a similar accident occurred under conditions of rainfall measured in SK Techx, which could be estimated more similar to actual phenomena due to high spatial density. This means that the low spatial density rainfall data of AWSs cannot predict the actual phenomenon occurring in Cheonggyecheon and safe river management needs high spatial density weather stations. Also, the results of numerical simulation show that the residual water in the CSO channel directly contributed to the accident.

A Study on the Formation of River Sandbar and Management of River Forestation & Aggradation - Focusing on the Jang-Hang Wetland on the Han River - (하천의 사주 형성과 하도 수림화 및 육역화 관리방안에 관한 연구 - 한강 장항습지를 중심으로 -)

  • Hong Kyu Ahn;Dong Jin Lee
    • Ecology and Resilient Infrastructure
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    • v.11 no.2
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    • pp.43-54
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    • 2024
  • Recently, most of the rivers in Korea are experiencing various problems in dimension and river environment, such as expansion of stable area where disturbance does not occur during flood, increase of excessive trees in river channel, fixation of river channel, reduction of sand bar. When the soil supplied by the flood is deposited in the river, the plant is settled in the formed terrain, and when another disturbance of the scale that does not erode there occurs after the plant is settled, the river gradually grows and the vegetation zone is formed there. In particular, in terms of river management, river forestation and river aggradation are objects that must be managed because they are disadvantageous in terms of flood control by lowering the flow rate and raising the water level. Therefore, in this study, the area of vegetation occupied by the year of sandbar was analyzed in the process of river aggradation in Jang-Hang wetland. In addition, the correlation between the growth of Jang-Hang wetland was analyzed through the analysis of the flow rate and the flooding frequency that directly affect the growth of Jang-Hang wetland. Through this, the management plan of Jang-Hang wetland, which is registered in Ramsar Wetland but has been river forestation and is undergoing river aggradation, was proposed.