• Title/Summary/Keyword: Channel management

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A Study on the Strategic Adoption of Internet based Customer Relationship Management (인터넷 기반 고객관계관리의 전략적 도입에 관한 연구)

  • Roh Kyung-Ho
    • Management & Information Systems Review
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    • v.5
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    • pp.61-79
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    • 2000
  • This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

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A Study on ATM Network Management System Supporting M4 Interface (M4 Interface를 지원하는 ATM 네트워크 관리 시스템에 관한 연구)

  • Lee, Beom;Choi, Young-Su;Chung, Jin-Wook
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.11S
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    • pp.3367-3378
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    • 1999
  • ATM technology, which acts as a representative high-speed bandwidth technology, plays an important role in Internet environment. ATM network, supporting QoS(Quality of Service) and various traffic characters in high speed, configures many VPC(Virtual Path Connection)/VCC(Virtual Channel Connection). It is important to guarantee the QoS of each connection and it is necessary for the network manager to search element affecting the QoS of VPC/VCC and to control ATM network correctly. In the paper, the management information of VPC/VCC, that ATM network manager Using the fault notification for ATM switch, we can manage the configuration, fault and performance of ATM network. Thus, we extracted the configuration, fault and performance monitoring item from the ATM-MIB and SNMP M4 Network Element View MIB. And we designed the ATM network configuration, fault and performance management system based on the extracted item.

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A Study on the Determinants of Winning Products in Korea (우리나라 히트상품의 성공요인에 관한 연구)

  • Son, Eun-Il;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.28 no.4
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    • pp.119-139
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    • 2000
  • In order to examine the determinants of new product success, 217 winning products in Korean market are analyzed with a focus on merchantability. For the purpose of the analysis, dimensions of products are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DFE(desing for the environment). The major dimensions of sinning products were identified for each category of the products. The results this study would be a cue to the future direction of new product development.

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A Comparative Study on the Cargo Management of FTZ in East Asia - HongKong, Taiwan, Shanghai FTZ (동아시아 주요국의 FTZ 화물관리 개선방안에 관한 비교연구 - 홍콩, 대만, 상해 FTZ 비교-)

  • Kim, Tae-In
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.125-145
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    • 2006
  • The objective of this paper is to analyze the competitiveness of the Cargo Management improvement of FTZ(Free Trade Zone) in East Asia and to suggest several measures to improve it. To the end, various comparisons are made between the FTZ of Incehon and those in Hongkong, Taiwan, Shanghai. Competitive advantages of Incheon's FTZ over others lie in its better contiguity, frequency, quality service, and convenient connections associated with the airport. To be viable, however, the Incheon's FTZ needs to have strong supports from the central government such as more SOC investment, early introduction of RFID/UBIQUITOUS, improvement of customs process and logistics system, and competitive incentives to bring in more international channel hubs to this area. With these implemented promptly as suggested, the Incheon's FTZ will draw its competitive advantages over those in Taiwan and Shanghai and will play an vital role to bring in more MNEs to Korea.

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A Multi-Dimensional Radio Resource Scheduling Scheme for MIMO-OFDM Wireless Systems

  • Li, Lei;Niu, Zhisheng
    • Journal of Communications and Networks
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    • v.8 no.4
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    • pp.401-409
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    • 2006
  • Orthogonal frequency division multiplexing (OFDM) and multiple input multiple output (MIMO) technologies provide additional dimensions of freedom with spectral and spatial resources for radio resource management. Multi-dimensional radio resource management has recently been identified to exploit the full dimensions of freedom for more flexible and efficient utilization of scarce radio spectrum while provide diverse quality of service (QoS) guarantees. In this work, a multi-dimensional radio resource scheduling scheme is proposed to achieve above goals in hybrid orthogonal frequency division multiple access (OFDMA) and space division multiple access (SDMA) systems. Cochannel interference (CCI) introduced by frequency reuse under SDMA is eliminated by frequency division and time division between highly interfered users. This scheme maximizes system throughput subjected to the minimum data rate guarantee. for heterogeneous users and transmit power constraint. By numerical examples, system throughput and fairness superiority of the our scheduling scheme are verified.

AGING ASSESSMENT OF CANDU PLANT MAJOR COMPONENTS

  • Jeong, Il-Seok;Lee, Kyoung-Soo;Kim, Tae-Ryong
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 2003.05a
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    • pp.415-423
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    • 2003
  • Korea Electric Power Research Institute(KEPRI) had worked a comprehensive Plant Lifetime Management (PLiM) project for a CANDU plant in corporation with Korea Hydro and Nuclear Power(KHNP). The project had been performed to understand the aging status of major components screened from the plant and to address provisions for the continued operation over its design life. A feasibility of the continued operation was reviewed in the aspects of technology, economics, and regulatory environments. This paper introduces general approach of aging assessment, screening of critical components and an experience of aging assessment for an example of fuel channel that is the most critical component in CANDU plant.

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Effect of Groove and Channel Size on the Thermal Transport Capacity of Micro-Capillary Pumped Loop for Mobile Electronic Device Cooling System (모바일 전자장비 냉각용 Micro-CPL내 형상크기변화에 따른 열성능 해석)

  • Kim, Byeong-Gi;Seo, Jeong-Se;Hwang, Geon;Mun, Seok-Hwan;Bae, Chan-Hyo
    • Proceedings of the SAREK Conference
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    • 2005.11a
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    • pp.329-334
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    • 2005
  • As more high power wide band gap devices are being utilized. the thermal management issues associated with these devices need to be resolved. High power small devices dissipate excessive heat that must be cooled, but traditional cooling methods are insufficient to provide such a cooling means. This paper will evaluate a micro-capillary pumped loop thermal management system that is incorporated into the shim of the device, taking advantage of phase-change to increase the thermal conductivity of the system. The results of the modeling of the thermal management system will be discussed.

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Korean insurance market globalization and specialization of distribution agents -comparative study with French insurance market- (한국 보험산업 글로벌화에 따른 보험판매방식의 다각화와 보험인력 전문화에 관한 연구 -프랑스 보험산업과의 비교를 중심으로-)

  • Yeo, Hee-Jung
    • Management & Information Systems Review
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    • v.26
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    • pp.261-291
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    • 2008
  • The EU holds about 50% of exports and imports in the world trade of services. The insurance markets have undergone a significant consolidation in solvency rule, cross-border registration, and standardized accounts. In the EU-Korea FTA negotiations the EU is interested in mutual certification of qualifications as well as market liberalization of law, finance and distribution and so forth. When the negotiation with respect to the mutual certification of qualifications comes to a settlement, the two countries will drive it in service areas. Korea should examine european certification regulations and improve domestic insurance-related institutions. France is the focal country of the EU. The paper provides a comparative study of insurance markets and agents in France and Korea. The paper argues that Korea should initiate institutional changes and be transformed into an insurance service exporting country for the specialized insurance agents to move to EU countries.

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A Case Study on the Success and Failure of Customer Service in Tourism Industry (관광산업에서의 고객서비스의 성공과 실패에 관한 사례연구)

  • Ham, Bong-Gyun;Lee, Ung-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.595-611
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    • 2005
  • The objective of this study is to lead balanced development of tourism industry by proving the nature of customer service which is one of the service characters as well as ultimate goal of tourism industry. This paper contains a few case studies of service industry customer service and proposed desirable development plan. This study tried differentiate customer service from management side in its role. Meanwhile, management and tourism industry integration, partly in the service channel, is a task to be studied continuously in terms of customer satisfaction. Customer service should utilize for social welfare and improving the firm's competitiveness in the tourism industry.

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Retail Channel Inventory Management via In-Stock Ratio Measure (매장 내 제품가용성 지표를 활용한 유통재고 관리방안 제고)

  • Kim, Hyoungtae
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.36 no.1
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    • pp.96-102
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    • 2013
  • This paper makes a detailed comparison between two metrics designed for measuring customer's satisfaction in the retail industry. The first metric, which is called the customer service level, has not been widely used due to the intrinsic requirement on the parameter assumption(s) of the demand distribution. Unlike the customer service level metric the in stock ratio metric does not require any requirements on the demand distribution. And the in stock ratio metric is also very easy to understand the meaning. To develop the detailed planning activities for business with the in stock ratio metric on hand one should collect some information as following : 1) POS (Point of sales) data, 2) Inventory Data 3) Inventory Trend.