• Title/Summary/Keyword: Channel management

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A Study of the Effectiveness of Digital Signage: Importance of Customized Content (디지털 사이니지의 효과에 관한 연구: 맞춤식 콘텐츠의 중요성)

  • Cho, Jae-Yung
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.211-217
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    • 2019
  • This study suggested the alternatives for improving consumers' engagement with digital signage (DS) by analyzing the researches of the effectiveness of DS in marketing and public areas, which is recognized as an essential communication tool for commercial or public matters. According to the results, affective DS ad content of DS resulted in positive shoppers' buying behaviors and perceiving buying environment; DS was also effective for public affairs, which how proper channel and message for the target public resulted in solving community problems. However, it was rare to measure precisely the level of consumers' engagement with DS content and what DS content aroused higher engagement in both areas. Thus, DS content should be more customized based on multiple converged contents for consumers' engagement and the research efforts of DS should be focused on the development of not only its device technology, but also creative content.

Forecasting of flood travel time depending on weir discharge condition using two-dimensional numerical model in the channel (2차원 수치모형을 이용한 보 방류조건에 따른 하도 내 홍수도달시간 예측)

  • Lee, Hae-Kwang;Oh, Ji-Hwan;Jang, Suk-Hwan;Song, Man-Kyu
    • Journal of Korea Water Resources Association
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    • v.52 no.6
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    • pp.397-409
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    • 2019
  • Gate operation of hydraulic structures is important for proper management in rivers. In this study, the characteristics of flood time were analyzed and predicted using the HEC-RAS model, which is capable of one-dimensional and two-dimensional connectivity analysis of the main points downstream of the Geum river. As a result, flood travel time was decreased once discharge increase and downstream water level rising. However, When the floodplain was overflowed, the arrival time increased due to the rapid increase of the river width. Also, the same condition, flood wave travel time at the major point was approximately twice as fast as water level rising travel time, indicating that waves progressed faster than actually water. Using the results of this study, it will be helpful in the river.

Flood Travel Time Analysis using Two-dimensional Hydraulic Model in Yeong-san River Downstream (2차원 수리해석모형을 이용한 영산강 하류부의 홍수파 도달시간 분석)

  • Oh, Ji-Hwan;Jo, Jun-Won;Jang, Suk-Hwan;Choov, Jeong-Ho;Oh, Kyoung-Doo
    • Journal of Wetlands Research
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    • v.20 no.4
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    • pp.446-457
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    • 2018
  • Forecasting of flood wave travel time is very important in terms of river management and operation. Recently, the hydrological environment of has changed due to the construction of multi-function weir in the river. It is necessary to analyze flood wave travel time, including hydraulic structures in the channel. The flood wave travel time according to the discharge and downstream water level operating conditions was analyzed using HEC-RASver5.0.3 which is capable a two-dimentional analysis. This study showed nonlinear characteristics of flood wave travel times due to increase of discharge and operating conditions. The results of this study will be helpful for the operation of multi-function weir as well as the river operation.

A Study on the integration of UGC in broadcast journalism: An evidence from Bangladesh (방송 저널리즘의 UGC 이용에 관한 연구: 방글라데시의 사례를 중심으로)

  • Saiful, Hoque;Park, Jaeyung
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.301-311
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    • 2019
  • Digital convergence put a huge challenges for broadcast media in terms of integrating user generated content (UGC). Keeping this in mind, objective of the study is to explore the factors that affecting UGC's integration in Broadcast channel from developing countries' perspective. We explored how and why UGC are appearing in Bangladeshi Television news. In-depth interview was used and news editorial level staffs were selected from leading Bangladeshi television channels. Findings suggest that, state interventions in crisis events and lack of experiences to handle crisis reporting played a crucial role to incorporate UGC in television news bulletins. One of the significant findings is that, mere traditional guidelines and work policy of the media houses will not be enough to handle user generated content as well as citizen's participation in news media. Thus, we recommend to formulate a comprehensive user generated content integration policy in the context of Bangladesh.

Provably Secure Tree-Based Centralized Group Key Distribution: Security Model and Modular Approach (증명 가능한 트리기반 중앙 분배 방식의 그룹키 기법: 안전성 모델 및 변환모듈)

  • Kim Hyun-Jeong;Lee Su-Mi;Lee Dong Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.14 no.6
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    • pp.69-78
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    • 2004
  • During the last decade, security models have been defined for two- and three-parity key exchange protocols. Currently there is a growing research interest in security models for group key management schemes. While various security models and provably secure protocols have been proposed for distributed group key exchange schemes, no results are hewn for centralized group key distribution schemes in spite of their theoretical and practical importance. We describe security requirements and a formal security model for centralized group key distribution scheme: we define the model on the channel controlled by adversaries with the ability of strong user corruption. In the security model, we propose a conversion module which can transform centralized tree-based group key distribution schemes in the literature to provably secure centralized tree-based group key distribution schemes.

ELKH, Efficient Group Key Management Protocol Using One-Way Function and XOR (일방향 함수와 XOR을 이용한 효율적인 그룹키 관리 프로토콜: ELKH)

  • 권정옥;황정연;김현정;이동훈;임종인
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.12 no.6
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    • pp.93-112
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    • 2002
  • Since the multicast group which is composed of various members is dynamic, members of the group frequently join or leave. So, for a new session, group keys are efficiently updated and distributed. In this paper, we describe very simple and new efficient logical key hierarchy(ELKH) protocol which is based on an one-way function. In the previous schemes, when the group controller distributes new created keys or updated keys to the members the information is usally encryted and then transmited over a multicast channel. But ELKH secretes the multicast message by using the one-way function and XOR operator instead of encrypting it. Hence our main construction improves the computational efficiency required from the group controller and group memebers while doesn't increase size of re-keying message when compared to $EHBT^{[12]}$. Assuming the security of an underlying one-way function, we prove that our scheme satisfies forward secrecy and backward secrecy.

A Lightweight Key Agreement Protocol between Smartcard and Set-Top Box for Secure Communication in IPTV Broadcasting (IPTV환경에서 스마트카드와 셋톱박스간의 안전한 통신을 위한 경량화된 키 동의 프로토콜)

  • Lee, Hoon-Jung;Son, Jung-Gap;Oh, Hee-Kuck
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.3
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    • pp.67-78
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    • 2010
  • CAS(Conditional Access System) is used in Pay-TV System to prohibit unauthorized user(s) accessing the contents in IPTV broadcasting environment. In the CAS, Smartcard transfers CW which is necessary in the process of descrambling the scrambled program to STB. CW hacking problem is one of the most serious problems in pay-TV system. There have been many researches on generating secure communication channel between smartcard and STB for secure transmitting, But they had problems in efficiency and security. In this paper, we propose a lightweight key agreement protocol based on a symmetric key algorithm. We show that our proposed protocol is more efficient than existing protocols by comparing the amount of computations, and analyzing the security requirement of the proposed protocol.

Effects of adolescents' parental intimacy, parental supervision, peer pressure, and TV alcohol advertising on drinking (청소년의 부모친밀도, 부모감독, 또래압력, TV술광고가 음주행위에 미치는 영향)

  • Ju, Hyeon-Jeong
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.363-375
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    • 2020
  • This study attempted to verify the structural model of the influence of parental intimacy, parental supervision, peer pressure, and TV alcohol advertising on drinking behavior for adolescents. It was conducted through a self-written questionnaire from May 1 to 28, 2019, targeting 602 students in grades 1 to 3 of 8 middle schools in G city. Results First, The direct effect on drinking behavior was in the order of peer pressure and TV alcohol advertisement, and they explained the degree of drinking behavior by 14.4%. second, Parental intimacy has an indirect effect on peer pressure and drinking behavior through TV alcohol advertising. Parental supervision has an indirect effect on drinking alcohol through TV alcohol advertisements. In multiple groups, there is a difference between the groups in the parental supervision and peer pressure, and the parental supervision and the channel coefficient of TV alcohol advertisement. In order to reduce drinking behavior, a realistic light that can cope with peer pressure is needed.

Development of Community-based Smart Village Process Model (공동체 중심의 스마트빌리지 프로세스 모델 개발)

  • Park, So-Yeon;Jung, Namsu
    • Journal of The Korean Society of Agricultural Engineers
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    • v.63 no.2
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    • pp.11-18
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    • 2021
  • A community-centered smart village process model was developed through the theoretical review of the rural field forum. By analyzing the difference in technology demand according to the digital capabilities of leaders by community type, village types were classified and detailed technologies were defined. The smart village process was proposed to enable residents to operate autonomously by inducing continuous interest and participation of local residents through the conception stage, planning stage, implementation and self-reliance stage, and allowing them to cooperate together. The business model canvas was reconstructed to be used in the workshop. It was applied to the village of Yesan-gun. As a result of running a resident workshop using the business model Cambus, the lack of resident awareness and illegal garbage dumping were presented as the first problems to be solved. The value of the village was set as 'a village that is clean and clean with a sense of residents, and a good place to live', and users were expressed as 'family' and 'outsiders'. It was suggested that we meet frequently to convey the value of the village by using broadcasting and announcements as a channel to convey the value. Core activities were to cultivate residents' consciousness, such as implementing a campaign against illegal garbage dumping, and to establish and guide separate collection sites. When a garbage collection center is installed, it was estimated that around 2 million won per month for management costs, and it was investigated that it was possible to spend an hour or so twice a month to solve the problem of illegal dumping. If a method to derive village projects based on the derived business model canvas is developed in the future, it will be more practical.

Youtube Influencer's Startup Strategy Using Lean Startup Technique (린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략)

  • Park, Jeong Sun;Park, Sang Hyeok;Kim, Young Lag
    • The Journal of Information Systems
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    • v.31 no.1
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.