GPS receiver and orbit determination system on-board VSOP satellite
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- 제어로봇시스템학회:학술대회논문집
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- 1991.10b
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- pp.1649-1654
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- 1991
In 1995 the VSOP satellite, which is called MUSES-B in Japan, will be launched under the VLBI Space Observatory Programme(VSOP) promoted by ISAS(Institute of Space and Astronautical Science) of Japan. We are now developing the GPS Receiver(GPSR) and On-board Orbit Determination System. This paper describes the GPS(Global Positioning System), VSOP, GPSR(GPS Receiver system) configuration and the results of the GPS system analysis. The GPSR consists of three GPS antennas and 5 channel receiver package. In the receiver package, there are two 16 bits microprocessing units. The power consumption is 25 Watts in average and the weight is 8.5 kg. Three GPS antennas on board enable GPSR to receive GPS signals from any NAVSTARs(GPS satellites) which are visible. NAVSATR's visibility is described as follows. The VSOP satellite flies from 1, 000 km to 20, 000 km in height on the elliptical orbit around the earth. On the other hand, the orbit of NAVSTARs are nearly circular and about 20, 000 km in height. GPSR can't receive the GPS signals near the apogee, because NAVSTARs transmit the GPS signals through the NAVSTAR's narrow beam antennas directed toward the earth. However near the perigee, GPSR can receive from 12 to 15 GPS signals. More than 4 GPS signals can be received for 40 minutes, which are related to GDOP(Geometric Dillusion Of Precision of selected NAVSTARs). Because there are a lot of visible NAVSTARs, GDOP is small near the perigee. This is a favorqble condition for GPSR. Orbit determination system onboard VSOP satellite consists of a Kalman filter and a precise orbit propagator. Near the perigee, the Kalman filter can eliminate the orbit propagation error using the observed data by GPSR. Except a perigee, precise onboard orbit propagator propagates the orbit, taking into account accelerations such as gravities of the earth, the sun, the moon, and other acceleration caused by the solar pressure. But there remain some amount of calculation and integration errors. When VSOP satellite returns to the perigee, the Kalman filter eliminates the error of the orbit determined by the propagator. After the error is eliminated, VSOP satellite flies out towards an apogee again. The analysis of the orbit determination is performed by the covariance analysis method. Number of the states of the onboard filter is 8. As for a true model, we assume that it is based on the actual error dynamics that include the Selective Availability of GPS called 'SA', having 17 states. Analytical results for position and velocity are tabulated and illustrated, in the sequel. These show that the position and the velocity error are about 40 m and 0.008 m/sec at the perigee, and are about 110 m and 0.012 m/sec at the apogee, respectively.
Today, the fashion market challenged by a maturing retail market needs a new paradigm in the "evolution of brand" to improve their comparative advantages. An important issue in fashion marketing is lifestyle brand extension with a specific aim to meet consumers' specific needs for their changing lifestyle. For fashion brand extensions into lifestyle product categories, Gen Y and Baby Boomer are emerging as "prospects"-Baby Boomers who are renovating their lifestyle, and generation Y experiencing changes in their life stage-with demands for buying new products. Therefore, it is imperative that apparel companies pay special attention to the consumer cohort for brand extension to create and manage their brand equity in a new product category. The purposes of this study are to (a) evaluate brand equity between parent and extension brands; (b) identify consumers' perceived marketing elements for brand extension; and (c) estimate a structural equation model for examining causative relationship between marketing elements and brand equity for brand extensions in lifestyle product category including home fashion items for the selected two groups (e.g., Gen Y, and Baby boomer). For theoretical frameworks, this study focused on the traditional marketing 4P's mix to identify what marketing element is more importantly related to brand extension equity for this study. It is assumed that comparable marketing capability can be critical to establish "brand extension equity", leads to successfully entering the new categories. Drawing from the relevant literature, this study developed research hypotheses incorporating brand equity factors and marketing elements by focusing on the selected consumers (e.g., Gen Y, Baby Boomer). In the context of brand extension in the lifestyle products, constructs of brand equity consist of brand awareness/association, brand perceptions (e.g., perceived quality, emotional value) and brand resonance adapted from CBBE factors (Keller, 2001). It is postulated that the marketing elements create brand extension equity in terms of brand awareness/association, brand perceptions by the brand extension into lifestyle products, which in turn influence brand resonance. For data collection, the sample was comprised of Korean female consumers in Gen Y and Baby Boomer consumer categories who have a high demand for lifestyle products due to changing their lifecycles. A total of 651 usable questionnaires were obtained from female consumers of Gen Y (n=326) and Baby Boomer (n=325) in South Korea. Structural and measurement models using a correlation matrix was estimated using LISREL 8.8. Findings indicated that perceived marketing elements for brand extension consisted of three factors: price/store image, product, and advertising. In the model of Gen Y consumers, price/store image had a positive effect on brand equity factors (e.g., brand awareness/association, perceived quality), while product had positive effect on emotional value in the brand extensions; and the brand awareness/association was likely to increase the perceived quality and emotional value, leading to brand resonance for brand extensions in the lifestyle products. In the model of Baby Boomer consumers, price/store image had a positive effect on perceived quality, which created brand resonance of brand extension; and product had a positive effect on perceived quality and emotional value, which leads to brand resonance for brand extension in the lifestyle products. However, advertising was negatively related to brand equity for both groups. This study provides an insight for fashion marketers in developing a successful brand extension strategy, leading to a sustainable competitive advantage. This study complements and extends prior works in the brand extension through critical factors of marketing efforts that affect brand extension success. Findings support a synergy effect on leveraging of fashion brand extensions (Aaker and Keller, 1990; Tauber, 1988; Shine et al., 2007; Pitta and Katsanis, 1995) in conjunction with marketing actions for entering into the new product category. Thus, it is recommended that marketers targeting both Gen Y and Baby Boomer can reduce marketing cost for entering the new product category (e.g., home furnishings) by standardized marketing efforts; fashion marketers can (a) offer extension lines with premium ranges of price; (b) place an emphasis on upscale features of store image positioning by a retail channel (e.g., specialty department store) in Korea, and (c) combine apparel with lifestyle product assortments including innovative style and designer’s limited editions. With respect to brand equity, a key to successful brand extension is consumers’ brand awareness or association that ensures brand identity with new product category. It is imperative for marketers to have knowledge of what contributes to more concrete associations in a market entry into new product categories. For fashion brands, a second key of brand extension can be a "luxury" lifestyle approach into new product categories, in that higher price or store image had impact on perceived quality that established brand resonance. More importantly, this study increases the theoretical understanding of brand extension and suggests directions for marketers as they establish marketing program at Gen Y and Baby Boomers.