• Title/Summary/Keyword: Channel Management

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A Study on the combining physical and virtual presence in e-commerce (전자상거래 효율화를 위한 채널통합방안 연구)

  • Cho, Won-Gil
    • The Journal of Information Technology
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    • v.7 no.1
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    • pp.69-86
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    • 2004
  • In this paper, a conceptual framework describing the dynamics of click and mortar businesses is provided. It directs our attention to the many potential sources of synergy that are available to firms that choose to integrate e-commerce with their existing traditional forms of business. It further emphasizes the many actions that firms can take to minimize channel conflicts and help achieve the benefits of synergy. Finally, it describes four categories of synergy-related benefits from the integration of e-commerce with traditional businesses, including potential cost saving, gains due to enhanced differentiation, improved trust, and potential extensions into new markets. The utility of the framework was demonstrated using the case of an electronics retailer that has chosen to tightly integrate its large chain of retail stores with its Web-based electronic store. The framework was also used to develop a series of propositions that can guide future empirical research. The discussion points to the need to develop new types of metrics to better judge the contributions of e-commerce channels, and provides some guidance for future empirical research that can test whether, and under what conditions, integrated click and mortar business models work well. Thus, the purpose of this study is to present the combining physical and virtual presence in e-commerce.

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Simple Digital EEG System Utilizing Analog EEG Machine (아날로그 뇌파기를 응용한 간단한 디지털 뇌파 시스템)

  • Jung, Ki-Young;Kim, Jae-Moon;Jung, Man-Jae
    • Annals of Clinical Neurophysiology
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    • v.2 no.1
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    • pp.8-12
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    • 2000
  • Purpose : The rapid development and wide popularity of Digital EEG(DEEG) is due to its convenience, accuracy and applicability for quantitative analysis. These advantages of DEEG make one hesitate to use analog EEG(AEEG). To assess the advantage of DEEG system utilizing AEEG(DAEEG) over conventional AEEG and the clinical applicability, a DAEEG system was developed and applied to animal model Methods : Sprague-Dawley rat as status epilepticus model were used for collecting the EEG data. After four epidural electrodes were inserted and connected to 8-channel analog EEG(Nihon-Kohden, Japan), continous. EEG monitoring via computer screen was done from two rats simultaneously. EEG signals through analog amplifier and filters were digitized at digital signal processor and stored in Windows-based pentium personal computer. Digital data were sampled at a rate of 200 Hz and 12 bit of resolution. Acquisition software was able to carry out 'real-time view, sensitivity control and event marking' during continuous EEG monitoring. Digital data were stored on hard disk and hacked-up on CD-ROM for off-line review. Review system consisted of off-line review, saving and printing out interesting segment and annotation function. Results: This DAEEG system could utilize most major functions of DEEG sufficiently while making a use of an AEEG. It was easy to monitor continuously compared to Conventional AEEG and to control sensitivity during ictal period. Marking the event such as a clinical seizure or drug injection was less favorable than AEEG due to slowed processing speed of digital processor and central processing unit. Reviewing EEG data was convenient, but paging speed was slow. Storage and management of data was handy and economical. Conclusion : Relatively simple digital EEG system utilizing AEEG can be set-up at n laboratory level. It may be possible to make an application for clinical purposes.

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Measurement of Port Service Quality in Container Transport Logistics Using Importance -Performance Analysis: A Case of Busan Port

  • Ha, Min-Ho;Ahn, Ki-Myung
    • Journal of Navigation and Port Research
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    • v.41 no.5
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    • pp.353-358
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    • 2017
  • This study aims to propose an assessment tool of port service quality (PSQ) in the context of container transport logistics (CTLs), by taking the perspectives from port users. The CTLs defined in this study are the relevant activities of serving the physical flows of a container box from a point of origin via a container port to a point of destination. To address the ports' role in collaboration between its channel members in CTLs, the PSQ measures for all port user groups (i.e. common PSQ measures) are selected based on the relevant CTLs activities involved by port, and its users within terminal/port area as well as throughout the CTLs chain. An importance-performance analysis (IPA) is applied as a diagnostic tool to analyse the status quo of Busan Port in CTLs contexts, by comparing the importance and performance (IP ) scores against each individual CTLs criterion. The findings from the IPA reveal that port managers and policy makers at the Busan Port should concentrate on six PSQ measures (i.e. SR1, SR4, ITS1, VAS1, VAS4, ICI3) to enhance PSQ in CTLs. However, four measures (i.e. ITS2, ITS3, ITS4, VAS2) are identified as a possible overkill, indicating an area of inefficiency where a remedial action of the cost-cutting decision is necessary. On the other hand, the Busan port shows an outstanding performance on four measures such as SR2, SR3, ICI1 and ICI2. The measures are not only important but also high performance. The study findings provide managerial guidance to port managers in Busan Port, in view of searching for managerial and operational strategies for sustainable port growth.

An Effect Relationship Analysis Among Brand Benefits, Brand Charisma and Repurchasing Intents in Co-brand (농산물 공동브랜드의 브랜드 편익, 브랜드 카리스마와 재구매의도 간의 영향 관계분석)

  • Kim, Shine;Lee, Jeom-Soo;Kwon, Ki-Dae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.9
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    • pp.4248-4257
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    • 2013
  • This study is to examinate an empirical study how effect of co-brand benefit(symbolic, functional, experiential) and brand charisma upon repurchasing intents in co-brand of agriculture goods, that is first power brand in chungnam provinces if korea. specifically this study conceptualizes that brand charisma to co-brand influence repurchasing intents. which leads to customer relationship management. In these brand charisma would have the moderating role between co-brand benefit and repurchasing intents. In the empirical analysis, we found that symbolic & functional benefits of co-brand and brand charisma would have a positive affect repurchasing intents. I verified the assumption that brand charisma of agriculture would moderating role between brand benefits and brand rebuying intents in the agriculture co-brand, and the result partially supported that assumption of it. Several strategies and suggestions for increasing persuasion of agro brand charisma are inferred from the results.

A Study on Interaction between Two Vessels Passing Close to Each Other on Parallel Courses and Calculation of Collision Time by its effect (근접 항해하는 선박의 상호작용과 충돌시간 계산에 관한 연구)

  • Lee Chun-Ki;Yoon Jeom-Dong;Kang Il-Kwon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2006.06b
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    • pp.55-60
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    • 2006
  • It is well known tint the ship manoeuvring motion is greatly affected by hydrodynamic forces and moments acting between two vessels passing too close to each other in confined waters, such as in a harbour or narrow channel. This interaction between two vessels could be assumed to be the functions of the longitudinal distance, transverse distance and their speeds. The aim of this study is to calculate the interaction between two vessels passing close to each other on parallel courses by simulation, and to estimate the effect of rudder action and time of collision through simulation under the condition of various longitudinal distances and different speed-ratios of the two vessels.

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Development of a Flood Runoff and Inundation Analysis System Associated With 2-D Rainfall Data Generated Using Radar III. 2-D Flood Inundation Simulation (레이더 정량강우와 연계한 홍수유출 및 범람해석 시스템 확립 III. 2차원 홍수범람 모의)

  • Choi, Kyu-Hyun;Han, Kun-Yeun;Kim, Sang-Ho;Lee, Chang-Hee
    • Journal of Korea Water Resources Association
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    • v.39 no.4 s.165
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    • pp.347-362
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    • 2006
  • In this study, a 2-D flood inundation model was developed to evaluate the impact of levee failure in a natural basin for flood analysis. The model was applied to analyze the inundation flow from the levee break of Gamcheon river during the typhoon Rusa on October 31 through September 1, 2002. To verify the simulated results, wide range field surveys have been performed including the collection of NGIS database, land use condition, flooded area, and flow depths. Velocity distributions and inundation depths were presented to demonstrate the robustness of the model. Model results have good agreements with the observed data in terms of flood level and flooded area. The model is able to compute maximum stage and peak discharge efficiently in channel and protected lowland. Methodology considering radar-rainfall estimation using cokriging scheme, flood-runoff and inundation analysis in this study will contribute to the establishment of the national integrated flood disaster prevention system and the river or protect lowland management system.

MCUP: Multi-level Code Updata Protocol for Resource-constrained (MCUP: 자원 제약하의 센서 노드를 위한 다중 수준 코드 갱신 기법)

  • Yi, Sang-Ho;Min, Hong;Kim, Seok-Hyun;Cho, Yoo-Kun;Hong, Ji-Man
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.10b
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    • pp.435-440
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    • 2007
  • Wireless sensor networks are sensing, computing, and communication infrastructures that allow us to sense events in the harsh environment. The networks consist of many deployed sensor nodes. Each sensor node senses and transmits the sensed data to the administrator or base station of the networks. The sensor nodes are generally remotely-deployed, and therefore, software update must be done at run-time via communication channel. The software code update protocol should be energy-efficient to maximize lifetime of the sensor nodes. In this paper, we present a MCUP, which is a multi-level code update protocol for resource-constrained sensor nodes. MCUP enables energy-efficient code update by supporting multi-level code management. Our simulation results show that MCUP can reduce energy consumption compared with the existing one-level code update schemes.

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Salt-sensitive genes and their relation to obesity (소금민감성유전자와 비만)

  • Cheon, Yong-Pil;Lee, Myoungsook
    • Journal of Nutrition and Health
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    • v.50 no.3
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    • pp.217-224
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    • 2017
  • Purpose: Although it is well known thatmortality and morbidity due to cardiovascular diseases are higher in salt-sensitive subjects than in salt-resistant subjects, their underlying mechanisms related to obesity remain unclear. Here, we focused on salt-sensitive gene variants unrelated to monogenic obesity that interacted with sodium intake in humans. Methods: This review was written based on the modified $3^rd$ step of Khans' systematic review. Instead of the literature, subject genes were based on candidate genes screened from our preliminary Genome-Wide Association Study (GWAS). Finally, literature related to five genes strongly associated with salt sensitivity were analyzed to elucidate the mechanism of obesity. Results: Salt sensitivity is a measure of how blood pressure responds to salt intake, and people are either salt-sensitive or salt-resistant. Otherwise, dietary sodium restriction may not be beneficial for everyone since salt sensitivity may be associated with inherited susceptibility. According to our previous GWAS studies, 10 candidate genes and 11 single nucleotide polymorphisms (SNPs) associated with salt sensitivity were suggested, including angiotensin converting enzyme (ACE), ${\alpha}$-adducin1 (ADD1), angiotensinogen (AGT), cytochrome P450 family 11-subfamily ${\beta}$-2 ($CYP11{\beta}$-2), epithelial sodium channel (ENaC), G-protein b3 subunit (GNB3), G protein-coupled receptor kinases type 4 (GRK4 A142V, GRK4 A486V), $11{\beta}$-hydroxysteroid dehydrogenase type-2 (HSD $11{\beta}$-2), neural precursor cell-expressed developmentally down regulated 4 like (NEDD4L),and solute carrier family 12(sodium/chloride transporters)-member 3 (SLC 12A3). We found that polymorphisms of salt-sensitive genes such as ACE, $CYP11{\beta}$-2, GRK4, SLC12A3, and GNB3 may be positively associated with human obesity. Conclusion: Despite gender, ethnic, and age differences in genetics studies, hypertensive obese children and adults who are carriers of specific salt-sensitive genes are recommended to reduce their sodium intake. We believe that our findings can contribute to the prevention of early-onset of chronic diseases in obese children by facilitating personalized diet-management of obesity from childhood to adulthood.

Water Quality Control in the Semiclosed Culture System Growing a Flounder, Paralichthys Olivaceus (반폐쇄 순환여과식 넙치양식장의 수질제어에 관한 연구)

  • YANG Byung-Soo;LEE Heon-Mo;JEONG Byung-Gon
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.25 no.3
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    • pp.197-204
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    • 1992
  • A comparative evaluation of water quality in the existing semiclosed fish culture system was made to improve the system management. From the comparison of water quality between the flow-through mode and the recycle mode of the semiclosed system, the malfunctioning of the settling channel deteriorated water quality and reduce the nitrification rate in the recycle mode. The peak concentrations of COD, $PO_4-P$ and SS in the fish tanks appeared just after feeding, and then decreased to normal levels within two hours. However, the $NH_4-N$ concentration increased slightly after two hours of feeding in the recycle mode. The water exchange rate was directly related to the water quality in the semiclosed fish culture system.

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Study of Korean-Content Development Strategy -Focusing on Netflix and Watcha Play- (K-콘텐츠 발전 전략 연구 -넷플릭스와 왓챠플레이를 중심으로-)

  • Moon, Da-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.399-404
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    • 2019
  • This study proposes a strategy for developing Korean entertainment video service by studying the current status of user's experience of OTT(Over the Top, online video streaming service), mainly Netflix and Watcha Play. Firstly, as case study research, I investigated the features of domestic video streaming services and that of foreign services and K-content service needs. Secondly, I interviewed eight Netflix and Watcha Play users to understand the user experience and the demand for K-content video streaming service. As a result, I was able to derive two points about the strategy. First, isolated channel strategy. Second, content diversification and personalization strategy. This study is meaningful that it presented a strategy for the direction of the Korean entertainment industry. I hope that the follow-up study will help improve the Korean entertainment industry and help develop Korea's entertainment strategy.