• Title/Summary/Keyword: Channel Distribution

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An Exploratory Study on Channel Equity of Electronic Goods (가전제품 소비자의 Channel Equity에 관한 탐색적 연구)

  • Suh, Yong-Gu;Lee, Eun-Kyung
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.1-25
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    • 2008
  • Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.

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Identification of Three Types of Voltage Dependent $Ca^{2+}$-Channels in Mouse Follicular Oocytes

  • Bae, In-Ha;Yoon, Sook-Young;Yoon, Yong-Dal;Kim, Moon-Kyoo;Kim, Hae-Kwon
    • Animal cells and systems
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    • v.3 no.1
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    • pp.53-58
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    • 1999
  • The immunocytochemical method was used to identify the existence of voltage-dependent $Ca^{2+}$-channels in mouse follicular oocytes. Three types of voltage-dependent $Ca^{2+}$-channels were shown to exist in the follicular oocytes for the first time, the P/Q-type $Ca^{2+}$-channel, the N-type $Ca^{2+}$-channel, and the L-type $Ca^{2+}$-channel. Among proven $Ca^{2+}$-channels distributions of the P/Q-type $Ca^{2+}$-channel and L-type $Ca^{2+}$-channel showed localized staining (clustered pattern) on the oolemma. The distribution of the P/Q-type $Ca^{2+}$-channel showed all localized staining, and the range of localized staining was from 1 to 8 in staining intensity. As the staining intensity increased from 1 to 8, the number of localized staining decreased. The L-type $Ca^{2+}$-channel are homogeneously stained (29.4%-54.2%), while some of them (around 28.7%-44.1%) showed localized staining on the oolemma. However, the rest of them showed no staining at all (17.1%- 26.5%). On the contrary, the N-type $Ca^{2+}$-channel showed mostly homogeneous staining, while nonstaining oocytes were around 33.8%. The rest showed localized staining (10%). However, staining intensity was much weaker than those of the P/Q-type and L-type $Ca^{2+}$-channel. In fact, the N-type $Ca^{2+}$-channel has been known to exist only in neurons (from ectoderm origin), but it is unknown how the N-type $Ca^{2+}$-channel exists in the follicular oocytes (from mesoderm origin). Further studies are needed to examine the expression of $Ca^{2+}$-channels during the developmental stages of the oocytes.

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Characteristics Analysis of the Time Selective Multipath Fading Channel Model for Mobile Communication (이동 통신을 위한 시간선택성 다중경로 페이딩 채널 모델의 특성 평가)

  • 박수진;고석준;이경하;최형진
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.5A
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    • pp.836-845
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    • 2001
  • 본 논문에서는 시간 선택성 다중경로 이동 무선 채널을 다양한 방법으로 모델링 하고 그에 따른 여러 가지 특성평가를 제시하였다. 모델링 방법에는 Jakes 방식과 시간 영역에서 독립적인 두 개의 가우시안 잡음 발생기와 정형필터(shaping filter)를 사용하는 방식 및 주파수 영역에서 필터링 하는 방식이 있다. 이 세 가지 모델링 방법의 성능을 진폭의 자기상관함수, 상호상관함수, 누적분포함수(Cumulative Distribution Function), 레벨 교차율(Level Crossing Rate), 평균 페이딩 지속 시간(Average Duration of Fades), 위상차의 확률 밀도, 위상차의 자기상관함수 등의 측면에서 시뮬레이션하고 그 결과치와 이론치 간의 특성 비교를 제시하였다. 특히, 확산 대역 시스템을 고려했을 때 이상적인 채널 추정을 가정한 레이크 수신기에서의 BER 성능을 다중경로 개수에 따라 보임으로써 여러 가지 채널 모델링 중에서 주파수 영역에서 필터링 하는 방식이 이동 무선 채널을 모델링 하는데 있어 가장 적합하다는 것을 보였다. 마지막으로 비대칭 도플러(Doppler) 스펙트럼을 모델링 하는 것도 주파수 영역에서 필터링 하는 방식이 편리하다.

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TRANSIENT SIMULATION OF SUBCOOLED ONSET OF NUCLEATE BOILING IN A MICRO-CHANNEL (마이크로채널에서 과냉 핵비등 시발점의 비정상 수치해석)

  • Lee, H.J.
    • Journal of computational fluids engineering
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    • v.16 no.2
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    • pp.88-93
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    • 2011
  • A numerical study of subcooled onset of nucleate boiling (ONB) in a micro-channel under pulsed heating using volume of fluids (VOF) model was conducted. The VOF simulation adopting the existing experimental condition is compared to the experimental data. The time to ONB was determined when the void fraction at the microheater surface first appeared. The theoretical superheat for homogeneous nucleation relatively predicts the transient ONB results of convective flow of water well based on local temperature distribution. It was found that once heat load increases at the heater, transient flow boiling starts to occur faster.

Comparison of Performance of stepwise serial processing and stepwise parallel processing for Cell Search in WCDMA System (WCDMA 시스템에서 셀 탐색의 단계별 직렬 처리 및 병렬 처리의 성능 비교)

  • 오호근;송문규
    • Proceedings of the IEEK Conference
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    • 2000.11a
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    • pp.73-76
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    • 2000
  • We investigate the stepwise parallel processing of the serial search which can success the co]1 search at low Ec/Io. The single path Rayleigh fading channel which is worst-case channel model is considered. The typical 3-step cell search is used. The probabilities of detection, miss and false alarm for each step are used in closed forms based on the statistics of CDMA noncoherent demodulator output. The optimal power allocation to each channel and The optimal number of post-detection integrations for each step is obtained. Also, the cumulative probability distribution of the average eel] search time for serial search methods are compared.

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A Comparative Analysis on the Application of Harbor Design Criteria to Channels at Ulsan Port

  • Jeong, Woo-Lee
    • Journal of Navigation and Port Research
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    • v.40 no.5
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    • pp.291-297
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    • 2016
  • Ulsan Port is the main port for handling liquid cargo because of natural environmental conditions and the distribution of port infrastructures in Korea. Damage to both liquid cargo vessels and the port structure caused by maritime accidents could have a serious impact on property and human lives as well as the marine environment. For safe navigation, the parties concerned should ensure the suitability of various design criteria at the harbor design stage. In this paper we analyze and compare various domestic and international harbor design criteria, and then apply each criteria to Ulsan port to evaluate its overall safety. Additionally, this paper specifies certain precautions in terms of reviewing a ship's safety for each channel at Ulsan Port, and suggests possible improvements to optimize channel design.

Unsteady Pressure Distributions in a Channel Diffuser of Centrifugal Compressor (원심압축기 채널디퓨저 내부의 비정상 압력분포)

  • Kang, Jeong-Seek;Cho, Sung-Kook;Kang, Shin-Hyoung
    • The KSFM Journal of Fluid Machinery
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    • v.3 no.2 s.7
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    • pp.57-65
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    • 2000
  • The aim of this paper is to understand the unsteady flow phenomena in a high speed centrifugal compressor channel diffuser. Instantaneous pressures aye measured at six locations in the diffuser using fast-response pressure transducers. Instantaneous pressure ratio decomposition was applied to analyze the pressure signal. In vaneless space where impeller-vaned diffuser interaction is strong, aperiodic unsteadiness is high and periodic pressure waveforms by blade passing are not clear at low flow rates, especially near vane suction side. High aperiodic unsteadiness decreases downstream of diffuser. The blade-to-blade pressure wave does not disappear in surge flow condition. In surge there exist not only large scale periodic surge wave but also blade-to-blade pressure wave.

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Some interaction characteristics of IR radiation with ice crystals - New IR channel exploration

  • Xu, Lisheng;Ding, Jilie
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.352-357
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    • 2002
  • Some interaction characteristics, i.e., light scattering characteristics, of infrared (IR) radiation with small ice crystals are investigated systematically by using the exact T-matrix approach. Some important facts are obtained, which reveal, especially, that the combination of both the 25 and 3.979$\mu$m together has some advantages and potential applications for remote sensing of cirrus and other ice clouds. A new far-IR channel at the wavelength of 25$\mu$m is proposed.

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Spatial Reservoir Temperature Monitoring using Thermal Line Sensor (다중온도센서를 통한 입체적인 호소 온도모니터링 평가)

  • Hwang, Ki-Sup;Park, Dong-Soon;Jung, Woo-Sung
    • Proceedings of the Korea Water Resources Association Conference
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    • 2006.05a
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    • pp.1002-1006
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    • 2006
  • Temperature monitoring techniques per depth have been recognized as important information in the reservoir environmental issues. However, old measurement method by single temperature sensor and cable type has demerits not only for its limited measuring location but for its inconvenience of users. In this study, multi-channel temperature monitoring system was introduced and executed experiment for actual application feasibility evaluation. Both type of new techniques such as multi-channel addressable built-in temperature sensor and fiber optic multi sensor were tested in Daechung and Imha reservoir. As a result, it was proved that these kinds of temperature monitoring skills had very good performance and availability for a output of spatial, simultaneous thermal distribution focused on the user's convenience. And these measuring method and thermal data will be useful for providing basic information in a water resources investigation like reservoir stratification and environmental problems.

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Analysis of Aluminum Powder Densification by Continuous Front Extrusion-Equal Channel Angular Pressing (등통로각압축이 결합된 압출 공정에 의한 알루미늄 분말의 치밀화 거동)

  • Yoon, Seung-Chae;Kim, Hyoung-Seop
    • Journal of Powder Materials
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    • v.15 no.3
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    • pp.204-209
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    • 2008
  • Aluminum alloys are not only lightweight materials, but also have excellent thermal conductivity, electrical conductivity and workability, hence, they are widely used in industry. It is important to control and enhance the densification behavior of metal powders of aluminum. Investigation on the extrusion processing combined with equal channel angular pressing for densification of aluminum powders was performed in order to develop a continuous production process. The continuous processing achieved high effective strain and full relative density at $200^{\circ}C$. Optimum processing conditions were suggested for good mechanical properties. The results of this simulation helped to understand the distribution of relative density and effective strain.