• Title/Summary/Keyword: Channel Distribution

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A Study on the Marketing System Construction and Merchandising of Tongyoung Marine Ranching (통영바다목장의 유통체제 구축과 상품화계획에 관한 연구)

  • 강종호;류정곤
    • The Journal of Fisheries Business Administration
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    • v.34 no.2
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    • pp.91-107
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    • 2003
  • Distribution of fish products from Tongyoung Marine ranching can be classified by three routes such as street-stall, live fish transportation vehicles, and wholesale markets neighboring unloading ports. These methods of distribution, however, have been restricted by limited distribution right, difficulties to differentiate fish prices from other surfaces, simple marketing channels. The ratio of cultured live fish circulated in market is increasing while naturally caught live fish is decreasing and the fresh fish shows a little of increasing rate. Consumers purchasing routes mainly depend on the live fish transportation merchants. For fresh fish traditional market plays an important role in trade. Convenience for consumers and quality of products are main factors in making decision of purchases. Bargaining power, however, belongs to the live fish transportation merchants. The demand of special markets for live fish was very strong, and the convenience and quality are relatively important required factors. Catch from Tongyoung Marine ranching has very good reputation as the possibility of being a good brand. Expecting possibility of quality differentiation was higher than price differentiation specially. The possible conclusion of a contract of a supply was suspicious however. Preliminary quality evaluation revealed that the catch is better than the cultured but worse than naturally grown fish. A merchandising is to be in a better position in the formation of prices by giving $\ulcorner$brand image$\lrcorner$ to potential consumers. The target markets are retail stores such as restaurants for raw fish and final consumers. The staple markets are retail stores. Possible items of products are live fish, fresh fish for cook, and fresh fish for raw fish. It is necessary for the catch to be informed as new functional products that have been improved in safety and quality, since the product positioning is similar but not well known to consumers. To secure a brand it is required to register a trademark, eco-label product design or packing, use real name in tranction, introduce recall system, and put label. Price higher than naturally grown live fish should be targeted. Establishing broad distribution channel, wholesale market, franchise are required. To secure enough catch and control shipment of products facilities of containing live fish are necessary. Instead of dealing with live fish only, it would be better to. sell fresh fish and live fish simultaneous. Strategically promotion focuses on advertisement of Marin ranching at first and then focuses on the catch from the marine ranching.

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Study on the Effect of Product Line Pricing on Loading Efficiency and Logistics Cost (상품라인별 가격결정이 적재효율 및 물류비에 미치는 영향에 관한 연구)

  • Jung, Sung-Tae;Yoon, Nam-Soo;Han, Kyu-Chul
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.55-69
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    • 2014
  • Purpose - Despite the importance of price, many companies do not implement pricing policies smoothly, because typical price management strategies insufficiently consider logistics efficiency and an increase in logistics costs due to logistics waste. This study attempts to examine the effect of product line pricing, which corresponds to product mix pricing, on logistics efficiency in the case of manufacturer A, and analyzes how logistics performance changes in response to these variables. Research design, data, and methodology - This study, based on the case of manufacturer A, involved research through understanding the current status, analyses, and then proposing improvement measures. Among all the products of manufacturer A, product group B was selected as the research object, and its distribution channel and line pricing were examined. As a result of simulation, for products with low loading efficiency, improvement measures such as changing the number of bags in the box were suggested, and a quantitative analysis was conducted on how these measures influence logistics costs. The TOPS program was used for the Pallet loading efficiency simulation tool in this study. To prevent products from protruding out of the pallet, the maximum measurement was set as 0.0mm, and loading efficiency was based on the pallet area, and not volume. In other words, its size (length x width) was focused upon, following the purpose of this study and, then, the results were obtained. Results - As a result of the loading efficiency simulation, when the number of bags in the box was changed for 36 products with low average loading efficiency of 73.7%, as shown in

    , loading efficiency improved to 89.9%. Further, from calculating logistics cost based on the cost calculation standard of manufacturer A, the amount of annual logistics cost reduction amounted to 101,458,084 KRW. Given that the sum of the logistics cost of the product group B of manufacturing enterprises A is 400,340,850 KRW, it can be reduced by 25%, to 298,882,766 KRW. Although many methods improve loading efficiency, this study proved that logistics cost could be reduced by changing the number of bags within boxes. If this measure is applied to other items, visible logistics cost reduction effects will be realized through improvements in loading efficiency. Conclusions - Future pricing policies should consider their correlation with quality, loading efficiency, product specifications, and logistics standardization to prevent logistics waste, enabling management to improve earnings for companies. Thus, when companies decide pricing policies for new products, the aspects of merchandising and marketing should take priority; however, the aspect of logistics also needs to be considered as significant. Measures revealed by the study results are not only the responsibilities of manufacturing enterprises. Pricing policy agreements between manufacturing enterprises and distribution companies, and logistics factors related to price determination should be considered; further, governments should also support them for their collaborations. This will enable consumers to purchase quality products with low prices.

  • Applicator of Hyperthermia with Compact Dipole Antenna Array (소형화된 다이폴 안테나 배열 구조를 이용한 고온 온열 치료 전자기파 방사체)

    • Kim, Ki-Joon;Choi, Woo-Cheol;Choi, Jae-Hoon;Yoon, Young-Joong
      • The Journal of Korean Institute of Electromagnetic Engineering and Science
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      • v.23 no.2
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      • pp.244-250
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      • 2012
    • The compact dipole antenna elements and array structure is proposed. The array structure is designed for applicator in regional hyperthermia treatment to enhance the uniformity of the heat distribution which makes the treatment effective and prevents overheating. The compact dipole is designed with branched dipole and matching network to have small size and symmetric shape. The temperature simulation with specific absorption rate(SAR) and bio-heat equation is performed to have heat distribution. The applicator is designed, fabricated, and measured with multi-channel thermometer in 30 and 60 minutes. The simulation and measurement results showed agreement and the simulation in body circumstance has proper temperature result for hyperthermia therapy.

    PROPERTIES OF OPEN CLUSTERS CONTAINING BLUE STRAGGLERS

    • Lee, Hyun-Uk;Chang, Heon-Young
      • Journal of The Korean Astronomical Society
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      • v.50 no.3
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      • pp.51-59
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      • 2017
    • The presence of blue stragglers pose challenges to standard stellar evolution theory, in the sense that explaining their presence demands a complex interplay between stellar evolution and cluster dynamics. In the meantime, mass transfer in binary systems and stellar collisions are widely studied as a blue straggler formation channel. We explore properties of the Galactic open clusters where blue stragglers are found, in attempting to estimate the relative importance of these two favored processes, by comparing them with those resulting from open clusters in which blue stragglers are absent as of now. Unlike previous studies which require a sophisticated process in understanding the implication of the results, this approach is straightforward and has resulted in a supplementary supporting evidence for the current view on the blue straggler formation mechanism. Our main findings are as follows: (1) Open clusters in which blue stragglers are present have a broader distribution with respect to the Z-axis pointing towards the North Galactic Pole than those in which blue stragglers are absent. The probability that two distributions with respect to the Z-axis are drawn from the same distribution is 0.2%. (2) Average values of $log_10(t)$ of the clusters with blue stragglers and those without blue stragglers are $8.58{\pm}0.232$ and $7.52{\pm}0.285$, respectively. (3) The clusters with blue stragglers tend to be relatively redder than the others, and are distributed broader in colors. (4) The clusters with blue stragglers are likely brighter than those without blue stragglers. (5) Finally, blue stragglers seem to form in condensed clusters rather than simply dense clusters. Hence, we conclude that mass transfer in binaries seems to be a relatively important physical mechanism of the generation of blue stragglers in open clusters, provided they are sufficiently old.

    The Impact of Nature of Purchase and Purchase Utility on Purchase Intention According to Retailtainment (리테일테인먼트에 따라 구매특성과 구매효용이 구매의도에 미치는 영향)

    • Oh, Hyun-Seok;Cheon, Hongsik J.
      • Journal of Distribution Science
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      • v.16 no.12
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      • pp.57-68
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      • 2018
    • Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

    A Study on Geotop Classification and Geodiversity in Mt. Jeombong Experimental Forest (점봉산 시험림 지역의 지오톱 분류와 지형다양성 연구)

    • Kim, Nam-Shin;Han, DongUk;Cha, Jin-Yeol;Kwon, Hye-Jin;Cho, Yong-Chan;Oh, Seung-Hwan;Yoo, Seung-Hwa;Yu, Dong-Su;Park, Yong-Su
      • Journal of the Korean Society of Environmental Restoration Technology
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      • v.18 no.6
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      • pp.179-190
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      • 2015
    • This study was carried out to suggest fundamental concepts and data ideas for biodiversity and confrontation strategy on global environmental changes by analyzing geomorphic milieu and geotop in Mt. Jeombong experimental forest. Elements of landform were classified as landform sets by scale. Scale for classification could be decide on four categories. We could classify landforms which scale zero is seven elements, scale one is twelve elements, scale two is fifteen elements, scale three is twenty nine elements. Especially mountain wetlands were classed as valley and channel types in Mt. Jeombong. Geotop by clustering methods could be four spatial units as 2, 3, 5, and 7 classes, and analyzed geodiversity as landform sets for explanation of vegetation distribution. Rate of rise of temperature was $0.031^{\circ}C$ per year, change ratio was increased $1.25^{\circ}C$, and also precipitation was increased 320mm during forty year(from year 1973 to year 2012). The result of this research can be affordable to provide information for forest management of mountainous areas.

    THE STUDY OF CORRELATION WITH CYCLOSPORIN A INDUCED GINGIVAL OVERGROWTH AND LOCAL FACTORS (Cyclosporin A 유도 치은증식과 국소적 요인과의 상관관계에 대한 연구)

    • Ko, Eun-Ah;Yoo, Hyung-Keun;Shin, Hyung-Shik
      • Journal of Periodontal and Implant Science
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      • v.25 no.1
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      • pp.14-23
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      • 1995
    • Cyclosporin A is a powerful immunosuppressive agent commonly used for patients receiving organ transplants. Like phenytoin and the calcium channel blockers, the drug is associated with gingival overgrowth. The purpose of this study was to compare the correlation with gingival overgrowth score and clinical indices(i.e, : plaque index, papillary bleeding index, probing depth) and correlation with gingival overgrowth score and microorganism distribution in use of phase contrast microscope. After renal tranplant, taking cyclosporin A 40 patients participating in this investigation. Post - transplatation cyclosporin medication period was average $17.53{\pm}15.75$ months. In previous study reported that gingival overgrowth is an adverse side - effects seen in about 25-81% of patient taking cyclosporin A. The results were as follows : 1. Gingival overgrowth prevalence in taking cyclosporin A patients was 77.5%. Prevalence rate of region was anterior region(26 teeth, 55.3%), molar region(14 teeth, 29.8%), premolar region(7 teeth, 14.8%) in turns. Gingival overgrowth score by Angelopoulos & Goaz method was molar region($1.56{\pm}0.81$), anterior region($1.52{\pm}0.75$), premolar region($1.14{\pm}0.90$) in turns. 2. Medication period was not correlation with gingival overgrowth score. 3. Clinical indices and gingival overgrowth score were as follows. 1) Plaque index and gingival overgrowth score was significantly correlated(p

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    The Influence of Oceanic Conditions on the Occurrence of Cochlodinium polykrikoides Blooms in the East Sea (동해안의 Cochlodinium polykrikoides 적조 발생에 미치는 해황의 특성)

    • Shim, Jeong-Min;Hwang, Jae-Dong;Jeong, Chang-Su;Lee, Yong-Hwa;Jeon, Kyeong-Am;Kwon, Kee-Young
      • Journal of Environmental Science International
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      • v.19 no.12
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      • pp.1385-1395
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      • 2010
    • Harmful dinoflagellate Cochlodinium polykrikoides blooms have been frequently occurred in coastal areas of the East Sea since 1995. We compared the oceanic conditions in years 1995, 2001 and 2003 when the C. polykrikoides bloom was strong, and in years 1998 and 2004 when the C. polykrikoides bloom was not appeared. We studied temporal and spatial variation of upwelling and geostrophic currents on the western channel of Korean Strait, an entrance of the East Sea. The period and occurrence area of C. polykrikoides bloom was depended on variation of upwelling in summer. In the distributions of geostrophic current, southward current was dominant near the coast in August, 1998 and 2000. Whereas northward current was dominant near and off the coast in August, 1995 and 2003 which the C. polykrikoides bloom was strong. When compared dominant phytoplankton of the coastal areas in each year, Kuroshio indicator species Proboscia alata and Chaetoceros affine were dominant, respectively, in 2001 and 2003 at every stations. However, the dominant species was variable at each coastal area in 1998 and 2000. In 2003, the abundance of Sagitta elegans which is known as the cold water indicator was low, but the abundance of S. enflata, warm water indicator, was very high in Gangneung compared to Sokcho. It seemed that the distribution of S. elegans is restricted by strong warm water current. In conclusion, it was estimated that the distribution of C. polykrikoides bloom in the coastal area of the East Sea was closely related with the strength of East Korea Warm Current and upwelling.

    The Influence of the Number of Alternatives and Product Familarity on Consumer Purchase Decisions (선택대안의 수와 소비자의 제품에 대한 친숙도가 점포 내 구매결정에 미치는 영향)

    • Ha, Hwan-Ho;Hyun, Jung-Suk
      • Journal of Distribution Research
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      • v.11 no.2
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      • pp.97-122
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      • 2006
    • A common assumption in marketing channel is that assortment benefits consumers. Recent research, however, has suggested that increasing the size of the choice set may have adverse consequences on the consumer choice. This research is to identify several factors that could affect the consumer choice in the context of product assortment. Especially, this research focus on the influence of the number of alternatives on the likelihood of purchase from the choice set. The preference for the no-choice option decreases as the number of alternatives increases. And it becomes higher when a dominating alternatives is present. And familiarity are considered as a factor affecting consumer's preference for a no-choice option. When a dominating alternatives is present, there is a positive and significant interaction between familarity and choice set size. It concludes with a discussion of the implications of the research findings and directions for future research.

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    Thermal managing effects by cooling channels on performance of a PEMFC (냉각채널 열관리에 따른 고분자연료전지의 성능영향 연구)

    • Sohn, Young-Jun;Kim, Min-Jin;Park, Gu-Gon;Kim, Kyoung-Youn;Lee, Won-Yong
      • 한국신재생에너지학회:학술대회논문집
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      • 2009.06a
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      • pp.373-373
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      • 2009
    • Relative humidity, membrane conductivity and water activity are critical parameters of polymer electrolyte membrane fuel cells (PEMFC) for high performance and reliability. These parameters are closely related with temperature. Moreover, the ideal values of these parameters are not always identical along the channels. Therefore, the cooling channel design and its operating condition should be well optimized along the all location of the channels. In the present study, we have performed a numerical investigation on the effects of cooling channels on performance of a PEMFC. Three-dimensional Navier-Stokes equations are solved with the energy equation including heat generated by the electrochemical reactions in the fuel cell. The present numerical model includes the gas diffusion layers (GDL) and serpentine channels for both anode and cathode gas flows, as well as cooling channels. To accurately predict the water transport across the membrane, the distribution of water content in the membrane is calculated by solving a nonlinear differential equation with a nonlinear coefficient, i.e., the water diffusivity which is a function of water content as well as temperature. Main emphasis is placed on the heat transfer between the solid bipolar plate and coolant flow. The present results show that local current density is affected by cooling channels due to the change of the oxygen concentration and the membrane conductivity as well as the water content. It is also found that the relative humidity is influenced by the generated water and the gas temperature and thus it affects the distribution of fuel concentration and the conductivity of the membrane, ultimately fuel cell performance. Unit-cell experiments are also carried out to validate the numerical models. The performance curves between the models and experiments show reasonable results.

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