• 한국유통학회지:유통연구
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• 제13권3호
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• pp.27-54
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• 2008

본 연구는 가정 내 유통업체(In-home shopping channel)의 다채널 고객관리에 시사점을 제공하기 위하여 가정 내 쇼핑채널로서 TV, 카탈로그 및 인터넷 쇼핑채널 간 소비자의 정보탐색과 구매행동과의 관계를 고찰하였다. 가정 내 쇼핑채널들의 정보탐색과 구매행동과의 관련성을 채널 내 고객 고정(channel lock-in)과 채널 간 시너지(cross-channel synergy)로 구분하여 영향력을 비교 평가하였다. 이를 위하여 1개월 동안의 가정 내 쇼핑채널 이용에 대한 자료를 345명의 가정주부를 대상으로 수집하였다. 소비자의 구매채널 이용행동을 선택, 빈도 및 지출행동으로 구분하여 분석을 수행만 결과 가정 내 쇼핑채널 간 정보탐색과 구매행동 간에는 높은 채널 내 고객 고정 효과가 나타나고 있으며 낮은 채널 간 시너지 효과가 나타나고 있었다. 또한 TV 채널의 경우 카탈로그와 인터넷 채널 간 대체성이 나타나는 반면에 카탈로그와 인터넷 채널은 보완성이 나타나고 있다. 이러만 결과는 가정내 다채널 유통기업에게 채널 간 조정과 통합 및 고객관리에 많은 시사점을 제공하고 있다.

• Management Science and Financial Engineering
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• 제11권3호
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• pp.125-136
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• 2005

As the importance of time-based competition is increasing, information systems for supporting the immediate decision making is strongly required. Especially high -tech product firms are under extreme pressure of rapid response to the demand side due to relatively short life cycle of the product. Therefore, the objective of our research is proposing a framework of estimating demand curve based on e-auction data, which is extremely easy to access and well reflect the limited demand curve in that channel. Firstly, we identify the advantages of using e-auction data for full demand curve estimation and then verify it using Agent-Eased-Modeling and Tobin's censored regression model.

• 한국통신학회논문지
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• 제28권7C호
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• pp.705-711
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• 2003

This paper studies the application of a fuzzy-ARTMAP neural network to digital communications channel equalization. This approach provides new solutions for solving the problems, such as complexity and long training, which found when implementing the previously developed neural-basis equalizers. The proposed fuzzy-ARTMAP equalizer is fast and easy to train and includes capabilities not found in other neural network approaches; a small number of parameters, no requirements for the choice of initial weights, automatic increase of hidden units, no risk of getting trapped in local minima, and the capability of adding new data without retraining previously trained data. In simulation studies, binary signals were generated at random in a linear channel with Gaussian noise. The performance of the proposed equalizer is compared with other neural net basis equalizers, specifically MLP and RBF equalizers.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제2권1호
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• pp.43-48
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• 2002

This paper discusses the application of fuzzy-ARTMAP neural network to compensate the nonlinearity of satellite communication channel. The fuzzy-ARTMAP is the class of ART(adaptive resonance theory) architectures designed fur supervised loaming. It has capabilities not fecund in other neural network approaches, that includes a small number of parameters, no requirements fur the choice of initial weights, automatic increase of hidden units, and capability of adding new data without retraining previously trained data. By a match tracking process with vigilance parameter, fuzzy-ARTMAP neural network achieves a minimax teaming rule that minimizes predictive error and maximizes generalization. Thus, the system automatically leans a minimal number of recognition categories, or hidden units, to meet accuracy criteria. As a input-converting process for implementing fuzzy-ARTMAP equalizer, the sigmoid function is chosen to convert actual channel output to the proper input values of fuzzy-ARTMAP. Simulation studies are performed over satellite nonlinear channels. QPSK signals with Gaussian noise are generated at random from Volterra model. The performance of proposed fuzzy-ARTMAP equalizer is compared with MLP equalizer.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권8호
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• pp.3704-3724
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• 2018

This paper proposes an advanced turbo receiver with joint inter-carrier interference (ICI) self cancellation and channel equalization for multiple-input multiple-output orthogonal frequency division multiplexing (MIMO-OFDM) systems over rapidly time-varying channel environment. The ICI caused by impairment of local oscillators and carrier frequency offset (CFO) is the major problem for MIMO-OFDM communication systems. The existing schemes (conjugate cancellation (CC) and phase rotated conjugate cancellation (PRCC)) that deal with the ICI cancellation and channel equalization can't provide satisfactory performance over time-varying channels. In term of error rate performance and low computational complexity, ICI self cancellation is the best choice. So, this paper proposes a turbo receiver to deal with the problem of joint ICI self cancellation and channel equalization. We employ the adaptive phase rotations in the receiver to effectively track the CFO variations without feeding back the CFO estimate to the transmitter as required in traditional existing scheme. We also give some simulations to verify the proposed scheme. The proposed schene outperforms the existing schemes.

• 유통과학연구
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• 제19권1호
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• pp.61-73
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• 2021

Purpose: The transition from a traditional to a modern food distribution system induces several adjustments on the supply side since supermarkets must collect food on a larger scale and with higher quality standards. This situation becomes a real challenge for small scale farmers to access supply in a modern distribution channel. This gives rise to an original solution: supplying supermarkets through farmer associations or cooperatives. Based on this context of Vietnam linking to the case of distribution science, the paper proposes an industrial organization model of the food processing system in developing countries. The model presents the competitive relationship between two competing distribution systems: a traditional and a modern one. The former is composed of several retailers that sell their products on the traditional market while the latter is based on cooperatives that collect food and negotiate with supermarkets. The current study is to discuss the conditions under which the evolution of the food distribution system occurs by using the proposed model. Research design, data, and methodology: Based on the proposed model, the study explored the quantity flow from small producers to consumers through a Nash equilibrium and address the question of farmer repartition by a free-entry equilibrium. Results: The result shows that there is a unique positive equilibrium in the food market with participation of cooperative associations; Since farmers serve cooperative associations, they not only receive quantity incentive prices but also share profits within their organization. Conclusions: This study shows a unique distribution equilibrium where the profits of farmers working for middlemen and cooperatives are maximized. Further insights were discussed.

• 한국의류학회지
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• 제25권6호
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• pp.1122-1130
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• 2001

Recently the importance of distribution channel design has been focused on due to a turbulent environment. The channel design strategy involves the choice of an optimal channel arrangement including channel width, channel depth, the types of intermediaries to be used, and the specific responsibilities of each channel member. The purpose of this paper is to investigate changes of distribution intensity in the infant & children's wear brand from 1997 to 1999, when Korea has faced changes before and after IMF intervention that influenced the Korean economy greatly. Thus, this study provides channel managers with some guidelines for establishing and adjusting the infant & children's wear channel strategies. The data is collected by the Korean Fashion Brand Annual published by Apparel News Co., from 1997 to 1999. infant & children's wear brands are selected and analyzed with Pearson correlation. Statistic analysis has shown different results in the type of brands in terms of distribution intensity. The type of brands between infant's wear and those for children differ in price and launching period. In the case of infant's wear brands, the launching period and total sales should be considered in designing channel distributions, while for children's brands total sales are significant. As the price increases, children's wear brands are significantly linked to their distribution intensity only in certain times at the starting point of IMF intervention. IMF intervention do not seem to influence the distribution intensity of infant's wear brands much as it did children's wear brands. It seems that the infant's wear industry is more stable than the children s wear industry. As a result, the marketer who plans distribution intensity for the infant's and children's wear brands should consider total sales, the launching period and the price according to the type of brands he deals with.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 추계학술대회
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• pp.611-614
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• 2012

시공간 블록 부호화(STBC: Space-Time Block Code) 기법은 단순하면서도 효과적인 다이버시티 기법으로 WCDMA, HSDPA 및 LTE 이동통신 표준에 채택되었다. 이러한 STBC 기법은 페이딩 채널의 추정 정확도에 따라 그 성능이 좌우된다. 채널 추정을 위한 기준 심볼의 오버헤드를 수용할 수 없거나 고속으로 이동하는 모바일의 경우 채널 추정이 힘든 경우가 있다. 이러한 문제를 해결하기 위하여 차등 시공간 블록 부호화(DSTM: Differential Space-Time Modulation) 기법들이 제안되어 왔다. 이 기법들은 채널 추정을 필요로 하지 않기 때문에 위와 같은 고속 이동 환경에 적합한 장점이 있다. 본 논문에서는 다양한 속도로 이동하는 모바일 채널에 LTE 파라미터를 적용하여 기존의 STBC 및 DSTM의 성능을 고찰해 보고, 단말에 적용 가능한 적응적 DSTM 복호 기법을 제안하여 그 성능을 고찰하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.403-412
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• 2021

The COVID-19 pandemic has a great impact in various ways. It changes the normal routine of lives and businesses. Many businesses encounter tremendous financial pressure, some of them lay off workers or choose to close down. According to the statistics, e-commerce experiences a four-fold growth in sales during the pandemic period. There is an urgency for firms to digitalize their businesses to respond to the change in the landscape of purchasing patterns of consumers. The purpose of this study is to understand the success of a few popular apparel brands in digital businesses. This is a qualitative research, and secondary data is collected for the analysis. The findings reveal that all of them engage in omni-channel methods in digitizing their businesses while utilizing other forms of technologies in their product and operational management. All selected firms agree with the importance of digital business, and omni-channel retailing is their choice. In these unprecedented times, the sustainable success of the apparel firms in digital businesses requires a flexible and innovative approach and a commitment to achieving operational excellence. Continuous renewal and digital transformation are needed so that these companies have the capabilities to adapt to changes and reap the benefits of a satisfactory organizational performance.

• 한국경영과학회지
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• 제34권4호
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• pp.185-204
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• 2009

The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.