• Title/Summary/Keyword: Changing trends

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A Study on the Fashion Trend according to the Changes of Cultural Code - Focusing on 2005 Fashion Trends - (문화 코드의 변화에 따른 패션 트렌드 경향 연구 - 2005년 패션 트랜드를 중심으로 -)

  • Kim So-Young;Yang Hee-Young
    • Journal of the Korean Society of Costume
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    • v.56 no.2 s.101
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    • pp.134-146
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    • 2006
  • Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

Analysis of Advertisement Types of Global Fashion Brands : A study focused on the trends of photo image components and styles of expression in global fashion advertisements. (글로벌 패션브랜드 광고의 유형 분석 - 패션광고 사진이미지 구성요소와 표현형식을 중심으로 -)

  • Chang, Gyeong-Hae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.4
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    • pp.17-27
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    • 2017
  • This study analyzes the trends of photo image components and forms of expression in global fashion advertising photos. First, photo image components are classified into seven categories: location (indoor-outdoor), the model's movement, pose, facial expression, gender, race and number of models. The forms of expression are classified into six categories: direct expression, sensual expression, symbolic expression, storytelling expression, dramatic expression, and sexual expression. With the aforementioned classifications, the trends were studied for three years from 2013 to 2015. The analysis result indicates the following: for the details of photo image components, the portion of indoor photos, static poses and conscious facial expressions was over 60% of the total for every season of the 3 years, while there was a slight increase in the number of models and the diversity of races. For the forms of expression, the sensual expression showed the largest portion accounting for over 50% of the total, followed by direct expression and storytelling expression. The findings from this study show that the trends of photo image components and forms of expression in global fashion advertisements are changing. Therefore, domestic companies will need to develop photo image components and forms of expression in line with the changing global fashion advertisement trends.

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An Analysis for the Changing Trends of Residential Environment Based on the Change of Residents in Rural Areas (농촌거주자의 특성변화에 따른 농촌주거환경의 변화경향 분석)

  • Choi, Myung-Kyu
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.9-16
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    • 2012
  • Both internally and externally environmental changes surround the rural areas such as rapid growth of the early-retired employee under the WTO, the Asian financial crisis in 1997, and the financial crisis in 2007 brought about much transformation in our rural residential environment. According to this changes and demands, the rural areas have been transformed from the area for farmer to the area for farmer and non farmer, that is, peoples that to leave the city to go back to farm or return to home village. Of this time, there needs a change in rural development policies which can make the urban residents migrate and settle in the rural areas as they are naturally embracing the rural life according to the social background and demand. In this point of view, we attempted, in this paper, to survey and analyze the changing trends of residential environment following the spatial composition with house types and rural villages in rural areas. The result of this study will be expected to be a reference for the direction of desirable residential environment in rural areas.

An Exploratory Study on the Status of Chinese Food and Beverage Franchises and Entry Strategies

  • Kyung Jae, Yoon
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.261-267
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    • 2022
  • Thanks to China's economic development, the food service industry and franchise industry have combined to serve a huge market, and alterations continue to take place, such as the changing tastes of Chinese people and the changing food culture. Global franchise companies centered in the US are rapidly making inroads into the market, and Chinese local companies are also making efforts to expand their influence. In particular, in this situation where trends are gradually changing due to the COVID-19 pandemic, we look at the trends of franchise headquarters, franchisees, employment, and operating profits for the past 10 years using information published by the National Statistical Office of China. As we examine the information, possibilities push through. In addition, we will look at the cases of domestic companies that have entered China, the conditions and plans for their activities there, and what companies planning to enter China in the future need to prepare for.

An analysis of using trend and relationship among DRGs, Nursing Diagnoses and Nursing Interventions (DRG, 간호진단, 간호중재의 활용경향 및 관계분석;미국의 일 지역을 중심으로)

  • Jung, Myun-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.8 no.2
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    • pp.207-219
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    • 2002
  • The purposes of this research were to: a) define the changing trends of DRGs in comparison to the National Data, b) define the changing trends of Nursing Diagnoses and Nursing Interventions for the 5 most frequently occurring Diagnostic Related Groups (DRGs) across 3 years, and c) define the relationships between nursing diagnoses and nursing Interventions for the 5 most frequently occurring DRGs across the 3 years. This study was a secondary data analysis of medical and nursing data based on the United States Nursing Minimum Data Set and the Uniform Hospital Discharge Data Set retrieved from a Midwestern USA medical center. The results showed interesting comparisons with national statistics as well as practice relevant trends within the nursing data. Additionally, the results showed the possibility that nursing data can be extracted from the medical data, so they can used in the nursing productivity and cost issues etc. In conclusion, this study supports the power of minimum data sets and nursing classifications to begin to describe a more global perspective the inter-relationships and trends of nursing data within the medical diagnosis context.

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Changing climate in our lifetime: A review (우리 시대의 기후 변화를 돌아보다)

  • Paik, Kyungrock;Woo, Yin San
    • Journal of Korea Water Resources Association
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    • v.51 no.spc
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    • pp.1045-1056
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    • 2018
  • During the last decades, considerable efforts have been spent for climate studies, in particular to better understand changing climate. In turn, several significant trends in climatic variables have been reported. Explaining such trends is challenging - some of them have been considered contradictory to another. Various hypotheses have also been suggested for general description of changing climate. At this point in time, it would be beneficial to look back and carefully recollect our knowledge about climate change. In this paper, we aim to provide a comprehensive review on our forefront knowledge in this context with focus on the trends in temperature, solar radiation, wind speed, evaporation, and precipitation. Major trends, namely warming, dimming, and stilling, are demonstrated together with evaporation paradox and increasing precipitation variability, using data at Seoul. On the basis of understanding these notions, we suggest four key implications to hydrologists and engineers.

An analysis of the changing trends of kyongjobi expenditure pattern and the related factors of kyongjobi expenditure of urban household (도시가계의 경조비 지출 변화추이와 관련 요인 분석)

  • 박명숙
    • Journal of the Korean Home Economics Association
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    • v.36 no.7
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    • pp.13-24
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    • 1998
  • An analysis of the changing trends of kyongjobi expenditure pattern from 1982 to 1996 and the related factors of kyongjobi expenditure of urban household in 1996 has been performed. Major findings were as follow: An average monthly expenditure was 20,036 won during the period, and the increased rate of monthly expenditure was 5.6 times in the past 15 years which was the twice as much as of the total consumption. The ratio of the total kyongjobi consumption was increased about 2 times during the period, and it was 2.96% in 1996. During the period, an average marginal consumption propensity was 0.0379, and it was dramatically increased from '93 to '94. Average income elasticity was 1.743 during the period and found out that it was luxury goods. The result of Anova and Tobit analysis showed that the level of consumption, number of earners, age and education had positive effect on kyongjobi. And in Seoul area, house owner, male(head of the household), and professionals spent more on kyongjobi than other. The present problems of custom, spending of kyongjobi, were discussed and the change of the custom was urged.

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A Study on the Changes of Social Meaning of Korean Clothing in Women's magazine (여성잡지에 나타난 사회적 의미변화에 관한 연구)

  • 황선진
    • Journal of the Korean Society of Costume
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    • v.18
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    • pp.195-210
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    • 1992
  • The present research analyzed the social meaning of Korean clothing in women's magazine. The data were included the advertisements and publicity related to Korean clothing in two women's magazines and condensed at 5 year intervals with content analysis. The identified 276 advertisements and publicity were categorized into four areas. The categories were the trend of exterior growth of advertisements and publicity, appeals and approach, the elements of advertisements and publicity including background, the relation of models, situations, and styles of Korean clothing over times. The results of the study were as Follows: 1. In conjunction with external growth of advertisements and publicity of Korean clothing, the social meaning of Korean clothing has changed from ceremonial clothing to daily-wear clothing. Especially since 1980, the theme of advertisement and publicity of Korean clothing were changed form the beauty of traditional Korean clothing such as grace of dignity to the individuality which was the typical value of western Clothing. 2. The trends of appeals related to Korean clothing and applied Korean clothing have reflected the changing time and society. Since 1980, the emotional or mixed approach with metaphor have increased, whereas factual or situational approach were dominated in 1960s and 1970s. 3. The styles including silhouette, detail, textile and pattern of Korean clothing and applied Korean clothing also reflected the changing trends of Korean society. Especially since 1980, the applied style of Korean clothing has adopted the trends of western clothing. Implications for the future research were suggested.

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Digital Customized Automation Technology Trends (디지털 커스터마이징 자동화 기술 동향)

  • Song, Eun-young
    • Fashion & Textile Research Journal
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    • v.23 no.6
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    • pp.790-798
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    • 2021
  • With digital technology innovation, increased data access and mobile network use by consumers, products and services are changing toward pursuing differentiated values for personalization, and personalized markets are rapidly emerging in the fashion industry. This study aims to identify trends in digital customized automation technology by deriving types of digital customizing and analyzing cases by type, and to present directions for the development of digital customizing processes and the use of technology in the future. As a research method, a literature study for a theoretical background, a case study for classification and analysis of types was conducted. The results of the study are as follows. The types of digital customizing can be classified into three types: 'cooperative customization', 'selective composition and combination', 'transparent suggestion', and automation technologies shown in each type include 3D printing, 3D virtual clothing, robot mannequin, human automatic measurement program, AR-based fitting service, big data, and AI-based curation function. With the development of digital automation technology, the fashion industry environment is also changing from existing manufacturing-oriented to consumer-oriented, and the production process is rapidly changing with IT and artificial intelligence-based automation technology. The results of this study hope that digital customized automation technology will meet various needs of personalization and customization and present the future direction of digital fashion technology, where fashion brands will expand based on the spread of digital technology.