This study focused on the disintegration and reconstruction of the family/kinship structure among the rural families of Korea. For this study, detailed data about the value related to the family/kinship, the family relationship, The attitude of divorce and remarriage, the social network, and the family/kin rites are gathered A total 593 subjects completed structured questionnaires. Major conclusion of the study are as follows : First, most of the rural respondents are found to support familism and boy preference slightly, and not to agree the reward of child value. So, their attitudes toward traditional values are changing slowly than urban residents. Second, the rural respondents shared the common perceptions that spousal and parent-child relationships has been changed toward the direction that the positions of wives and children are respected and the their influences are increased in the past 10 years. In addition, generational differences in the perceptions of relationship change and appropriate roles of wives and husbands are discovered. However, sex differences previously revealed in Seoul study were not found in the case of rural respondents. Third, generally, there are both remaining and changing aspects of conservative attitude toward divorce and remarriage, the level of change is different according to age and sex. And the difference by age is stronger than by sex. Fourth, the social networks of the respondents is characterized by two distinct trends, namely, strong parent-adult child ties and the close relationships between neighbors. fifthly, in the family/kin rites, traditional aspects coexist with changing aspects under the influence of industrialization and westernization. But the aspects of attitudes toward rites, it is showed the non-traditional tendency. Respondents who support westernization and socialization of family rites are young, highly eamed, and Christian.
This study is intended to develop plant inquiry instruction using Rapid-cycling Brassica rapa (RcBr) whose life cycle is relatively short, and to apply it to the elementary science instruction of the 4th grader and examine their plant concept, science inquiry skills and science-related attitudes. The materials were consisted of laboratory manuals for the students as well as teachers' guide. By observing the life cycle of RcBr, students can experience the conceptual learning of the plant's life cycle. In addition, this study investigated the cause of change in science inquiry skills and science-related attitudes by interviewing 12 students. It has shown that plant inquiry instruction using RcBr has meaningful effects on students' understanding of the plant concept, improving students' science inquiry skills, and changing students' science-related attitudes. Students who showed improvement in science inquiry skills were able to answer questions regarding science knowledge correctly. And students whose science related attitudes were improved had a positive attitude on cultivating RcBr. Students told that RcBr was an interesting and good material to inquire plant. Because of its small size and its relatively short life cycle of RcBR, it should be a desirable plant material for the inquiry instruction which can give rise to useful and meaningful results for the elementary school students.
This study examined changes of elementary school students' knowledge and attitudes toward AIDS after AIDS health educational programs were conducted. The experiment was executed from November the 28th, 2001 to February the 6th, 2002. Study examinees were 156 fifth year students of 2 elementary schools located at S City. A preliminary inspection was implemented. The post-examination was conducted by a questionnaire survey 2 weeks and 9 weeks after the program was finished. The measurement instrument was the questionnaire developed by Yun, Hyun Sik(1997) and modified by this researcher. Collected data were analyzed with SPSS program package, $x^2$-test and t-test, Repeated Measure ANOVA. Findings of study are as follows; 1. Hypothesis 1 ; the hypothesis 1 is "The points of AIDS knowledge are different at each moment, before conducting the educational program, 2 weeks after conducting the educational program, and 9 weeks after conducting the educational program". After the above hypothesis was examined, interactive actions were shown among different periods in both groups (F=267.241, p=.000), so that this hypothesis 1 was approved. 2. Hypothesis 2 ; the hypothesis 2 is "The points of attitudes toward AIDS are different at each moment, before conducting the educational program, 2 weeks after conducting the educational program, and 9 weeks after conducting the educational program". It was closely examined, and the findings are that significant differences between two groups were found, whereas any interactions were not shown between two groups(F=3.753, p=.055), after controlling the attitude scores that showed differences before the education by covariable, and examining the results. so that this hypothesis 2 was rejected. The above study tells that the AIDS health education for elementary school students made their knowledge and attitudes change significantly, but the education was not effective for changing students' attitudes. Elementary school students need more systematic and continual AIDS health education.
Background: This study aimed to investigate whether there is a difference in organizational member attitudes by workplace environment and workplace types in dental hygienists working at dental health centers. Methods: A face-to-face survey or online survey was administered to dental hygienists working at dental health centers, and a total of 95 subjects were included. The survey includes 13 items to ask factors affecting employee's job satisfaction. Also, some questions were included to assess perception of organizational member attitude: five about organizational citizenship behavior, two about innovative behavior, and four about organizational commitment. Results: Dental hygienists working at dental clinics were more satisfied with their incomes and numbers of working days, while those from dental university hospitals and general hospitals were more satisfied with education support. In addition, hygienists working at dental hospitals were more satisfied with job autonomy, individual work capability, safe working environment, personal relation, potential for personal development, and positive labor-management relations, compared to those working at general and university hospitals (p<0.05). Among the items about perception of organizational member attitudes, the scores of items about organizational citizenship behaviors were higher, whereas the scores of items about innovative behaviors were relatively lower. Individuals working at dental hospitals than those working at general and university hospitals, chiefs and team and department leaders than team members, and those with increased satisfaction with current workplace had more positive perception of organizational member attitudes. Conclusion: For dental hygienists to have positive attitudes as organizational members, working environment should be improved, and executives of dental healthcare centers should pay attention to improving job satisfaction of organizational members. Moreover, since dental hygienists need to improve their perception of innovative behaviors and citizenship behaviors to strengthen specialty of dental hygienists in a changing dental healthcare, relevant training should be addressed in refresher courses or school programs.
Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.
Purpose - This study conducts an empirical analysis of Korean hotel employees' perceived follower types and job attitudes and the influence of social relationships. Management methods are proposed based on the follower relationships. Research, data, and methodology - Data were collected from 400 surveys in eight top hotel restaurants in Seoul from March 16, 2016 to April 16, 2016. Of the 400, 359 valid surveys were used. The analysis was conducted using SPSS 19.0. Frequency and correlation, reliability and validity, and multiple regression tests were conducted. Results - Social relationships had a control effect on the relationship between follower types and job attitudes in terms of independent critical thinking and job satisfaction. For the social exchange relationship, active enthusiastic participation and job satisfaction had a control effect. The relationship of independent critical thinking and changes in career also had a control effect. There was no control effect in the relationship between active enthusiastic participation and motives for changing a career. Conclusion - By having followers with independent critical thinking and active enthusiastic participation, a company can achieve higher competitiveness.
The purpose of this study is to explore into the Korean Women's sexual life in terms of sexual behavior, sexual attitudes, and sexual experiences. In recent years, it has been generally recognized in both academic area and general publics that traditional norms, values, and patterns of behavior have been rapidly changing in Korea, thus being replaced by new ones. 1. The prevailing preconception that Korean women are sexwise traditional and conservative seems to be no longer true in the present days. 2. In this country, their sexual behaviors and attitudes at least within their marriage have been already westernized, being very similar to those of western women. 3. Knowledge and information of sexual matters held by Korean women prior to their marriage seems to be very limited, compared to those of western women. 4. It seems that Korean women have developed positive attitudes toward sex education practice in their family.
Purpose: Compared with the past when Japanese retailers used to hesitate to open their shops in the Korean market, because of anti-Japan sentiment, they show confidence in Korea in recent. This study, thus, aims at examining how socio-demographic factors have an impact on customer attitudes towards a Japanese retailer as a shopping destination. Research design, data, and methodology: After the literature review process, the authors have developed a variety of questions to verify the relationship amongst the variables like nationalism, consumer ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. Furthermore, after collected questionnaires, the authors used confirmative factor analysis (CFA), T test and linear regression analysis to verify the 25 hypotheses developed. Results: Except for a household size element, it is found that gender, age, education and income levels are related to the degree of nationalism, ethnocentrism, war animosity, store country-of-origin and anti-Japan sentiment. In other words, socio-economic elements influenced Korean customer attitudes towards Japanese retailers. Conclusions: Korean customers tend to show different shopping attitudes towards the Japanese retailers, depending on the characteristics of socio-demographic elements. Furthermore, changing socio-demographic factors will provide positive business opportunities for Japanese retailers in the future.
Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.
Purpose: The purpose of this study was to develop an environmental education program using newspaper articles in education (NIE) and to evaluate changes in concern and practice for environmental protection after NIE. Methods: The design was a nonequivalent control group pretest-posttest design. The participants were university students in nursing, of which 31 were assigned to the experimental group and 43 to the control group. The education was carried out for 2 hr, once a week for 7 weeks. Data were analyzed with SPSS WIN 14 program, and included $x^2$ test, independent t-test, and repeated measure ANOVA. Results: NIE showed significant differences in the changes of attitude toward environment (F=4.461, p=.036). Conclusion: Findings suggest that this NIE in environmental education was effective in changing students' attitudes toward the environment. Therefore this NIE is recommended for inclusion in education for university students in nursing.
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