• 동아시아식생활학회지
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• 제27권3호
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• pp.257-267
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• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• 지역사회간호학회지
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• 제12권2호
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• pp.338-343
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• 2001

Physical activity is one of important factors of the chronic disease. It was reported that Most of Korean workers didn't take exercise regularly. The purpose of this study is testing effects of exercise program, based on the Theory of Planned Behavior. 30 subjects participating in this study are workers in small enterprises and have not taken exercise regularly. Exercise program, which includes education, support, monitoring, and counseling, was conducted for 6 weeks. Effects of this program was evaluated by the change of exercise, attitude, subjective norm, perceived control. intention of exercise, perceived health states, and fatigue. The results of this study can be summarized as follows: 1. There was the significant difference between pre and post-test in the subjective norm, perceived control. and intention of exercise, but not the significant difference in the attitude of exercise. 2. 53.3% of the subject of this study had taken exercise regulary in the post-test. 3. There was not the significant difference in the perceived health states and fatigue, From the results, it can be concluded that the exercise program is effective, leading to the change of intention and exercise rate. On the other hand, it was not effective in Physiological aspects. It seems that these result was due to short term program. Thus, it can be recommended that studies are needed with longer term program and larger sample.

• 복식문화연구
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• 제26권3호
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• pp.346-359
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• 2018

Currently, dramatic change had led to the growth of the distribution environment and the retailer's distribution channel. This change had shifted the 'single channel' to 'multi channel', and from 'cross channel' to 'omni channel'. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers' perceived risk as well as consumers' perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel's instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel's instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

• 한국산업정보학회논문지
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• 제25권6호
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• pp.125-141
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• 2020

본 연구는 세무서비스 고객을 대상으로 서비스 확대에 미치는 영향 및 차별화된 서비스영역 확대시 내부종사자의 심리적 주인의식 (Psychological ownership)의 정도에 따른 고객의 재이용의도의 변화와 대표자의 성향에 따른 수익강조, 비용강조, 이중강조(Revenue and cost dual emphasis)의 영향에 대한 분석을 하였다. 연구결과, 이용자들의 고객만족도를 충족시키고 내부종사자의 심리적 주인의식에 따른 계속적인 고객의 재이용의도의 변화를 볼 수 있었다. 또한, 세무대리인이 미래지향적 서비스 제공의 방향 전환을 추구할 수 있도록 하는데 의의가 있으며, 세무대리인의 전문성, 품질, 서비스확대 측면에서 새로운 연구 방향을 제시하였다.

• 벤처창업연구
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• 제16권5호
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• pp.189-203
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• 2021

기술 발전과 산업 생태계 변화로 고객의 욕구를 만족시킬 수 있는 서비타이제이션(servitization)의 필요성이 강조되고 있다. 본 연구는 첨단기술이 융합된 자동차를 이용하고 있는 사용자의 사용전 기대와 사용 후 만족이 지속사용의도에 어떠한 영향을 주는지 살펴보기 위해 기대일치모형(Expectation Confirmation Model)을 적용하여 연구하였다. 본 연구의 목적은 첨단기술기반 자동차와 관련된 제품과 서비스를 제공하는 기업이 연관 기관과 협력하여 빠르게 변화하는 기술과 환경을 소비자에게 전달할 수 있도록 기초자료를 제공하는데 있다. 연구의 목적을 달성하기 위해 첨단기술이 포함된 자동차를 이용하는 사용자를 대상으로 자료를 수집하였고 수집된 자료의 분석은 SPSS 26.0 프로그램과 SMART PLS 2.0의 통계패키지를 이용하여 가설을 검증하고 논리적 근거를 알아보았다. 이에 본 연구는 사용자의 사용 전, 후 관계에 대한 기대일치(Expectation Confirmation), 지각된 용이성(Perceived Ease), 지각된 유용성(Perceived Usefulness), 사용자만족(User Satisfaction), 습관적 이용(Habitual Use), 지속사용의도(Continuance Usage Intention)를 사용하여 모델을 구성하였고, 가설 검증결과 모두 유의미한 영향을 미치는 것으로 검증되었다. 첨단기술을 접목한 자동차의 사용은 일상생활의 편의와 업무능률의 향상을 가져오며, 사용자의 만족과 더 나아가 지속사용의도로 이어지는 것으로 조사되었다. 본 연구의 시사점으로 새로운 자동차 시장의 확대와 더 편리한 기능, 많은 기능을 가진 자동차를 쉽고 편리하게 사용할 수 있도록 자동차 회사와 연관 기관의 지속적인 성장과 변화의 흐름을 파악하는데 영향을 줄 것으로 기대한다.

• 한국산학기술학회논문지
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• 제19권4호
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• pp.254-264
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• 2018

본 연구의 목적은 학교급식 조리종사자의 이직의도에 미치는 직무환경 요인(six areas)과 태도 요인(조직몰입)의 영향을 확인하고, 직무환경이 요인이 이직의도에 영향을 미치는 과정에서 조직몰입의 매개역할을 확인함으로써 이직의도를 낮추기 위해 조직이 개입할 수 있는 요소를 찾기 위함이다. 연구대상은 학교급식 현장에서 근무 중인 조리사로 총 205명의 자료를 분석에 이용하였다. 측정변인 중 직무환경은 여섯 가지 요인(작업량, 통제감, 보상, 공정성, 커뮤니티, 가치)이 측정되었으며, 조직몰입은 정서적 몰입과 계속적 몰입으로 구분하여 측정하였다. 연구결과 직무환경 요인 중 직무의 가치, 작업량, 보상 및 직원 간 커뮤니티를 부정적으로 지각할수록 정서적 몰입이 낮게 나타났고, 통제감과 공정성을 부정적으로 지각할수록 계속적 몰입이 높게 나타났으며, 보상과 커뮤니티를 부정적으로 지각할수록 이직의도가 높게 나타났다. 조직몰입과 이직의도의 관계에서는 정서적 몰입만이 이직의도에 부적 영향을 미치고 있었다. 이러한 관계를 직무환경 요인이 조직몰입을 매개로 이직의도에 영향을 미치는 매개모형으로 구성하여 검증한 결과, 직무환경 요인들 중 이직의도에 직접영향을 미치는 요인은 보상과 커뮤니티뿐이었으며, 여섯 하위요인 모두 정서적 몰입의 매개를 통해 이직의도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 이러한 결과는 직무환경 변인이 개인의 태도 변인을 통해 행동으로 이어지는 과정을 보여주는 것으로써, 물리적 보상이나 작업량 등 조직이 쉽게 조정하기 어려운 직무환경 요인의 영향이 존재하는 경우에도 교육이나 사회적 지지 등 다양한 개입을 통해 종업원의 정서적 몰입을 유지해 줌으로써 이직의도의 증가를 통제할 수 있음을 확인하였다는데 의미가 있다.

• 문화기술의 융합
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• 제7권1호
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• pp.525-532
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• 2021

본 연구는 흡연대학생들의 흡연지식, 흡연태도, 금연의도 정도를 확인하고 금연의도 예측 요인을 파악하고자 시도되었다. 연구 대상자는 D광역시에 소재하는 2개 대학에 재학중인 240명이었다. 자료수집을 위한 설문조사는 2018년 10월 1일부터 11월 15일일까지 실시되었다. 자료분석은 SPSS 21.0프로그램을 이용하여 t-test, ANOVA, Pearson correlation coefficient, multiple regression을 이용하였다. 연구결과 대상자의 금연지식, 금연태도, 금연의도는 유의한 정적 상관관계가 있는 것으로 나타났다. 흡연대학생의 금연의도에 영향을 미치는 요인는 금연 태도(β=0.20, p=0.002)였으며, 흡연량(β=0.19, p=0.002) 흡연시작 시기(β=0.20, p=0.001), 금연시도 유무(β=0.16, p=0.012)순이였으며 이들 변수들의 전체 설명력은 17.7%로 나타났다. 본 연구결과에 의하면 흡연대학생의 금연의도를 높이기 위해서는 태도를 변화시킬 수 있는 효율적인 교육프로그램 개발이 요구된다.

• 성인간호학회지
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• 제21권6호
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• pp.593-602
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• 2009

Purpose: This study was to provide baseline data about nurses' Influenza A (H1N1) knowledge, awareness, and practice of infection control and to identify the significant factor affecting the level of practice. Methods: The subjects of this study were 144 nurses who worked at Influenza A (H1N1) regional base Hospital in D city. Data were collected by self-reported questionnaires during September 2009. The collected data were analyzed using SPSS/WIN 12.0 program. Results: The knowledge of Influenza A (H1N1) was statistically different according to age, unit, career and experience of seasonal influenza vaccination during the last year. The awareness of infection control was statistically different according to age, career, experience of seasonal influenza vaccination for last year and intention to get seasonal influenza vaccination for this year. The practice of infection control was statistically different according to unit, experience of seasonal influenza vaccination for last year, intention to get seasonal influenza vaccination for this year and intention to get Influenza A (H1N1) vaccination for this year. There was positive correlation among knowledge, awareness and practice (p < .05). Awareness was the significant factor affecting the level of practice. Conclusion: An educational program focusing on strategy to change nurse's awareness can be effective for infection control of Influenza A (H1N1) in regional base hospitals.

• 한국주거학회논문집
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• 제25권5호
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• pp.73-82
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• 2014

The purpose of this study is to identify U.S. Baby Boomers' intention to move and their reasons for moving after retirement, and to examine the associations between their socio-demographic characteristics and housing characteristics, and their reasons for moving after retirement factors. A total of 403 usable data were collected through an online survey using a self-administrated questionnaire. For data analyses, descriptive statistics, factor analysis, t-test, and ANOVA were used. Almost 30% of the total respondents considered moving and 15% were strongly agreed to move after their retirement. The most frequently mentioned reasons for moving after retirement were 'a place with good weather', 'being close to leisure activities', and 'a change or decline of my current neighborhood'. Four factors of reasons for moving after retirement (quality of residential environment, need assistant, proximity to activities, and proximity to family/friends) were identified. Age, marital status, number of household, housing type, homeownership, length of residence, and number of bedroom were significantly associated with the four factors of reasons for moving. The results of this study provide a better understanding to U.S. Baby Boomers' housing behavior after retirement which is 10 years faster than Korea, and suggest insights of housing plan for Korean older adults.

• 품질경영학회지
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• 제46권3호
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• pp.625-640
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• 2018

Purpose: The scale of a market of mobile payment which was insignificant is explosively being improved by development of various communications technology and achieving rapid diffusion of smart phone. According to this phenomenon, new method of financial dealings through a mobile can be seen as a new paradigm that leads to a change of existing payment work and also recognized as an innovation of information technology. Methods: but a study regarding whether the use of mobile payment service takes an important role as an influencial factor is still insufficient. This study was based on the model of innovation resistance by Ram(1987) and established a hypothesis and a model to confirm how four factors (usability, security, economic feasibility, responsiveness) influence to innovation resistance and the intention of discontinuous use. Results: usability, security were found to be significant predictor variables of innovation resistance to use mobile payment system, but economic feasibility, responsiveness were not found to be significant predictor variables. Conclusion: Providing gave a theoretical foundation for future research in that it presents the variables to consider new forms of mobile payment services, the mobile payment services will need to show a differentiated strategy and traditional marketing strategy.