• The Journal of Information Systems
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• v.17 no.2
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• Journal of Families and Better Life
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• v.29 no.6
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• pp.9-25
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• 2011

This study was performed to explore the factors that affect debt-use intention of young defaulters. In addition, this study compares three models that predict the intention to use debt by young defaulters: the theory of reasoned action and two variations of it. Specifically, this study proposes an extended theory of reasoned action by introducing Ao in place of the cognitive structure in the theory of reasoned action. In addition, this study proposes Ao as an independent variable that acts on BI rather than a dependent variable. Self-administered questionnaires were completed by 196 young defaulters attending a credit management education session held by the Credit Counseling & Recovery Service in Kwang-ju, Korea. Based on the study, the conclusions are as follows: the extended theory of reasoned action as proposed in this article most suitably explained the intention to use debt by young defaulters. It was also found that young defaulters were affected by attitudes toward debt, attitudes toward using debt, and subjective norms. It is therefore suggested that an attitudinal message would change the behavior effectively for young defaulters. The findings appeared to support the usefulness of the extended theory of reasoned action and the role of Ao as an independent variable as proposed in this article to explain the intention to use debt by young defaulters. These findings have an important theoretical meaning in that they modify two existing attitude theories in the context of consumer behavior.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.2
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• pp.65-80
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• 2019

With the advent of the ICT-based 4th industrial revolution, the convergence of the manufacturing industry and ICT seems to be the new breakthrough for achieving the company's competitiveness and play a role on the key element for accelerating the revival of the manufacturing industry. When the smart factory is implemented, each plant can analyze the quantity of data collected, build the data-driven operation systems which can make decisions, and ultimately discover the correlation among many events in the manufacturing sites. As the customers' needs become diversified more and more, it is required for the company to change its operating method from large quantity batch production systems to customizable and flexible manufacturing systems. For performing this requirements, it is essential for the company to adopt the smart factory. Based on technology acceptance model (TAM), this study investigates the factors influencing continuous use intention and switching intention of the smart factory. To do so, a questionnaire survey is conducted both online and offline. 122 samples are used for the study analysis. The results of this study will provide many implications with many researchers and practitioners relevant smart factories.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.215-222
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• 2019

The purpose of this study is to investigate the change of students' perceptions by comparing factors affecting e-learning intention before and after e-learning experience based on longitudinal data. For this purpose, a research study was conducted targeting university students at Y and K universities in Gyeongsangbuk-do. As a result, first, the convenience of learning time, the ease of learning process, and the usefulness of e-learning had an effect on e-learning intention regardless of the learning experience. Second, the convenience of the learning space was different in the perception before and after the learning experience, and it was found to affect the intention to use after the e-learning experience. Third, college students who have experienced e-learning have shown that the ease of learning process has the most influence on their intention to use. The results of this study can provide an effective direction of e-learning activation and provide basic data for longitudinal research on e-learning learners.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.309-314
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• 2022

The purpose of this study is to examine how the characteristics of virtual influencer, which are rapidly emerging in recent years, affect consumers. To this end, the change in information accecptance intention was examined using the perceived attractiveness and social distance of consumers toward virtual influencers as independent variables. I found the more attractive consumers feel about virtual influencer and the closer they perceive social distance, the higher the intention to accept information. However, when virtual influencer was perceived as attractive, there was no difference in information acceptance intention according to social distance. On the other side, even if the virtual influencer was perceived as less attractive, the information acceptance intention was higher when the social distance was perceived as close than when it was not. Based on these results, I provided implications for the marketing strategy of virtual influencers.

• Journal of Korean Academy of Dental Administration
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• v.10 no.1
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• pp.9-21
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• 2022

This study was carried out to understand the influence of dental technicians' image and major satisfaction on dental technology students' dropout intention. A questionnaire survey was administered to 273 students in the Department of Dental Technology. Frequency analysis, independent sample t-test, one-way ANOVA, and multiple regression analysis were performed. The results are as follows: The image of dental technicians differed significantly depending on factors such as school year, personality, whether a family member is a dental technician or not, reason for choosing a department, difficulty in one's own academic life, and disciplinary life adaptation (p<0.05). The image of dental technicians was seen to be positively perceived when the respondent had an affirmative personality, or had a dental technician among family members or chose the department for its uniqueness, or found no difficulty in academic life, and adapted well to a situational or environmental change. Major satisfaction of dental technicians was seen a meaningful difference in items such as school year, personality, awareness of dental technicians, reason for choosing a department, the difficulty in own academic life, and the disciplinary life adaptation (p<0.05). Individuals with high major satisfaction and low dropout intention included those with a positive personality, who think affirmatively about dental technicians, who chose a department owing to suiting the aptitude and interest or to the uniqueness of the major. The influential factors on dropout intention included general satisfaction out of major satisfaction, perspective and self-confident image among dental technicians, and an awareness of dental technicians. The establishment of a desirable image of dental technicians and the improvement in major satisfaction are considered likely to contribute to reducing the dropout intention of dental technology students.

• Korea Trade Review
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• v.42 no.1
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• pp.125-139
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• 2017

According to the US market research firm "Strategy Analytics(SA)", there is a sudden change of wind blowing in the global smart-phone market. In particular, several Chinese firms such as Huawei, Xiaomi and Oppo show a rapid growth in the pace of Chinese market, whereas other leading players like Apple and Samsung has slowly grown in China market. Therefore, this study will investigate the main antecedents of repurchase intention of smart phones in post-90th generation in China. In addition to this, the mediating effect of SIC will be analyzed. The results of the study are as follows; first, there is significant relationships among brand, individual experience and repurchase intention, on the other hand, there is no significant relationships between design, price, function factor and repurchase intention; second, SIC partially mediate the relationship between brand factors and repurchase intention. Based on the results targeted to post 90th generation in China, several implications are suggested for smart phone firms.

• Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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• 2003.11a
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• pp.291-305
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• 2003

In this work we developed the closed-loop model of a paper machine during grade change with the intention to provide a reliable dynamic model to be used in the model-based grade change control scheme. During the grade change, chemical and physical characteristics of paper process change with time. It is very difficult to represent these characteristics on-line by using physical process models. In this work, the wet circulation part and the drying section were considered as a single process and closed-loop identification technique was used to develop the grade change model. Comparison of the results of numerical simulations with plant operation data demonstrates the effectiveness of the model identified.

• The Journal of Information Systems
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• v.6 no.1
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• pp.47-62
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• 1997

Adoption of information technology(IT) in a corporation has been started with the aim of efficient process and management of business being complicated. But, this adoption of IT is roleplaying the rearrangement of organization structure. Many researchers have studied the relationship between adoption of IT and change of organization structure. In this research, it has been studied that how the adoption of IT influences on the change of organization structure. Adoption of IT ina corporation influences the structure of manpower and this influence causes the change of structure of organization. However, this influence is not only the deterministic source to the change. In a corporation, not only intention and role of chief executive and but also participations of employees for the adoption of IT make differences in the quality of corporation information systems and, as a result, the aspect of organization structure change.