• Title/Summary/Keyword: Change intention

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Attitude Change Towards Self-Service Technology Adoption Using Latent Growth Modeling

  • Um, Taehyee;Chung, Namho
    • Journal of Smart Tourism
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    • v.2 no.3
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    • pp.5-15
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    • 2022
  • As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

Analysis of Changing Perceptions of Residents after Covid-19

  • Jung-Hyun, Kim
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.198-209
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    • 2022
  • This study is an analytical study of changes in the perception of Covid-19 communities and surveyed residents aged 20 or older living in 00-gun, Gyeongsangbuk-do, to identify community awareness (anxiety, stability, economic problems, and director's intention) after COVID-19. As a result of analyzing community perception (anxiety about COVID-19, stability, economic problems, and intention to move) according to gender, age, and family specificity, the survey subjects showed the highest anxiety about COVID-19 among community perception with 4.94, followed by stability 3.92, director's intention 3.51, and economic problem 3.21. primarily aims to find ways to contribute so that residents can restore trust in the local community, rebuild healthy families, and settle down in their daily lives.

The effects and related factors of public service announcement on hand-washing (국민 손씻기 홍보사업 효과 및 관련요인)

  • Kim, Hyun-Soo;Lee, Moo-Sik;Kim, Byung-Hee;Yang, Nam-Young;Hwang, Hae-Jung;Hong, Jee-Young;Hong, Soo-Jin;Kim, Eun-Young;Kim, Young-Tek;Park, Youn-Jin;Lim, Go-Un
    • Korean Journal of Health Education and Promotion
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    • v.32 no.2
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    • pp.1-13
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    • 2015
  • Objectives: This study was conducted to investigate derived factors associated with a public service announcement on handwashing to evaluate the effect of this announcement. Methods: In early september, 1,000 persons over 19 years old was investigated by Computer Aided Telephone Interview, at last 993 persons for analysis. Outcomes were the exposure to the public service announcements on handwashing, the comprehension of this announcements, the intention of behavioral change and the practice of handwashing. Results: In particular, the proportion of exposure is more women and highly educated. The comprehension of the announcement was no statistically significant difference. The intention of behavior change showed higher in workers and understanding of the announcements. The practice of handwashing is higher in women and lower in student/unemployed. There was no difference in practice in accordance with the exposure, the comprehension and the intention of behavioral change. Conclusions: About the comprehension of the announcements and the intention of behavioral change, the effects of the public service announcements on handwashing can be very positive. But it does not affect the actual practice of hand washing. The handwashing promotion programs will have to devise a strategy and structure, operation method considering realistic and scalable platform.

Modeling of Grade Change Operations in Paper Mills

  • Ko, Jun-Seok;Yeo, Yeong-Koo;Ha, Seong-Mun;Lim, Jung-Woo;Ko, Du-Seok;Hong Kang
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.35 no.5
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    • pp.46-52
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    • 2003
  • In this work we developed the closed-loop model of a paper machine during grade change with the intention to provide a reliable dynamic model to be used in the model-based grade change control scheme. During the grade change, chemical and physical characteristics of paper process change with time. It is very difficult to represent these characteristics on-line by using physical process models. In this work, the wet circulation part and the drying section were considered as a single process and closed-loop identification technique was used to develop the grade change model. Comparison of the results of numerical simulations with mill operation data demonstrates the effectiveness of the model identified.

The Effect of the Motive Factors Towards the Intended Use of the Website: Perspectives of Internet Shopping Mall (웹사이트 이용의도에 대한 동기적 요인의 영향 : 인터넷 쇼핑몰을 중심으로)

  • 손달호
    • Korean Management Science Review
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    • v.21 no.1
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    • pp.1-17
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    • 2004
  • A separate and distinct interaction with both the actual e-vendor and with its IT web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intention is the product of customer assessments of IT itself, specifically its perceived usefulness and ease-of-use(TAM). Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influence changes over the voluntariness towards the usage intention. The reason for voluntariness as a moderating variable is that it had the serious effect to the motivating in the making willingness of the internet shopping-mall usage. A better understanding of the determinants of perceived usefulness and perceived ease of use to the usage intention would enable us to design web site interventions that would increase user acceptance and usage of internet shopping-mall. Therefore, the goal of the present research is to extend TAM to include additional key determinants of TAM and to understand how the effects of these determinants change with the voluntariness of the usage intention of the internet shopping-mall.

Effects of Sex Education on Condom Attitudes and Condom Use Intention among Undergraduate Students - Dramaturgical interaction approach - (연극학적 상호작용 모델에 근거한 성교육이 남녀 대학생의 콘돔에 대한 태도와 콘돔사용의향에 미치는 효과)

  • Cho, Eun-Jung
    • Research in Community and Public Health Nursing
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    • v.17 no.2
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    • pp.223-234
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    • 2006
  • Purpose: This study was conducted to identify the effects of sexual health education guided by dramaturgical interaction on condom attitudes and intention to use a condom among undergraduate students. Method: Seventy-one female and 23 male volunteers at a university in D metropolitan city participated in the study with an one group pretest-posttest design. The intervention was implemented for five weeks in October 2003 with a short course including group works to encourage university students' social skills In condom use negotiations and condom purchase by using a dramaturgical interaction model. A confidential questionnaire was administered at baseline and post-intervention, and changes in condom attitudes and intention to use a condom were measured. Result: The self-report of female subjects showed significant positive changes in two out of the five condom attitudes domains, such assailability and effectiveness(p<.001) embarrassment about negotiation and use(p<.05), while male subjects showed no change in each of the condom attitudes domains. No significant difference was found in intention to use a condom after the intervention. Conclusion: Sexual health education planned to encourage social skills in condom use by using the dramaturgical interaction model was found to have positive effects on female university students' condom attitudes. A more rigorously designed trial is needed to develop a comprehensive sexual health promotion programme that targets both cognitive and behavioral changes among sexually active Young adults within community.

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A Survey of Pre-service Elementary Teachers' Perceptions, Attitudes and Practical Intention toward Sustainable Development (초등 예비교사들의 지속가능 발전에 대한 인식, 태도 및 실천 의지에 대한 조사 연구)

  • Choi, Hyeh-Sook;Shim, Kew-Cheol;So, Keum-Hyun;Yeau, Sung-Hee
    • Hwankyungkyoyuk
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    • v.23 no.2
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    • pp.129-144
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    • 2010
  • The purpose of this study was to examine the pre-service elementary teachers' perceptions and attitudes toward sustainable development. Subjects were 152 university students, who were surveyed by questionnaire. The instrument consisted of totally 41 items which were constructed by 3 components; 'the perception of concept of sustainable development', 'the attitude toward the relationship between economy and environment' and 'the practical intention of personal change for sustainable lifestyle'. The key findings suggest that most students associate strongly the concepts of sustainable development with their environmental as against economic and social aspect. Most of them incline toward eco-centrism but they had complex attitudes concerning the relationship between economy and environment. They have intention to act for sustainable lifestyle such as purchasing habits, recycling, energy water saving, forms of transportation, nature conservation and education. However, they prefer to act passively than actively in a certain aspect of sustainable lifestyle. Understanding of pre-service elementary teachers' perceptions of and attitudes toward sustainable development will be helpful to work out teaching and learning strategies in environmental education.

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The Effect of Deceptive Brand Image on Consumer Purchase Intention: Empirical Evidence from Iraqi Market

  • ALQAYSI, Sahar Jalal;ZAHARI, Abdul Rahman
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.207-217
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    • 2022
  • In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

What Affects Consumers' Attitude and Usage Intention of O2O Apps?: Integration of TAM, TPB, and Transaction Cost Theory

  • Won In Lee
    • Asia pacific journal of information systems
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    • v.33 no.2
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    • pp.298-317
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    • 2023
  • This study is about the attitudes and intentions of consumers considering the usage of O2O application (app) under the COVID-19 situation. By integrating TAM and TPB as a theoretical background, we selected VPC (various product choice) and PII (product information intensity) as new functional external variables that have a positive effect on new system called O2O commerce. We also applied the transaction cost theory to investigate the obstacle of O2O business. We conducted a survey of consumers in large cities in the Korean market. As a result of this study, it was found that the more O2O app users recognized the influence of SN (subject norms), the more useful O2O app was, the more it led to a change in attitude and usage intention was positively significant. In addition, as the O2O app was easy to use and useful, and the SN was recognized, the user's attitude was positive. On the other hand, it was also found that the transaction cost that consumers have to pay had a negative effect on usage intention. Additionally, VPC and PII have been shown to positively influence on usefulness of O2O apps.

The Effects of Career Orientation on the Entrepreneurial·Reemployment Intention: Focused on the Mediating Effects of the Social Capitals (경력지향성이 창·재취업의도에 미치는 영향 연구: 사회적자본의 매개효과를 중심으로)

  • Kang, Gyung Lan;Park, Cheol Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.177-189
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    • 2017
  • The purpose of this research is to investigate the factors which effect the intention to reemploy after the retirement and the mediation effect of the social capitalism for retired and prospective retired baby boomers. Starting from 2010, baby boomers have been retiring at a large scale. However retirement at a large scale without securing provision for fiancial wise in later life can lead to many issues regarding social and fiancial wise such as instability of labour market and increase of spending in society welfare cost and such on. Change of individual's self prospective and institutional support to help prepare find new career for next 3decade after the retirement needs to be concretized. The results of this study suggest that the management orientation affects the social capital positively and the autonomous orientation does not affect the relationship between career orientation and social capital. In terms of the relationship between career orientation and reemployment intention, management orientation does not affect the intention of the entrepreneur but affects the reemployment intention positively, while the autonomous intention affects neither entrepreneurial intention nor reemployment intention (+), Respectively. Social capital has a positive effect on the intention of reemployment, and the mediating effect of social capital on the relationship between career orientation and reemployment. Also, while in the work force, potential retiring baby boomer workers should be systematically supported with education, training and reemployment program based on individual's career orientation and allowing them to stay for a longer period in the labour market can be the implication to the solution for the economic stability and increasing social cost such as public pensions.

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