• Title/Summary/Keyword: Cause-and-effect Relationships

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A Study about the Effect on R&D and Marketing Integration (신제품개발과정중 연구개발부서와 마케팅 부서간의 통합에 미치는 영향요인 - PC산업의 마케팅부서원의 인식을 중심으로 -)

  • 장경수;김용진
    • The Journal of Information Technology
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    • v.1 no.2
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    • pp.195-208
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    • 1998
  • Domestic corporation in High-tech industry invest huge amounts of economic resources into the Research & Development(R&D) department, especially into new product development. It might be an adequate explanation for this phenomena that as the product life cycle gets shorter, and environmental uncertainty necessitates core competency from every corporation, new product planning becomes a vital going concern for the company to keep and increase its market share This could originate from an inappropriate combination between new products and other marketing mix elements. But it could be that the main cause of these failures com from unsatisfactory customers. In the other words, R&D department failed to sufficiently recognize market needs. This could be solved through integration between marketing department R&D department This study supposes that integration between these two departments-marketing department and R&D department influences the success of new product. In other to prove this, this study examined the determinant factors which influence the integration and the relationships

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An Empirical Study on the Obligations of Contractual Parties for Successful IT Outsourcing (성공적인 IT 아웃소싱을 위한 계약당사자간 책임 요소에 대한 실증 연구)

  • Kim, Young-Gon
    • Journal of the Korean Society for information Management
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    • v.24 no.3
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    • pp.21-41
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    • 2007
  • IT outsourcing has become a critical component of organizations, but improper expectations, ambiguous contracts and unclear goals frequently cause the failure of IT outsourcing. Especially we have to be concerned about the uncareful management of customer-supplier relationships based on a psychological contract perspective. This study focuses on the obligations of contractual parties for IT outsourcing which influence the outsourcing relationship(OR) and the successful performance of IT outsourcing(OP). The supplier obligations consist of the achievable infrastructure(S1) and capability(S2), and the customer obligations is composed of the acceptable environment(C1) and acceptability(C2) for IT outsourcing. This paper shows that the S1, S2, and C2 have an effect on the OR, the OR on the OP, and the S2 also on the OP directly. The four components of customer-supplier obligations are mutually related to each other. What is more, we must notice that the S2 has strong connections with the C2.

A STUDY OF MIDDLE SCHOOL BOY'S REPORT ON THE FACTORS THAT AFFECT THEIR RELATIONSHIPS WITH FATHERS (남자 중학생들이 보고하는 부자관계에 영향을 주는 요소에 관한 연구)

  • Cho, Sun-Mi;Noh, Kyung-Sun;Lee, Ho-Young;Kim, Hyun-Soo
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.10 no.1
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    • pp.113-120
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    • 1999
  • Our aims is a exploration for relationship between father and male-adolescence. For this purpose, we have employed several self-reported questionnaires, including BDI, Rosenberg self-esteem scale, Attitude for father etc. Our hypothesis is that the perception, the attachment, age and alcohol drinking, accademic career of father influences male-adolescent's self-esteem, mood, sex-role, academic accomplishment, satisfying of school life. We have surveyed questionnaire at one middle school, at Suwon city. We have get 196 samples. We have categorized subjective answers and analyzed relations. The result is that a positive relation is self-esteem, sex-role, and attachment, a neagtive relation is mood and no relation is age, academic career, alcohol drinking. Also, father's overprotection attribute on negative influences. We have many limitations. First limitation is a small number. Second is few previous study. Third is a relative analysis, not cause-effect analysis.

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A Study on life satisfaction and psychological well-being of the customer in the food service industry for internet marketing (인터넷 마케팅을 위한 외식업체 이용고객의 생활만족과 심리적 웰빙에 관한 연구)

  • Kwon, Kum-Tack;Jang, Byeong-Ju
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.1-19
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    • 2012
  • This study is the research about the internet marketing strategy and the impact factors of psychological well-being of customers of restaurants. For the purpose of study, firstly, the paper was carried out in order to verify the cause and effect relationships of life satisfaction and psychological well-being of the customers in the food service industry. The customers of restaurants in Busan are the objectives for which the survey for empirical analysis was conducted. The result of the testing of hypothesis showed that life satisfaction will have positive influences on psychological well-being, it reveals that life satisfaction has positive influences on three factors of psychological well-being such as personal growth, self acceptance, independence. However, factor of autonomy is rejected. Secondly, the results of the study suggest the importance of introducing variegated internet marketing programs and deciding the appropriate information contents for the customer to activate the use of hands on restaurants. Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude will improve of life satisfaction and psychological well-being of the customers. Strategic information contents of internet marketing for customers of the restaurants must be consider "CRM(customer relationship management)".

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Relationship between Financial Development and Growth: Focusing on the Effect of Industry Dependence on External Finance and Industry Growth Opportunities (한국의 금융 발전이 성장에 미친 영향: 외부금융의존도와 성장기회 경로가 한국의 산업 성장에 미치는 미시적 효과를 중심으로)

  • Hwang, Yoon-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.346-354
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    • 2014
  • This study aims to analyze the effects of economic development on financial development associated in industry dependence on external finance or industry growth opportunities. The macro and microeconomic empirical results are as follows: (1) financial development play an important role in economic development, (2) especially, financial development related in industry growth opportunities is the critical and important factor in industrial development, (3) the relationships between industry dependence on external finance and industrial development are different depending on the model or the analysis period. These results mean following. First, Leading financial strategy preparation need for industrial development. Second, It is important the effort to catch well-timed industry growth opportunities.

Finding Association Rules based on the Significant Rare Relation of Events with Time Attribute (시간 속성을 갖는 이벤트의 의미있는 희소 관계에 기반한 연관 규칙 탐사)

  • Han, Dae-Young;Kim, Dae-In;Kim, Jae-In;Song, Myung-Jin;Hwang, Bu-Hyun
    • The KIPS Transactions:PartD
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    • v.16D no.5
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    • pp.691-700
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    • 2009
  • An event means a flow which has a time attribute such as the a symptom of patients, an interval event has the time period between the start-time-point and the end-time-point. Although there are many studies for temporal data mining, they do not deal with discovering knowledge from interval event such as patient histories and purchase histories. In this paper, we suggest a method of temporal data mining that finds association rules of event causal relationships and predicts an occurrence of effect event based on discovered rules. Our method can predict the occurrence of an event by summarizing an interval event using the time attribute of an event and finding the causal relationship of event. As a result of simulation, this method can discover better knowledge than others by considering a lot of supports of an event and finding the significant rare relation on interval events which means an essential cause of an event, regardless of an occurrence support of an event in comparison with conventional data mining techniques.

What Factors Make the Delay of the Information System Project Implementation? (무엇이 정보시스템 프로젝트 일정을 지연시키는가?)

  • Seoung, Byung Ook;Park, Sang Cheol;Koh, Joon
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.1-19
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    • 2021
  • Large-scaled hospital information system projects are often delayed than originally planned. Regarding project management, it is necessary to examine main factors triggering the schedule delay and to analyze the causality of such delay. This study tries to find the delay factors and causal relationship between them based on the case of the hospital information system development project by using the grounded theory method. It turned out that 'unrealistic scheduling' affects overall schedule delays like domino phenomenon, and 'poor analysis of existing systems' leads to poor quality of work analysis while 'poor subsystem integrated interface' triggers poor design quality. This study found out the factors affecting the delay of a project, analyzing cause-and-effect relationships between them in the academic side. From the practical view, it shows a solution to minimize delays in the project schedule for each of SI companies, hospitals and project managers.

A Study on the Estimation of Change Orders Impact for the Public Construction (공공건설공사 설계변경에 따른 손실 추정에 관한 기초연구)

  • Lee, Min-Jae;Park, Bum-Jin;Im, Keon-Soon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.3D
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    • pp.363-369
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    • 2008
  • Change is inevitable and is a reality of construction projects. Change adjustment includes the cost associated with materials, labor, etc. However, the actions of a contractor can cause a loss of productivity and furthermore can result in disruption of the whole project because of a cumulative or ripple effect. Because of its complicated nature, it becomes a complex issue to determine the cumulative impact (ripple effect) caused by single or multiple change orders. Furthermore, owners and contractors do not always agree on the adjusted contract price for the cumulative impact of the changes. What is needed is a reliable method to identify and quantify the loss of productivity caused by cumulative impact of change orders. This study survey the change orders data in domestic area for public construction and analyze to quantify change order impact. This study developed concepts of "%CO", "%Delta", "%T" to capture change order effect on project and search the relationships between them. Finally, this study find strong relationship between change order and loss.

Effect of Emotional Elements in Personal Relationships on Multiple Personas from the Perspective of Teenage SNS Users (SNS 상의 대인관계에서 나타나는 감정적 요소와 청소년의 온라인 다중정체성 간의 영향관계)

  • Choi, Bomi;Park, Minjung;Chai, Sangmi
    • Information Systems Review
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    • v.18 no.2
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    • pp.199-223
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    • 2016
  • As social networking services (SNS) become widely used tools for maintaining social relationships, people use SNS to express themselves online. Users are free to form multiple characters in SNS because of online anonymity. This phenomenon causes SNS users to easily demonstrate multiple personas that are different from their identities in the real world. Therefore, this study focuses on online multi-personas that establish multiple fake identities in the SNS environment. The main objective of this study is to investigate factors that affect online multi-personas. Fake online identities can have various negative consequences such as cyber bullying, cyber vandalism, or antisocial behavior. Since the boundary between the online and offline worlds is fading fast, these negative aspects of online behavior may influence offline behaviors as well. This study focuses on teenagers who often create multi-personas online. According to previous studies, personal identities are usually established during a person's youth. Based on data on 664 teenage users, this study identifies four emotional factors, namely, closeness with others, relative deprivation, peer pressure and social norms. According to data analysis results, three factors (except closeness with others) have positive correlations with users' multi-personas. This study contributes to the literature by identifying the factors that cause young people to form online multi-personas, an issue that has not been fully discussed in previous studies. From a practical perspective, this study provides a basis for a safe online environment by explaining the reasons for creating fake SNS identities.

A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service (정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로)

  • Cho, Woo-Chul;Kim, Kimin;Yang, Sung-Byung
    • Asia pacific journal of information systems
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    • v.24 no.4
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.