• 제목/요약/키워드: Category theory

검색결과 504건 처리시간 0.024초

Analyzing the Effect of Trust in Reviews on Trust in a Product and a Company: Using the Trust Transfer Theory

  • Namjae Cho;Xiaochen Li;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • 제31권1호
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    • pp.57-77
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    • 2024
  • The aim of this research is to examine the impact of trust in reviews. Expertise, enjoyment, recency, and usefulness-four aspects of reviews-are designated as independent variables, and trust in reviews has been chosen as the mediating variable. The dependent variables are trust in firms and trust in products. For explaining the flow of trust, this study uses the theory of Trust Transfer. The study's findings demonstrated that customer trust in a product leads to consumer trust in a company, which is derived from trust in reviews. Reviews were found to be important from a practical standpoint. Furthermore, it was discovered that a product's category or features would have an impact on how reviews are trusted.

옴니채널 상황에서 브랜드 충성도에 관한 연구: 카테고리 지식 조절변수 (Effect on Brand Loyalty in Omni-Channel: Focus on Category Knowledge)

  • 한상설
    • 유통과학연구
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    • 제15권3호
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    • pp.61-72
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    • 2017
  • Purpose - The ICT development is affecting the consumer behaviors in selecting channel or distribution system. This study aims to advance the theory on the influence and interaction with omni-channel behaviors. Specifically, analyzing moderating variable is category knowledge that effect between propensity of brand loyalty and its precedence factor which is perceived difference, perceived value, authenticity and consumer-brand relationship. Research design, data, and methodology - The subject of this research is consumers who purchase goods in omni-channel situation. The hypothesis of this research is derived from the literature of the preceding research analysis on brand loyalty, omni-channel and consumer behaviors. This study have constructs that were defined operationally with reference to previous studies, and the research model was designed to figure out the structural relationship among perceived difference, perceived value, authenticity, consumer-brand relationship and brand loyalty. From 2016 Sept. 1 to Dec. 31, a questionnaire survey was performed targeting customers using omni-channel. 327 questionnaire survey had conducted. 316 survey data were used for empirical analysis except data that had missing and wrong value. AMOS(structural equation) was used to confirm the hypothesis which developed by researcher. Results - The results of this study are as follows. First, an authenticity has significant effect on brand loyalty. Second, in the omni-channel situation, but perceived differentiation, perceived value, consumer-brand relationship does not affect brand loyalty. According to this result, it is judged that it is easy to search for information in the situation of omni-channel and integrated decision making is done without distinction between channels. Third, category knowledge has moderating effect between brand loyalty and precedence factors. When the category knowledge level is low, preceding factors have a significant effect on brand loyalty. when the category knowledge level is high, the preceding factors did not have a significant effect on brand loyalty except the authenticity. Conclusions - This study finds out omni-channel's phenomenon is different from other distribution channel phenomenon. In the situation of omni-channel, it is suggested that brand loyalty may be relatively low for a certain brand because it raises the knowledge level of the category. Then this study provides a managerial implications based on the role of the moderate effect on category knowledge, brand loyalty and omni-channel.

E-customized Product: User-centered Co-design Experiences

  • Li, Pei;Liu, Zi Yang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권9호
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    • pp.3680-3692
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    • 2020
  • The purpose of this study is to orient users' touchpoints in co-design experience, to identify their need via visualized experience map, to recommend valid design information in online e-customization services. A user-centered co-design experience map (UCEM) is adopted to analyze the relation between users' desire and time spent, so as to evaluate the online co-design experiences. Based on evolutionary algorithm and fuzzy theory, data of this study is collected from 30 participants. The data was analyzed by descriptive analysis in SPSS, and frequency query and word cloud in NVivo. Employing design category and evaluating users' time spent, the findings are that (a) vamp color matching is consistent with interview data; (b) supported by qualitative feedback, the virtual experience map played an important role in the co-design process and the visualized interaction process; and (c) participants prefer to get more information and professional help on color matching and exterior design. Based on the findings in design category, future work should be focused on developing a better understanding of design resource recommendations and multi-stakeholder communication.

간질을 가진 청소년의 사회 심리적 적응 (Psychosocial Adjustment Process in Adolescents with Epilepsy)

  • 문성미
    • 대한간호학회지
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    • 제35권1호
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    • pp.16-26
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    • 2005
  • Purpose: The purpose of this study was to explore the psychosocial adjustment process in adolescents with epilepsy in the context of Korean society and culture. Method: A grounded theory method was used for data collection and analysis. Participants for this study were 9 adolescents who regularly visited an epilepsy clinic in a university hospital. The data was collected through in-depth interviews during the period from November, 2002 to June, 2003. Data collection and analysis were performed simultaneously. Result: Twenty-three categories emerged including 'suffering', 'psychological stigma', and 'social isolation from one's peers'. Categories were divided into paradigms which consisted of conditions, actions/ interactions, and consequences. 'Reconstructing life' was the core category in this study. The theoretical scheme was described by organizing categories around the core category. Conclusion: This study provides a framework for the development of individualized nursing interventions to care for adolescents with epilepsy.

순환 배열된 학습 데이터의 이 단계 학습에 의한 ART2 의 성능 향상 (ZPerformance Improvement of ART2 by Two-Stage Learning on Circularly Ordered Learning Sequence)

  • 박영태
    • 전자공학회논문지B
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    • 제33B권5호
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    • pp.102-108
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    • 1996
  • Adaptive resonance theory (ART2) characterized by its built-in mechanism of handling the stability-plasticity switching and by the adaptive learning without forgetting informations learned in the past, is based on an unsupervised template matching. We propose an improved tow-stage learning algorithm for aRT2: the original unsupervised learning followed by a new supervised learning. Each of the output nodes, after the unsupervised learning, is labeled according to the category informations to reinforce the template pattern associated with the target output node belonging to the same category some dominant classes from exhausting a finite number of template patterns in ART2 inefficiently. Experimental results on a set of 2545 FLIR images show that the ART2 trained by the two-stage learning algorithm yields better accuracy than the original ART2, regardless of th esize of the network and the methods of evaluating the accuracy. This improvement shows the effectiveness of the two-stage learning process.

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ON THE MULTIPLE POSITIVE SOLUTIONS TO A QUASILINEAR EQUATION

  • Sang Don Park;Soo Hyun Bae;Dae Hyeon Pahk
    • 대한수학회논문집
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    • 제12권2호
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    • pp.221-236
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    • 1997
  • In this paper we investigate the multiplicity of positive solutions to a quasilinear Neumann problem; $$ {\varepsilon^m div($\mid$\bigtriangledown_u$\mid$^{m-2}\bigtriangledown_u) - u$\mid$u$\mid$^{m-2} + u$\mid$u$\mid$^{m-2} + u$\mid$u$\mid$^{p-2} = 0 in \omega $$ $$ \frac{\partial u}{\partial \nu} = 0 on \partial \omega, $$ making use of Ljusternik Schnirelmann category theory.

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Reducing hydroelastic response of very large floating structures by altering their plan shapes

  • Tay, Z.Y.;Wang, C.M.
    • Ocean Systems Engineering
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    • 제2권1호
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    • pp.69-81
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    • 2012
  • Presented herein is a study on reducing the hydroelastic response of very large floating structures (VLFS) by altering their plan shapes. Two different categories of VLFS geometries are considered. The first category comprises longish VLFSs with different fore/aft end shapes but keeping their aspect ratios constant. The second category comprises various polygonal VLFS plan shapes that are confined within a square boundary or a circle. For the hydroelastic analysis, the water is modeled as an ideal fluid and its motion is assumed to be irrotational so that a velocity potential exists. The VLFS is modeled as a plate by adopting the Mindlin plate theory. The VLFS is assumed to be placed in a channel or river so that only the head sea condition is considered. The results show that the hydroleastic response of the VLFS could be significantly reduced by altering its plan shape.

THE KÜNNETH SPECTRAL SEQUENCE FOR COMPLEXES OF BANACH SPACES

  • Park, HeeSook
    • 대한수학회지
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    • 제55권4호
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    • pp.809-832
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    • 2018
  • In this paper, we form the basis of the abstract theory for constructing the $K{\ddot{u}}nneth$ spectral sequence for a complex of Banach spaces. As the category of Banach spaces is not abelian, several difficulties occur and hinder us from applying the usual method of homological algebra directly. The most notable facts are the image of a morphism of Banach spaces is not necessarily a Banach space, and also the closed summand of a Banach space need not be a topological direct summand. So, we consider some conditions and categorical terms that fit the category of Banach spaces to modify the familiar method of homological algebra.

과학의 본성에 대한 예비 교사와 현직 교사의 인식 (Preservice and Inservice Teachers비 Perception on the Nature of Science)

  • 임청환;김현정;이성호
    • 한국초등과학교육학회지:초등과학교육
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    • 제23권4호
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    • pp.297-304
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    • 2004
  • The purpose of this study was to investigate inservice elementary teachers' view and the change of preservice elementary teachers' view on the nature of science by the science education course. The subjects were 386 junior preservice teachers in a National University of Education and 257 inservice teachers working in a metropolitan city. An instrument consisting of fifty eight items were developed on the bases of previous studies. Before entering the course, preservice teachers view was compared by gender with T-test and no significant differences were found except the category 'role of a scientist'. Preservice teachers view was also compared by major with ANOVA and significant differences were found on the categories 'scientific method' and 'scientific law'. After the course, on comparing their view by gender, significant differences were found on the categories 'scientific theory', 'scientific knowledge', and 'scientific law'. The result of ANOVA by major, significant differences were found except the category 'role of a scientist'. Inservice teachers view was compared by gender and major and the differences were no significant, the significant differences, however, were founded in comparing by career and ability.

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혈액종양 청소년의 질병 경험 (Illness Experience of Adolescents with Hematologic Malignancies)

  • 손선영
    • 대한간호학회지
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    • 제41권5호
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    • pp.603-612
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    • 2011
  • Purpose: The purpose of this study was to describe the experience process of adolescents with hematologic malignancies. The question for the study was "What is the experience of adolescents with hematologic malignancies like?" Methods: The grounded theory methodology was used for this study. The data were collected through in-depth interview from 10 adolescents with hematologic malignancies. Data collection was done from January to June 2007. Theoretical sampling was used until the data reached saturation. Results: As a result of the analysis, "Reconstructing self-image from deviated and suspended life" was identified as the core category. And 11 subcategories were identified and they were integrated to the core category. 'Establishment of expanded and matured self' was identified as the consequence. Conclusion: The results of the study provide a frame for effective individualized nursing intervention strategies in helping adjustment of the adolescents with hematologic malignancies.