• 복식문화연구
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• 제17권4호
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• pp.616-625
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• 2009

With suffering financial crisis in 1997, Korea's fashion market has grown in the direction that satisfies the reasonable price and diverse consumer's sensitivity and needs. The aim of this study is to examine whether the cutting portion in the waist line is surely necessary for designing the jacket pattern in men's wear, by closely examining the effects of the cutting portion in the waist line on the external appearance and functionality given designing the jacket pattern in men's wear for the standard body type in 20s. The results of the study are as follows. As a result of evaluating the external appearance, when having evaluated by dividing into 14 items such as the whole surface, the side, and the back side, the experimental clothing, which wasn't cut the waist line, obtained the highest mark in 13 items and, the significant difference was indicated in 10 items except 4 items. As a result of evaluating performance, the experimental clothing, which wasn't cut the waist line, obtained the highest mark in 13 items among 25 items in the total. Next, the cutting portion in the waist line obtained the highest mark in 10 items for the experimental clothing with opening in 1.0cm. The next was indicated to be in order of the experimental clothing with 1.5cm and the experimental clothing with 0.5cm. Given seeing the above result, the cutting portion in the waist line given designing the jacket pattern for the standard body type in 20s could be known that the experimental clothing with the most excellent mark in the evaluation of performance was all the experimental clothing with 0.0cm whose waist line wasn't cut.

• 한국의류학회지
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• 제40권6호
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• pp.1134-1149
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• 2016

This study identified domestic and foreign golf clothing norms and extended recognition and attitude on golf clothing norms expressed in a golf wear style for golfer groups in their 20s-30s. Domestic golf clothing norms were derived from a theoretical research and case study; subsequently, golfers in their 20s-30s were classified into 4 groups. In-depth interviews were conducted using a serious leisure concept to analyze attitudes and stylistic expressions. Domestic golf clothing norms derived from stipulated and implicit norms varied as a type and situation of a golf course, gender of the golfer, and domestic golfers in their 20s-30s perceived such a point. For golfers in their 20s-30s, attitudes on golf clothing norms and their stylistic expressions showed differences according to gender and leisure type. As for gender characteristics, female golfers focused on 'look prettier' in stylistic expressions through experiences with a double-standard clothing norm; however, male golfers showed strict application and observance of a clothing norm in stylistic expressions compared to female golfers. However, male golfer groups in their 20s-30s as 'casual leisure participants' and those as 'serious leisure participants' showed differences becuase the former showed a tendency to observe clothing norms from other viewpoints and evaluations and the latter showed off their abilities and careers as a means of distinction. As for characteristic of stylistic expressions according to a leisure type, golfers in their 20s-30s showed distinction as serious leisure participants through forming new and independent clothing norms. Research findings are expected to provide an opportunity to reconsidering the influence of clothing norms in young people who have a strong tendency to express clothing style as a means to pursue individuality and taste.

• 패션비즈니스
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• 제11권4호
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• pp.232-246
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• 2007

The purpose of this study is to investigate aesthetic characteristics and aesthetic consciousness of the style that European fashion(Paris, London, Netherlands) has accepted the since $19^{th}$ century. The mode Japonisme's development process in around $20^{th}$ century and 21st century has 6 characteristics as follows; 1. Accepting kimono as dressing gown 2. Accepting kimono as Japanese style's objet of Japanese taste 3. Accepting Japanese textile's skills, patterns, and asymmetry. 4. Accepting kimono's formative nature : flat pattern, flexibility, style etc. 5. Shocking of Japanese style's beauty 6. Accepting characters and casual wear Japanese aesthetic consciousness expressed on unconstructed design or deconstructed design that is the aesthetic characteristic of Japanese fashion is , , and the aesthetic consciousness expressed on Zen(Seon) style, cartoons of character fashion, and costume play is .

• 대한인간공학회지
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• 제16권3호
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• pp.37-48
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• 1997

It is very common for women wear shoes with a high heel. It has been known that the high heel could disfigure the foot shape and cause various joint problems including back pain. However, few quantitative studies have been conducted. Therefore, in this study, the low back muscle has been investigated in order to find fatifue effect due to different heights of the heel. In particular, 0, 4, 6 and 8cm heel and two different shapes of heel have been used for an experiment. Ten healthy female subjects volunteered for the study. Isometric Trunk Exertion Frame(ITEF) and Electromyography were used to measure tha Median Frequency via Spectral analysis. The results indicated that the heel height significantly affected the local muscle fatigue of the back. After post hoc analysis, it was found that a proper heel height ougth to be lower than 5cm not to have severely fatigued back muscle after a casual walk for an hour. Such results could be applies to female industrial workers in order to prevent a cumulative trauma disorder of the back, and also to design a female dress shoes minimizing low back fatigue.

• 한국의류산업학회지
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• 제11권6호
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• pp.896-903
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• 2009

The purpose of this study was to compare and analyze the present condition of pants grading and the methods for the specific dimensional increments, a questionnaire has been conducted. For the questionnaire, 16 casual wear brands, which were on higher ranking of sales in Korea, were selected. The results are summarized as follows. Based on the pants grading data resulting from the research conducted on the (16) domestic clothing brands, the grading method could be classified into three different types. According to the criteria; i.e., the front and back divided by crease of pants and the deviation ratio of the grading increments of the waist and the hip girth, the grading types were (1) G1: front 5:5, back 5:5, (2) G2: front 4:6, back 4:6, and (3) G3: front 4:6, back 3:7.

• 한국의류학회지
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• 제13권3호
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• 한국의류학회지
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• 제26권6호
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• pp.790-800
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• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• 대한가정학회지
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• 제35권2호
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• pp.123-135
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• 1997

The purpose of this study was to examine the effect of textile materials on children's clothing purchase according to types of clothings. In addition, textile fiber preference on the types of children's clothings was investigated. The subjects were 307 mothers with preschool children(4-6 yrs) in Seoul. The data were gathered by questionnaire and analyzed by analysis of variance and crosstabulation analysis. The results were as follows. 1) Textile materials were major consideration in purchasing children's clothings especially underwear. 2) There were significant differences in the perception of importance on textile material properties according to types of children's clothings. 3) Preferable fibers varied according to children's clothing types. 4) Relationship between fiber preference on the children's clothing types and demographic variables of mothers was not found except education and income in casual wear.

• 복식
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• 제53권5호
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• pp.49-63
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• 2003

Street Fashion plays an important role as an indication of new trends staring point for Young people who are fashion-conscious sensitive to changes in fashion. This study aims at: (1) comparing street fashion trends of young women in Korea and Italy by analyzing the characteristics of young people's fashion in Seoul and Milan between the seasons of Autumn in 2001 to Summer 2002 ; (2) understanding the way young women create ´self-image´ through the clothes they wear on the streets. Finally, 1 expect this study to become a useful source of data for a more detailed analysis of the overall trend of young people's fashion between the East and West.

• International Journal of Costume and Fashion
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• 제16권2호
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• pp.81-99
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• 2016

The Coptic tapestry has been carried out since the ancient Egypt. The aim of this study is to revive the Coptic tapestry and its cultural, aesthetic influence on the modern denim fashion. Denims have been developed as one of trendy casual wear to symbolize youth and worn by various age ranges. It evolved into a fashion icon due to its ability to change with every social and cultural evolution. In this study, I presented many designs inspired from the Coptic tapestry textiles. The Coptic tapestry style can be a vital starting point for new ideas for decorating denims. A survey has been conducted for two groups of adult females. The survey results clarified that our designs were approved by the younger group than the older one. I hope this study contributes to developing designs inspired by the past artifacts.