• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.619-635
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• 2013

The purpose of the study was to qualitatively analyze how entrepreneurs would succeed in business from the consumer perspective of entrepreneurial. In particularly, this study understood what has made the entrepreneurs do their own business, learning contextual and mediating conditions. In order to achieve the research goals, the study conducted in-depth interviews to a total of 11 entrepreneurs and based on data from the interviews, carried out a grounded theory analysis. According to the results, the successful entrepreneurship process paradigm model from the consumer perspective of entrepreneurial was observed with some central phenomenon, 'change of course', via casual circumstances as 'self-realization' and 'material value realization.' For the contextual conditions, there found 'anxiety for survival', 'organic motive', 'confidence in a market' and 'relational role element' as well. The interaction strategies consisted of 'internal capability improvement', 'internal and external activity directivity growth' and 'marketability judgement ability.' The mediating conditions were observed to be 'strategic cognition improvement' and 'growing of desire to succeed'. The analysis results reported that there were two different aspects as 'increase of stable dailiness' and 'productivity enlargement'. In terms of the core category, it was 'securing of stable dailiness and competitiveness in the market as well by developing characteristics and abilities of an individual for the life value realization.' Those results confirmed that once pleasure and satisfaction in daily life increase, the confidence of the entrepreneurs improves too, which would encourage them to continue the business.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.1
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• pp.43-59
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• 2012

The purpose of this study was to compare knitwear design preferences and purchase behaviors of university students by sex. The subjects were 493 university students in Daejeon and Gongju provinces. The research method was a survey and measurement instruments were 16 stimuli which were manipulated of knitwear shape and self-administrated questionnaire (knitwear design preference items, knitwear favorite image items, purchase behavior items and subject' demographic attributions). Data were analyzed by factor analysis, frequency analysis, t-test, Cronbach' ${\alpha}$ using SPSS program. The results of the study were as follows. First, as for pullover designs according to pullover shape factors, male preferred classic design with normal round neck, set-in sleeves and normal length, whereas female preferred various designs with normal round, normal V or deep V neck, set-in sleeves and normal or long length. Second, there was significant difference by sex in knitwear patterns and materials. Male preferred geometric patterns and 100% cotton, whereas female preferred natural patterns and blended cotton. Third, 4 factors were emerged on knitwear favorite images(casual image, modem classic image, active image and characteristic image). Especially, there was significant difference by sex in active image. Male preferred active image, whereas female did not. Fourth, as for knitwear purchases, male considered fitting as important purchase criteria, whereas female considered design or style. Male used department stores for purchasing, whereas female used Bosejeom for independent fashion. Male preferred high quality knitwear to female.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.718-730
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• 2015

This study investigated the correlation between the level of consistency in fashion show models' appearance and design concept through a statistical and qualitative analysis of the S/S Paris Collection 2014. The following conclusions have been drawn in this study. First, the percentage of models of color was very low in regards to the physical appearance of models; in addition, there was a higher percentage of Caucasian models for collections with a high level of consistency in models' physical appearance. Collections with a high percentage of models of color indicate more casual design concepts and the promotion of diversity in racial background is considered more effective for street fashion. Second, collections with a high level of consistency in models' physical appearance tend to control various elements that constitute a physical appearance through more detailed planning and stage direction. Third, there is a tendency to reinforce design concepts by creating a consistency in the overall physical appearance of models. This affirms that their physical appearance is determined by brand (i.e. designer) and is used to maximize a design concept delivery. The results of this study suggests that the physical appearance of models must be determined in line with the design concept versus detailed planning that must consider audience perspectives as well as adjust the show's length and the interval between each model appearing on the stage.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.323-346
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• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.437-449
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• 2016

This study empirically analyzes casual relationships among psychological and financial factors influencing the subscription of individual pension and identifies mediation effect by the structural equation model. The analysis based on survey data (N=928) from common people living in the seven major cities in Korea shows that potential longevity, coping efficacy to the financial risks from longevity, subjective knowledge on longevity (cognitive factor), trust in insurers (social factor), and financial literacy(financial factor) are key players exercising direct influence over the subscription of individual pension. It also has been shown that affect on longevity, potential longevity, trust in government, and coping efficacy influence the emotions on longevity, fear and worry, and emotions on longevity are not significant in explaining the subscription of individual pension. Trust in insurers and financial knowledge of prospects have also been reaffirmed to be crucial factors in the activation of individual pension subscription.

• Journal of Families and Better Life
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• v.10 no.1 s.19
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• pp.75-94
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• 1992

The purpose of this study was to provide for the appropriate conflict management strategies to employed wives by investigation casual relations of conflict, resources, home management behavior and managerial satisfaction by applying a system's approach. The data were collected through the questionnaire whose respondent were 388 employed wives. The data were analyzed by various statistical methods such as Frequency, Percentage, ANOVA, F-test, T-test, Pearsons' correlation analysis, Multiple Regression analysis, Path analysys. The results of this study are as follows : 1) Input variables, throughput variables, output variables had differences significantly according to the family life cycle. The employed wives' families which are former term of the family life cycle used more appropriate conflict management strategies than latter term of FLC. That is, the employed wives' families which are former term of FLC had more abundant resources such as cohesive power of family, interaction with relatives, social support, had higher planning score, used more frequent structural management strategies. But, the managerial satisfaction had no differences. 2) For the relation of input variables and throughput variables, the more resources, the lower conflict is the higher planning, implementing score, structural management score. For the relation of throughput variables, the higher planning, implementing, structural management score is the higher managerial satisfaction score. For the relation of input variables and output variables, the more resources, the lower conflict is the higher managerial satisfaction, besides objective and material resource, subjective and psychological resource had influence. 4) among all variables affecting the managerial satisfaction, the commition of housework, cohesive power of family, wives' occupational level had indirect effect on managerial satisfaction through structural managemenet. Only the income had direct effect on managerial satisfaction.

• 대한예방의학회:학술대회논문집
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• 1994.02a
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• pp.440-449
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• 1994

Current risk assessment practices largely reflect the need for a consistent set of relatively rapid, first-cut procedures to assess 'plausible upper limits' of various risks. These practices have important roles to play in 1) screening candidate hazards for initial attention and 2) directing attention to cases where moderate-cost measures to control exposures are likely to be warranted, in the absence of further extensive (and expensive) data gathering and analysis. A problem with the current practices, however, is that they have led assessors to do a generally poor job of analyzing and expressing uncertainties, fostering 'One-Number Disease' (in which everything from one's social policy position on risk acceptance to one's technical judgment on the likelihood of different cancer dose-response relationships is rolled into a single quantity). At least for analyses that involve relatively important decisions for society (both relatively large potential health risks and relatively large potential economic costs or other disruptions), we can and should at least go one further step - and that is to assess and convey both a central tendency estimate of exposure and risk as well as our more conventional 'conservative' upper-confidence-limit values. To accomplish this, more sophisticated efforts are needed to appropriately represent the likely effects of various sources of uncertainty along the casual chain from the release of toxicants to the production of adverse effects. When the effects of individual sources of uncertainty are assessed (and any important interactions included), Monte Carlo simulation procedures can be used to produce an overall analysis of uncertainties and to highlight areas where uncertainties might be appreciably reduced by further study. Beyond the information yielded by such analyses for decision-making in a few important cases, the value of doing several exemplary risk assessments in. this way is that a set of benchmarks can be defined that will help calibrate the assumptions used in the larger number of risk assessments that must be done by 'default' procedures.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.799-810
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• 2009

전 세계적으로 노령화 문제가 사회적 이슈로 대두되고 있는 가운데, 노인이 느끼는 전반적인 삶의 질 (Quality of Life, QoL) 이 하락하는 문제가 사회 전반에 걸쳐 중요한 문제로 인식되고 있다. 이에 다양한 형태로 발생하고 있는 노인들의 문제를 해결하기 위하여 노인학, 사회 복지학 등의 분야에서 많은 연구가 진행되고 있다. 이 중 노인의 사회적 관계 (Social Network, SN) 를 강화, 확장하여 노인의 삶의 만족도 향상을 추구하고자 하는 연구를 찾아볼 수 있다. 이러한 관점에서 노인의 사회적 관계를 인터넷을 이용해 개선함으로써, 노인의 삶의 질을 향상시키고자 하는 것이 본 연구의 궁극적인 목표이다. 이에 본 연구의 세부적인 목적은 현재 젊은 층을 중심으로 많이 사용되고 있는 SNS 를 노인들이 사용하지 않는 이유에 대한 분석, 노인을 위한 SNS 의 핵심적인 기능적, 서비스적 요소를 파악하는데 있다. 이를 위해 현재 인터넷을 잘 활용하고 있는 60 세 이상의 노인 22 명을 대상으로 개별 인터뷰, 참가자가 사용하는 서비스 분석, FGI 의 3 가지 방식으로 데이터를 수집하였다. 이후 수집한 데이터를 이용하여 정성적 분석 방법으로 Casual Network 를 도출하였으며, 정량적 분석 방법인 Laddering 분석으로 Hierarchical Map 도출하여 비교하였다. 또한 도출된 결과가 노인들만의 특징인지를 파악하기 위하여 대학생, 직장인 각 10 명씩을 대상으로 노인을 대상으로 한 연구 방식과 동일한 방법으로 데이터를 수집, 분석 하였다. 최종적으로 본 연구는 사회감성적 선택 이론 (Socioemotional Selectivity Theory, SST)를 바탕으로 인터넷에서의 Social Network 활동도 오프라인과 유사한 특징을 가지고 있으며, 현재 친하게 지내고 있는 사람들을 중심으로 SN 을 강화시키려 하는 강화형 타입과 새로운 SN을 생성하기 위하여 노력하는 확장형 타입으로 구분할 수 있었다. 추후 이러한 특징들을 반영하여 노인들을 위한 SNS 가 지녀야 할 기능적, 시스템적 요소를 제안하고, 추후 연구 및 SNS 개발과 관련한 계획을 정리하였다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.6
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• pp.1347-1352
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• 2015

Smartphone users, opinion experts more than 99 percent of the economically active population is using, it has reached the saturation past the early stages of formation. In this research, we aim to analyze factors influencing of the multimedia function on continue using intention of Smartphone. Predictor factors were selected perceived usefulness, perceived ease of use and perceived enjoyment suggested on extended the technology acceptance model. Participants of this study were 106 Smartphone users in Busan city and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths from perceived value to continue using intention are significant. This study suggests practical and theoretical implications based on the results.

• Journal of Fashion Business
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• v.21 no.4
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• pp.73-89
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• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.