• Journal of the Korean Society of Costume
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• v.33
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• pp.27-39
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• 1997

The purpose of this study was to classify the attributes of brand image criteria of women's shoes to compose the perceptual map of the brand by factor analysis and to examine the differences in brand preferences and purchase methods of shoes according to demographic variables. 10 brand names were selected for the study Samples were 271 women in Seoul Korea :143 were college students and 128 were career women.The data were analyzed using factor analy-sis multiple regression analysis one-way ANOVA Duncan's multiple range test x2-test t-test. The results of the study were the -followings: 1. Four segments of brand image attributes of women's shoes derived by factor analysis: F. 1. 'utility' F.2'appearance' ; F. 3 'sales promotion' ; F.4 'financial factor'. 2. As the result of draw up the perceptual map 'landrover' was high in utility but low in appearance 'Misope' and 'Mook' was low in utility but high in appearance. 'Fashion Leader' was in the nearest ideal direction to the utility and appearance. 3. The preference level of the shoes brand name was in order of the 'Fashion Leader'. 'Mook' and 'Soda' But consumers possessed 'Landrover' the most 4. There were significant differences among preference level of ' Landrover' and 'Misope' according to the social class. There were sig-nificant differences among possession level of 'Misope' and 'Soda' according to the social class 5. the middle and lower class consumers used an exchange ticket during the bargain sales more than upper class when they pur-chase shoes.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.67-81
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• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

• Journal of Korean Dental Hygiene Science
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• v.5 no.2
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• pp.85-96
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• 2022

Background: This study was aimed at determining the relationship of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type with the major satisfactions and job preferences of dental hygiene and technician students. Methods: We enrolled 264 dental hygiene and technician students from a junior college in Chungcheong-do. A questionnaire survey was conducted to determine the DISC behavior type, major satisfaction level, and job preference of the participants. Statistical analyses were performed with the independent-samples t-test, one-way analysis of variance, and multiple regression. Results: Dental technician students had higher major satisfaction (p< .001) and preferred jobs with potential for growth (p= .020) or matching their vocation and interests (p= .013) compared to dental hygiene students. Factors influencing major satisfaction were grade (β= .160, p= .008) and a social personality type (β= .146, p= .070). Factors influencing preference for jobs with high growth potential were the personality type (β= .236, p= .001), grades (β= .157, p= .002), and major satisfaction (β= .429, p< .001). The conscientiousness personality type was conducive to preferencefor jobs with high growth potential. The steadiness personality type was conducive to preference for jobs aligned with vocation and interest (β= .249, p= .004). The conscientiousness personality type (β= .137, p= .041) and high major satisfaction (β= .193, p= .003) were conducive to preference for jobs with a satisfactory working environment. Conclusion: The results of this study could serve as a basis for customized career counseling and education programs according to personality types.

• The Korean Journal of Emergency Medical Services
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• v.15 no.1
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• pp.65-78
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• 2011

Purpose : We investigated the career choice and the employment preparation of emergency medical technology (EMT) students. The results of study will provide the base information about the consciousness for career choice and employment of the EMT students. Method : We conducted 1,586 surveys from 665 students at six four-year colleges and 921 students at seven three-year colleges, from Aug. 27th to Oct. 31st in 2010. The result was analyzed by SPSS 18.0 using description statistics, t-test, ANOVA, Scheffe and Pearson correlation coefficient. Result : The general characteristics showed male 50.2% and female 49.8%, and first grade 34.6%, second grade 27.4%, third grade 28.2%, and fourth grade 9.8%. The 53.9% of students had experienced the hospital training and the 44.8% did the fire station training. For the choice of job, there were the 61.8% student who hope to enter the employ in fire station or public service, while 25.7% students hope to be employed in hospitals. The reason for a wish job were 'majors-related job' in 18.2% students, 'employment stability' in 17.2% and 'hit on the aptitude and talent' in 16.7%, 'appropriate salaries' in 15.9%. In the questionnaire of the University what to assist you for job preparation, they chose the 'support for get major related license', 'support for officer exam preparation' and 'support of foreign language study' in 34.6%, 16.8% and 16.6%, respectively. For achieved licence, they had a driver's license in 53.9%, BLS (basic life support) provider in 20.3%, life guard in 16.2% and scuba in 8.8%. The statistically significant correlation was identified between the awareness of University that provides job information and one's career awareness (r= .203, p<.000), the awareness that University provide job information and one's confidence in employment (r= .236, p<.000), and one's career awareness and one's confidence in employment (r = .356, p = .000). Conclusion : The most of EMT Students are well conscious of the their future employment and has prepared career to be employed their preference job.

• Journal of The Korean Association For Science Education
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• v.32 no.7
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• pp.1222-1240
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• 2012

The purpose of this study was to compare the differences of the vocational values and the career orientation of science between middle school scientifically gifted students and non-gifted students. The subjects were 85 middle school scientifically gifted students and 139 middle school non-gifted students. For this purpose, the questionnaires about vocational values and science career orientation were administered. The results of this study were as follows: First, the vocational values between two groups were significantly different in 'diversity', 'reward', 'social recognition' and 'autonomy' among all 11 domains. 'Diversity' and 'autonomy' showed the highest scores for scientifically gifted students. On the other hand, for the non-gifted students, 'reward' and 'social recognition' showed the highest scores. Second, the grand mean of the science career orientation between two groups showed significant differences. The average of scientifically gifted students was significantly higher than that of the non-gifted students in all four sub-domains. Third, the main effect of the vocational values according to gender did not exist, but there were main effects, including diversity, reward, stability, social recognition and autonomy, between two groups. There was no interaction effect between group and gender in the vocational values. Fourth, there were interaction effects between group and gender in the science career orientation. The main effects existed in four sub-domains of science career orientation. However, according to gender, the main effect existed in the sub-domain 'job preference for science' between the male students and the female students.

• Journal of The Korean Association For Science Education
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• v.28 no.4
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• pp.350-358
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• 2008

The purpose of this study was to investigate the effects of interview with a scientist and engineer on service performance assessment on science career orientation and image of scientists. Science track students in the 11th grade carried out the interviews and made powerpoint presentations. After the students' presentation in the chemistry class, the teacher made comments on the contents of the interviews. Students gave presentation in each class for a year. Before starting this assessment, students took science career orientation questionnaire and DAST (draw-a-scientist-test). These two tests were conducted again at the end of the year. The results of this study showed that there was no significant difference between pre- and post-test score for the science career orientation. However, a significant difference was observed in the 'preference for science learning' category. These results showed that the career decision of a high school student has already been fixed rigidly. On the other hand, there was a significant difference (p < 0.01) between pre- and post-test on the image of scientists. This demonstrated that the stereotypic image for a scientist was reduced by the interview performance assessment and that, students came to have an affirmative perception of scientists on service.

• Fashion & Textile Research Journal
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• v.17 no.1
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• pp.1-10
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• 2015

The concern for living a healthier and more active life has increased and the target market for the leisure-sportswear will broaden. This study suggests ideas and directions to develop horse-riding pants that consider fit satisfaction, demand performance and design requirements. A total of 203 riders were surveyed in Busan, Jeju, and Gwacheon horse racing tracks from November to December 2011 and from September to October 2012. Frequency analysis, ANOVA, t-test, and ${\chi}^2$-test were performed for the statistical analysis of the data using SPSS Win 21.0 program. The results of this study are as follows. The satisfaction of riding pants showed differences according to gender, riding career, BMI, age, and riding level. Females showed lower satisfaction of pant length than males. Riders with 1-4 years riding career showed more satisfaction of the front waist circumference. The group between 10 and 20 years more strongly preferred a rubber band waist than the group over 30 years. Those underweight preferred no pocket on the back. The intermediate-high riding level showed more fit satisfaction than those at the high level. Beginners put more importance on hip cushion, while riders over an intermediate level put more importance to sewing durability. Basic pants with beige and/or black full patch attached to the velcro hem were preferred by most riders. In conclusion, it is confirmed that design strategies in segmented riding pants market are necessary.

• Journal of The Korean Association For Science Education
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• v.24 no.5
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• pp.833-842
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• 2004

The purpose of this study was to explore kindergarten students' attitude toward science by their gender and teachers' background. 90 kindergarten teachers and 180 5-year-old students were intentionally sampled in a suburban area. The research instruments used in this study were the interview questions of student attitude to science and the teacher's background questionnaire. The interview questions constructed by two researchers, based on "The Students' Attitude to Science Scale"(Pell & Farvis, 2001). It was composed of 13 questions; 7 questions on preference for science and 6 on perception to science. The teacher's background questionnaire was consisted of I question on educational background, I on career, and 51 on scientific literacy("Test of Basic Scientific Literacy")(Laugksch & Spargo, 1996). The results revealed that the students' attitude to science was positive and was different by their teachers' educational background, not by their gender and their teacher's career and scientific literacy. However, the students showed different preference for science by their teachers' scientific literacy. These results imply that early childhood teachers should have enough chances to be more educated and to improve their scientific literacy.

• Korean journal of food and cookery science
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• v.32 no.4
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• pp.503-516
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• 2016

Purpose: The purpose of this study was to examine the current state of usage and education participation intention for Yaksun food according to demographic characteristics. Methods: The questionnaire for the survey was distributed to 300 students, who were enrolled in culinary education program at Seoul Institute of Technology and Education from September 5, 2014 to September 20, 2014, and 264 responses were used for analysis. Results: Awareness regarding Yaksun food was low, but the intention to participate in the Yaksun food class was high. The information searching route for Yaksun food was mainly television, radio or internet. Memil-jeonbyeong ssam was the most eaten menu item and Nokdu-Samgye tang was the most popular menu item. Among the different types of Yaksun food, vegetable dishes, steamed dishes, rice dishes and roasted dishes were preferred in this order. The most preferred educational institution for Yaksun food was the cultural center, and the most preferred educational period for Yaksun food was less than three months. The most important point in the Yaksun food class was practical application in real life. Also, the current state of usage for Yaksun food and the intent to participate in an education program for Yaksun food was statistically different according to demographic characteristics. With respect to the current state of usage for Yaksun food, the information searching route for Yaksun food was statistically different according to occupation, cooking career and lives and Yaksun cuisine type preference according to gender, occupation, income and households. Also, with respect to education program participation intention for Yaksun food, educational institution preference for Yaksun food was statistically different according to gender, age, occupation, cooking career, income and lives. Conclusion: Based on these results, this research concludes that for developing an educational program for Yaksun food, it is important to analyze the target customers' demographic characteristics and their needs. Furthermore, it shows that there is a need to develop various educational programs and menus for Yaksun food.

• The Journal of Korean Association of Computer Education
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• v.21 no.2
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• pp.21-29
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• 2018

It is time to release manpower to cope with and adapt to the job crisis caused by the Fourth Industrial Revolution. The purpose of this study is to present the direction of future career education by measuring the information subjects and programming language awareness of female high school students considering the adaptability to SW field of women. In order to achieve the purpose of research, 300 high school girls were selected. As a result of the study, it was found that the students who had a good knowledge of computer and computer literacy, the students who recognized the programming language showed more confidence in computer and the students who recognized programming language preferred the information related occupation. Also, correlation analysis showed high correlation between 'preference' and 'motivation' factors in 'confidence' and 'preference' factors. This study suggests that the emphasis on career education and the importance of the education starting point of information subject are important for future female students to be connected with computer related jobs.