• 제목/요약/키워드: Campaign Media

검색결과 105건 처리시간 0.024초

우리나라 중학생의 흡연실태와 관련 요인 분석 (Analysis of Related Factors on Middle School Student Smoking in Korea)

  • 장진영
    • 한국학교보건학회지
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    • 제19권2호
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    • pp.75-88
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    • 2006
  • Purpose : This study are the secondary data of Global Youth Tobacco Survey(GYTS) developed by the WHO and United State Center for Disease Control(CDC) and Prevention to trace tobacco use among youth in youth in countries across the world. This study was carried out to serve for a basis for antismoking campaigns and to prevent adolescents from smoking by analyzing the smoking by analyzing the smoking realities factors. Methods : This study is a cross-sectional school-based survey, which employed a two-stage cluster sample design to produce a nationally representative sample of middle school students aged 13 to 15 years olds. Seventy-five schools were selected. All schools containing grade 1, 2 and 3 that contained 40 or students were included in the sampling frame. Results : The results of this study were as follows ; 1. The proportion of smoking students in middle school was 6.4% and the rate of smoking in male students(7.4%) was higher than it of in female students(5.5%). 2. 26.5% of all respondent had a experience to try smoke and the results showed that the rate of trying smoking in male students was increased by grade more than female students. 3. According to test of significance in regression analysis, the independent variables such as sex, school grade, smoking parents, friends distinction, pocket money and others showed statistical significance. 4. There was a statistical significance between smokers and nonsmokers in proportion to the completing the preventive education for nonsmoking(p=0.0023) and the acquirement of knowledge on smoking(p<.0001). 5. Finally there was a statistical significance between the exposure to anti-smoking campaign(p=0.0053) and tobacco advertisement in the mass media and the smoking(p=0.0036). Conclusion : All things considered, the health education for tobacco control in school need to be developed from an elementary school. I suggest that prevent smoking program in school need to be revitalized and be made more accessible for everyone who wish to quit. And the government should develop the regulation on total banning promoting cigarette advertising and smoking scene in the movie for young people.

The Relation between Exposure to Environmental Tobacco Smoke and the Quantity of Cotinine in the Urine of School Children in Taif City, Saudi Arabia

  • Desouky, Dalia El Sayed;Elnemr, Gamal;Alnawawy, Ali;Taha, Azza Ali
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권1호
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    • pp.139-145
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    • 2016
  • Environmental tobacco smoke (ETS) is a major public health problem for all ages. Despite the high prevalence of smoking among the Saudi population, there is limited information about levels of urinary cotinine in Saudi children exposed to SHS. The aim of the study was to assess the exposure of schoolchildren to ETS, and measure their urinary cotinine levels. Multistage cluster sampling was carried out, where schoolchildren from 4 schools were randomly chosen from primary schools in Taif city. A questionnaire including questions on SHS exposure and smoking rules in the residence were sent to students parents/guardians. Urine samples were taken and analyzed for total cotinine using chemiluminescent immunoassay. Of the studied children, 38.4% had a smoking father, 61.8%, 41.2% and 49.3% of them were exposed to ETS indoors, outdoors and both indoors and outdoors respectively. The mean urinary cotinine was significantly higher among children exposed to ETS compared to unexposed children. Urinary cotinine levels in children with both indoor and outdoor exposure was significantly higher compared with its level in children with single exposure. A significant positive correlation was found between urinary cotinine concentrations and the number of cigarette packs smoked by parents, and the number of smokers in the residence. The mean urinary cotinine level was significantly higher in children who reported no smoking rules at the residence.. The study revealed a high exposure of Saudi children to ETS. An antismoking media awareness campaign on the harmful effects of ETS should be carried out, in addition to family counseling programs targeted to parents to protect their children from ETS.

Oral Cancer Awareness of the General Public in Saudi Arabia

  • Al-Maweri, Sadeq Ali;Tarakji, Bassel;Alsalhani, Anas B;Al-Shamiri, Hashem M;Alaizari, Nader Ahmed;Altamimi, Mohammad Al Sakran;Darwish, Shourouk
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권8호
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    • pp.3377-3381
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    • 2015
  • Background: The aim of this study was to assess the level of awareness and knowledge about signs and risk factors of oral cancer in the general population in Saudi Arabia. Materials and Methods: A self-administered questionnaire was used to collect information from Saudi adults aged 15 years and older. A total of 679 persons participated in the survey. Descriptive statistics were calculated and chi-square tests, t-tests, and one-way analysis of variance (ANOVA) were used to examine differences between groups. The significance level was set at p<0.05. Results: Only 53.6% of the participants had heard of oral cancer. Smoking and alcohol consumption were identified as the major risk factors by 81.7% and 56.3% of the participants, respectively. Only 22.2% and 18.2%, respectively, were able to correctly identify red and white lesions as early signs of oral cancer. Participants with less than high school education were significantly less aware, and had much less knowledge, of the signs and risk factors of oral cancer (p<0.05). Conclusions: This survey demonstrates a general lack of awareness among the public about oral cancer and a lack of knowledge about its signs and risk factors. There is a clear need to inform and educate the public in matters relating to the known risk factors associated with oral cancer. A media campaign informing the public about oral cancer is clearly required.

Strength Map of Presidential Candidates 2019 in Indonesia Based on a NodeXL Analysis of Big Data from Twitter

  • Suratnoaji, Catur;Arianto, Irwan Dwi;Sumardjijati, Sumardjijati
    • Asian Journal for Public Opinion Research
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    • 제6권1호
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    • pp.31-38
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    • 2018
  • Leading up to the 2019 presidential election in Indonesia, campaigns have emerged through social media, particularly Twitter, using various hashtags, such as #2019GantiPresiden (2019 Change President) and #TetapJokowi (Always Jokowi). This paper tries to understand the presidential candidates' power map in forming opinions and influencing voter behavior by analyzing Twitter from August 6, 2018 to September 15, 2018, just before the beginning of the official campaign period, by searching for the keyword "pemilihan presiden RI Tahun 2019" (RI presidential election in 2019). According to our NodeXL's analysis, there were 1,650 active Twitter users talking about the 2019 presidential election. The 1,650 Twitter users have formed a communication network of 46,750 relationships formed from messages in the form of tweets, comments, and retweets. Our analysis found that those mentioning "pilihan presiden 2019" form large communication networks around four clusters: one for each of the two candidates (Jokowi and Prabowo) and two for opinion leaders who are undecided about the election (Gus Mus and Mas Piyu). GusMus is a religious leader, as an official of the PBNU Rais Syuriah (an Islamic organization) and has a large following both on and off Twitter. "MasPiyu" is an unidentified Twitter user; he only has a large following on Twitter, but does not have support offline.

포커스 그룹 인터뷰를 이용한 젊은 성인 여성의 식생활 실태 및 관련 요인 - 사회인지론에 근거하여 - (Perception on Optimal Diet, Diet Problems and Factors Related to Optimal Diet Among Young Adult Women Using Focus Group Interviews - Based on Social Cognitive Theory -)

  • 김혜진;이아름;김경원
    • 대한지역사회영양학회지
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    • 제21권4호
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    • pp.332-343
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    • 2016
  • Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

공간문화콘텐츠 창제작 프로젝트 기반 수업 :신촌 도시재생 커뮤니케이션 캠페인 PBL 효과분석을 중심으로 (Project Based Learning for University-Led Urban Regeneration: A Case Study on the Strategic Communication Campaign Class for the Sinchon Regeneration Project)

  • 유승철;정광희;류정민
    • 문화기술의 융합
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    • 제6권2호
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    • pp.207-215
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    • 2020
  • 광고PR을 포함한 문화콘텐츠 응용학문에서 프로젝트기반학습(이하 PBL)에 대한 수요가 날로 커지고 있다. 본 연구는 '전략 커뮤니케이션 캠페인'과목을 PBL 방식으로 두 학기 동안 진행한 후 수업 프로젝트가 목표한 성과를 측정하고 관련된 요인 구조를 파악했다. 구체적으로, 서울시 '서대문구 신촌 도시재생'을 주제로 진행된 프로젝트 기반수업에서 수강생 대상으로 학기 초와 말에 두 차례 진행한 사전-사후 설문 분석결과 본 수업에서 주요 변수로 간주한 '신촌에 대한 장소애착'에서 유의미한 증가를 확인할 수 있었다. 더불어, 수업의 지적효용, 수업의 즐거움, 수업만족과 장소애착 간의 구조적 관계를 검토한 결과 수업만족이 장소애착을 예측하는 주요 변인임을 확인했다. 수업성적은 장소애착에 직접적 영향을 행사하지만 타 변인들과의 영향관계를 보여주지는 않았다. 본 연구는 '문화콘텐츠 창제작 분야 PBL 수업 실제 사례를 다룬 연구로 문화콘텐츠 영역 PBL 학술연구뿐 아니라 대학교육 현장에서 PBL을 실제 적용하는데 참고자료로 활용될 수 있을 것이다. 나아가, 본 연구가 대학들에 PBL 교수법을 확산시킴으로써 문화콘텐츠 관련 전공 학생들의 수업 만족도를 높이는 동시에 청년들의 취창업 경쟁력을 강화하는 데도 일조할 수 있다는 점에서 실용적 함의가 크다.

개화기의 언론 수용자운동 (Audience Movement in the Beginning Period of Modern Newspaper in Korea)

  • 채백
    • 한국언론정보학보
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    • 제18권
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    • pp.305-331
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    • 2002
  • 이 논문은 개화기의 언론 수용자운동을 분석하였다. 최근 언론 수용자운동에 대한 기대와 관심이 높아지면서 이에 대한 연구 성과도 적지 않게 축적되었다. 그러나 그 대부분의 연구들은 한국 언론사에서 언론 수용자운동의 기원을 1960년대의 언론윤리위원회 파동으로 잡고 있다. 그러나 그 이전의 한국 언론사에서도 우리가 수용자운동이라는 범주로 포괄할 수 있는 역사적 사건들이 분명히 존재하고 있다. 본 논문은 이러한 입장에서 개화기의 두 사례를 분석하고 있다. 박문국 방화사건과 <<황성신문>> 및 <<제국신문>> 살리기 운동이 그것이다. 이 사례들은 언론에 대한 인식을 바탕으로 하여 수용자들의 의견이 집단적으로 표출되고 행동으로 이어졌다는 점에서 언론 수용자운동으로 볼 수 있을 것이다. 이러한 논의를 통하여 우리는 개화기의 언론에서도 수용자운동이 나타나기 시작했음을 알 수 있다. 이와 같은 사실은 한국사회에서 수용자운동의 역사적 뿌리가 그만큼 깊고 오래되었음을 말해 주는 것이며 이는 또한 언론 수용자의 중요성을 다시금 확인시켜 주는 것이다.

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폐암의 조기진단 방법에 관한 연구 (Screening for Early Detection of Lung Cancer: Results from Seoul National University Hospital)

  • 한용철;유철규;김영환;한성구;심영수;김건열
    • Tuberculosis and Respiratory Diseases
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    • 제38권2호
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    • pp.119-127
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    • 1991
  • This study was designed to observe the problems in performing the screening for early detection of lung cancer, and the degree to which regular radiographic and cytologic screening contributes to the early detection of lung cancer in asymptomatic volunteers. Through mass media campaign, 346 male volunteers had registered to receive radiographic and sputum cytologic screening every four months. Initial chest x-ray examination showed 83 cases of lesions suggesting tuberculosis. Among them, two cases were proved to be active tuberculosis. The rate of long-term follw-up over two years was about 15%. The screening tests detected two cases of lung cancer, one prevalent lung cancer by sputum cytologic examination, and the other by sputum cytologic examination during follow-up. So the prevalence rate of lung cancer was 0.28% and the incidence rate was 3.1/1,000 person·years. Both were localized lesions; ie, American Joint Committee on Cancer (AJCC) stage I and occult lung cancer, respectively. With these results, we suggest that the maintenance of long-term follow-up seems to be the most important problem to evaluate the effect of early detection of lung cancer. It would require thorough explanation of the risk of smoking in lung cancer and the wide public education on the government's base. It should be done at several hospitals simultaneously to include a large population in the study. Although we couldn't determine the effect of screening for the early detection of lung cancer in this report, new diagnostic procedure other than chest x-ray and sputum cytologic examination would be required, according to the literature, to reduce the mortality of lung cancer by the screening program for the early detection of lung cancer.

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A Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara

  • Seo, Kyoungah;Suh, Seunghee
    • 패션비즈니스
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    • 제23권6호
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    • pp.86-100
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    • 2019
  • This study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Regarding the research method, this study assessed the concept and status of veganism through a literature review and examined vegan fashion case studies by analyzing official websites and media content. The study's scope covers the period from 2005, when H&M was the first SPA brand to create a vegan product line, until 2019. The characteristics of Global SPA's vegan fashion were as follows. Regarding materials, alternative materials were developed and an expanded use of organic materials was implemented. Regarding design, development was achieved through design collaboration and upcycling. In terms of production, an animal welfare policy was adopted and a sustainable supply chain was established. Marketing employed a campaign aimed at encouraging increased consumer participation. The findings regarding the social value of H&M and Zara's vegan fashion were as follows. First, a cyclical economy was realized through circular recycling in the entire process of resource selection, production, and waste disposal. Second, because product consumption indicated the importance of ethical consumption and sustainable consumer participation, corporate financial activities were created based on shared values to accomplish the social outcome. Third, collaborations with luxury brands or vegan fashion designers built a collaborative ecosystem in which vegan fashions were released and consumer participation campaigns were implemented.

분리된 보컬을 활용한 음색기반 음악 특성 탐색 연구 (Investigation of Timbre-related Music Feature Learning using Separated Vocal Signals)

  • 이승진
    • 방송공학회논문지
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    • 제24권6호
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    • pp.1024-1034
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    • 2019
  • 음악에 대한 선호도는 다양한 요소들에 의해 결정되며, 추천의 이유를 보여주는 특성을 발굴하는 것은 음악 추천에 있어 중요하다. 본 논문은 가수 인식 작업을 통해 학습한 모델을 활용하여 다양한 음악적 특성을 반영하는 요소들 중 가수의 목소리 특성을 추출하는 방법을 제안한다. 배경음이 포함된 음원 역시 활용할 수 있지만, 음원에 포함된 배경음은 네트워크가 가수의 목소리를 온전하게 인식하는 것을 방해할 수 있다. 이를 해결하기 위해 본 연구에서는 음원 분리를 통해 배경음을 분리하는 사전 작업을 수행하고자 하며, SiSEC에 등장해 검증된 모델 구조를 활용하여 분리된 보컬로 이루어진 데이터 세트를 생성한다. 최종적으로 분리된 보컬을 활용하여 아티스트의 목소리를 반영하는 음색 기반 음악 특성을 발굴하고자 하며, 배경음이 분리되지 않은 음원을 활용한 기존 방법과의 비교를 통해 음원 분리의 효과를 알아보고자 한다.