• Title/Summary/Keyword: Campaign Management System

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10-10 Project Campaign: 10 Input Measures Influencing Project Outcomes

  • Choi, Jiyong;Kang, Youngcheol;Yun, Sungmin;Mulva, Stephen;Oliveira, Daniel
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.200-204
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    • 2015
  • This paper presents 10 input measures influencing project outcomes. Construction Industry Institute (CII), a consortium of more than 130 project owner and contractor companies, has collected project-level data for over 20 years. Recently, CII has developed a new system measuring project-level performance and factors presumably influencing project performance. The system, called 10-10, collects data for 10 input and 10 output measures for capital projects. The input measures include planning, organizing, leading, controlling, design efficiency, human resources, quality, sustainability, supply chain, and safety. This paper provides theoretical background for these measures. Although the input measures have been known to impact on project outcomes such as cost and schedule, there has been no study quantitatively evaluating how they are operated in the construction industry. This study contributes to revealing the current status of their uses, which will be helpful in establishing strategies improving construction project performance.

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The Effect of eCRM Features on Website Visit and Purchase (eCRM 기능이 고객의 웹사이트 방문과 구매에 미치는 영향)

  • Min, Dai-Hwan;Park, Jae-Hong;Park, Cheol
    • Information Systems Review
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    • v.4 no.2
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    • pp.155-168
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    • 2002
  • This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.

ISO 9000 Registration in Chemical Industry: Problems, Solutions and Case Studies (화학산업에서의 ISO 9000인증 : 문제점과 대책 및 사례)

  • Lee, Kwan-Suk;Lee, Moon-kyu
    • Journal of Korean Society for Quality Management
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    • v.23 no.1
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    • pp.106-114
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    • 1995
  • The chemical industry has been a leader in the number of registrations for many decades. The big chemical companies in Korea were clearly committed to ISO 9000 and had strong senior management support. However, not many people in the chemical industry are familiar with ISO 9000 and understand how to develop a ISO 9000 quality manual and how to organize a campaign to get the ISO 9000 registration. The purpose of this paper is to briefly summarize the key concerns of chemical companies and how companies can address those concerns and conform to the various elements of the ISO 9000 standards. The case studies of two domestic and foreign companies in establishing ISO 9000 quality system are also discussed.

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A Suggestion of Knowledge Management Model for Construction Management Company (건설관리 기업의 지식경영모델)

  • Lee, Seung-Hoon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.44-51
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    • 2008
  • Nowadays, the term, Knowledge Management is used at almost all areas and with various scopes and approaches just like a kind of campaign. Knowledge management addressee from a educated individuals to the inter-organizational network. And it also utilized to solve a present problem, to evaluate the past performances of a company or a organization, and to establish a strategy of the future. This study presented a knowledge management model for the construction management company based on comprehensive researches about the knowledge, the knowledge management, the knowledge management company. The results of this study would be helpful for the construction management company which is making efforts to set the knowledge management system up. And it also could be a recommendatory alternative to establish the knowledge management strategy for the company which is preparing for the knowledge management system.

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Mediating Effects of Self-Regulatory System between Ad Liking and Emotional Engagement in Public Service Announcements (공익광고캠페인의 호감도와 몰입의 관계에서 자기조절체계의 매개효과)

  • Yang, Byunghwa
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.199-206
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    • 2018
  • The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

A Systems Thinking Approach for Facilitating Benevolent Comments Online (온라인 선플 활성화 방안 탐색: 시스템사고 접근 방식으로)

  • Choi, Jee-Eun;Lee, Sun-Gyu;Kim, Hee-Woong;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.17 no.4
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    • pp.191-213
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    • 2016
  • Since the smartphone era has spurred world-over, social network services have become a part of people's daily lives. However, this relatively new phenomenon of technology development raises several negative side effects such as cyberbullying. One of the representative cases of cyberbullying is posting malicious comments online. Multiple social issues arising from this have given impetus to the "benevolent comments campaign" in order to restrain the diffusion of malicious comments. Benevolent comments have advantages that generate positive externalities such as inspiring ethics for an appropriate internet culture, but there is a lack of theoretical research on the deeper understanding of posting benevolent comments. This study thus aims to extract the motivations behind posting benevolent comments through in-depth interviews and suggest alternatives for relative issues through the causal relationship diagram of the system dynamics methodology. This work contributes to our understanding of the factors that affect the increase and decrease in benevolent comments in distinct structural frameworks.

Storage and Disposal of Unused Medications for Housewives in the Busan Metropolitan City (부산광역시 주부들의 불용의약품 보관과 처리실태)

  • Hwang, Byung-Deog
    • The Korean Journal of Health Service Management
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    • v.7 no.2
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    • pp.69-79
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    • 2013
  • The purpose of this research is study how housewives dispose unused medications in a household and produce basic research data that can be used to establish efficient recycling and handling of unused medications. Data collection was done using proportional sampling and survey was done in February, 2011. The unused medications in household consist of "tablets(58.4%)", "ointment(31.3%)" and "eyewash(22.7%)". The main way of disposing unused medications was "standard garbage bag(74.1%)". The ideal way of disposing unused medications was "returning to the pharmacy(57.9%)". Only 39.2% of people recognize about unused medications disposal system. In order to establish recycling and treatment of unused medications, it is necessary to create laws and regulations related to unused medications and allocate budget to actively promote the program to public. Most importantly, we must induce doctors and pharmacies to participate in the campaign and there should be laws to require them to explain to their patients how to recycle and treat unused medications when they give prescription and make preparation to them.

A study for Health Promotion Program of Public Health Center by using CRM (CRM(Customer Relationship Management)기법을 활용한 보건소 건강증진사업에 관한 연구)

  • 강성홍;최순호
    • Korean Journal of Health Education and Promotion
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    • v.20 no.3
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    • pp.125-143
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    • 2003
  • With the shift of cause of death from infection to chronic, the health expenditure has risen dramatically. To curb the increasing health expenditure, programs and campaigns to promote health were proposed and implemented. Most of them, however, were not successful in achieving satisfactory results. Customer Relationship Management has been gradually accepted as an innovative approach to health promotion. The objective of this research was to develop a Customer Relationship Management system for providing comprehensive health care services to the residents in the community. Detailed objectives were as follows: The first objective was the development of the CRM system for health promotion. The second objective was the satisfaction assessment for the health promotion program using the CRM system. The third was the proposal for the effective utilization of the CRM system. The development methodology of the CRM system was Rapid Warehouse Developing Method. As a CRM system equipment, a workstation with GIS of Windows 2000 was selected. SQL Server 2000 was used as a development tool and database. The subjects of study were diabetic mellitus patients, hypertension patients, and vaccin patients. The campaign channel of patients was an autocalling system. For the satisfaction assessment, a survey was performed. The main content of the survey was satisfaction level. The satisfaction level of the health promotion program using CRM system was 79.3%. In consideration of the above findings, we suggested ways of improving the Health Promotion Program by using CRM. The first was the efficient selection of the subjects of the Health Promotion Program. The second was the development for health promotion program using CRM system(life time health of individual etc).

Assessment for Management of the Foodservice industry in Seoul through the Survey -II. The Types of Foodservice System, the Menu, the Food price, and role of the Dietitian for the White and Blue Color Group- (서울지역 산업체 급식소의 운영관리 실태조사 및 평가 -II. 생산직급식소와 사무관리직 급식소간의 잔식량, 위생 및 시설기구관리를 중심으로-)

  • Chun, Hui-Jung;Lee, Yoon-Kyung;Paik, Jae-Eun;Joo, Na-Mi
    • Korean journal of food and cookery science
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    • v.10 no.3
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    • pp.277-283
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    • 1994
  • This is a study on plate waste, management of the facilities and utensil, and for their hygenic management through the survey conducted at 106 enterprise located in Seoul institutional foodservice. Which were evenly divided into two groups; the white color and the blue color. The results are below: 1. Volume of food and menu were set in advance with no free choice. A campaign was launched to reduce food wastes. It was shown that free choice feeding was better in wastes reduction than none free choice feeding. 2. Hygenic management was relatively good in two groups. Machine and utensil usually sterilized by heating or disinfectant sterilization was performed at every using time or one time a day, but with no differentiation between two groups.

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IT Service Management Model Based on Unified Process for Public Sectors (공공기관을 위한 UP기반의 정보기술서비스관리모델)

  • Park, Jae-Won;Choi, Jae-Hyun;Lee, Goo-Beom;Lee, Nam-Yong
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.43-56
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    • 2010
  • With the improvement of the Information Technology and the change of the business environment, the dependency of business on the Information Technology shows sharply increase. The Information Technology, however, is centered on the support of the technology viewpoint and thus the influence and effect of Information Technology on the business is hardly analyzed. The information system, therefore, requires not only technology-centric support management but service-oriented and systematic introduction of Information Technology Service Management(ITSM). The domestic ITSM market is currently expanding into variety of industries like finance, telecommunication, manufacturing and public service and at the same time the consequent reconstruction process of information system is continuously under way so as to qualify for the ISO 20000 certification. Especially the public organizations rapidly adopt the ITSM, in order to improve the quality of public service together with a goal of realizing the electronic government and of managerial innovation. The existing ITSM still, however, shows the tendency of depending only on the system construction and the management on the visible requirements whereas the overall process is not likely being improved. Hence, this study suggests, focusing on the life cycle of service, the model of ITSM based on Information Technology Infrastructure Library(ITIL) v3 which is appropriate for the public service. We expect, as stated in this study, that our ITSM model shall be widely accepted to the public agencies who promote the advance campaign by setting up the ITSM or reconstructing the existing process.