• Title/Summary/Keyword: CTR method

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Design of a Multi-array CNN Model for Improving CTR Prediction (클릭률 예측 성능 향상을 위한 다중 배열 CNN 모형 설계)

  • Kim, Tae-Suk
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.267-274
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    • 2020
  • Click-through rate (CTR) prediction is an estimate of the probability that a user will click on a given item and plays an important role in determining strategies for maximizing online ad revenue. Recently, research has been performed to utilize CNN for CTR prediction. Since the CTR data does not have a meaningful order in terms of correlation, the CTR data may be arranged in any order. However, because CNN only learns local information limited by filter size, data arrays can have a significant impact on performance. In this paper, we propose a multi-array CNN model that generates a data array set that can extract all local feature information that CNN can collect, and learns features through individual CNN modules. Experimental results for large data sets show that the proposed model achieves a 22.6% synergy with RI in AUC compared to the existing CNN, and the proposed array generation method achieves 3.87% performance improvement over the random generation method.

Implementation of LEA Lightwegiht Block Cipher GCM Operation Mode on 32-Bit RISC-V (32-Bit RISC-V상에서의 LEA 경량 블록 암호 GCM 운용 모드 구현)

  • Eum, Si-Woo;Kwon, Hyeok-Dong;Kim, Hyun-Ji;Yang, Yu-Jin;Seo, Hwa-Jeong
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.32 no.2
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    • pp.163-170
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    • 2022
  • LEA is a lightweight block cipher developed in Korea in 2013. In this paper, among block cipher operation methods, CTR operation mode and GCM operation mode that provides confidentiality and integrity are implemented. In the LEA-CTR operation mode, we propose an optimization implementation that omits the operation between states through the state fixation and omits the operation through the pre-operation by utilizing the characteristics of the fixed nonce value of the CTR operation mode. It also shows that the proposed method is applicable to the GCM operation mode, and implements the GCM through the implementation of the GHASH function using the Galois Field(2128) multiplication operation. As a result, in the case of LEA-CTR to which the proposed technique is applied on 32-bit RISC-V, it was confirmed that the performance was improved by 2% compared to the previous study. In addition, the performance of the GCM operation mode is presented so that it can be used as a performance indicator in other studies in the future.

A Study on Utilization of Vision Transformer for CTR Prediction (CTR 예측을 위한 비전 트랜스포머 활용에 관한 연구)

  • Kim, Tae-Suk;Kim, Seokhun;Im, Kwang Hyuk
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.27-40
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    • 2021
  • Click-Through Rate (CTR) prediction is a key function that determines the ranking of candidate items in the recommendation system and recommends high-ranking items to reduce customer information overload and achieve profit maximization through sales promotion. The fields of natural language processing and image classification are achieving remarkable growth through the use of deep neural networks. Recently, a transformer model based on an attention mechanism, differentiated from the mainstream models in the fields of natural language processing and image classification, has been proposed to achieve state-of-the-art in this field. In this study, we present a method for improving the performance of a transformer model for CTR prediction. In order to analyze the effect of discrete and categorical CTR data characteristics different from natural language and image data on performance, experiments on embedding regularization and transformer normalization are performed. According to the experimental results, it was confirmed that the prediction performance of the transformer was significantly improved when the L2 generalization was applied in the embedding process for CTR data input processing and when batch normalization was applied instead of layer normalization, which is the default regularization method, to the transformer model.

A CTR Prediction Approach for Text Advertising Based on the SAE-LR Deep Neural Network

  • Jiang, Zilong;Gao, Shu;Dai, Wei
    • Journal of Information Processing Systems
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    • v.13 no.5
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    • pp.1052-1070
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    • 2017
  • For the autoencoder (AE) implemented as a construction component, this paper uses the method of greedy layer-by-layer pre-training without supervision to construct the stacked autoencoder (SAE) to extract the abstract features of the original input data, which is regarded as the input of the logistic regression (LR) model, after which the click-through rate (CTR) of the user to the advertisement under the contextual environment can be obtained. These experiments show that, compared with the usual logistic regression model and support vector regression model used in the field of predicting the advertising CTR in the industry, the SAE-LR model has a relatively large promotion in the AUC value. Based on the improvement of accuracy of advertising CTR prediction, the enterprises can accurately understand and have cognition for the needs of their customers, which promotes the multi-path development with high efficiency and low cost under the condition of internet finance.

An I/O Interface Circuit Using CTR Code to Reduce Number of I/O Pins (CTR 코드를 사용한 I/O 핀 수를 감소 시킬 수 있는 인터페이스 회로)

  • Kim, Jun-Bae;Kwon, Oh-Kyong
    • Journal of the Korean Institute of Telematics and Electronics D
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    • v.36D no.1
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    • pp.47-56
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    • 1999
  • As the density of logic gates of VLSI chips has rapidly increased, more number of I/O pins has been required. This results in bigger package size and higher packager cost. The package cost is higher than the cost of bare chips for high I/O count VLSI chips. As the density of logic gates increases, the reduction method of the number of I/O pins for a given complexity of logic gates is required. In this paper, we propose the novel I/O interface circuit using CTR (Constant-Transition-Rate) code to reduce 50% of the number of I/O pins. The rising and falling edges of the symbol pulse of CTR codes contain 2-bit digital data, respectively. Since each symbol of the proposed CTR codes contains 4-bit digital data, the symbol rate can be reduced by the factor of 2 compared with the conventional I/O interface circuit. Also, the simultaneous switching noise(SSN) can be reduced because the transition rate is constant and the transition point of the symbols is widely distributed. The channel encoder is implemented only logic circuits and the circuit of the channel decoder is designed using the over-sampling method. The proper operation of the designed I/O interface circuit was verified using. HSPICE simulation with 0.6 m CMOS SPICE parameters. The simulation results indicate that the data transmission rate of the proposed circuit using 0.6 m CMOS technology is more than 200 Mbps/pin. We implemented the proposed circuit using Altera's FPGA and confimed the operation with the data transfer rate of 22.5 Mbps/pin.

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A Study on the Development of Lancing Process Method Using Forming Analysis (성형해석을 이용한 랜싱공법 개발에 관한 연구)

  • Jung, Dong-Won;Ko, Dae-Lim
    • Journal of the Korean Society for Precision Engineering
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    • v.25 no.1
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    • pp.171-177
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    • 2008
  • The characteristics of sheet metal process are little loss of material during process, the short processing time and the excellent price and strength. It has been widely used in autobody, electronic components, aircraftbody, etc. Lancing is a press operation in which a single-line cut or slit is made on part way across the strip stock, without removing any metal. In this paper, we examined the validity of finite element method analysis on the automobile CTR-PLR -L/R stamping process by using the lancing engineering method. As a result, it has shown that the proper lancing engineering method could prevent fracturing by improving sheet metal flow.

Optical Properties of α-In2S3:Co2+ Single Crystal (α-In2S3:Co2+ 단결정의 광학적 특성에 관한 연구)

  • Park, Kwang-Ho;Hyun, Seung-Cheol;Jeong, Jin;Oh, Seok-Kyun
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.21 no.12
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    • pp.1057-1062
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    • 2008
  • The ${\alpha}-In_2S_3:Co^{2+}$ single crystal with a good quality and stabilized property were gained successfully by the CTR(Chemical Transport Reaction)method. XRD analysis showed that the grown single crystals were cubic structure. The optical absorption spectra of ${\alpha}-In_2S_3:Co^{2+}$ single crystal showed impurity absorption peaks due to cobalt impurity. These impurity absorption pesks were assigned to the ligand transition between the split energy levels of $Co^{2+}$ ions sited in $T_d$ symmetry of these semiconductor host lattice.

Growth and optical properties of undoped and Co-doped CdS single crystals (CdS 및 CdS:Co2+ 단결정의 성장과 광학적 특성)

  • Oh, Gum-kon;Kim, Nam-oh;Kim, Hyung-gon;Hyun, Seung-cheol;Park, hjung;Oh, Seok-kyun
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.51 no.3
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    • pp.137-141
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    • 2002
  • CdS and $CdS:Co^{2+}$ single crystals were grown by CTR method using iodine as transport material. The grown single crystals have defect chalcopyrite structure with direct band gap. The optical energy band gap was decreased according to add of Co-impurity. We can observed the Co-impurity optical absorption peaks assigned to the $Co^{2+}$ ion sited at the $T_d$ symmetry lattice and we consider that they were attributed to the electron transitions between energy levels of ions.

Clinical and Electrophysiological Changes after Open Carpal Tunnel Release: Preliminary Study of 25 Hands (수근관증후군 수술 전후 임상증상과 전기생리학적 검사소견의 변화: 25손을 대상으로 한 예비연구)

  • Yang, Ji Won;Sung, Young Hee;Park, Kee Hyung;Lee, Yeong Bae;Shin, Dong Jin;Park, Hyeon Mi
    • Annals of Clinical Neurophysiology
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    • v.16 no.1
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    • pp.21-26
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    • 2014
  • Background: Electrophysiological study has been known as a useful method to evaluate the therapeutic effect of operation in idiopathic carpal tunnel syndrome (CTS). The purpose of this study was to evaluate the clinical and electrophysiological changes after carpal tunnel release (CTR) compared to the preoperative results. Methods: We analyzed the changes of nerve conduction study (NCS) before and after minimal open carpal tunnel release in 18 patients (25 hands) with CTS. Follow-up study was performed over 6 months after operation. Results: Clinical improvement was seen in all cases after CTR. In contrast, electrophysiological improvement was various depending on the parameters; the mean median sensory latency and nerve conduction velocity (NCV) improved significantly (p = 0.001). The mean median motor latency also improved, but NCV and compound muscle action potential (CMAP) amplitude did not change. The extent of improvement was evident in moderate CTS, but not in severe CTS. Conclusions: In this preliminary study, all subjects who underwent CTR achieved a clinical relief along with a significant improvement of electrophysiological parameters such as median sensory latency, sensory NCV and median distal motor latency. After CTR, a number of cases with mild to moderate CTS showed a prominent improvement of clinical and electrophysiological parameters, while fewer improvements were seen in severe CTS, although it did not reach the statistical significance.

Efficient implementation of AES CTR Mode for a Mobile Environment (모바일 환경을 위한 AES CTR Mode의 효율적 구현)

  • Park, Jin-Hyung;Paik, Jung-Ha;Lee, Dong-Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.21 no.5
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    • pp.47-58
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    • 2011
  • Recently, there are several technologies for protecting information in the lightweight device, One of them, the AES[1] algorithm and CRT mode, is used for numerous services(e,g, OMA DRM, VoIP, IPTV) as encryption technique for preserving confidentiality. Although it is possible that the AES algorithm CRT mode can parallel process transmitting data, IPTV Set-top Box or Mobile Device that uses these streaming service has limited computation-ability. So optimizing crypto algorithm and enhancing its efficiency for those environment have become an important issue. In this paper, we propose implementation method that can improve efficiency of the AES-CRT Mode by improving algorithm logics. Moreover, we prove the performance of our proposal on the mobile device which has limited capability.