• Title/Summary/Keyword: CRMM

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A Study on Use Motivation of SNS and Communication Behavior (SNS의 이용동기와 커뮤니케이션 행동에 관한 연구)

  • Kim, Hyung-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.2
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    • pp.548-553
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    • 2012
  • The purpose of this study is to explore how use motivation of SNS influences communication activity and SNS media engagement. The major findings are as follows. First, three Factors are identified from the result of scale purification through exploratory factor analysis(EFA) on use motivation of SNS. Three factors of SNS use motivation are information/knowledge acquisition motivation (IKAM), communication/relationship maintaining motivation(CRMM), opinion/information presenting motivation(OIPM). It is found that a significant difference on CRMM between sex. Second, CRMM and OIPM are statistically significant to communication activity. Third, IKAM and CRMM are statistically significant to SNS media engagement.

Development of System Model for Risk Management (건설공사 리스크관리를 위한 모형 개발 연구)

  • Park Seo-Young;Kang Leen-Seok
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.418-421
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    • 2003
  • Most construction companies recognize the necessity of risk management. The practical application, however, is not easy because of the absence of systematic procedure for risk management and the difficulty in objectification of subjective risk factors. This study suggests a systematic procedure and a models. In the first place for those researches, this study analyzes the present condition of risk management in the construction industry. The developed model can be used as a risk management tool that enables evaluation of construction risk factors by quantified method, and it provides project managers with the methods to prevent risk and to deal with potential risk factors in the planning and construction phases. The results of this study could be used as references for related researches because this study attempts to develop a systematic tool for risk management including risk identification, risk analysis. risk action phases.

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