• Title/Summary/Keyword: CRM system

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A Study on the Improvement of Warehouse Management System (WMS) in e-Trade (전자무역의 WMS 개선방안에 관한 연구)

  • Jeong, Boon-Do;Kim, Jang-Ho
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.4
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    • pp.641-647
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    • 2007
  • It has been said that Warehouse Management System(WMS) in e-Trade has considerably contributed to improvement of distribution industry. However, in the aspect of management we have many technical problems such as transportation due to tremendous demands of online data. Therefore, for Korea to be a hub of distribution and information, this is the best time to prepare the foundation of Supply Chain Management(SCM) under Enterprise Resource Planning (ERP) the and make a good use of WMS. The purposes of this study are presented as follows: First, it is to examine the general flow process of WMS in each field of our e-Trade Second, it is to present problems and plans of improvements involved in WMS in e-Trade. In short, this study aims at presenting interpretative foundation of WMS in a practical viewpoint, not presenting technical directions of WMS.

A Integrated VOC Management Schema in Large-Scale Manufacturing Companies: A Case Study on Implementation for Construction Equipment Division in 'H' Heavy Industry (대규모 제조업에서의 통합 VOC 관리 방안 및 시스템 구축: 'H' 중공업 건설장비 부문 적용 사례)

  • Jang, Gil-Sang
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.8
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    • pp.127-136
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    • 2009
  • Voice of the customer(VOC) is a term used in business and information technology(IT) to describe the process of capturing a customer's requirements in enterprises or various organizations. Recently, in order to satisfy customer's needs, enterprises try to utilize VOC at recurrence prevention of problems and their improvement activities, planning and development of product/service by processing, storing, and analyzing VOC. Until now, VOC management systems are introduced around service industries such as hotel business and insurance/financial business, etc. This paper proposes an integrated management scheme of VOC which are captured by various communication channels and describes a case of implementing an integrated VOC management system on the basis of the proposed scheme for the large-scale manufacturing company. By the implemented system, VOC are stored and utilized as the important knowledge assets of enterprises.

Design and Analysis of Ubiquitous Customer Relationship Management System Based on Near Field Communication (근거리 무선 통신 기반 유비쿼터스 고객 관계 관리 시스템의 설계 및 분석)

  • Jun, Jung-Ho;Park, Hyun-Soo;Lee, Kyoung-Jun
    • Information Systems Review
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    • v.14 no.1
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    • pp.37-65
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    • 2012
  • This research aims to design and analyze a ubiquitous customer relationship management system based on near field communication which can be applied to stores in off-line environment. The existing customer relationship management system has been used mainly for stores in off-line environment to issue a royalty card, to stamp a seal on the purchase goods, and to manage the history of customers' visits and purchases. But, the existing system has two weaknesses; it makes difficult for a store manger not only to acquire a wealth of customer data but also to systematically manage the acquired data. In particular, the effectiveness and efficiency of the royalty card are questioned when a customer makes purchases in the store in that the customer frequently does not carry it or loses it. So, this research suggests a ubiquitous customer relationship management system where a tag for near field communications is attached to a store in off-line environment; a store manager can collect and manage easily customer's dada and customers can seamlessly acquire store's information. To do this, this research conducts the followings. First, we review the previous researches of customer relationship management to examine the concept of ubiquitous customer relationship management. Second, from the examination, we draw the factors to be considered in ubiquitous customer relationship management system based on near field communication. Third, we propose a scenario where the suggested system is used. Fourth, we analyze the participants' values and the process that will be used for the suggested system. Finally, we discuss the possibility of the application of this system to real business environment from various viewpoints.

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Development of Intelligent Internet Shopping Mall Supporting Tool Based on Software Agents and Knowledge Discovery Technology (소프트웨어 에이전트 및 지식탐사기술 기반 지능형 인터넷 쇼핑몰 지원도구의 개발)

  • 김재경;김우주;조윤호;김제란
    • Journal of Intelligence and Information Systems
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    • v.7 no.2
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    • pp.153-177
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    • 2001
  • Nowadays, product recommendation is one of the important issues regarding both CRM and Internet shopping mall. Generally, a recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly and thereby automatic recommendation methodologies have got great attentions. But the researches and commercial tools for product recommendation so far, still have many aspects that merit further considerations. To supplement those aspects, we devise a recommendation methodology by which we can get further recommendation effectiveness when applied to Internet shopping mall. The suggested methodology is based on web log information, product taxonomy, association rule mining, and decision tree learning. To implement this we also design and intelligent Internet shopping mall support system based on agent technology and develop it as a prototype system. We applied this methodology and the prototype system to a leading Korean Internet shopping mall and provide some experimental results. Through the experiment, we found that the suggested methodology can perform recommendation tasks both effectively and efficiently in real world problems. Its systematic validity issues are also discussed.

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The Evaluation Model for Interior Design Organizational Technology Integration: The quality of the design aid and economic evidence and factors

  • Choi, Seung-Pok
    • International Journal of Contents
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    • v.8 no.2
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    • pp.67-74
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    • 2012
  • Technological substitution is the process by which a radical technology replaces the dominant technology in an industry. The processes of diffusion and substitution have been modeled extensively (Technology & innovation, 2010). However, the formulation of classical quantitative models encompasses only part of the theoretical space. These models impose many simplified constraints to the achievement of analytical resolution. The interior design organization needs to establish a set of technical system requirements by describing the scope of the accessibility needs of the organization against current technology use. Because of complicated design resources and ongoing advances in design technologies, design systems face the challenge of prioritizing new technologies for supporting. The problem is small design organization administration often displays a lack of concern toward the evaluation of technology integration. In this paper, I will identify the influence of a design organization's technology, and predict how future technology will inform, support, and potentially hinder productivity, culture, and work satisfaction within a design organization in the industry. In addition, I will use current design organizational behavior and leadership models to support my predictions. Finally, I will examine a proven approach to assist designers with evaluating technology integration in interior design organization. The goal is to develop a high quality, professional development scorecards for the evaluation. I will conduct both the evaluation of technology integration and CRM performance evaluation is recommended to assess the effectiveness of technology integration. Therefore, the evaluation of integration technologies oriented design hold the promise of solving the organization application integration challenge. The evaluation of integration technology is a significant pattern for processing such a vision. The careful selection of an integration technology for this purpose is crucial in contributing toward the success of such an interior design organization endeavor.

What kind of specialized services attract patients? (환자유치를 위한 특화서비스에 대한 연구)

  • Lee, Yong-Woong;Jeong, Yeong-Sik;Kim, Yun-Ji;Baek, Eun-Hae;Rhee, Hyun-Sill
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.12
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    • pp.4954-4961
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    • 2010
  • Background: Competition among hospitals has intensified, because hospitals and beds are oversupplying and the global medical market has opened in Korea. Method: we developed questionnaires of the patient's satisfaction about 20 items. We surveyed 297 out-patients and 302 in-patients. We analyzed the descriptive statistics and regression by SPSS(Version 17) and Excel. Results: The relations with the patient's loyalty and the specialized hospital service are 1) Recommend to other person: FHR use and the assistant for follow-up treatment were related positively for out-patient and PHR and FHR use were related positively for out-patient. 2) Revisiting: PHR use and the need of an assistant for follow-up patients were related for them and the PayTV were negatively related. Conclusion: FHR, PHR and assistant system for follow-up patient's condition were very useful factors to increase patient's loyalty.

인위적 데이터를 이용한 군집분석 프로그램간의 비교에 대한 연구

  • 김성호;백승익
    • Journal of Intelligence and Information Systems
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    • v.7 no.2
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    • pp.35-49
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    • 2001
  • Over the years, cluster analysis has become a popular tool for marketing and segmentation researchers. There are various methods for cluster analysis. Among them, K-means partitioning cluster analysis is the most popular segmentation method. However, because the cluster analysis is very sensitive to the initial configurations of the data set at hand, it becomes an important issue to select an appropriate starting configuration that is comparable with the clustering of the whole data so as to improve the reliability of the clustering results. Many programs for K-mean cluster analysis employ various methods to choose the initial seeds and compute the centroids of clusters. In this paper, we suggest a methodology to evaluate various clustering programs. Furthermore, to explore the usability of the methodology, we evaluate four clustering programs by using the methodology.

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Design of Advanced Planning System for Supply Chain Management Supporting ATP(Available To Promise) (납기 회답 지원 SCM을 위한 생산 계획 모델의 설계(조립/가공 산업 중심))

  • Bae Joonsoo;Han Jake
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.371-377
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    • 2002
  • 근래 정보 시스템의 흐름은 생산 분야의 관리뿐만 아니라, 고객과의 관계를 중시하는 CRM(Costumer Relation Management)과 공급업체와의 협업 관계를 유지하는 eProcurement시스템에 초점을 맞추고 있다. 즉, 기존에는 단위 생산 시스템의 관리에 중점을 두었지만 최근에는 그 외부 요소들에 대한 관리의 중요성을 인식하게 되었고 이를 통징하여 공급망 관리(SCM Supply Chain Management)라고 한다. 본 논문에서는 공급망 관리에서 필요한 생산 계획수립 문제에 대해서 살펴본다. 특히 고객과의 관계에서 중요한 기능인 납기 회답을 지원하는 생산 계획 수립의 실행 주기에 대해서 살펴본다. 첫째, 단위 생산 시스템에서 사용하는 작업지시(Work Order)와 구매 지시(Purchase Order)를 생성하는 정규계획 모델에 대해서 설명한다. 정규계획 모델에서 필요로 하는 정적 정보와 동적 정보의 수집 및 계획의 실행을 담당하는 ERP 시스템과의 관계에 대해서 정의하고 정규계획 모델의 운영 주기를 정의한다. 둘째, 정규계획 모델과 상호 협조하면서 납기 회답을 지원하는 납기회답 모델의 설계에 대해서 살펴본다. 정규계획 모델과 달라지는 입력 부분의 정의와 정규계획 모델과의 상호 관계를 정의한다. 다음으로, 정해진 납기를 지키기 위해서 정규계획 모델에서 고려래야 하는 요소에 대해서 알아본다. 가장 중요한 것으로 작업 부하와 생산 용량을 고려한 계획 일자(PST)와 고객 납기와 제조 공정 LT를 고려한 계획 일자(LPST)중 최소값을 원자재의 납기 일자로 사용하는 것을 제안한다. 동시에 신규 구매 지시 계획을 생성하기보다는 기존에 발생된 구매 지시의 우선적 사용과 기존 구매 지시의 납기 일자를 고객 납기에 가장 잘 맞출 수 있도록 변경하는 방안을 제시한다. 이렇게 함으로써 최대한 고객 납기를 만족하도록 계획을 수립할 수 있게 된다. 본 논문에서 제시하는 계획 모델을 사용함으로써 고객 주문에 대한 대응력을 높일 수 있고, 계획의 투명성으로 인한 전체 공급망의Bullwhip effect를 감소시킬 수 있는 장점이 있다. 동시에 이것은 향후 e-Business 시스템 구축을 위한 기본 인프라 역할을 수행할 수 있게 된다.

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Exploring Undergraduate Education of Industrial Engineers:Result of Survey for Graduates with Industrial Engineering Degree (산업공학 학부교육의 탐색:졸업생 설문조사 결과를 중심으로)

  • Park, Yang-Byung;Rim, Suk-Chul;Hong, Sung-Jo;Kim, Kwang-Jae;Yun, Myung-Hwan;Kim, Jong-Hwa;Lee, Deok-Joo;Cho, Nam-Wook;Suh, Young-Bo
    • IE interfaces
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    • v.20 no.1
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    • pp.1-10
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    • 2007
  • The main purpose of this research is to find out whether curriculums of industrial engineering (IE) departments meet the demand of IE graduates working in various fields. The research was conducted as an online questionnaire survey selecting IE Graduates working in industries as practising engineers. 1,324 participants were validated among 1,477 participants. 13 fields were selected and used in the survey. Those were; 1) Mathematical statistics, 2) Computer, 3) Purchase, 4) Production system, 5) Logistics, 6) Marketing, 7) Monetary, 8) Experiment methods, 9) Operations Research (OR), 10) Human Factors, 11) Quality, 12) Engineering management, and 13) Information systems. Using the 5-scale Likert rating, each education subject was assessed both in terms of its usefulness in practices and the amount it being taught in school. As a result, courses such as motion/time study, linear programming that IE has traditionally focused showed less usefulness in practices while it is taught in relatively large amount in schools. However, courses such as 6 sigma, CRM which are closely related to industrial practices showed high usefulness in practices compared with low degree of teaching in school. This was the first ever large scalesurvey conducted for IE graduates in Korea. The result of survey displayed many helpful information on current status and future direction of IE education in Korea.

A Study on Perception of Project Risk Factor - Comparison between Software Package and Development with Program Language in Information System Project - (프로젝트 위험요인 인식에 관한 비교 연구 - 정보시스템 구현 프로젝트에서 소프트웨어 패키지 적용과 순수 개발하는 경우 -)

  • Park, Song-Mee;Chae, Myung-Sin
    • The Journal of Information Systems
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    • v.16 no.4
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    • pp.243-268
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    • 2007
  • It is critical to manage risks to complete IS(Information Systems) projects successfully. Identifying risk factors would be the first step for the project risk management. Previous research has discussed the issue with various points of view, such as different risk factors based on project types and roles involved in their projects. This paper empirically explored how people perceive different risk factors by project development methodology, between self-developing IS using programming language like C, Visual Basic and adapting software package already developed by software venders like ERP, CRM packages. There are researches regarding project risk factors for project management in the several point of views. And there are also researches regarding comparison between self-developing and adapting software packages methodology in IS project. However, there are no study on project risk factors comparison between self-developing IS using programming language and adapting software packages already developed by software venders in IS project. This research can be differentiated from previous ones, because it was considered both point of project risk management and development methodology in IS project. This research results implied meaningful messages to enterprise company to be planned IS projects and people who involved in IS projects. They should consider and need to prepare differently according to each development methodology for preventing project risks. It makes them reduce project risks in each case and complete successfully IS projects. Especially, if they have no experiences for implementing software packages, they can forecast the project risks and prepare them in advance.

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