• Journal of the Korea Society of Computer and Information
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• v.10 no.3 s.35
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• pp.101-110
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• 2005

A virtual locator is a logical locator based on the contents of a physical locator. These contents can be existing member properties in the physical locator. Using virtual locator, we can accomplish personalization which is the technology area associated most often with CRM. In this study, however, what are called virtual locators in many OLAP models would be treated as physical locators for many unique aggregation levels. By using physical locators, we can bring a successful e-business.

• KIEAE Journal
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• v.11 no.1
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• pp.15-20
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• 2011

Computer simulation of buildings and solar energy systems is being used increasingly in energy assessments and design. For the six locations (Seoul, Incheon, Daejeon, Deagu, Gwangju and Busan) in South Korea where the global hourly solar irradiation (GHSI) is currently measured, GHSI was calculated using a comparatively simple cloud cover radiation model (CRM) and sunshine fraction radiation model (SFRM). The result was that the measured and calculated values of GHSI were similar for the six regions. Results of cloud cover and sunshine fraction models have been compared with the measured data using the coefficient of determination (R2), root-mean-square error (RMSE) and mean bias error (MBE). The strength of correlation R2 varied within similar ranges: 0.886-0.914 for CRM and 0.908-0.934 for SFRM. Average MBE for the CRM and SFRM were 6.67 and 14.02 W/m2, respectively, and average RMSE 104.36 and 92.15 W/m2. This showed that SFRM was slightly accurate and used many regions as compared to CRM for prediction of GHSI.

• The Journal of Information Systems
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• v.26 no.4
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• pp.17-37
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• 2017

Purpose Customer Loyalty is the most important factor of customer relationship management (CRM). Especially in retailing industry, where customers have many options of where to spend their money. Classifying loyal customers through customers' data can help retailing companies build more efficient marketing strategies and gain competitive advantages. This study aims to construct classification models of distinguishing the loyal customers within a Korean retailing company using data mining techniques with R language. Design/methodology/approach In order to classify retailing customers, we used combination of support vector machines (SVMs) and other classification algorithms of machine learning (ML) with the support of recursive feature elimination (RFE). In particular, we first clean the dataset to remove outlier and impute the missing value. Then we used a RFE framework for electing most significant predictors. Finally, we construct models with classification algorithms, tune the best parameters and compare the performances among them. Findings The results reveal that ML classification techniques can work well with CRM data in Korean retailing industry. Moreover, customer loyalty is impacted by not only unique factor such as net promoter score but also other purchase habits such as expensive goods preferring or multi-branch visiting and so on. We also prove that with retailing customer's dataset the model constructed by SVMs algorithm has given better performance than others. We expect that the models in this study can be used by other retailing companies to classify their customers, then they can focus on giving services to these potential vip group. We also hope that the results of this ML algorithm using R language could be useful to other researchers for selecting appropriate ML algorithms.

• The Journal of Advanced Prosthodontics
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• v.10 no.3
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• pp.245-251
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• 2018

PURPOSE. To evaluate the accuracy of a model made using the computer-aided design/computer-aided manufacture (CAD/CAM) milling method and 3D printing method and to confirm its applicability as a work model for dental prosthesis production. MATERIALS AND METHODS. First, a natural tooth model (ANA-4, Frasaco, Germany) was scanned using an oral scanner. The obtained scan data were then used as a CAD reference model (CRM), to produce a total of 10 models each, either using the milling method or the 3D printing method. The 20 models were then scanned using a desktop scanner and the CAD test model was formed. The accuracy of the two groups was compared using dedicated software to calculate the root mean square (RMS) value after superimposing CRM and CAD test model (CTM). RESULTS. The RMS value ($152{\pm}52{\mu}m$) of the model manufactured by the milling method was significantly higher than the RMS value ($52{\pm}9{\mu}m$) of the model produced by the 3D printing method. CONCLUSION. The accuracy of the 3D printing method is superior to that of the milling method, but at present, both methods are limited in their application as a work model for prosthesis manufacture.

• KIEAE Journal
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• v.14 no.2
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• pp.3-10
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• 2014

Impact by estimation error of hourly horizontal global solar radiation in a weather file on building energy performance was investigated in this study. There are a number of weather parameters in a given weather file, such as dry-bulb, wet-bulb, dew-point temperatures; wind speed and direction; station pressure; and solar radiation. Most of them except for solar radiation can be easily obtained from weather stations located on the sites worldwide. However, most weather stations, also including the ones in South Korea, do not measure solar radiation because the measuring equipment for solar radiation is expensive and difficult to maintain. For this reason, many researchers have studied solar radiation estimation models and suggested to apply them to predict solar radiation for different weather stations in South Korea, where the solar radiation is not measured. However, only a few studies have been conducted to identify the impact caused by estimation errors of various solar radiation models on building energy performance analysis. Therefore, four different weather files using different horizontal global solar radiation data, one using measured global solar radiation, and the other three using estimated global solar radiation models, which are Cloud-cover Radiation Model (CRM), Zhang and Huang Model (ZHM), and Meteorological Radiation Model (MRM) were packed into TRY formatted weather files in this study. These were then used for office building energy simulations to compare their energy consumptions, and the results showed that there were differences in the energy consumptions due to these four different solar radiation data. Additionally, it was found that using hourly solar radiation from the estimation models, which had a similar hourly tendency with the hourly measured solar radiation, was the most important key for precise building energy simulation analysis rather than using the solar models that had the best of the monthly or yearly statistical indices.

• Journal of the Korea Society of Computer and Information
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• v.14 no.4
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• pp.179-187
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• 2009

Most real world systems contain a series of dynamic and complex phenomena. One of common methods to understand these systems is to build a model and analyze the behavior of them. A two-step methodology comprised of clustering and then model creation is proposed for the analysis on time series data. An interface is designed for CRM(Customer Relationship Management) that provides user with 1:1 customized information using system modeling. It was confirmed from experiments that better clustering would be derived from model based approach than similarity based one. Clustering is followed by model creation over the clustered groups, by which future direction of time series data movement could be predicted. The effectiveness of the method was validated by checking how similarly predicted values from the models move together with real data such as stock prices.

• Journal of the Korean Solar Energy Society
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• v.33 no.5
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• pp.9-17
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• 2013

Hourly horizontal global solar radiation has been used as one of significant parameters in a weather file for building energy simulations, which determines the quality of building thermal performance. However, as about twenty two weather stations in Korea have actually measured the horizontal global sola radiation, the weather files collected in other stations requires solar data simulation from the other meteorological parameters. Thus, finding the reliable complicated method that can be used in various weather conditions in Korea is critically important. In this paper, three solar simulation models were selected and evaluated through the reliability test with the simulated hourly horizontal global solar radiation against the actually measured solar data to find the most suitable model for the south east area of Korea. Three selected simulation models were CRM, ZHM, and MRM. The first two models are regression type models using site-fitted coefficients which are derived from the correlation between measured solar data and local meteorological parameters from the previous years, and the last model is a mechanistic type model using the meteorological data to calculate conditions of atmospheric constituents that cause absorption and scattering of the extraterrestrial radiation on the way to the surface on the Earth. The evaluation results show that ZHM is the most reliable model in this area, yet a complicated hybrid simulation methods applying the advantages of each simulation method with the monthly-based weather data is needed.

• Journal of Korean Institute of Industrial Engineers
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• v.28 no.3
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• pp.274-282
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• 2002

This paper discusses a multi-dimensional analysis for Customer Relationship Management (CRM). For this, We propose a decision-making methodology which employs three analysis models. The first model is a three-dimension positioning map to derive a strategy which achieves the Process Value Line (PVL). The second model is the web-shape analysis model to visibly understand the individual based on the customer CSI (Customer Satisfactory Index) data. The third model which supports the web-shape analysis model, is the relative satisfactory analysis model. It considers a satisfaction level after purchasing against before purchasing. Then we perform overall analysis based on the three analysis models to provide marketing strategies to decision makers.

• Journal of Technologic Dentistry
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• v.35 no.1
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• pp.37-42
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• 2013

Purpose: The purpose of this study was to evaluate the repeatability of dental white light scanner. Methods: The impression(Zerosil, Dreve, Germany) were digitized in white light scanner(Identica, Medit, Korea) to create 3-dimensional surface-models. The distribution of the discrepancies between the number of points in the corresponding CRM models and the point clouds in the others were measured by a matching-software(PowerInspect 2012, Delcam Plc, UK). The discriptive statistics were used for statistical analysis(SPSS 20.0). Results: The measurement of repeatablity showed very good reliability. The mean(SD) discrepancy value on the white light scanner digital models was 8.7(0.67) ${\mu}m$, based on SD and absolute mean values. Conclusion: These in vitro studies showed that repeatability of dental white light scanner is high reliability. These results can be confirmed in further clinical studies.

• Information Systems Review
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• v.8 no.1
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• pp.181-201
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• 2006

As the Internet spreads, many people have interests in e-CRM and product recommender systems, one of e-CRM applications. Among various approaches for recommendation, collaborative filtering and content-based approaches have been investigated and applied widely. Despite their popularity, traditional recommendation approaches have some limitations. They require at least one purchase transaction per user. In addition, they don't utilize much information such as demographic and specific personal profile information. This study suggests new hybrid recommendation model using two data mining techniques, association rule and classification, as well as intelligent agent to overcome these limitations. To validate the usefulness of the model, it was applied to the real case and the prototype web site was developed. We assessed the usefulness of the suggested recommendation model through online survey. The result of the survey showed that the information of the recommendation was generally useful to the survey participants.