• Journal of Digital Convergence
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• v.14 no.4
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• pp.163-171
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• 2016

This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is 'PR and marketing support to enter and open the markets'(27%), which is the highest. 'Financial support such as labor costs and business expenses', 'support for retraining personnel to develop the expertise in respective fields' are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.

• Information Systems Review
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• v.18 no.2
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• pp.1-22
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• 2016

In response to changes in the global market environment, companies in the Information and Communications Technology (ICT) industry have begun to pursue cooperation and competition on a business ecosystem level. In particular, to become a leader in the new growth engine industry of Internet of Things (IoT), companies around the globe aim to consolidate vertically up the value chain through a solid establishment of their platforms. This paper looks at Samsung and Xiaomi, whose strategies for creating an ecosystem based on their own platforms differ in accordance to the ecosystem in which they compete. An analysis of these two companies indicate that Samsung pursues a strategy to become the market standard by openly sharing its platform with complementary companies, whereas Xiaomi pursues a strategy that achieves value as a channel owner through the restriction on which companies may become partners. This paper concludes that as Samsung and Xiaomi strive to become IoT industry leaders, each company pursues a variant of a platform-based value chain integration strategy based on the specific nature of the ecosystems in which they compete, thereby creating value through a symbiotic relationship with their partner companies.

• Telecommunications review
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• v.25 no.4
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• pp.605-621
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• 2015

The diffusion of smart devices has greatly influenced the market dynamics of the telecommunications industry. The competition paradigm has shifted from individual firm-based competition to ecosystem-based competition. To satisfy the diverse needs of market customers, it has become more important for telecommunications companies to form alliances with complementary partners in the ecosystem. This study empirically investigates the influence of ecosystem-based alliance formations on the financial performance of firms in the Korean telecommunications market. Specifically, the impact of a CPND (Content, Platforms, Networks, and Devices) alliance in the ICT (Information and Communications Technology) sector on firms' profitability is examined using a structural equation model. The results indicate that before the diffusion of smart devices, ecosystem-based alliance formations with other firms in the ICT ecosystem were not effective for enhancing profitability. However, after this diffusion, alliance formation between members of the value chain in the ICT ecosystem contributed significantly to firms' financial performance. This implies that recent alliances with firms that are constituents of the ICT ecosystem are an important element of profit generation in the ICT market in Korea.