The ubiquitous transportation system environments make it possible to collect each vehicle's position and velocity data and to perform more sophisticated traffic flow management at the individual vehicle or platoon level through vehicle to vehicle (V2V) and vehicle to infrastructure (V2I) communication. It is necessary to develop a traffic flow management scheme to take advantage of the ubiquitous transportation system environments. This paper proposes an algorithm to advise the optimal speed for each vehicle according to the traffic flow condition. The algorithm aims to stabilize the traffic flow by advising the equilibrium speed to the vehicles speeding or crawling under freely flowing condition. And it aims to prevent or at least alleviate the shockwave propagation by advising the optimal speed that should dampen the speed drop under critical flow conditions. This paper builds a simulation testbed and performs some simulation experiments for the proposed algorithm. The proposed algorithm shows the expected results in terms of travel time reduction and congestion alleviation.
최근 수자원 분야에서 GIS의 활용은 유역의 수리, 수문분석을 위한 모형의 입력자료 생성 및 모의 결과를 가시화, 이에 따른 유역관리 시스템의 구축 등 폭넓게 활용되고 있다. 또한 국가지리정보시스템에 조사를 통해서 수치지형도 및 주제도를 구축, 구축된 자료의 표준화를 실시하고 있는 실정이다. 그러나 수자원 분야에서 GIS를 활용하기 위한 기술은 주로 선진국을 중심으로 발전하여 왔기 때문에 우리의 실정에 맞지 않아 활용측면에 있어 신뢰할 만한 결과를 얻지 못하고 있는 실정이다. 따라서 국내 상황을 고려하면서 수자원이라는 전문분야 적용에 적합한 GIS(HyGIS)를 개발하고 여기에 수리, 수문분석모형을 연계하여 국내 실무분야에 적용함에 있어 편의성과 실용성을 구비한 모형개발이 이루어져야 한다. 따라서 본 연구에서는 국내 소프트웨어 GeoMania(HyGIS)에 의한 GIS 정보처리의 자동화를 기반으로 하여 실무에서 활용도가 높은 수문모형인 HEC-HMS 및 HEC-1과 수리모형인 HEC-RAS를 연계 및 통합하기 위해서 HyGIS에서 DLL형태로 제공되도록 하였다. HyGIS에서는 수문학적 DEM 분석 및 공간정보 생성, 선형참조가 가능한 하천 네트워크 생성, 유역 시설물 관리 등의 기능을 제공하며 COM(Component Object Model)을 기반으로 개발된 시스템으로 다른 소스로부터 개발된 컴포넌트를 연계하여 시스템의 기능 확장을 손쉽게 수행할 수 있도록 하였을 뿐만 아니라 공간 DB는 GeoMania의 고유 DB인 GSS를 이용한다. HyGIS-HMS는 HyGIS를 통한 국내 유역의 지리정보를 활용하여 HEC-HMS 뿐만 아니라 HEC-1을 추가하여 사용자의 기호와 편의에 따라 모형을 선택할 수 있도록 하였으며 HEC-1의 결과를 가시화하기 위해서 챠트 기능을 추가하였으며 매개변수를 자동으로 산정할 수 있도록 시스템을 구축하였다. HyGIS-RAS는 국내 하천유역에 대해서 기구축 되어있는 하천관리지리정보시스템(RIMGIS)자료를 직접 활용하도록 구성되어있고 자료를 활용하여 제내지와 제외지를 통합하여 TIN분석을 실시하여 범람 홍수해석에 활용할 수 있도록 하였다. 하천수리해석의 기능을 보강하기 위해 역산조도계수 산정모형, 상류-사류 천이류 구간에 대한 부등류 해석모형, 범람 홍수류에 대한 홍수위 산정모형, 하천수리계산시의 불확실도 해석모형 등의 새로운 기능을 추가하여 제시하였다. 모든 입출력자료는 프로젝트 단위별로 운영되어 data의 관리가 손쉽도록 하였으며 결과를 DB에 저장하여 다른 모형에서도 적용할 수 있도록 하였다. 그리고 HyGIS-HMS 및 HyGIS-RAS 모형에서 강우-유출-하도 수리해석-범람해석 등이 일괄되게 하나의 시스템 내에서 구현될 수 있도록 하였다. 따라서 HyGIS와 통합된 수리, 수문모형은 국내 하천 및 유역에 적합한 시스템으로서 향후 HydroInformatics 구현을 염두에 둔 특화된 국내 수자원 분야 소프트웨어의 개발에 기본 토대를 제공할 것으로 판단된다.
1. Introduction Today Internet is recognized as an important way for the transaction of products and services. According to the data surveyed by the National Statistical Office, the on-line transaction in 2007 for a year, 15.7656 trillion, shows a 17.1%(2.3060 trillion won) increase over last year, of these, the amount of B2C has been increased 12.0%(10.2258 trillion won). Like this, because the entry barrier of on-line market of Korea is low, many retailers could easily enter into the market. So the bigger its scale is, but on the other hand, the tougher its competition is. Particularly due to the Internet and innovation of IT, the existing market has been changed into the perfect competitive market(Srinivasan, Rolph & Kishore, 2002). In the early years of on-line business, they think that the main reason for success is a moderate price, they are awakened to its importance of on-line service quality with tough competition. If it's not sure whether customers can be provided with what they want, they can use the Web sites, perhaps they can trust their products that had been already bought or not, they have a doubt its viability(Parasuraman, Zeithaml & Malhotra, 2005). Customers can directly reserve and issue their air tickets irrespective of place and time at the Web sites of travel agencies or airlines, but its empirical studies about these Web sites for reserving and issuing air tickets are insufficient. Therefore this study goes on for following specific objects. First object is to measure service quality and service recovery of Web sites for reserving and issuing air tickets. Second is to look into whether above on-line service quality and on-line service recovery have an impact on overall service quality. Third is to seek for the relation with overall service quality and customer satisfaction, then this customer satisfaction and loyalty intention. 2. Theoretical Background 2.1 On-line Service Quality Barnes & Vidgen(2000; 2001a; 2001b; 2002) had invented the tool to measure Web sites' quality four times(called WebQual). The WebQual 1.0, Step one invented a measuring item for information quality based on QFD, and this had been verified by students of UK business school. The Web Qual 2.0, Step two invented for interaction quality, and had been judged by customers of on-line bookshop. The WebQual 3.0, Step three invented by consolidating the WebQual 1.0 for information quality and the WebQual2.0 for interactionquality. It includes 3-quality-dimension, information quality, interaction quality, site design, and had been assessed and confirmed by auction sites(e-bay, Amazon, QXL). Furtheron, through the former empirical studies, the authors changed sites quality into usability by judging that usability is a concept how customers interact with or perceive Web sites and It is used widely for accessing Web sites. By this process, WebQual 4.0 was invented, and is consist of 3-quality-dimension; information quality, interaction quality, usability, 22 items. However, because WebQual 4.0 is focusing on technical part, it's usable at the Website's design part, on the other hand, it's not usable at the Web site's pleasant experience part. Parasuraman, Zeithaml & Malhorta(2002; 2005) had invented the measure for measuring on-line service quality in 2002 and 2005. The study in 2002 divided on-line service quality into 5 dimensions. But these were not well-organized, so there needed to be studied again totally. So Parasuraman, Zeithaml & Malhorta(2005) re-worked out the study about on-line service quality measure base on 2002's study and invented E-S-QUAL. After they invented preliminary measure for on-line service quality, they made up a question for customers who had purchased at amazon.com and walmart.com and reassessed this measure. And they perfected an invention of E-S-QUAL consists of 4 dimensions, 22 items of efficiency, system availability, fulfillment, privacy. Efficiency measures assess to sites and usability and others, system availability measures accurate technical function of sites and others, fulfillment measures promptness of delivering products and sufficient goods and others and privacy measures the degree of protection of data about their customers and so on. 2.2 Service Recovery Service industries tend to minimize the losses by coping with service failure promptly. This responses of service providers to service failure mean service recovery(Kelly & Davis, 1994). Bitner(1990) went on his study from customers' view about service providers' behavior for customers to recognize their satisfaction/dissatisfaction at service point. According to them, to manage service failure successfully, exact recognition of service problem, an apology, sufficient description about service failure and some tangible compensation are important. Parasuraman, Zeithaml & Malhorta(2005) approached the service recovery from how to measure, rather than how to manage, and moved to on-line market not to off-line, then invented E-RecS-QUAL which is a measuring tool about on-line service recovery. 2.3 Customer Satisfaction The definition of customer satisfaction can be divided into two points of view. First, they approached customer satisfaction from outcome of comsumer. Howard & Sheth(1969) defined satisfaction as 'a cognitive condition feeling being rewarded properly or improperly for their sacrifice.' and Westbrook & Reilly(1983) also defined customer satisfaction/dissatisfaction as 'a psychological reaction to the behavior pattern of shopping and purchasing, the display condition of retail store, outcome of purchased goods and service as well as whole market.' Second, they approached customer satisfaction from process. Engel & Blackwell(1982) defined satisfaction as 'an assessment of a consistency in chosen alternative proposal and their belief they had with them.' Tse & Wilton(1988) defined customer satisfaction as 'a customers' reaction to discordance between advance expectation and ex post facto outcome.' That is, this point of view that customer satisfaction is process is the important factor that comparing and assessing process what they expect and outcome of consumer. Unlike outcome-oriented approach, process-oriented approach has many advantages. As process-oriented approach deals with customers' whole expenditure experience, it checks up main process by measuring one by one each factor which is essential role at each step. And this approach enables us to check perceptual/psychological process formed customer satisfaction. Because of these advantages, now many studies are adopting this process-oriented approach(Yi, 1995). 2.4 Loyalty Intention Loyalty has been studied by dividing into behavioral approaches, attitudinal approaches and complex approaches(Dekimpe et al., 1997). In the early years of study, they defined loyalty focusing on behavioral concept, behavioral approaches regard customer loyalty as "a tendency to purchase periodically within a certain period of time at specific retail store." But the loyalty of behavioral approaches focuses on only outcome of customer behavior, so there are someone to point the limits that customers' decision-making situation or process were neglected(Enis & Paul, 1970; Raj, 1982; Lee, 2002). So the attitudinal approaches were suggested. The attitudinal approaches consider loyalty contains all the cognitive, emotional, voluntary factors(Oliver, 1997), define the customer loyalty as "friendly behaviors for specific retail stores." However these attitudinal approaches can explain that how the customer loyalty form and change, but cannot say positively whether it is moved to real purchasing in the future or not. This is a kind of shortcoming(Oh, 1995). 3. Research Design 3.1 Research Model Based on the objects of this study, the research model derived is . 3.2 Hypotheses 3.2.1 The Hypothesis of On-line Service Quality and Overall Service Quality shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient
shows, Step 1 and Step 2 are significant, and mediation variable has a significant effect on dependent variables and so does independent variables at Step 3, too. And there needs to prove the partial mediation effect, independent variable's estimate ability at Step 3(Standardized coefficient
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