• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.1D
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• pp.93-106
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• 2008

Domestic construction industry that accounts for nearly 17.5 percent of GDP is one of the major industries that has been leading domestic economy development. However, accumulated negative image such as corruption, fraudulent work and 3D industries shadowing the remarkable achievement is rampant. In order to improve the image for construction industry, this research investigated various cases and activities related to the image enhancement. Cases analyzed include activities of National Center for Construction Education and Research (NCCER) and Construction Industry Training Board (CITB) such as 'Build Your Future', 'Construct My Future', 'Positive Image 2004', and so on. Based on the analysis results, a strategic framework to improve the image of Korean construction industry was proposed. It is envisioned that improved image of the industry will positively affect the growth of the construction industry by attracting more qualified human resources.