• 디지털융복합연구
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• 제14권12호
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• pp.95-103
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• 2016

본 연구는 최고경영자의 가치관이 기업성과에 미치는 영향을 실증분석 하는데 목적을 두고 있다. 이를 위해 실제 40명의 최고경영자를 심층 인터뷰하여 그들의 가치관이 어떤 내용을 담고 있는지를 분석하였다. 또한 최고경영자의 가치관이 기업의 구성원들에게 인식되고 공감을 얻고 있는지에 따라 기업성과에 미치는 영향이 차이가 있음을 검증하였다. 기업성과는 사회적 성과와 재무적 성과 모두 유의미한 결과를 얻었다. 본 연구는 가치관이 기업성과에 영향을 미친다는 기존 연구들과 맥락을 같이 하고 있으며, 실제로 그 관계를 실증 분석한 것에 의의가 있다. 특히, 접근이 어려운 최고경영자를 직접 인터뷰하여 그들의 가치관을 분석하고 이에 대한 구성원들의 인식과 공감을 조사해 봄으로써 가치관의 내용도 중요하지만 이를 구성원들에게 인식시키고 공감시키는 과정의 의미와 필요성을 강조했다는 차원에서 일선 기업에 시사점을 줄 수 있으며 향후 더 많은 기업샘플을 통해 검증해 볼 필요가 있다.

• 경영과학
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• 제18권1호
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• pp.135-145
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• 2001

In recent environment of dynamic management, there is growing recognition that information and knowledge management systems are essential for efficient/effective decision making by CEO. To cope with this situation, we suggest the Data-Miming scheme as a key component of integrated information and knowledge management system. The proposed system measures business performance by considering both VA(Value-Added), which represents stakeholder’s point of view and EVA (Economic Value-Added), which represents shareholder’s point of view. To mine the new information & Knowledge discovery, we applied the improved genetic algorithms that consider predictability, understandability (lucidity) and reasonability factors simultaneously, we use a linear combination model for GAs learning structure. Although this model’s predictability will be more decreased than non-linear model, this model can increase the knowledge’s understandability that is meaning of induced values. Moreover, we introduce a random variable scheme based on normal distribution for initial chromosomes in GAs, so we can expect to increase the knowledge’s reasonability that is degree of expert’s acceptability. the random variable scheme based on normal distribution uses statistical correlation/determination coefficient that is calculated with training data. To demonstrate the performance of the system, we conducted a case study using financial data of Korean automobile industry over 16 years from 1981 to 1996, which is taken from database of KISFAS (Korea Investors Services Financial Analysis System).

• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 현장농수산연구지
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• 제11권1호
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• pp.63-77
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• 2009

The decrease in the farming rates of agricultural produce importing countries has led to concerns over stable food supply and food safety and this situation demands a change in awareness on agricultural problems arising from the depletion of natural resources and environmental destruction. To preserve agriculture, importing countries are emphasizing the various roles of agriculture in order to revive its multi-functional aspects. It is obvious that differentiated strategies are needed to create values from agricultural production, and a liberal arts education can play an important role in making these strategies. However, training programs for future agricultural CEOs of the Korea National Agricultural College(KNAC) attaches too much importance on production skill and management rather than focusing on a liberal arts education. On the other hand, Poolmoo Ecological Agriculture Course carried out by Poolmoo Agriculture Technical High School located in Hongseong-Gun, Chungnam Province (which puts a high value on ecological fanning) gives more weight on a liberal arts education, taking up more than 50% of the curriculum. Also, the National Farmers Academy in Japan which reformed its whole system in 2008, has started various liberal arts educational programs. The Academy fosters creative agricultural management, attractive rural development enhancing a comfortable rural life and educates on the future of Japanese food and international environment. It is expected that the ecological and cultural roles of farming will grow in the future. So, what the KNAC needs is to increase its liberal arts educational programs and various cultural experiences in its educational curriculum to promote agricultural marketing with cultural knowledge and sensitivity.