• Title/Summary/Keyword: C2C(Customer-to-Customer)

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Expectation and Satisfaction of Foreign Customers Visiting Korean Restaurants Located in USA;Analysis for Food and Service Attributes through IPA Analysis (재미 한국 식당을 이용하는 외국인 고객들의 한국 음식 및 서비스 속성에 대한 인식도 조사;IPA 분석을 통한 음식${\cdot}$서비스 속성 분석)

  • Lee, So-Jung;Chae, In-Sook
    • Journal of the Korean Society of Food Culture
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    • v.23 no.2
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    • pp.152-162
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    • 2008
  • The objectives of this study were to: a) examine foreign customers’ satisfaction and expectations for the food and service attributes of Korean restaurants located in the U.S., b) measure the gap between the satisfaction and expectations for food and service attributes, c) analyze through IPA analysis the crucial attributes needing improvement in order to minimize the discrepancy between customers’ expectations and performance, and d) analyze the effects of factors related to the food and service attributes on overall customer satisfaction in regard to Korean restaurant selection. A total of 255 American customers who had visited four Korean restaurants located within metropolitan and rural areas of the U.S. were surveyed for this study. Statistical analyses, including t-tests, factor analysis, and multiple regression, were performed using the SPSS statistical package (12.0). The American customers’ overall satisfaction of the food and services offered by the Korean restaurants was relatively high, with the exception of tangible service attributes such as comfortable chairs, restroom cleanliness, and restaurant interior. The urban foreign customers, however, were dissatisfied with the use of healthful ingredients in Korean food, because their expectation level toward this aspect exceeded their satisfaction level. In terms of Korean restaurant selection, tangible services related to the restaurant facilities were identified as the critical factor having an effect on American customer satisfaction.

A Study on Introduction and Activation Plan of P2P Car Sharing -For the Apartment Complex in Seoul- (P2P 카셰어링 도입 및 활성화 방안 연구 -서울시 아파트 단지를 대상으로-)

  • Jang, Jun-Seok;Rho, Jeong-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.47-60
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    • 2017
  • Car sharing, which is considered as a good example of innovation in the transportation sector, is a type of use in which a plurality of people share a single vehicle for a short period of time. It is divided into various types, NFP (Not For Profit) operated by a non-profit organization, B2C (Business to Customer), which is operated by a company, and Peer to Peer (P2P), which is directly connected to an individual. Among them, P2P car sharing is a method of sharing personal vehicles owned by individuals. It has the merit of reducing traffic congestion and providing for efficient traffic demand management by reducing the purchase rate of additional vehicles and minimizing the number of idle ones. This study examines the introduction of P2P car sharing in order to develop a traffic demand management policy and facilitate the transition to a sustainable transportation system. The spatial extent of the study consisted of apartment complexes in Seoul. In apartment complexes, it is possible to minimize the level of expenditure, such as operating expenses, by utilizing the APT management office and there is no difficulty in securing the necessary parking space. Therefore, apartment complexes were selected as the spatial range.

Analyzing Online Bookstore Customers Using Artificial Neura1 Network (신경망 기법을 이용한 온라인 서점 이용자들의 고객 유형 분석)

  • Jeon, Hyun-Chi;Shin, Young-Geun;Park, Sang-Sung;Kim, Myoung-Hoon;Jang, Dong-Sik
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.127-138
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    • 2007
  • Due to the development of internet technology and the steady increase of turnover at B2C market many companies put a lot of work into maintaining a good relationship with internet customers. Particularly, analyzing and understanding specific customer groups are essential for effective CRM and marketing strategy Thus, this paper proposes the method to define the customers of online bookstore into several meaningful groups. Five important factors and factor scores for each respondent are obtained by Factor Analysis. Six groups are classified by Cluster Analysis and Analysis of Variance(ANOVA) is used to verify the difference between each group.

A Study of Software Hazard Analysis for Safety Critical Function in Military Aircraft

  • Oh, Hung-Jae;Hong, Jin-Pyo
    • Journal of IKEEE
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    • v.16 no.2
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    • pp.145-152
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    • 2012
  • This paper is the Software Hazard Analysis (SWHA) which will study the managerial process and the technical methode and techniques inherent in the performance of software safety task within the Military Aircraft System Safety program. This SWHA identifies potential hazardous effects on the software intensive systems and provides a comprehensive and qualitative assessment of the software safety. The purpose of this paper is to identify safety critical functions of software in Military A/C. The identified software hazards associated with the design or function will be evaluated for risks and operational constraint to further improve the software design requirement, analysis and testing efforts for safety critical software. This common SWHA, the first time analysis in KOREA, was review all avionics OFP(Operational Flight Program), and focus only on software segments which are safety critical. This paper provides a important understanding between the customer and developer as to how the software safety for the Military A/C will be accomplished. It will also provide the current best solution which may as one consider the necessary step in establishing a credible and cost-effective software safety program.

An empirical study on RFM-T model for market performance of B2B-based Technology Industry Companies (B2B 중심의 기술 산업 기업의 수익성 성과를 위한 RFM-T 모형 실증 연구)

  • Miyoung Woo;Young-Jun Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.2
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    • pp.167-175
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    • 2024
  • Due to the Fourth Industrial Revolution, ICT(Information and Communication Technology) industry is becoming more important and sophisticated than ever. In B2B based ICT industry demand forecasting by analyzing the previous customer data is so important. RFM, one of customer relationship management models is a marketing technique that evaluates Recency, Frequency and Monetary value to predict customers behavior. RFM model has been studied focusing on the B2C based industry. On the other hand there is a lack of research on B2B based technology industry. Therefore this study applied it to B2B based high technology industry and considered T(technology collaboration) value, which are identified as important factors in the technology industry. To present an improved model for market performance in B2B technology industry, an empirical study was conducted on comparing the accuracy of the traditional RFM model and the improved RFM-T model. The objective of this study is to contribute to market performance by presenting an improved model in B2B based high technology industry.

Performance Evaluation of Private R&D Projects using BSC/DEA (BSC/DEA를 활용한 기업 연구개발 프로젝트 성과평가)

  • Jeon, IkJin;Lee, Hakyeon
    • Korean Management Science Review
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    • v.34 no.2
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    • pp.67-83
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    • 2017
  • This paper proposes a R&D project performance measurement model for private firms combining balanced scorecard (BSC) and data envelopment analysis (DEA). The efficiency of R&D projects is measured in terms of each of the three perspectives of BSC by using DEA : the internal process perspective (DEA-P), the customer perspective (DEA-C), and the financial perspective (DEA-F). The performance indicators of the three perspectives of BSC are considered as outputs of the corresponding DEA models. To provide strategic implications for R&D planning, we also propose the R&D project performance matrices composed of two different types of efficiency dimensions. The proposed model is expected to be fruitfully utilized for R&D performance measurement of private firms.

Design and Implementation of Form Generator for Creating Web Form and XML Message On Business (비즈니스 웹 폼과 XML 메시지 작성을 위한 폼 생성기의 설계 및 구현)

  • 조준구;김창수;정회경
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.04a
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    • pp.313-315
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    • 2001
  • 인터넷 기반의 B2B(Business To Business) 및 B2C(Business To Customer)의 거래 확대에 따른 비즈니스 상에 이용되어질 문서 양식도 웹(Web)화 되거나 전자화된 전용 양식 형태로 변환되어질 필요가 있다. 이러한 점은 기존의 비즈니스 상에서 이용되어진 종이 형태나 특정 포맷에 의존한 문서 양식이 제작 과정의 여러 단계와 그에 따른 고 비용의 문제를 안고 있으며, 거래 파트너간의 문서 교환을 통한 상호 운용성(Interoperability)을 확보 할 수 없는 문제점을 가지고 있기 때문이다. 이에 본 논문에서는, 인터넷 문서 표준인 XML(eXtensible Markup Language)과 그 표현을 위한 XSL(eXtensible Stylesheet Language) 문서를 이용하여 비즈니스 DTD(Document Type Definition) 문서를 기반을 한 XML 폼 생성기(Form Generator)를 개발하였으며, 그 결과인 폼 XML 문서를 XSL 문서를 이용하여 기존 웹 상에서 이용할 수 있는 HTML 형태의 웹 문서로 생성하고, 사용자 입력을 통해서 비즈니스 DTD 문서 구조에 유효한 비즈니스 XML 메시지를 작성할 수 있도록 설계 및 구현하였다.

Implementation and Design of EJB Based on Seat Reservation System for Effective E-Business (효율적인 E-Business구축을 위한 EJB기반의 좌석예약 시스템 설계 및 구현)

  • Jeong, Hwa-Young
    • Journal of Korea Game Society
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    • v.2 no.2
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    • pp.113-119
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    • 2002
  • With development of internet technology, digital economy that advance rapidly formed much leagues of B2B, B2C, A2B etc, according to the application part. Also, electronic commerce system implementation technology is introduced by Component based on development method in object oriented technique base depending on customer's requirement, and development environment changes by 3- Tiers, Web-Based architecture etc. in existent C/S (Client/Server) environment and is introduced. Thus, In this research, I implemented seat reservation and confirmation system that can be used in electronic commerce in multi-server environment. This, for improve efficiency in distribute environment, relevant importance logic used server component model EJB, and implemented through JSP and Java that use Servlet of Resin Server environment for Main Server. Therefore, through independence component using EJB, I did so that can improved independence between electronic commerce system logic, and reduce server's overhead calling relevant method through discrete EJB server, and manage each logic resources efficiently.

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A Study on Discrete-Event Modeling of a Heterogeneous Web Server System

  • Nahm Eui-seok;Kang E. G.;Chung H. S.;Lee J. H.;Hyun D. C.
    • Journal of the Korea Computer Industry Society
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    • v.6 no.2
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    • pp.305-316
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    • 2005
  • A heterogeneous webserver such as an HTTP server should be able to currently deal with numerous users. To the end, it is inevitable to formally analyze web traffics as well as a webserver itself. In particular, as most systems adopt HTTP 1.1 protocol instead of HTTP 1.0 protocol, it is more difficult to represent the system as a simple analytic mode. In addition, since most of previous models missed the detailed processes of the server, it is unsuitable for the current server based on HTTP 1.1 to tune itself with its own system parameters. On the basis of HTTP 1.1 Protocol supporting persistent connections, we thus present an analytical end-to-end tandem queueing model considering specific hardware configurations inside the webserver, which ultimately covers from accepting the customer requests to completing the services.

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A Study on Apprehension Factor of Cyber Shopping Mall (사이버쇼핑몰의 인지요인에 관한 연구)

  • 유한종
    • Journal of the Korea Society of Computer and Information
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    • v.5 no.3
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    • pp.201-207
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    • 2000
  • The digital economic is increased electronic commerce of firms in business environment This article propose on the study of cyber shopping mall in factor of apprehension. short summaries of this study are as follows, 1) the most important of factor's name is "Advertisement factor" 2) the second factor's name is "product factor" 3) so on.(reliability, price, purchase convenience) This 5 factor's is the most important of cyber shopping mall. The result of this study, cyber shopping mall have to enforced advertisement, sales force. The advertisement increased on apprehension of customer that purchased.omer that purchased.

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