• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.322-332
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• 2021

In this study, the relationship between Customer Satisfaction and Selection Attributes of Hotel Michelin Restaurant was studied. It was attempted to investigate the influence relationship on whether there is a moderating effect by introducing a variable into the Hotel Brand Image. Convenience sampling was used for customers who have recently experienced Hotel Michelin Restaurant, which is currently located in a hotel in Seoul. It has been held for about 60 days from July 1, 2020. The survey tool constructed through prior research was distributed to customers who have experienced the Michelin Restaurant commissioned by hotels in Seoul. 287 copies of the collected effective specimens were statistically processed using SPSS 22.0. As a result of the empirical analysis of this study, it was found that among the factors of Selection Attributes, physical environment, food quality, service quality, and convenience had a significant positive (+) effect between customer satisfaction. It was found that price fairness had no influence. Finally, it was found that there is a moderating effect on the physical environment and service quality variables by introducing the interaction variable between Selection Attributes and Customer Satisfaction.

• Journal of the East Asian Society of Dietary Life
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• v.18 no.4
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• pp.624-632
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• 2008

This study was conducted to estimate the drift of change for in Kimchi purchases, and to contribute to the efforts to improve the quality improvement of Kimchi sold at markets. Questionnaires were distributed to 450 adults, and 396 samples were statistically analyzed. There were significant differences in the average values of importance and satisfaction. Based on analyses of the 14 factors, the level of satisfaction was significantly lower than the level of importance. Importance-factors such as 'taste' ($4.56{\pm}0.81$) and consistency of 'quality' ($4.37{\pm}0.79$) are very important to consumers, whereas 'package volume' ($3.79{\pm}0.91$) and 'price cutting' ($3.84{\pm}1.01$) are rarely considered by consumers. Fourteen significance factors were three factors. Overall significance for selection attributes when purchasing Kimchi differed according to gender, age and marital status. Fourteen satisfaction factors were extracted to four factors. Overall satisfaction for selection attributes when purchasing Kimchi differed according to martrial status. Total satisfaction with selection attributes when purchasing the food was greatly affected by its quality and packaging. These findings confirmed that Kimchi products should be diversified and active marketing should be carried out if Kimchi is to become a global product.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.6
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• pp.841-852
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• 1999

The purpose of this study is to examine the differences between the patronage consumers of the department stores and those of the non-patronage consumers in shopping orientation importance of the store attributes and self-image. Additionaly differences of the two groups are examined according to the demographic variables and the general apparel purchase behavior such as shopping frequency transportation etc,. The questionnaire were administered to 500 women living in Seoul and data were analyzed by frequency percentage factor analysis T-test and {{{{ chi ^2 }}-test. The results were as follows : 1) Significant differences were found in two groups according to shopping orientation. Namely the patronage consumers of the department stores enjoy shopping itself and have a tendency to purchase the clothing in vougue. Also they have more confidence in shopping and show higher store-loyalty that those of the non-partronage consumers. 2) Significant differences were found in two groups regarding importance of the store attributes. The patronage consumers of the department stores place more importance in information service/convenience provided by the department store than those of the non-patronage group while they less consider the product price and assortment. 3) The patronage consumers of the department stores pursue he self-image which reflects sexy and sophisticated image.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.673-681
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• 2011

The purpose of this study was to analyze the difference in bakery choice attributes according to consumers' general characteristics and purchasing behavior. Among 350 questionnaires distributed to bakery consumers, 277 complete questionnaires (79.1%) were analyzed. Bakery choice attributes were classified into five factors: "environment and image", "bakery product features", "location", "employee service", and "price and sales promotion"; the mean scores of these factors' importance levels were 3.59, 3.58, 3.49, 3.36, and 3.00, respectively. Males considered 'employee service' factor significantly more than did females. Further, the importance level of 'employee service' factor was significantly greater as consumer's age increased. The importance levels of 'bakery product features' and 'employee service' factors were considered significantly more by consumers who spent KRW10,000-15,000 than those who spent KRW5,000 or less. 'Price and sales promotion' was considered to be more important by consumers who obtained information from the Internet than from the TV and radio. 'Location' factor was considered to be more significant as purchasing frequency increased. Such differences in importance level of bakery choice attributes according to consumers' gender, age, job, and purchasing behavior should be considered and applied to the development of marketing strategies targeted at consumers.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.461-472
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• 2013

Today, In the Service Industry are more getting a lot of convergence of IT utilization. And global IT companies are strengthening that platform based Services Ecosystems. These business in the field, Ecosystem Competitive strategy is difficult to imitate. And this strategy is generated organic Business Model that a by Competitive-Predominance to brings. In addition, the added value of the Service Industry is taken, a new type of job creation by the ripple-effect is huge. However, existing the Ecosystem Theory of Business is a lack of research on the use. Thus, Ecosystem Construction conditions is very difficult. This study is try to successful Platform Case's Analysis such as Apple, Google, Amazon, eBay's. These Ecosystems is that want to know the Major attributes. At first, would be analyzing to previous research, the Service and Knowledge Services' major attributes and Ecosystem studies' major attributes to grasp. Then, from a Group of Experts is to assess the importance. Finally, according to each Platform, examined the Correlation of Major Attributes.

• Journal of the Korean Dietetic Association
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• v.14 no.2
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• pp.186-197
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• 2008

The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers' consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of 'under dog' should try to develop and deliver the product attributes different from the attributes of 'top dog.' And the 'top dog' marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

• Culinary science and hospitality research
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• v.24 no.3
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• pp.25-34
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• 2018

The purposes of this study were to examine the effect of Home Meal Replacement (HMR) selection attributes on attitude and repurchase intention and to investigate the moderating role of brand trust between attitude and repurchase intention. This study surveyed the customers who have purchased HMR in Seoul and Gyeonggi area using a convenience sampling method. The survey was conducted from September 15, 2017 to October 25, 2017. A total of 250 questionnaires were distributed, and 237 copies were collected. Of these, 228 copies were used as valid data. The results of the analysis were as follows. First, convenience of the HMR selection attribute had a significant effect on attitude, and food quality and packaging had no significant effect on attitude. Second, attitude toward HMR had a significant effect on repurchase intention. Third, brand trust played a moderating role between HMR attitude and repurchase intention. Therefore, it is necessary for HTMcompanies to understand consumers' attitudes and consumption behaviors accurately by recognizing the selection attributes that consumers consider important By gaining strong brand trust, companies could increase repurchase intention.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.731-740
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• 2015

Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.305-314
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• 2000

The purposes of this study were (1) to segment the men in twenties and thirties according to apparel shopping orientation and (2) to create a profile for each group with regard to importance of store attributes, self-image and demographic variables. The questionnaire was administered to men in twenties and thirties living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, χ²-test, and one-way ANOVA. The results were as follows : 1) By cluster analysis of apparel shopping orientation factors, three groups were identified : (1) ostentatious shopper(44.5%), (2) practical shopper(21.8%), and (3) individuality-pursuit shopper(33.7%). 2) Three groups were compared on store attributes and self-image. Significant differences were found among the three groups on two variables. Ostentatious shoppers pursued the masculine and sophisticated image and tended to prefer the store image and reputation, convenient transportation and parking place, and variety of products. Practical shoppers pursued the self-image which reflected the conservative and not-noticeable image and considered the moderate price of the products most importantly. Finally, individuality-pursuit shoppers preferred the sexy and noticeable image and considered the display and accommodation of the trendy products. 3) In terms of the demographic variables the significant differences were found on education, occupation, monthly income, and marital status. In general ostentatious shoppers tended to earn higher monthly income than those of the two groups. Practical shoppers tended to be well-educated and individuality-pursuit shoppers tended not to be married.