• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.647-658
• /
• 2021

Analysts' forecasts are important for providing useful guidance to investors, especially individual or small investors, and therefore it becomes critical to identify the elements which can potentially increase errors in analysts' forecasts. This study investigates potential factors which can lead to errors in forecasting by analysts, specifically in terms of the level and attributes of corporate earnings. Utilizing a sample of firms listed on the Korean stock markets, this study provides evidence that firms with more volatile and unpredictable earnings feature less accurate analyst forecasts. This study fills a void in the literature by conducting empirical tests for earnings attributes in terms of volatility and unpredictability that could potentially undermine the forecast accuracy. The negative association between the quality of earnings and forecast accuracy is more pronounced for firms with negative net income values. Additional analysis demonstrates that forecast accuracy is significantly lower for the fourth quarter than for other fiscal quarters and that fourth quarter earnings tend to be more volatile and unpredictable. This study contributes to the literature by providing new empirical evidence regarding the comprehensive effects of earnings quality and level on analysts' forecasting accuracy and further suggests potential factors contributing to the fourth quarter anomaly in analyst forecasts in terms of earnings attributes.

• 한국컴퓨터정보학회논문지
• /
• 제27권1호
• /
• pp.149-156
• /
• 2022

본 연구는 중국 쇼핑 생방송에서 뷰티제품 소비경험이 있는 20, 30대 여성들을 대상으로 소비자의 소비성향이 뷰티제품 선택속성에 미치는 영향을 알아보고자 2021년 4월 29일에서 5월 25일까지 위쳇(WeChat), 왠쥬엔씽 프로그램(wenjuanxing program)을 이용하여 조사한 572부를 최종 분석하였다. 자료분석은 SPSSWIN 21.0프로그램 이용하여 빈도분석, 요인분석, 신뢰도 검정, 기술통계분석, 상관분석과 다중회귀분석을 실시하였다. 일반적 특성은 20~25세, 대학교, 50~100만원 미만 높게 조사되었다. 소비성향은 내적 추구 소비 3.76점, 충동적인 소비 3.63점, 외적 추구 소비 3.56점, 뷰티제품 선택속성은 제품 내적 속성 3.91점, 제품 외적 속성 3.69점으로 평균 높게 나타났다. 뷰티제품 선택속성의 제품 외/내적 속성은 모두 소비성향 정의 상관이 높게 나타났다. 소비성향의 외적 추구 소비, 내적 추구 소비, 충동적인 소비 모두 제품 외/내적 속성에 유의미한 영향력을 미치는 것으로 나타났다. 이의 결과 쇼핑 생방송 소비자의 소비성향이 뷰티제품 선택속성에 큰 영향을 미치는 점을 확인하였다. 중국 여성의 소비성향에 따라 뷰티제품 브랜드, 품종, 디자인 등의 특성을 고려한 차별화된 쇼핑 생방송 마케팅 전략의 필요성을 제시하였다.

• 한국유기농업학회지
• /
• 제16권2호
• /
• pp.189-204
• /
• 2008

The objective of this paper is to analyze consumers' consumption behavior of environment-friendly mandarin and attributes of mandarin in Korea. It is also to measure consumers' marginal willingness to pay by the attributes of mandarin and to estimate the market-share by products of mandarin from the data surveyed by a survey research company. The questionnaires for consumers were given randomly by interview to 500 married women lived in Seoul and to 200 wholesaler in Seoul, Busan, Daegu, Kwangju. The conjoint analysis method was used to analyze consumers' preference and suggest several implications for the rational production and marketing policy of mandarin.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2002년도 추계학술대회 논문집
• /
• pp.780-783
• /
• 2002

This paper proposes an approximate LCA methodology fur the conceptual design stage by grouping products according to their environmental characteristics and by mapping product attributes Into impact driver (ID) index. The relationship Is statistically verified by exploring the correlation between total impact indicator and energy impact category. Then an artificial neural network model is developed to predict an approximate LCA of grouping products in conceptual design stage. The training is generalized by using identified product attributes for an ID In a group as well as another product attributes for another IDs in other groups. The neural network model with back propagation algorithm is used and the results are compared with those of multiple regression analysis. The proposed approach does not replace the full LCA but it would give an approximate LCA results for design concepts.

• 한국식생활문화학회지
• /
• 제31권2호
• /
• pp.149-160
• /
• 2016

This study utilized importance and performance analysis (IPA) in order to improve and plan tangible (menu) and intangible (service) products at dumpling shops. Menu attributes for tangible products were classified into sensory factor, health factor, hygiene factor, and external factor. Attributes for intangible products were classified into response factor, visual factor, spatial factor, package factor, and promotion factor. In IPA analysis of tangible products, sensory factor and hygiene factor were located in Quadrant I (Keep up the good work). Health factor was located in Quadrant III (Low priority for management) and the external factor was located in Quadrant II (Possible overkill). In IPA analysis of intangible products, response factor and visual factor were located in Quadrant I, whereas promotion factor was located in Quadrant III. The attributes related to kindness of staff and space for customers in the store were more important, but due to their low performance level, they were located in Quadrant IV (Concentrate management here). Thus, the product planner should improve attributes of the related product immediately. As a result, the development of competitive products within the market is possible.

• 농업과학연구
• /
• 제43권4호
• /
• pp.678-687
• /
• 2016

Rural area development projects are being carried out in a strategy to create new value in agriculture and farm villages and to change the public perception. This study targeted rural experience participants visiting Cheong-Ho region, where the Rural Village Comprehensive Development Project was carried out. They were surveyed about attributes of visits to farm villages to determine which attributes of the experience could influence their revisits. This study was conducted under an umbrella project conducted as per the Special Act on Life Improvement and Regional Improvement for Farmers and Fishermen. Cheong-Ho region in Buan-gun produces mulberry, organic wheat, and rice grown using environmentally-friendly agricultural practices. This region as held events offering visitors the chance to experience rural villages and mulberry farms. Survey results showed that the natural landscape of villages, village experience, and the services provided by residents had a positive relationship with the probability of revisiting the village. Also, village facilities, harmony of natural landscape, hospitality of village residents, amusement value of rural experience, and the cost for rural experience were significant attributes. Therefore, it is necessary to revitalize the rural experience program targeting rural experience participants in Cheong-Ho region through continuous and monitoring of key visit attributes and revisit factors.

• 한국조리학회지
• /
• 제23권1호
• /
• pp.58-65
• /
• 2017

This study performed to test the effect of food neophobia on the formulated model on the relationships among perceived service attributes(food, employee, and physical attributes), brand trust, satisfaction and behavioral intention as perceived by franchise snack bar consumers. Total 299 respondents were used for statistical analysis and SPSS 21.0 and AMOS 21.0 program were employed. The findings of current study verified that food attribute among perceived service attributes has positively influence on brand trust and satisfaction, and the employee attribute has only effect on the brand trust. Additionally, the brand trust was critical predictor of satisfaction, but it was not significant antecedent of behavioral intention in context of franchise snack bar restaurant. Furthermore, this study found the moderating effect according to level of food neophobia on the designed hypothesizes, so it has been identified the importance of people's propensity about food neophobia can significantly effect on brand trust and satisfaction in franchise snack bar restaurant. These findings will contribute to provide meaningful suggestion to develop marketing strategic in franchise snack bar business as well as provide the theoretical evidence in the new segmentation.

• 한국산림과학회지
• /
• 제84권4호
• /
• pp.456-464
• /
• 1995

본 연구는 산림 휴양객의 휴양경험에서 얻는 사회 심리적 이익을 규명하고 수량화 하며 또한 산림 휴양지의 각 속성들이 이들 휴양경험과 어떠한 관계를 갖는가를 알아보기 위하여 수행되었다. 426명의 월악산 국립공원 방문객을 대상으로 직접 설문에 의하여 1995년 5월과 6월에 거쳐 자료가 수집되었다. 자료의 분석결과 9개의 자원 속성과 12개의 사회 심리적 휴양이익이 규명되었다. 또한 이들 자원 속성 변수와 휴양 이익간에는 큰 연관 관계를 가지고 있었다. 본 연구에서 얻은 결과는 휴양자원의 설계 및 관리에 큰 도움을 가져올 것으로 사료되며 특히 휴양자원의 목록화, 관리 기법의 선택, 그리고 휴양자원의 가치 평가에 있어서 통합된 개념으로서의 가치를 인식하는데 큰 역할을 할 것이다.

• Food Quality and Culture
• /
• 제1권1호
• /
• pp.34-39
• /
• 2007

The effects of pressure cooker brand awareness, in terms of rice cooking performance, were evaluated using consumer acceptability tests. A blind test was performed using rice samples cooked by 3 different pressure cookers without any brand information, and a brand awareness test followed with the same informed consumer panel. Overall acceptability, glossiness, stickiness, hardness, flavor, and color were evaluated and compared to determine whether or not there were changes on consumer choice for acceptability. Brand A and brand B were not significantly different in their overall acceptability, moisture content, flavor, or color (p > 0.05), but they were significantly different for glossiness, stickiness, and hardness. Brands A and C were significantly different for all the attributes (p < 0.05). In the brand awareness test, brands A and B were not significantly different in their liking scores for all the attributes (p > 0.05). Brand C had significantly lower liking scores for overall acceptability, glossiness, stickiness, hardness, and moisture content than the other brands (p < 0.05). When comparing the liking scores for all the attributes with those of the blind test, the scores of the brand awareness test were slightly higher. For brand A, there were changes in its liking scores for overall acceptability, flavor, and glossiness (p < 0.05). However, brands B and C had brand awareness effects for all the attributes (p < 0.05).

• 한국식품영양학회지
• /
• 제27권6호
• /
• pp.1156-1162
• /
• 2014

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.