• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.147-153
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• 2005

최근 인터넷 쇼핑몰에서 상품을 구매하는 고객들에게 편의성과 효율성을 제공하기 위하여 구매자들의 선호도나 가격에 맞는 상품을 추천해 주는 연구들이 활발하게 진행되고 있지만추천된 상품들의 구매시점에 관한 연구는 찾아보기 어렵다. 이에 본 논문에서는 인터넷 쇼핑몰의 적극적인 마케팅 일환으로 판매가격의 흐름을 시계열 패턴으로 분석하여 상품의 구매시점 정보를 제공하는 방안을 제안한다. 이를 위하여 과거의 판매 기록 데이터베이스에 있는 판매가격의 기준이 되는 패턴과 유사한 변화를 보이는 패턴을 정규화된 유사도로써 검색하고, 검색된 가격 패턴을 기준으로 미래의 가격 패턴의 변화를 분석하여, 미래 가격 패턴의 변화 폭에 따라 상품에 대한 구매시점을 제공한다.

• 한국IT서비스학회지
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• 제1권1호
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• pp.67-80
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• 2002

This study aims to explore the ways of reinforcing the competitive edge and substance of company through e-business in furniture industry by presenting the e-business model of furniture industry which faces the opportunity of challenge in the course of industrial restructuring. e-business model can take various types depending on the environment, feature and competitive edge that each company faces. For example, it is general in the fields of manufacturing company to study the model by dividing into Sell Side for sales to the customers, and Buy Side for purchase of raw materials, Integrating both sides. In furniture industry, Sell Side has the feature of giving a priority in the quality and price rather than brand image in the purchase type of consumer. Especially, it shall not be overlooked that majority of furniture is delivered to the consumer indirectly through the construction company. As such, e-business should be promoted in a way to expand the point of contact for consumers, rather than to construct its own point of contact for consumers. The percentage of importation of raw lumber is high and the standardization was insufficient in Buy Side.

• 한국컴퓨터정보학회논문지
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• 제12권6호
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• pp.11-20
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• 2007

인터넷 쇼핑몰에서 구매자들이 원하는 상품을 추천해 주는 연구들은 활발하게 진행되고 있지만, 상품의 구매시점 추천에 대한 연구는 찾아보기 어렵다. 이에 본 논문에서는 구매자에게 상품의 구매시점을 추천해 줄 수 있는 방법을 제안한다. 이를 위해서 과거의 판매 기록으로부터 정규화 된 가격패턴 데이터베이스를 구축하고, 이로부터 가격패턴을 분석한 뒤, 앞으로의 가격 변화를 예측하여 구매자에게 제시한다. 또한 가격 변화에 영향을 미치는 요소들의 분석과 이 결과를 예측에 반영하기 위하여 회귀분석을 활용한다. 그리고 성능평가를 통하여 제안하는 방법의 활용 가능성이 높음을 보인다.

• 대한지역사회영양학회지
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• 제5권2호
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• pp.225-235
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• 2000

Service quality has become an important factor to meet customer satisfaction in the food service industry where competition is getting severe. Organizations are focused upon strengthening customer loyalty through customer satisfaction. Therefore, this study, taking customers as subjects, is intended to analyze factors affecting customer loyalty, on the basis of service quality satisfaction. In doing. so, the analysis has been done with 232 customers who are purchasing service from the food services industry, for general information, and service quality expectation, service quality satisfaction and overall satisfaction. The results of the study are as below. 1) From a factor analysis, the service quality expectation level of customer has been categorized into 4 factors, which are named General ′General management ′, ′Food′, ′Reliability′and ′Reputation′. 2) From the factor analysis, the service quality satisfaction level of customer has been categorized into 6 factors, which are named ′Employee attitude′, ′Food′, ′Reliability′, ′Atmosphere′, ′Reputation′ and ′Price′. 3) After classifying customers into 3 groups according to two criteria-"will buy the service again" and "will suggest to others", a comparison has been done for the service quality expectation dimension of customers by each customer group. The result shows that the group having both the "will buy the service again" and "will buy the service again "and "will suggest to others" criteria, that is, with higher customer loyalty, tend to have higher point than other group in factors of ′Food′, ′Reliability′, ′Reputation′(p〈.05). 4) As per the dimension of customer\`s service quality satisfaction level, factors like ′Employee attitude′, ′Food′, ′Reliability′, ′Atmosphere′, ′Reputation′, and ′Price′have shown differences according to each loyalty group(P〈.001). 5) Customers′overall satisfaction level according to each customer loyalty group has been found to be more important for the group having a higher loyalty level(p〈.001) 6) From the discriminant analysis with employing judging variables, such as the customer′s service quality expectation level, service quality satisfaction level and general satisfaction level, customer loyalty groups have been identified as accurately as 68.9% of the explanatory power.

• 한국조리학회지
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• 제10권2호
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• pp.1-15
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• 2004

This research was accomplished to prove that the actual using conditions of the funtional bakery products would be different by their sex, age group and income, and what would be main factor to choose them. This survey was examened for 268 subjects by the self-administered questionnaire method. 37% of subjects used the funtional bakery products once or twice a week. They normally paid for them 1,000-3,000 won(40%). The biggest merit of the fuctional bakey products was good for health, but high price was the weekest point of them. Over 63% of subjects answered they had the will to use the new functinal bakery products if they would be developed. Mainly they got the information of functional procuts in bakery. Females paid more than males to buy them and had stronger will to use the new procuts. As the age increased, the using frequency of fuctional bakery products also increased. The expences to buy for them once and the will to use new products increased according to income increment. Females thought more important factors as price, taste, and color than males. Twenties and forties answered price was more important than thirties and fifties.

• 복식
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• 제54권8호
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• pp.35-48
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• 2004

This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

• 농업과학연구
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• 제10권2호
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• pp.371-381
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• 1983

This study is aimed at identifying the economic effects of drainage improvement projects. The total area of poor drainage is equivalent to 170,000ha, 13% of the total area of paddy field in Korea. The development of poor drained paddy is an urgent problem considering the low rate of self-sufficiency of food grain and the limitation of farmer's income increase. Rapid development of Korean economy has brought labor shoriage in rural farming sector. Accordingly farm mechanization is an important agricultural policy to hike labor productivity and to save production costs of rice farming. The expected economic benefits of the drainage improvement project are derived from increasing land productivity, expanding double cropped area and farming the farm mechanization base in paddy fields. The economic and financial rate of return of the project are considered very important decision making criteria for project implementation by resource allocation. Therefore this study covered benefit and cost analysis of the sampled area, the estimated financial rate of returns in $Buy{\check{o}}$ and Jinsung are represented 15% and 51% respectively and the economic rate of returns in both project area are also showing 1% and 26% respectively. The rate of return of the projects has showed an outstanding variance according to the locational and natural characteristics of the project area. As showing the above economic rate of return, $Buy{\check{o}}$ is very low Jinsung is very high. But the financial rate of return of both projects are considered comparatively high. Cosequently, the drainage improvement projects should be promoted from the view point of farm income increase to make narrow the income gap between rural and urban incomes and farm mechanization to solve labor shortage in the rural area.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.135-151
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• 2005

In accordance with changes in life style, people's desire to eat out is getting changed in their preferring factors from whether they can buy food they want to eat fast and easily to mood of the dining space, content and quality of service, hygiene condition of restaurant, quiet location and surrounding circumstance, and discount coupon and price destruction. In addition, consumers who begin to recognize the seriousness of environmental pollution prefer health-oriented food. On the other hand, excessive presence of competitors, growing personnel expense, increasing expenditure in accordance with swelling price of rent and material expenditure, increase of tax burden, decrease of income because of credit card service charge and high expected level by consumers make it difficult for restaurant's owners to manage restaurant business. Therefore, this study purposes to establish development of menu from the consumer's and the supplier's point of view and propose how to develop menu aiming at convenience, health and diversity.

• 산업공학
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• 제24권4호
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• pp.295-303
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• 2011

This paper presents a discrete time optimal asset buying problem with a predetermined final deadline where an available budget is limited. A cost is paid to search for assets called the search cost. A seller who shows up offers a price for the asset and then the buyer decides whether or not to buy the asset by comparing the offered price to his optimal selection threshold. When the budget becomes less than the search cost or the price of the asset the buyer can get a necessary loan with some interests. We clarify the properties of the buyer's optimal selection threshold in order to maximize the expected value of budget which is left after paying all the search costs and the price of the asset at that point in time.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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• pp.470-472
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• 1996

POSCO has a plan for facility expansion in plate mill by building No.3 Plate Mill. By No.3 Plate Mill's coming on line, POSCO' current plate production of 2.3 million tons will increase by over 1 million tons to 3.36 million tons (Currently, annual domestic demand for plates is 4.42 million tons). With the plan of facility expansion, POSCO also has the plan of integrating the Plate Warehouse. But, we came to have a question whether the roller table from the mill to the warehouse could carry extended products. Engineers working in the mill wanted to install transfer facility to reduce the load of the roller table, but the engineers in facility purchasing team didn't want to buy the new facility. So, We needed to analyzed the material flow by simulation. The simulation was done on the VAX system by SLAM II. And this project was done by two engineers for 2 months. In the end, we concluded that two transfer facilities are needed for material flow with no bottle neck point.