• 복식문화연구
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• 제23권2호
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• pp.326-336
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• 2015

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

• 디지털콘텐츠학회 논문지
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• 제18권5호
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• pp.821-829
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• 2017

인터넷의 발달과 모바일 기기의 생활화로 인하여 쇼핑 시장에 큰 변화가 일어났다. 소비자들은 직접 방문해야하는 오프라인 쇼핑보다 직접 방문할 필요 없이도 옷을 구매할 수 있는 온라인 쇼핑에 더욱 편리함을 느껴 온라인 쇼핑을 더 많이 이용하게 되었다. 온라인으로 하는 쇼핑은 편리하고 쉽게 구매할 수 있다는 장점이 있지만 자신에게 어울리는 옷인지 판단하기 힘들고 옷을 잘못 살 수가 있다는 단점이 있다. 본 논문에서는 사용자의 전신사진을 이용하거나 신체 사이즈에 맞는 모델을 제공하여, 그 모델에 옷을 입어볼 수게 하는 앱을 제안한다. 제안하는 앱은 사용자가 가상으로 자신의 몸에 옷을 코디하는 것을 볼 수 있게 함으로써, 스마트한 구매를 유도할 수 있다.

• 한국식품저장유통학회지
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• 제5권4호
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• pp.392-395
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• 1998

포장식품의 유통기한 표시기법에 대한 대구ㆍ경북지역 소비자 222명의 심리를 설문조사 방법을 통하여 분석한 결과 소비자들은 포장식품의 유통기한 표시가 매우 중요한 정보라고 생각하고 있었으나 불분명한 유통기한 표시에 매우 혼란스러워 하고 있었다. 유통기한의 중요성에 대한 인식은 식품의 부패성향이 클수록 높았다. 유통기한이 지난 제품에 대해 대부분의 소비자들이 식용을 꺼리고 있었으며 역시 부패성향이 클수록 높았다. 소비자들이 가장 선호하는 표시기법은 선도유지기한 또는 유효기한이었고 포장일자가 가장 낮았다. 인구통계학적 상관관계를 조사한 결과 나이가 어리고 여성의 경우 유통기한이 제품선택에 있어서 보다 중요한 요소로 작용하였다.

• 복식문화연구
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• 제12권4호
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• pp.638-647
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• 2004

This study surveyed some general fit problem of the ready-to-wear slacks of women in 20＇s. A questionnaire survey was administered to 80 women in 20＇s. 14 body dimensions were measured fer 53 women among the subjects who participated in this survey. Their anthropometric data were analyzed and the difference between actual and perceived body shape was compared. The results of this study showed that the subjects experienced poor slacks fit at thigh, crotch, and hip areas. Occasionally subjects altered the waist size of slacks after purchasing them. Despite the subjects＇ waist measurement was ranged from 22 to 33 inches, most of them purchased slacks with size 26 or 27 inches. The researchers claimed that the manufacturers did not provide various slacks sizes for women in 20＇s. The subjects, who had problems with poor slacks ft, preferred to buy customized slacks. The most of subjects preferred to buy mass customized slacks to have chance to choose their own style from pool of various styles. The subjects tended to perceive their body size larger than actual at hip and thigh. The most critical body dimension reflected their perception on lower body fitness was waist circumference.

• 패션비즈니스
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• 제16권6호
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• pp.109-126
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• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• 사물인터넷융복합논문지
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• 제2권2호
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• pp.27-36
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• 2016

요즘 많은 사람들이 건강한 식생활에 관심이 많다. 건강한 식생활을 위해 유기농 야채를 구입하거나 직접 기르기를 원한다. 하지만 신선한 채소를 직접 기르기에는 많은 어려움이 따른다. 본 연구에서는 가정에서 직접 식물을 재배하는 스마트 식물재배기를 제안한다. 본 스마트 식물재배기는 사용자가 자세한 식물 생장 환경에 대해 알 필요가 없으며, 최소한의 노력으로 최적의 환경에서 식물을 재배할 수 있도록 한다. 또한, 스마트 식물재배기의 온라인 활동을 통하여 식물재배의 재미를 느낄 수 있으며, 건강한 식생활에 이바지할 것으로 사료된다.

• 한국유기농업학회지
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• 제16권3호
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• pp.259-274
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• 2008

This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.135-145
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• 2019

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

• 한국가정과학회지
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• 제9권4호
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• pp.41-53
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• 2006

The purpose of this study was to compare the characteristics of underwear consumer's underwear purchasing behavior through survey. 630 questionnaires were distributed in Seoul and Chonju and 618 with usable data were analyzed frequency and factor analyses, t-test etc. using SPSSWIN 10.0. program. The results were summarized as follows : Most male consumers buy underwears at discount stores whereas most female consumers at chain store. Throughout all four seasons, more male and female consumers do not wear heat-retaining underwears. Most male and female consumers do not have function-fiber underwears nor functional-finishing and natural-dyeing-treated underwears. Most consumers are not satisfied with these underwears. The most important criteria for most male consumers to choose underwears are comfort levels while in action, the sense of touch, comfort levels while wearing them while not in action, pleasance levels; whereas for females are comfort levels while in action, and comfort levels while wearing them while not in action. Male consumers prefer a little bigger-than-their-bodies size, dry and soft fabrics, plain white color; whereas female consumers prefer a little tight size, dry and soft fabrics and plain beige color, Most consumers want to buy functional-fiber underwears made of yellow- soil-and-charcoal-dyeing fabrics which has jade.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.475-482
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• 2021

This research intends to examine and analyze the service quality effect on petrol buying intention through satisfaction when the Maranatha Christian University lecturers spend their money in the Pertamina-affiliated gas stations in Bandung. To attain this goal, we develop four relevant hypotheses to be tested. Furthermore, we use simple random sampling to acquire samples by denoting a sample size set by the Slovin formula. To collect the responses, we use the online survey and fruitfully yield a 53.54% rate with a total of 106 lecturers participating in completing the distributed questionnaire link. This number is near 100; hence, we employ a structural equation model with a variance basis to analyze them. After examining the data and conferring the results, we conclude three things. First, service quality does not affect purchasing intention, but customer satisfaction positively does. Second, service quality has a positive impact on customer satisfaction. Finally, consumer satisfaction successfully mediates the effect of service quality on the intention to buy. Based on these conclusions, this paper finds the superior service to the petrol buyers is the key driver for the gas stations under Pertamina control to effectively compete with their rivals in the marketplace, especially in Bandung.