• 한국IT서비스학회:학술대회논문집
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• 2002.06a
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• pp.108-117
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• 2002

최근에 e-business가 각광을 받고 있는데, 그 이유는 전 세계적으로 인터넷 사용자들이 급격히 증가하고 있는 데다 무 점포 아이디어 사업이라는 장점 때문에 e-business 창업을 하려는 사람들이 급격히 늘어나고 있는 추세이다. 하지만 e-business 창업도 다른 사업과 마찬 가기로 철저한 사전 준비가 되어 있지 않으면 실패할 수밖에 없다. 아이디어만 좋다고 해서 무작정 큰돈을 벌 수 있는 것은 아니다. 따라서 본 연구에서는 먼저 e-business란 무엇인가에 대해 알아보고, e-business 창업 시 고려해야 될 사항과 실패원인들도 심도 있게 고찰해 본 후 성공적인 전략들에 대해 제시해보고자 한다.

• Journal of Information Processing Systems
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• v.12 no.1
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• pp.169-181
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• 2016

Organizations in some industries are still hesitant to adopt the Enterprise Resource Planning (ERP) system due to its high risk of failures. This study examined how industry classification affects the successful implementation of the ERP system. To achieve this goal, we reinvestigated the existing ERP Success Model that was developed by Chung with the data from various industry sectors, since Chung validated the model only in the engineering and construction industries. In order to test to see if the Chung model can be applicable outside the engineering and construction industries, the relationships between the ERP success indicators and the critical success factors in the Chung model and those in the sample data collected from ten different industry sectors were compared and investigated. The ten industry sectors were selected based on the Global Industry Classification Standard (GICS). We found that the impact of success factors on the success of implementing an ERP system varied across industry sectors. This means that the success of ERP system implementation can be industry-specific. Thus, industry classification should be considered as another factor to help IT decision makers or top-management avoid ERP system failures when they plan to implement a new ERP system.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.463-466
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• 2004

This paper suggests the evaluation method of success factors of CRM implementation using AHP technique, and presents why firms implement CRM, how it could be successfully implemented, and what is the most important factor. For the purpose, this study applies the method to department stores' industry. AHP structure consists of three steps to determine CRM's key success factors. First of all, strengthening loyalty of customers, improvement of service quality, upgrade of intelligence system and advancement of management process are selected as superordinate object (i.e. CRM-implementation goal). The next project factor, technology/data factor and organizational factor were decided as success factor of CRM-implementation. Subordinate criteria of project factor consist of 11 criteria. The experimental results of this study show that department stores think advancement of management process and improvement of service quality as most important purposes for CRM implementation. The results also indicate that among the subordinate success factors, accuracy of customer information, conversion to customer-oriented business model, practical use of experienced consultant, and establishing IT infrastructure for CRM are evaluated as most important success factors for CRM implementation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1071-1080
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• 2020

This study aims to explore the critical success factors of the Water Public-Private Partnership (PPP) Projects in developing country with evidence from Indonesia. We all know that water is a basic need and therefore it becomes very important for the governments especially in the developing countries to develop and formulate a comprehensive water policy to deliver and manage the water services in the most appropriate manner as well tackle several challenges such as budget and project efficiency. In this context, PPP is a promising scheme to address the water problems, hence it becomes important to reveal the success factors of water PPP projects. An Analytic Hierarchy Process (AHP) questionnaire built from delphi methods is used to capture the perception of the relevant stakeholders in relation to the success factors. The results of this study show the most critical success factors in PPP water projects is the support and acceptance of the stakeholders from the community, whereas the private and public entities are the the second and third important factors. These findings contribute to the success of the PPP stakeholders by enhancing the policy-making decision process and by executing the water policies to support the development of PPP in the Water Sector.

• Journal of the Korea Society of Computer and Information
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• v.28 no.7
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• pp.155-164
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• 2023

In this paper, we examine the influence of Environmental, Social, and Governance (ESG)-related content on the success of online crowdfunding proposals. Along with the increasing significance of ESG standards in business, investment proposals incorporating ESG concepts are now commonplace. Due to the ESG trend, conventional wisdom holds that the majority of proposals with ESG concepts will have a higher rate of success. We investigate by analyzing over 9000 online business presentations found in a Kickstarter dataset to determine which characteristics of these proposals led to increased investment. We first utilized lexicon-based measurement and Feature Engineering to determine the relationship between environment and society scores and financial indicators. Next, Logistic Regression is utilized to determine the effect of including environmental and social terms in a project's description on its ability to obtain funding. Contrary to popular belief, our research found that microentrepreneurs were less likely to succeed with proposals that focused on ESG issues. Our research will generate new opportunities for research in the disciplines of information science and crowdfunding by shedding new light on the environment of online micro-entrepreneurship.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.193-200
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• 2000

Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• Asia pacific journal of information systems
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• v.24 no.3
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• pp.1001-1006
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• 2014

• Review of Korea Contents Association
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• v.9 no.3
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• pp.23-27
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• 2011

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.397-400
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• 2012

본 논문에서는 비즈니스 모델이 인터넷 기업의 성공에 어떠한 영향을 미치는지 분석하고자 한다. 이를 위하여 기존 비즈니스 모델 연구를 종합하여 비즈니스 모델을 정의하고, 주요 인터넷 기업 사례를 분석하고, 귀납적 추론 기법을 적용하여 인터넷 기업의 성공에 영향을 미치는 비즈니스 모델의 전략적 요인이 무엇인지 제시하고자 한다.

• International Journal of Quality Innovation
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• v.3 no.2
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• pp.29-37
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• 2002

This paper presents a framework for processing a structured approach of R&D investment. It presents nine steps to operate R&D investment from analysis of environment situation to review and feedback its activity. Also fundamental questions fur effective R&D management in business are discussed and after that critical eight success factors for R&D investment are discussed.