• 제목/요약/키워드: Business success

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Effects of Narrative Identity and Historical Nostalgia and Inducing Factors on Historical Contents Evaluation (역사콘텐츠의 긍정평가에 영향을 주는 내러티브 정체성과 역사적 노스탤지어 효과와 유도 요인 연구)

  • LIM, Ah-Young
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.25-36
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    • 2019
  • Purpose - Consumers have memories of their past time that they have not experienced. So consumers want to experience the past time and get pleasure through historical contents such as movies or dramas. This is because the re-created the past time sets the identity of the consumers who live today, and in the process, it give consumers emotional comfort. Consumers do not remember and sympathize with all of their historical time. In general, consumers remember the time that their communities are proud of. As s result, historical content is seen as a hero, and through that, consumers can check their identity. Also consumers experience positive emotions such as self-esteem, gratitude and pride through identification with heroes. That is, through historical contents, consumers can identify themselves and replace the current negative emotions with positive ones. Therefore, this study presents narrative identity and historical nostalgia that can affect positive evaluation of historical contents and suggest the factors the can induce such effects. This study was conducted to explain what the consumption effect of historical content is from a marketing perspective and what constitutes a component of historical content as a factor driving this effect. Research design, data, and methodology - This study has developed a questionnaire with 8 Hypotheses. The Films ('Masquerade(2012)', 'Roaring Current(2014)', 'Assassination(2015)', 'The Age of Shadow(2016)') and dramas('Six Flying Dragon(2015-2016)', 'Mr. Sunshine(2018-2019)') were used as experimental contents. 268 college students participated in this empirical study, and structural equation model was used to verify hypotheses. Results - Frist, narrative identity affects positive evaluation of historical contents. Nostalgia affect positive evaluation of historical contents. and narrative identity affects positive response of historical nostalgia. Second, character act relevance, circumstance similarity, and character attractiveness have positive influence upon response of narrative identity. Lastly, empathy for story and vividness of representation have also positive influence upon response of historical nostalgia. Conclusion - This study contributes to the theoretical and managemental development of historical contents. This study shows that narrative identity and historical nostalgia are important for success of historical contents. In order for historical content to be successful, it must manage elements of character act relevance, circumstance similarity, and character attractiveness, empathy for story and vividness of representation.

Design and Implementation of Multiple Filter Distributed Deduplication System Applying Cuckoo Filter Similarity (쿠쿠 필터 유사도를 적용한 다중 필터 분산 중복 제거 시스템 설계 및 구현)

  • Kim, Yeong-A;Kim, Gea-Hee;Kim, Hyun-Ju;Kim, Chang-Geun
    • Journal of Convergence for Information Technology
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    • v.10 no.10
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    • pp.1-8
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    • 2020
  • The need for storage, management, and retrieval techniques for alternative data has emerged as technologies based on data generated from business activities conducted by enterprises have emerged as the key to business success in recent years. Existing big data platform systems must load a large amount of data generated in real time without delay to process unstructured data, which is an alternative data, and efficiently manage storage space by utilizing a deduplication system of different storages when redundant data occurs. In this paper, we propose a multi-layer distributed data deduplication process system using the similarity of the Cuckoo hashing filter technique considering the characteristics of big data. Similarity between virtual machines is applied as Cuckoo hash, individual storage nodes can improve performance with deduplication efficiency, and multi-layer Cuckoo filter is applied to reduce processing time. Experimental results show that the proposed method shortens the processing time by 8.9% and increases the deduplication rate by 10.3%.

Impact of organizational influences of management on organizational performance in social enterprise (사회적기업 경영진의 조직역량이 조직성과에 미치는 영향에 관한 연구)

  • Kim, Moon-Joon;Chang, Sug-In
    • Industry Promotion Research
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    • v.3 no.2
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    • pp.9-20
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    • 2018
  • The purpose of this study is to examine the influence of orgaizational capability(Organizational management capability, marketing capability, relationship formation capability, governance capability) of management perceived by the members of the social enterprise on performance of organization(both economic and social). For such goal, empirical analysis of research hypothesis 1 (organizational competence and economic performance) and research hypothesis 2 (organizational competence and social performance) was conducted using the statistical program of IBM SPSS 24.0 for the final 195 candidates who work in social enterprise. Both hypothesis 1 and 2 were adopted, as the result of the hypothesis 1 and 2, H1-1 H2-1 (organizational management competence and economic performance and social performance), H1-2 H2-2 (marketing competence and economic performance social performance), H1-3 H2-3 (relationship formation competence, economic performance, and social performance), and H1-4 H2-4 (governance capability and economic performance and social performance) all have a significant effect on economic and social performance. Therefore, the importance of organizational capability of management, executive body of social enterprises, was emphasized for the success and strive of social enterprise and sustainable management. Therefore, it is necessary to establish an education and training system to strategically develop and strengthen the organizational capability of the management, and provide a systematic and long-termed education system and training.

The Next Wave in Display Innovation

  • Webster, Steven C.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.4-4
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    • 2008
  • The progress in flat panel displays over the last two decades has been astonishing. In just 20 years, the LCD-TV grew up from a 2-inch curiosity, to an industry that will sell about 120 million flat panel TV's this year, with viewing area up to 4000 times larger. That success is based on continuous innovation, especially in manufacturing processes. For the next decade to bring another doubling of the business, progress will need to continue in four major areas: Human factors, ecological impact, visual quality, and of course continued drive towards affordability. This talk will detail the technology advances that can allow this industry to meet those challenges. Human factors. Today, we adapt our lifestyle to our technology. People organize their offices, and their homes, around displays. We pass around mobile phones to share images, rather than experiencing them as a group. Billions of newspapers continue to be sold daily. Advances in flexible displays can lead to large portable displays. "New era projection" includes the handheld Pico Projectors that are already on the market, and will ultimately appear integrated in mobile phones the same way cameras do today. "Eco" impact. Today TV's are one of the top energy consumers in a U.S. home, and the fastest growing. Watching a large flat panel TV can cost twice as much as running a large refrigerator. With today's concern about energy consumption, regulations are starting to emerge worldwide to limit TV electrical use. Fortunately, good solutions exist in using light management films to eliminate bulbs, saving power without increasing cost. Going forward, LED backlights will drive another step downward. OLED displays might be the ultimate solution. Visual quality. The color of an LCD-TV is still often considered inferior to a far less expensive CRT. And almost all displays suffer from representing a three-dimensional world on a two dimensional surface. The technology to improve color is available today, and will likely move from premium sets into the mainstream as costs come down. 3D is now arriving in movie theaters worldwide, and that will drive up the demand for similar realistic images in home theaters. And the technology is emerging today for 3D representation to move beyond specialized applications into everyday use, on screens large and small. Affordability. The world takes cost-down miracles for granted in consumer electronics. Each of these other advances will be balanced with a drive for affordability, especially as the market grows in emerging countries. The other three challenges must be met without increasing cost. Putting this all together, the next few years will emphasize "eco friendly" designs, and enhanced images such as 3D. By 2013 we will start to see serious penetration by emissive technologies (OLED, high efficiency plasma, or other), with the "ultimate display" likely not in the market for a decade. Lots of opportunities for innovation remain ahead of us.

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Determinants of Accelerators' Investmen (액셀러레이터의 투자결정요인)

  • Han, Ju-Hyeung;Hwangbo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.31-44
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    • 2020
  • Accelerators that invest in early startups, as well as nursery and overall management, have recently emerged as "key players" in the startup ecosystem. This can be proved by the case where the number of domestic accelerators registered in the Korean Ministry of SMEs and Startups has recently reached 208. Accelerators provide the necessary education for early-stage companies, including guidance for a certain period of time, and support startups in ways such as demo days to attract subsequent investment after the seed investment. There is not much research in academia about what factors impact on these accelerators when making investment decisions at the time of seed investment. In this study, we checked the meaning and function of the accelerator and tried to analyze what factors affect on accelerators when making a decision to invest in startups. The research method is based on a literature survey of previous studies on investment decision-making factors of venture capital and angel investors, and a lens model and judgment analysis method through empirical research targeting 43 accelerator investment decision-makers. Empirical analysis shows that accelerators have three of the key factors to consider when choosing the first startup to invest and educate; entrepreneurs' entrepreneurial traits, their product and service expertise and a potential return on success. This will provide an opportunity for early startups to gain strategic access to accelerators when they need money or need a structured educational program. Also, the results obtained through this research will be a kind of guideline for startups to attract accelerators' investment. The significance of this study is that discriminatory evidence was presented on the accelerator determinants of investment, and it would be highly suggestive to startups and related public institutions.

A Cooperative Marketing Strategy using Mobile Communications: The New OB Mobile Campaign (모바일 채널을 활용한 협동적인 마케팅 전략: OB 맥주 신제품 모바일 캠페인)

  • Lee, Joong-Yeup;Kim, Beom-Soo;Ahn, Joong-Ho
    • Information Systems Review
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    • v.7 no.1
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    • pp.153-171
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    • 2005
  • As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

A Case Study on the ERP Management and Performance According to the IS Implementation (정보시스템 구축환경에 따른 ERP 관리와 성과에 관한 사례 연구)

  • Sohn, Jung-Hee;Chang, Yun-Hi;Lee, Jae-B.
    • Information Systems Review
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    • v.6 no.1
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    • pp.1-18
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    • 2004
  • In 1990s, many organizations recognized the ERR system as a key enabler of business strategic accomplishment and it can improve productivity and efficiency of organizations by integrating and managing enterprise resources. These organizations tried to implement the ERP system to hold the competitive advantage. And the ERP system leads to business process reengineering. So it is important to consider both organizational environmental characters and change management in the ERP implementation process. This study is examined in detail about organizational environmental characters and change management in the ERP implementation process, seeks how the difference of these factors related to the ERP success. The sampled companies implemented the ERP system by using the different ERP implementation approaches. This study provides that the ERP implementation approach differs from organizational environmental characters, and change management tactics are different according to the ERP implementation approaches. But, some change management factors are important regardless of the ERP implementation approaches. This study also provides the effects on EPR performance through the change management. The study is of service to the organizations implementing ERP and provides practical contribution for managing organizational changes.

A Study on the Project Governance and the Project Performance (PMO의 프로젝트 거버넌스 역할이 프로젝트 성과에 미치는 영향에 관한 연구)

  • Kim, Min-Sun;Lim, Byung-Woo;Lee, Jae-Beum
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.4
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    • pp.115-131
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    • 2008
  • As the innovation of computer and communication technology, IT has played a role of increasing the business efficiency and offering new business opportunities. Many organizations have tried to launch IT projects, and the investment scale has been getting bigger. However, a lot of IT projects have been failed because of the difficulties of project management. Therefore, the purpose of this study is to know how the roles of project governance affect the project performance and what role of the project governance will be affected to solve the problems which might be taken place while developing the project. As the results of this study, the roles of project governance - linking, coordination, control, strategic direction, support, societal embedding, highly affect the project performance. To solve the problems which might be occurred while implementing the project, the control and the societal embedding roles playa crucial role compared to the other roles of the project governance. In other words, the roles of project governance should be utilized for the success of IT project, and the control and the societal embedding of the project governance should be modified and complemented to solve the problems which might be occurred while developing the project.

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Development of a Performance Reference Model (PRM) for Ubiquitous City Operations (U-City 전략 성과 참조모델로서의 운영성과 측정 지표체계 개발에 대한 연구)

  • Park, Dong-Wan;Lee, Jung-Hoon;Kim, Jae-Min
    • The Journal of Society for e-Business Studies
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    • v.15 no.3
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    • pp.25-44
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    • 2010
  • In recent years, Ubiquitous City (u-City), the integrated and convergence of ubiquitous services, infrastructure, technologies and city management of the new future development city, is being initiated by the Korean government and local authorities as their new national growth engine. However, a performance measurement system for evaluating and monitoring the impacts of U-City implementation is yet to be established. This paper aims to develop an integrated performance management system (PMS) and extensively used as a tool for managing performance activities to support the visions and goals of the u-City operations. Based on current reviews on the literature and interviews with experts drew Critical Success Factors (CSF) and Key Performance Indicators (KPI) by four different measurement domains including U-City services, infrastructure, technologies, management and developed into an integrated performance measurement system based on the Balanced Scored Card (BSC) perspective. The system also provides number of examples of 'u-City Strategy Map' which illustrates a causal relationship between CSFs to execute u-City visions and goals.

The Effect of Personal Characteristics and User Involvement on Knowledge Sharing in the Knowledge-Exchange Website Context (지식교환 웹사이트에서 개인특성과 사용자 관여가 지식공유행위에 미치는 영향)

  • Sung, Ki-Moon;Kim, Tae-Kyung;Jahng, Jung-Joo;Ahn, Joong-Ho
    • The Journal of Society for e-Business Studies
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    • v.14 no.4
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    • pp.229-253
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    • 2009
  • The effect of knowledge sharing and its importance have been reported in the information systems literature. However, little has been learned about the impact of knowledgeexchange web sites. This study explores relationships between individual characteristics such as personal innovativeness in the domain of information technology (PIIT), computer selfefficacy (CSE), and computer anxiety (CA), user involvement (UI), and knowledge sharing in a knowledge.exchange website. In order to examine our research model, we adopted a survey research design based on the Structural Equation Modeling method. By analyzing 241 samples collected, we conclude that UI and CA are valuable to discuss in terms of their theoretical and practical implications. This study not only extends the research on personal innovativeness and knowledge sharing, but also suggests a need for focused research efforts to investigate real practices on knowledge sharing. This study initiates this kind of efforts to make a relevant tie between design of knowledge sharing applications and the success case in the commercial field to encourage users to share their knowledge.

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