• Asia Marketing Journal
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• 제20권1호
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.95-102
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• 2007

본 논문은 건설사업 프로세스를 모델링하고 자동화시키기 위해 개발된 핵심 기술을 제시한다. 비즈니스 프로세스 리엔지니어링 (Business Process Reengineering: BPR)과 비즈니스 프로세스 자동화 (Business Process Automation: BPA)는 건설사업관리에서 중요한 요소기술로 인식되어 왔다. 그러나 기존은 BPR 기법은 어떤 프로젝트를 조달하는 데 있어서 수천 개의 비즈니스 프로세스를 식별(identify), 문서화(document), 구현(implement), 실행(execute), 그리고 유지관리(maintain)하기위해 많은 노력이 필요하다. 그에 더해서 기존의 전사적 자원관리 시스템 (Enterprise Resource Planning: ERP)에 사용되어온 BPA 기술은 건설사업 프로세스 관리를 위한 효율적인 확장성 (혹은 범위성)을 제공하는 데 적합하지 않다. 워크플로와 객체기술(object technology)이 응용은 건설업계에 확장성이 있는 기업용 응용프로그램을 구축하는데 매우 효율적일 것이다. 본 논문은 건설사업 프로세스 자동화를 위한 기술들 및 방법론을 다음의 내용을 포함하여 제시한다. 1) 자동화된 건설관리 단위업무들이 캡슐화된 소프트웨어 부품으로 개발되는 방법. 2) 프로세스 모델링이 자동화된 건설관리 단위업무들을 마우스로 드래그-앤-드롭 (Dragging-and-Dropping)만하면 되도록 모델링 절차가 용이하게 된 방법. 3) 사업 요청들(business requests)을 발의하고 이러한 요철등에 상응하는프로세스 인스턴스(process instances: 프로세스 수행단계에서 실행된 프로세스)를 생성하는 방법, 그리고 4) 비즈니스 프로세스 인스턴스가 실시간 시뮬레이션 엔진(real-time simulation engine)을 기반으로 하는 워크플로 기술을 사용하여 실행되는 방법. 본 논문은 의도적으로 단순화한 건설장비 예약 및 취소 프로세스를 사례로 사용하여 어떻게 건설 사업 프로세스 자동화가 달성되었는지를 제시한다.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.712-718
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• 2015

• 한국정보관리학회:학술대회논문집
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• 한국정보관리학회 2000년도 제7회 학술대회 논문집
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• pp.207-212
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• 2000

1990년대 중반이후 현재까지 인터넷사업 중 커다란 이슈가 되고 있는 전자비즈니스 (e-Business)의 이론적 배경 및 현황을 파악하고 앞으로의 시장 전망을 조사하여 현재 국내 e-Business의 문제점과 장애요소를 해결하기 위한 기업차원의 노력, 정부차원의 지원 및 과제와 정책방향 등을 제시하고 이를 근거로 e-Business의 활성화 방안을 모색해 본다.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2006년도 춘계학술대회
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• pp.184-184
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• 2006

• 해양환경안전학회지
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• 제7권2호
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• pp.49-65
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• 2001

Total Quality Management(TQM) is the source of competitive advantage for the enterprise faced with the dynamic change of the environment as the customer satisfaction era, unlike the past marketing era. It can have an effect on the strategical choice of the enterprise and becomes a new spotlight of management strategy in business administration recently with various techniques of organizational innovation, such as business re-engineering, benchmarking and so on. The TQM which has an essential part of a Risk Response Process is recognized as strategic aspects in Risk Management. TQM means the total management system that realizes management philosophy of customer satisfaction through continuous improvement and innovational thoughts on the basis of top-management＇s leadership and employees＇ involvement, policy of quality management, customer focus, development of human resources, empowered work forces, and supplier relationships. The data investigating the business performance effect of active factors in TQM based on the shipping firms were collected from 250 shipping firms in Korea by the use of questionnaire method and personal interviews at the selected samples.

• 품질경영학회지
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• 제34권2호
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• pp.107-121
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• 2006

In spite of the increase of the necessity and the interest regarding the SCM in practical business, it is difficult to judge the whole situation of the SCM because the research remain fragmentary as compared with the huge and complicated concept of the SCM. So this study defines dimension of SCM practice and measurements of SCM performance. Through an extensive literature review, the study Identifies seven dimension of SCM practice(partnership, usage of IT tools, information sharing and information quality), five measurements of SCM performance(supply chain flexibility, supply chain integration, customer responsiveness, supplier performance, and partner relationship). Five hypotheses were formulated for the relationship between SCM practice and SCM performance. The important relationships to be tested include ; (1) the direct impact of usage of IT tools on the partnership (2) the direct impact of partnership on the information sharing and information quality (3) the direct impact of SCM practice on the performance of SCM, (4) A moderating effect of top management support on the relationship between SCM practice and SCM performance.

• 산업융합연구
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• 제13권3호
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• pp.41-56
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• 2015

People have relatively continuous and stable characteristic and it can help understand personal attitude and behavior. As individual has individual personality and society has culture, in case of organization, there is organization culture that means unique cultural characteristic. And as if we need to know culture of that society to understand individual, we need to know organization culture of that organization to understand any organization. The reason why organization culture is acknowledged as modern theory of business management is-modern company has proposed management innovation, organization activation, company transformation, and company reprogramming as management strategy to cope actively with various and quickly changing environment that modern company face-that organization culture and management innovation, that is, the concept of new business management is highlighted for means and tools to solve such problems. Seeing contemporary situation, although organization culture of small company is being improved by management innovation, cause and effect that organization culture affect technique innovation still insufficient. The meaning of this research is, through a good example of organization culture, providing reason that efficient organization culture affect technique innovation of small company(medium and small company) and making people understand why this effect occur. Through this, I want to provide strategy and policy implication of company.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.1129-1138
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• 2021

SMEs are constantly demanded of changes in the rapidly-evolving business environment, which involves the fourth industrial revolution and the COVID-19 pandemic. In this period, management consulting service becomes more in demand to provide technical and strategic solutions for management problems. This study aimed to empirically analyze the direct effects of emotional intelligence on job satisfaction and the indirect effects of such parameters as learning agility and self-efficacy on job satisfaction in management consultants. On the basis of a literature review, inter-variable association was designed in the research model. Based on an online survey of those in the Korean SME management consultants, this study collected 221 questionnaires then used structural equation modeling for statistical analysis. The results reveal that emotional intelligence significantly affected job satisfaction and, also significantly positively affected learning agility and self-efficacy. In addition, a significant indirect correlation could be found between learning agility and self-efficacy. Meanwhile, if learning agility and self-efficacy mediated job satisfaction, emotional intelligence had no significant effect on job satisfaction and fully mediated learning agility and self-efficacy. It is necessary to develop an emotional intelligence education program that can help management consultants improve their emotional intelligence with the objective of giving successful management consulting services.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.1150-1156
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• 2003

This paper suggests process knowledge management (PKM) which aims at lossless integration of business process management (BPM) and knowledge management (KM). To implement PKM, this paper suggests the concept of process knowledge and explores how to use them to extend the functionalities of knowledge management systems and process management systems by considering the lifecycle requirements of both knowledge and business processes. The framework and extended functionalities can provide a new corporate paradigm that combines the advantages of BPM and KM. Further, important corporate knowledge about business processes can be defined and managed in a single framework.