• 제목/요약/키워드: Business image

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Effects of Traditional Firms' Agility Obtained by Adopting Internet Business on Corporate Image and Customer Satisfaction

  • Yi, Jun-Sub
    • Journal of the Korean Data and Information Science Society
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    • 제19권3호
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    • pp.761-774
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    • 2008
  • Agility is vital to real-time enterprises in comtemporary dynamic business environment. This study aims to investigate the relationships between traditional shipping and port logistics firms' customer agility obtained by adopting Internet business, and their corporate image and customer satisfaction. Using questionnaire data, factor analyses were used to figure out five major agility factors, corporate image factor, and customer satisfaction factor. The agility factors were then used to investigate how they improve the firms' corporate image and customer satisfaction. The results of the regression analyses show that agility factors significantly influence the firms' corporate image and customer satisfaction factors.

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Determining How Image of Social Media Influencers Affect Korean Food Purchase Behavior in China: An Image Transfer Perspective

  • Zong-Yi Zhu;Hyeon-Cheol Kim
    • International journal of advanced smart convergence
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    • 제12권2호
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    • pp.127-134
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    • 2023
  • Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

외식업체의 영업 환경이 기업 이미지에 미치는 영향 (A Study on the Effects of Business Environment upon Corporate Image)

  • 유경민
    • 한국조리학회지
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    • 제11권4호
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    • pp.30-45
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    • 2005
  • This study is to explore the effects of business environment upon corporate image. Customers of foodservice establishments are selected as a population and six famous family restaurants located in Seoul were selected to evaluate the population. Accordingly, the purpose of the study is to survey satisfaction with corporate image of foodservice establishments and six famous family restaurants, to evaluate the satisfaction with corporate image, and to find a plan of raising corporate image. 240 samples were distributed and 194 samples were collected among them. 182 valid samples were selected for the research. As a result of factor analysis for business environment, internal environment factor, external environment factor, addition environment factor were extracted. There was no significant difference by sen, age, schooling, occupation, average income by month, and number of visiting foodservice establishments after examining the difference of establishment business environment by demographic characteristics. Analysing the effects of business environment upon corporate image revealed that the effects of business environment had effects upon corporate image in order of internal environment factor(.531), external environment factor(.360), and addition environment factor(.285).

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The optimization of new alignment films in the TNLC for low image-sticking

  • Lee, Jong-Hyun;Yi, Jun-Sin;Jung, Hwan-Kyung;Lee, Seung-Guk;Nam, Hyo-Hak;Nam, Yoon-Joung;Choi, Sung-Woo
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권1호
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    • pp.513-516
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    • 2007
  • We introduce a new copolymer alignment film made by bridge-building structure. It is a better film to decrease the image-sticking level in LCD displays. It is noted that the image-sticking was decreased by preventing ion mixing between inter-layers through high hardness. We have investigated the electrical characteristics such as pretilt angle, Residual DC, VHR by changing cure temperature and process delay time conditions of the new alignment film. In this paper, we have investigated the solution for the deep-rooted image defect and incidentally got a contrast ratio improvement by high anchoring force and hardness elevation through the new copolymer alignment film.

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Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention

  • Su, Shuai;Jeong, Young-Jun;Choi, Jin-Young;Kim, Sun-Woong
    • Asian Journal of Business Environment
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    • 제5권1호
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    • pp.27-35
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    • 2015
  • Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

Novel PVA pixel design for mobile application with excellent off-axis image quality

  • Kim, Jae-Hyun;Kim, Gee-Bum;Choi, Ji-Youn;Jang, Yong-Kyu;Ahn, Seon-Hong;Kim, Kyeong-Hyeon;Kim, Sang-Soo
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.295-298
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    • 2008
  • We developed a novel PVA pixel design for mobile application with excellent off-axis image quality and optical performance by introducing Active Level Shift technology and optimizing pixel structure. Our new pixel design enables better off-axis image quality without sacrificing other optical properties compared with a conventional mPVA structure.

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CEO의 이미지가 브랜드 가치에 미치는 영향 (The Study on Identify components of CEO image Influence in Brand's value)

  • 김미경
    • 패션비즈니스
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    • 제12권1호
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    • pp.129-146
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    • 2008
  • The purpose of this study is to identify components of CEO image and to examine predictors to affect company's market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune's ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company's market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company's market value.

Impact of Service Recovery, Customer Satisfaction, and Corporate Image on Customer Loyalty

  • ZAID, Sudirman;PALILATI, Alida;MADJID, Rahmat;BUA, Hasanuddin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.961-970
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    • 2021
  • This study aims to examine the impact of service recovery in building customer loyalty through the mediating role of customer satisfaction and corporate image. This study also aims to examine the reciprocal relationship between customer satisfaction and corporate image in building customer loyalty. This study uses data from 126 consumers who have received recovery for a service failure in five logistics companies which operates in Southeast Sulawesi in Indonesia, namely; JNEs; J&T Express; Pandu Logistics; MEC; and TiKi. Data was collected using a questionnaire which was then distributed to all respondents via google form. The distribution of respondents at each logistics company provider was as follows: 19 respondents were customers of JNEs; 17 respondents were customers of J&T Express; 32 respondents were customers of Pandu Logistics; 21 respondents were customers of MEC; and 37 respondents were customers of TiKi's. The structural model developed in this study was tested using Partial Least Squared (PLS) method. The research found that service recovery has a direct effect on customer satisfaction and corporate image as positive and significant. Customer satisfaction and corporate image have a reciprocal relationship which then roles in building customer loyalty. Service recovery has an indirect effect on customer loyalty through the mediating role of customer satisfaction and corporate image.

Deep Reference-based Dynamic Scene Deblurring

  • Cunzhe Liu;Zhen Hua;Jinjiang Li
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제18권3호
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    • pp.653-669
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    • 2024
  • Dynamic scene deblurring is a complex computer vision problem owing to its difficulty to model mathematically. In this paper, we present a novel approach for image deblurring with the help of the sharp reference image, which utilizes the reference image for high-quality and high-frequency detail results. To better utilize the clear reference image, we develop an encoder-decoder network and two novel modules are designed to guide the network for better image restoration. The proposed Reference Extraction and Aggregation Module can effectively establish the correspondence between blurry image and reference image and explore the most relevant features for better blur removal and the proposed Spatial Feature Fusion Module enables the encoder to perceive blur information at different spatial scales. In the final, the multi-scale feature maps from the encoder and cascaded Reference Extraction and Aggregation Modules are integrated into the decoder for a global fusion and representation. Extensive quantitative and qualitative experimental results from the different benchmarks show the effectiveness of our proposed method.

The Effect of Korean Wave on Consumer's Purchase Intention of Korean Cosmetic Products in Indonesia

  • Tjoe, Fandy Zenas;Kim, Kyung-Tae
    • 유통과학연구
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    • 제14권9호
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    • pp.65-72
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    • 2016
  • Purpose - This study is to examine the effect of Korean Wave (Hallyu) towards consumer purchase intention of Korean Product in Indonesia. In addition, this study also investigates the image of Korea whether it can give an impact on Indonesian consumers' intention to purchase Korean Products. Research design, data, and methodology - A total of 227 respondents from Indonesian consumers were collected using online surveys. The results from this survey were analyzed using principal component analysis (PCA) to identify each of the factors. Multiple regression and process analysis (designed by Andrew F. Hayes) were conducted to test the hypotheses. Results - This research found that 'Korean Wave', 'Ethnocentrism', and 'Country-of-Origin Image' significantly affected consumer purchase intention towards Korean Products in Indonesia, while 'Country Image' on the purchase intention was not significant affected the purchase intention. Conclusions - Study findings provide useful information for business practitioners and government to develop and maintain the use of Korean Wave in the business and marketing fields. By only referring to the image of country, it will be difficult for the consumers to decide whether they want to purchase the products or not. In other words, the favorable image of Korea, usually represented by high level of industrialization and economy, is more likely to be enhanced by favorable image of product and Korean cultural wave.