• 제목/요약/키워드: Business diversification

검색결과 330건 처리시간 0.027초

The Growth Strategy of Retail Companies: Focusing on New Stores Expansion of E-mart

  • Lee, Gi-Hwang;Kim, Sang-Cheol
    • 산경연구논집
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    • 제8권1호
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    • pp.15-22
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    • 2017
  • Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.

의상(衣裳) 디자인의 줄무늬(Stripe Pattern) 연구(硏究) - 20세기(世紀) 이후(以後) 서양(西洋) 여성(女性) 패션을 중심(中心)으로 - (Study of Stripe Pattern Appeared in Apparel Design - Focusing on Western Women's Fashion after 20th Centuries -)

  • 김주은;조규화
    • 패션비즈니스
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    • 제6권4호
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    • pp.99-112
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    • 2002
  • The purpose of this study is to find out various types of stripes pattern and to review its' design expression by analysing stripe pattern and visual effect appeared in western women's fashion after 20th centuries. As regards the visual effect of stripe pattern, on the basis of the stripe pattern's direction laid out, we made an investigation of it by classfying it into verticality, horizontality, slant line and mixture of them according to its' gap and thickness. Here are the 4 features of the stripe pattern appeared in modern fashions. The first, graphic variation based on diverse variation and reconstruction and combination between other motives is being onthe rise as a new expression. The second, colorful stripes of Missoni can be exanpled as the trend of diversification of color. The third, as regards the trend of mismatch in pattern, coordination through mismatch can produce experimental and post-modern image. The fourth, as for the expression of draping effect, we find that stripe pattern can maximaze visual effect through draping by inducing visual stimulus, as well as can express human body in a beautiful manner.

캐릭터 패션 디자인 연구(硏究) - 국내(國內) 패션업체(業體) 캐릭터 활용(活用) 현황(現況)을 중심(中心)으로 - (A Study on the Character Fashion Designs - Focusing on the domestic fashion companies using characters -)

  • 채선주;조규화
    • 패션비즈니스
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    • 제4권1호
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    • pp.1-12
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    • 2000
  • The purposes of this thesis are to investigate characteristics, environment of characters through comprehensive approach to analyze its use and strategies in apparel brands. As a method to accomplish this research, fashion related articles, documents and magazines are used along with marketing references forecasting 21st century market changes. The character industry has diverse application to different medias and also intimacy and absorbtion beyond sex, age, generation, nationality. The cultural background of character fashion is based on casual clothing caused by wide spread pursuit of sports and leisure culture, indivisualization and diversification of clothing, customer-made marketing atmosphere and tendency of pursuit of fun and humor. In case of domestic young casual market, own characters are developed for creating differentiated it's own brand images. Characters are applied as an design details or cyber fashion models standing for the image of it's own brand and take a part in other events and visual parts as well. Characters not only limited to clothing items but also further usages of characters extended to stickers and other related stationary goods are necessary. A 'Character multi shop' can be one of good methods to maximize synergy effect.

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양모 방축가공에 따른 물리적 성질 변화 (A Study on Physical Properties of Wool with Shrink-resist treatment and Felting)

  • 정아현;김종준
    • 패션비즈니스
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    • 제19권2호
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    • pp.23-35
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    • 2015
  • In this study, the effect of shrink-resist treatment agent on the wool finishing, specifically anti-felting of wool product was studied. We aimed at providing preliminary data leading to the diversification of high-value added fashionable wool product. Two type of wool fabrics, dense and sheer, were employed. The fabric specimens were treated with solutions of shrink-resist treatment agent with wet pick-up rate 110%, 130%, and 150%, respectively, by using a padding mangle. The solution treated fabric specimens were then dried at room temperature first, at $90^{\circ}C$ for 15 minutes in a drying oven, and finally cured at $130^{\circ}C$ for 3 minutes. Cured wool fabric specimens were then subjected to a felting process. The physical and mechanical properties, including shrinkage rate along warp/filling direction, thickness at specified measurement pressure, drape stiffness, and air-permeability, were analyzed. After felting process, the shrinkage rates of wool fabric specimens, treated with shrink-resist treatment agent, were lower than those of control wool fabric specimens. The stiffness values of wool fabric specimens measured by using Flexometer were increased.

Dart Manipulation을 활용한 재킷 디자인 연구 (A Study on the Tailored Jacket Design adapting Dart Manipulation)

  • 이진윤
    • 패션비즈니스
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    • 제19권2호
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    • pp.182-199
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    • 2015
  • This research aims to design a new style jacket by developing patterns with dart manipulation, to achieve a tailored jacket which has been familiar to us, but with a more creative design. Tailored jackets has been widely worn both by women and men, and used to create various fashion styles. Generally the classic design with a basic lapel and collar is worn the most, and this shows demonstrates an importance of its design. Giacomo Manzu's work of relief art inspired for a creative design of tailored jackets. As a result of the analysis on the visual properties of the relief sculptures, it was found that an omissions of line for cubic effect and dramatized expression give an illusion effect. Based on the illusion effect shown in the case of a relief design, it was patterned and designed with dart manipulation. Through dart manipulation, the shape of a lapel was designed to meet the rear collar, which corresponds to a background plane, by making it like a sculpture at the front background pattern. Then it was found through dart manipulation could be extensively applied for various designs, as well as used to generate massing. Hopefully this creative pattern and design development would be helpful not only in diversification of consumer's needs, but also in the educational field for pattern and development of the fashion design industry.

A Study on the Effects of Super-Supermarket Service Quality on Satisfaction in Store Selection

  • Kim, Gyeong-Cho
    • 산경연구논집
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    • 제4권2호
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    • pp.41-49
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    • 2013
  • Purpose - Currently, the distribution environment has been changing rapidly because of the advent of super-supermarkets (SSM),which adopt the "price break" and "lowest price" strategies. Specifically, a diversification of the distribution environment allowed customers to reasonably decide where to shop. With a broadened range of criteria governing the choice of a store, determining changes in the distribution environment should be based on customer satisfaction surrounding the service levels of SSMs. This study examines the effects of service quality and product quality of SSMs on customer satisfaction levels, and analyzes whether these factors affect customers' revisit intention directly. Research design and methodology - A survey method was used and 127 SSM customers responded to the questionnaires that were developed to measure service quality, product quality, customer satisfaction, and store revisit intention. A multi-regression analysis was used to test the hypotheses. Results - Except hypothesis 2, the other seven hypotheses were supported. Hypothesis 2 suggested a positive relationship between product factors and customer satisfaction. Conclusions - This study found a systematic effect of service factors and product factors on customer satisfaction and word-of-mouth, and consequently on store revisit intention.

Green Finance and Sustainable Development Goals: The Case of China

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.577-586
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    • 2020
  • The paper seeks to explore the role of green finance in achieving sustainable development goals through the case of China, and address some issues of sustainable finance and environmental, social and governance concerns of green finance by introducing the episodes of green finance in China. This paper aims to provide some viewpoints about the following questions: 1) What are the latest trends in green finance? 2) What are the main challenges to the development of green finance? 3) What are policy recommendations for the development of green finance? 4) What are the roles of both the public and private sectors in promoting green finance? This paper identifies the mainstream to sustainable bonds, diversification of green finance, transition of corporates' business models, transparency and disclosure, and harmonizing taxonomy and measurement of green finance for the emerging trends of green finance. As the results, this paper recommends some policy measures for the private sector such as greening the banking system, greening the bond market, and greening institutional investors. This paper also suggests some policy initiatives for the public sector such as developing policies and capacity, promoting market transparency and governance, and promoting private-public partnership for diversifying resources of green finance.

디자인 카펫의 표현 유형 분석에 관한 연구 (A Study on the Analysis of Expression Types of Design Carpet)

  • 김성달;심계은
    • 패션비즈니스
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    • 제25권4호
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    • pp.141-150
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    • 2021
  • Recently, interest of consumers in home furnishing products has increased steadily because of the increased time spent at home due to COVID-19. Among them, carpets made of various materials and technologies are becoming popular interior item. Academic and industrial sectors agreed on the need to produce premium design carpets. Prior research on carpet design was mostly focused on patterns, history, with insufficient investigations on the type. Therefore, the purpose of this study was to provide basic data to develop premium design carpets by analyzing their expression types. To analyze expression types, this study covered about 400 design carpets surveyed on the websites of eight major carpet companies from January 2021 to March 2021. Based on the analysis results, the five expression types of are as follows. Firstly, the expression type was expressed in various atypical forms that was deviated from the formal form. Secondly, it was a type that improves visual and tactile effects through a variety of 3-D textures. Thirdly, it was a type of diversification of motifs, which was based on the works of artists and designers in various fields. Fourthly, it was a type that combines two or more different materials and techniques. Finally, it was a modular type that can be applied in various ways to various spaces. Based on the analysis results of this study, it is hoped that the data will be helpful to produce premium design carpets in Korea.

An Empirical Study of Commodity Market Patterns in Ethnic Minorities and Mountainous Areas: Evidence from Vietnam

  • THUY, Trinh Thi Thanh;BINH, Nguyen Thi;HUONG, Trinh Thi Thu;THUY, Nguyen Thu;PHUONG, Dang Thanh;KHANH, Tran Thi Bao;YEN, Nguyen Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제8권11호
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    • pp.107-120
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    • 2021
  • The development of the ethnic minorities and mountainous areas (EMMA) is currently receiving the attention of countries around the world. This is demonstrated through a large number of studies, in many respects, in many different countries. The objective of the study is to find out the current situation of the commodity market in the ethnic minorities and mountainous areas (EMMA) of Vietnam. In particular, the authors will study whether there is a link between the ability to access governmental policies and the characteristics of this commodity market. To achieve the goal, the authors employed the secondary data collection method to gather the relevant information on government policies for EMMA and conducted an interview of seventy (70) enterprises in the Northern midlands and mountainous regions and the Central Coast to clarify the characteristics of commodity market. By Levene's test, the results showed that the accessibility to governmental policies has a certain influence on the development of the commodity market patterns in the EMMA in terms of diversification of distribution forms and sales method of the business. These findings brought some basic solutions to further enhance the role of the government in developing commodity markets in the EMMA of Vietnam.

양식넙치 산지-도매가격간 비대칭적 가격전이 분석 (Asymmetric Transmission between Producer and Wholesale Prices in Farmed Olive Flounder Market)

  • 이헌동;마창모
    • 수산경영론집
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    • 제51권4호
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    • pp.69-83
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    • 2020
  • The purpose of this paper is to empirically investigate whether asymmetric price transmission exists in the distribution stage of farmed olive flounder market. For the analysis, time series data were used for the producer prices of Jeju and Wando, and the wholesale prices of Incheon, Hanam and Busan. Through the Granger causality test, the causal relationship from the producer price to the wholesale price was derived and the asymmetric price transmission was analyzed using the autoregressive distributed lag model (ARDL). As a result of the analysis, it was found that there is a phenomenon of 'positive asymmetric price transmission' from the producer price to the wholesale price. This result can be one evidence that excess profits are received in the intermediate distribution stage, and can be said to be a result showing the incompleteness and inefficiency of the distribution structure of the farmed olive flounder. In the future, it is required to establish an information-sharing system in all stages of production, distribution, and consumption that can create a competitive environment for distribution participants and resolve information asymmetry. Also, it is necessary to review the distribution center specializing in live fish from the viewpoint of the establishment of new distribution channels and sales diversification strategy under the rapidly changing fisheries environment.