• Management & Information Systems Review
• /
• v.3
• /
• pp.257-285
• /
• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• Korean Business Review
• /
• v.19 no.2
• /
• pp.95-116
• /
• 2006

The purposes of this study are to understand the relationship between training program components and training performance in public sector. Training program components(training planning, trainer's teaching ability, trainee's motivation to learn, training contents) and the social support(superior's support, peer's support) that are supposed to affect the training performance were chosen by the literature review. There are 20 hypotheses based on literature reviews and tested by the data from questionnaires. It is turned out to be partly significant positive relationship between the training program components and training performance. The contribution and limitations of this research were discussed, and the future researches were mentioned.

• The Journal of Society for e-Business Studies
• /
• v.12 no.2
• /
• pp.291-304
• /
• 2007

The Resource Description Framework(RDF) utilized for the representation and storage of information in various application, plays an important role in the Semantic Web, the next generation web. A number of RDF systems have been implemented for retrieval of RDF metadata. However, they do not provide the sufficient performance for the querying function of practical application system. In this paper we describe the design and implementation of RDF system, SMARTTriple, which has a RDF storage structures using index map and provides the better performance than the previous systems. We present a performance comparison results with the well-known RDF systems. SMARTTriple will be a great contribution to the research and development of Semantic Web application.

• Journal of Information Technology Applications and Management
• /
• v.21 no.2
• /
• pp.31-48
• /
• 2014

The concept of Health Related Quality of Life and its determinants have evolved since the 1980s. Although many researchers have published articles of technology usage in hospitals and the installation of technology based healthcare system, the research about applying the information technology to improve the patients' perceived quality of healthcare services is still limited. In general, services are deeds, processes and performances that are essentially concerns of the consumer. The healthcare service quality depends on tangible factors, such as equipments, facilities, and the quality of hospital staff and also the intangible ones. The main purpose of this work is to establish new model and find out the contribution of information technology to enhance the patients' perceived quality of healthcare service. We attempted to examine the main information technology related factors in 3 aspects, namely quality of information, the technology accessibility and the community that can improve patients' perceived quality of healthcare services. Offline and online questionnaires were used to measure the patients' perceived quality and were distributed to 384 people in 2 countries, Laos and South Korea. A principle component analysis and multiple regressions were used to verify our model. Results show that the use of information technology has partial positive effect on patient-physician interaction in both countries. However, patient knowledge and patient autonomy which are the 2 dimensions of patient-physician interaction has significant positive effect on patients' perceived quality of healthcare service.

• ETRI Journal
• /
• v.36 no.6
• /
• pp.1051-1061
• /
• 2014

Technological advances made with the development of digital technology and the Internet have led to the emergence and evolution of digital convergence - the integration of media and communications. This, in turn, has led to the creation of the representative broadcast and communication convergence business model (IPTV service). This study examines the consumption patterns and behaviors of IPTV service customers and explores the process of their continuous use of the IPTV service, thereby endeavoring to contribute to the diffusion of digital convergence services. To survey customers' continuous use of the IPTV service, this study first designs a research framework based on an examination of the existing literature on satisfaction, loyalty, and so on. In addition, research is conducted on the switching barrier of the method of consolidating customers' adherence to a given IPTV service by increasing the burden on them, thereby developing a final research model with which to attempt yet another heterogeneous approach. This enables not only an analysis of the causal relationship with antecedent variables but also a measurement of the explanatory contribution of the antecedent variables' sub-variables.

• Electronics and Telecommunications Trends
• /
• v.35 no.7
• /
• pp.46-55
• /
• 2020

As artificial intelligence (AI) technology becomes more important, the demand for AI talent is increasing. However, there is a shortage of AI talent around the world, and it is difficult to secure. Therefore, it has become more important to nurture the AI workforce. The private sector and government in Korea and other countries are making an effort to cultivate AI talent, and ETRI has proposed "Nurturing AI Professionals" as ETRI AI Strategy #5 to meet both internal and national demands for AI talent. ETRI has suggested three key tasks to implement AI Strategy #5. The first one is to create a "top-notch AI talent training project: the ETRI AI Academy" to strengthen AI research capabilities. The second one is "nurturing AI engineers specialized in local-based industries: the ETRI AI Business School" to help supply the necessary AI workforce in the industry. The third one is the "contribution to AI education service for people: ETRI AI Literacy" to raise the public's understanding and utilization of AI.

• The Journal of Fisheries Business Administration
• /
• v.44 no.1
• /
• pp.59-70
• /
• 2013

The purpose of this paper is to integrate various models of price formation and let the data choose the most proper model. After the data choose the proper model, one can analyze the price formation process and demand structures for fishery resources under the restriction of Korean fisheries regulations. This study suggests the integrated model including quasi-linear price formation model, Translog price formation model, AIDS price formation model and Lewbel price formation model as level variables. It also suggests another integrated model including AIDS price formation model, Rotterdam price formation model, Latinen-Theil price formation model and Neves price formation model as difference variables. The empirical results show that the AIDS price formation model is the most preferred in both level and difference variables of fishery resources. The estimated parameters show that all sample species have (-) sign of price flexibilities, thus following the law of demand. The scale flexibilities of all species are estimated as (-) sign, thus being adapted to the theory. The contribution and results are summarized as follows. First, the integrated model of fishery market demand has been developed and the data can choose the proper model without arbitrary choice of the researcher. Second, the fishery market demand structure could be analyzed in a way different from the ordinary demand analysis, which is based upon price flexibility and scale flexibility. Third, the integrated model for fishery resources can be used easily when catching restrictions are imposed by policies.

• Journal of Computing Science and Engineering
• /
• v.1 no.2
• /
• pp.125-160
• /
• 2007

Data Warehousing and OLAP (On-Line Analytical Processing) have turned into the key technology for comprehensive data analysis. Originally developed for the needs of decision support in business, data warehouses have proven to be an adequate solution for a variety of non-business applications and domains, such as government, research, and medicine. Analytical power of the OLAP technology comes from its underlying multidimensional data model, which allows users to see data from different perspectives. However, this model displays a number of deficiencies when applied to non-conventional scenarios and analysis tasks. This paper presents an attempt to systematically summarize various extensions of the original multidimensional data model that have been proposed by researchers and practitioners in the recent years. Presented concepts are arranged into a formal classification consisting of fact types, factual and fact-dimensional relationships, and dimension types, supplied with explanatory examples from real-world usage scenarios. Both the static elements of the model, such as types of fact and dimension hierarchy schemes, and dynamic features, such as support for advanced operators and derived elements. We also propose a semantically rich graphical notation called X-DFM that extends the popular Dimensional Fact Model by refining and modifying the set of constructs as to make it coherent with the formal model. An evaluation of our framework against a set of common modeling requirements summarizes the contribution.

• Journal of Fashion Business
• /
• v.6 no.4
• /
• pp.62-82
• /
• 2002

The purpose of this study was to investigate the Avant-garde's aesthetic values and expressoinal characteristic, and to find out(analysis) the design characteristic of Avant garde fashion since 1995. Expressoinal characteristics of Avant garde with the anti-aesthetic, radically pursuing newness, and open mind, are revealed dynamism, hostile innovation, and experimentalism. Futuristic images expressed in dynamism represent space style, body conscious style, cyborg style, kinetic style, and primitive style. And deconstructional images related to hostile innovation show punk style, grunge style, humor style, and abstractive style. Also surreal images related to experimentalism hold erotic style, depasemant style, deformation style, and collage style. The proper usage of newness offers the escape, the vividness, and the humour from the fatigue of the life and so, it is expected to offer the chance of transfering the active individuals and societies directly or indirectly By analyzing the instances for the images of avant-garde fashion since 1995, the contribution about the expectation of the design trends of the present and future is expected.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.2
• /
• pp.643-655
• /
• 2021

This study investigated the effect of the Amanah Ikhtiar Malaysia (AIM) microfinancing on the economic, social, and household empowerment of women borrowers in Malaysia. The study used a quantitative approach based on primary data. For this study, the participants comprised 384 AIM borrowers from Terengganu, Kelantan, and Pahang in the east coast region of Malaysia. Purposive stratified random sampling was used as well as the Krejcie and Morgan method to count the number of samples. Descriptive statistics and the Women Empowerment Index (WEI) were used in the analysis. The study findings reveal that AIM microfinancing affects the economic, social, and household empowerment of women borrowers in Malaysia. However, in comparing the three categories, women enjoyed more freedom in social and household decision-making than in economic decision-making. The present study recommends policies for the successful and effective operation of microfinance programs by providing the necessary guidelines for the control of AIM loan for women borrowers; increasing income-generating activities, sufficient access of credit, and proper education for the borrowers; and giving economic freedom of choice with necessary skill training policymaking options for the government and NGOs with the aim to improve the total household income and empowerment of the microcredit borrowers in Malaysia.