The Effects of the Purpose of Fisheries Firms' Social Contributions through Fisheries Firms' Brand Evaluation on Purchase Intention (수산기업의 사회공헌목적이 수산기업의 브랜드평가를 매개로 구매의도에 미치는 영향)
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- The Journal of Fisheries Business Administration
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- v.45 no.1
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- pp.49-61
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- 2014